Converging Ideas into reality & thoughts

into action : A Toughest Process

How logical we talked, how sensibly we reacted but scattered ideas & non provoking thoughts are of no
use . So we need to reform out our ideas and let them swung into action. Growth in our economy is a
slugging process. But at least we need to takeoff the very first step towards idea building.

What can be done ?

There are n no. of challenges, fields to work upon but we shall converge quickly into what we are much
capable of and where we can fit ourselves. Still a lot of fields are there-

E-Commerce

E-Consultancy

E-Media

Others E’s which are highly/exponentially growing fields. Indian market share of these fields also
increased considerably in the last 10 years and in the coming years it will continue rising.

What do we have ?

We have the Knowledge, Skills, Ideas which needs to be nurtured into a Corporate!!!

Like You being the masters in things like Web-Dev, Web Problem Solving, Consultancy etc and Me being
the management/deployment/creative fellow.

What we don’t have ?

The A Team!!! All we need to just snatch some of our time and give it to build a very fruitful team of
decades!!! We can increase other partners also . Cuz a strong team is very necessary.

What experience ?

I may put forward a point of Experience over here –

Started Microfin Technologies in 2010 as a technical educational organization which certainly did well in
its two-three programs but eventually failed to maintain what it is meant for. Although It sailed towards
profitable route but only due to poor team it was a failed project. ( See ppt for more details)

Started blog ( as per your thoughts) uppcl2015.blogspot.com which got 15000views monthly
average/5Rs. monthly average. Not giving much time on this still managed to retain viewers for 32sec
according to alexa : http://www.alexa.com/siteinfo/uppcl2015.blogspot.in

What ideas actually ?

 So the ideas should be consistent in a long run.

 Bigger Vision Needed
 It may be worth to keep any pace that suits us but definitely we need a long term vision by
which in the coming future our small idea seeds into a big tree.

On the Grounds
I propose the following as a initial startup campaign which needs your review and followed by an idea of
yours which you want to implement and then we need to evolve one of them-------

http://www.bplans.com/educational_website_business_plan/executive_summary_fc.php

Executive Summary
XYZ is a website business based in Bangalore, that is owned and operated by XYZ Pvt Ltd Banglore. The website
aims to communicate , connect with people and give consultancy on technical to non technical and educational to
vocational fields. The communication will show people how easily they can make small changes in their life to
make a difference in their world. The revenue stream for this website will come from commissions as well as
advertising(content or native based).

Our financial strategy is based on staying profitable while keeping expenses extremely low. We plan on using
profits to support social causes in India like poverty, unemployment etc. We will keep endeavoring and investing to
fight for these cause.

In order to reach our goals, we must complete the following keys of success:

 We must develop quality content in the form of our tips which engage the readers, empower them, and
inspire them to share the tips with others, and so, grow our user base.

 We must develop other products which we can invent and create business for our website.

 We must keep our expenses low. We don't plan on generating a large amount of revenue in the near-term, so
we can't let expenses get out of control.

 We must pre-view and re-view our long term plan very perfectly so that it remains a perfect plan in future.

1.1 Mission
XYZ is an educational website that aims to communicate, connect with people and give consultancy on technical to
non technical and educational to vocational fields.

1.2 Objectives

1. Post simple weekly/daily articles to connect with maximum people.

2. Post simple technical/non technical innovative self created video.

3. To sign up 5,000 subscribers at the end of the first year.

4. To receive 1,00,000 visitors per month to our website content.

5. To receive 2,00,000 viewers per month to our website videos.

6. To achieve profitability within six months.

7. To use all company profits to contribute to future growth.

Company Summary
XYZ is an educational website that aims to communicate, connect with people and give consultancy on technical to
non technical and educational to vocational fields. The site offers weekly/daily article, tips and videos free of
charge. Revenue is generated by earning commissions or by advertisement.

2.1 Start-up Summary

XYZ will start with an initial Rs.10000 investment from XYZ Pvt Ltd Banglore to get the website and company
going. XYZ plans on doing all the initial website design and content creation himself/ or by outsourcing , XYZ
founders will used their own computer equipment and internet so there is no monetary cost associated with those
items. That leaves Rs.6000 to register the domain name for the website and get a quality hosting plus Rs.2000
Misq/Design charges.

The initial investment will cover these items and leave a cash balance of Rs.2000 to cover expenses until income
comes in as the company moves forward.

Cash Balance on Starting Date Rs.2,000

TOTAL ASSETS RS.2,000

Liabilities and Capital

Liabilities

Current Borrowing Rs.0

Long-term Liabilities Rs.0

Accounts Payable (Outstanding Bills) Rs.0

Other Current Liabilities (interest-free) Rs.0

TOTAL LIABILITIES RS.0

Capital

Planned Investment

XYZ Pvt Ltd Banglore Rs.10,000

Other Rs.0
Additional Investment Requirement Rs.0

TOTAL PLANNED INVESTMENT RS.10,000

Loss at Start-up (Start-up Expenses) Rs.8,000)

START-UP

Requirements

Start-up Expenses

Legal 0

Domain Name Rs.6000

Design Charges Rs.2000

TOTAL START-UP EXPENSES RS.8000

2.2 Company Ownership

XYZ is a sole-proprietorship, founded, owned and operated by XYZ Pvt Ltd Banglore .

Products
XYZ does not actually produce any products or services. We display quality content/ videos to attract substantive
visitors/viewers so that advertisers pay us a commission based on the CTR/Impressions.

