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ISO 9001:2015

The Sticky Clauses

How to get unstuck


without becoming unglued

By Charlie Cianfrani
cianfranic@aol.com

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About Your Presenter: Charlie Cianfrani
Professional Experience
o Business advisor with over 50 years of experience as an
operations and quality executive

o Over 25 years as a participant in TC 176 and the US TAG to ISO


TC 176—the committee responsible for ISO 9001

o Direct contributor to writing ISO 9001:2008, ISO 9001:2000,


ISO 9004:2009 and ISO 9004:2018 and the latest publication of
the QMP’s

o ASQ Fellow, ASQ CQE, CRE, CQA and an Exemplar Global-


certified QMS auditor

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Disclaimers

o The information provided here today is meant to give an accurate picture of the
meaning and intent of ISO 9001:2015.

o The content presented is not an “official” view of ISO/TC176 but rather based on
my 50+ years of experience in P & L and quality management assignments
domestically and internationally.

o Think carefully before making any changes to your system just to adhere to the
perceived requirements of a Standard.

o The real questions to ask are “How does the process help the organization
achieve its objectives and do the processes add value?”

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• ISO 9001 Has Become a Global Standard
Results from the 2015 ISO Survey
ISO 9001 Certifications by Country

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The evolution of ISO 9001
ISO has a requirement to review and reaffirm or update
each Standard every 5 years
• ISO 9001 was first issued in 1987
• Tweaked in 1994 (no major changes)
• Major updating in 2000
– process approach introduced
• Tweaked again in 2008
• Major updating in 2015
– Annex SL format introduced (mandated by the ISO TMB)
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ISO 9001:2015 journey to reality

2013 2014 2015

June 2013 CD
Committee Draft 

June – October 2014 DIS 
Draft International Standard 

FDIS was released for translation on 10 May 
2015 . FDIS ballot opened on 9 July and closed 
on  9 September 2015 

September 2015 
International Standard published
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Our Goal For This Presentation
We will address eight sticky clauses in ISO 9001:2015, their requirements, and possible
approaches to address and comply with these requirements.

1. Understanding the Organization and its Context (Clause 4.1)

2. Needs and Expectations of Interested parties (Clause 4.2)

3. Leadership (Clause 5)

4. Actions to Address Risks and Opportunities (Clause 6.1 and others)

5. Knowledge, competence, and innovation (Clause 7.1.6, 7.2 and 10.1 note)

6. Understanding documented information requirements (clause 7.5)

7. Measuring customer satisfaction (Clause 9.1.2)

8. Alignment of objectives (Clauses 6.2, 7.3 and 7.4)

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• ISO 9001:2015 was developed to be consistent
with the Quality Management Principles (QMPs)
See ISO 9000:2015 Clause 2.3
• The QMPs are

• Customer Focus • Improvement


• Leadership • Evidence-based Decision
• Engagement of Making
People • Relationship
• Process Approach Management

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Think!

9
Sticky Clause #1:
Understanding the Organization and its Context (Clause 4.1)

Clause 4.1: The Requirement

1. Determine relevant external and internal issues that can impact


the strategic and tactical directions of the organization and that
directly affect the achievement of the intent of the QMS

2. Monitor and review information about the relevant external and


internal issues

Both positive and negative issues

Notes of External Issues can arise from legal, technological, competitive,


market, cultural, social, and economic environments whether
factors to international, national, regional or local

consider Internal ssues may be related to values, culture, knowledge and


performance of the organization.
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Why Do It?
Understanding the Organization and its Context (Clause 4.1)

o Ensure QMS is structured for both the needs of today and tomorrow

o Integrate QMS processes into the organization strategic and tactical activities

o Explore interactions between processes that may be related to external and


internal issues

o Discover, understand and plan to address threats, opportunities, and technology


shifts

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Examples
Understanding the Organization and its Context (Clause 4.1)

o Define (and in most cases document) a process or processes for considering


internal and external issues
• Who should participate
• When and how often to consider issues
• How to document results

o Method of follow-up to assess status– who and with whom

o Consider implementation of a self-assessment process (not a requirement)

o Ensure integration into the strategic and tactical plans of the organization

o Make this integral to a strategic planning process

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Understanding the Essence
Understanding the Organization and its Context (Clause 4.1 and 4.2)

Strategic Risk Planning

Output:
Focus Action Plans Execution
Input: Strategy & Objectives Monitoring
Itemized Mission
Threats & Learning
Risks Vision
Opportunities
External Scan
Self-Assessment
Internal Scan

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Understanding the Essence
Understanding the Organization and its Context (Clause 4.1 and 4.2)

Strategic Planning
Threats Ideas

Issues
External Scan Mission
Self‐Assessment Vision
Internal Scan Strategies
Risks
Principles
Innovations

Develop And Action Plans


Implement Objectives
New System Alignment
Objectives
People

System Development
Process Management Identify Key Processes
Optimization

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Strategic Planning
Threats Ideas

Issues
External Scan Mission
Self‐Assessment Vision
Internal Scan Strategies
Risks
Principles
Innovations