The advantage to this setup is that we don't have any cost of goods, we don't have to worry about production,
inventory levels, fulfillment, or customer service. The negative aspect is that we obviously only receive a percentage
of ad payment instead of the full amount of the ad.

We will be recommending article/videos of the following types:

 Educational: It includes videos/article of educational importance, learning etc.

 Technology: It will focus on latest technologies .

 Research: New researches going on.

 Change: Change Indians are bringing today.

 Career: Different un explored career options

 Books: About being bookish.

Market Analysis Summary
XYZ targets all people in general, but the content will be slanted towards what we call "Ignited People" These are
people who most likely have active lives such as being a full-time student, working, having a family, etc. These
people often feel that they can create an impact. They tend to be in the 18-55 age range, moderate to high income
level, and they live in all geographical locations. Obviously, our market must have access to the Internet in order to
view our site.

Our secondary markets are students who range from 12-22 in age who can get started early on youth of our country.

4.3 Industry Analysis

XYZ actually falls in two different industries.

1. We are a quality content rich website. This means our primary competition is other content websites, but
because our goal is simply to attract people to our website, we aren't really competing with these people in
the classic sense of competition. There are other websites, and most of them are either news sites, or they
focus on specific topics. We cover many topics, and take a different approach with our quality and rich content

2. We are a High Quality Video content website. Our site has a video channel having high quality videos which
are genuine and produced by experts.

4.3.1 Competition and Visitor Patterns

Our customers will choose us over competing websites because we won't overwhelm them with information. We
will provide a fun writing style with quality videos that actually have our visitors accomplish something that no
other site offers. These changes will be noticeable to them, and we believe we will make people happy and feel
empowered from using our site, while also forming a personal relationship with our site

We will make the product-finding process simple, because it can often be overwhelming. XYZ will be socially
viable in all platforms easily.

Competitors which are a Benchmark in 2016 –

1. SCOOPWHOOP.COM
 2. YOURSTORY.COM

3. MENSXP.COM

4. STORYPICK.COM
5. SHOUTMELOUD.COM

6. THELOGICALINDIAN.COM

7. YOUTHKIAWAZ.COM
 8. THEFRUSTRATEDINDIAN.COM

9. YOUNGISTHAN.IN

Strategy and Implementation Summary

The strategy of XYZ website is to perform the following tasks to achieve our goals:

 We aim to market the site using search engine placement, links, pay-per-click advertising, and word of mouth.
All effective and cheap ways to build an audience.

 We aim to build trust with our users so they will give us enormous traffic.

 We aim to keep our expenses extremely low to make profitability easy to achieve.

 We will widely use social media platforms to advertise our website.

5.2 Marketing Strategy

The key to our marketing strategy is search engine and directory placement. We plan on getting users in this manner
because we know they're actively looking for information and tips in this area. Extensive research on keywords that
people use when looking for information and unique topics. We are building our site with these keywords built into
the titles and site copy to get good placement in the search engines.
Web Plan Summary
XYZ website is the focus of our entire operation as it's the only part of our company that interfaces with the
customer.

The website will have a very simple design. The graphics will be minimal and we will very low burden on website.

The website will simply explain a brief description and mission statement on the front page, have links to some
news, and then push the user towards doing one of the three following tasks:

1. Signing up for our weekly email subscription.

2. Immediately going and browsing our trending topics.

3. Viewing new videos.

The back end of the website will be pretty simple as we'll have a database storing the tips and subscriptions to the
weekly tips newsletter. It will be a simple design to make it easy to maintain and to be fast and efficient.

6.1 Website Marketing Strategy

XYZ website has four basic website marketing strategies:

1. Search Engine Placement: The site copy is being initially written to contain keywords and phrases we know
people are using in the search engines to find this type of content.

2. Link Building: In order to get more direct traffic, and to improve our search engine placement we intend on
having a link building campaign to get links to our site from other friendly websites.

3. Social Media Presence: Enormous presence in all types of social media platforms in order to maximize visitors
count and also to have a good feedback socially.

6.2 Development Requirements

The development requirements for our website fall into three distinct phases:

1. Front End: The first step in our site development process is to develop the graphic look and layout for the site.
We can design ourselves or hire some one to do it for us.

2. Back End: The second step is to code the part of our system that holds and distributes our content. We'll create
a database to store our articles and videos. We'll also create a database to store the email address and other
information about the people who've subscribed to our site . Both these systems will interface with our front end
since people will subscribe via the website, and we'll use a Web form to do so.

7.Management Summary

The management of XYZ is very simple as the company is owned and operated by XYZ pvt ltd Bangalore. We
have no immediate plans to hire any additional personnel, and would only do so in the case that the business
really took off and new revenue opportunities were created.
8.Financial Plan
Running XYZ website is a business that is very financially simple. Our only expenses consist of marketing, website
hosting, and other simple expenses.

9.Break-even Analysis
Our Break-even Analysis is quite simple. We earn revenue by receiving commissions on showing advertisements on
our website and videos. We can also add affiliate marketing or any other revenue generating method.

Our fixed costs are cheap. This accounts for our website hosting and miscellaneous bills and expenses.

So once we are able to gather a huge traffic to our website we can have a consistent cash flow and then
we can think of expansion of team i.e. increasing headcount or hiring staff which we will definitely need
to merge as a global website business.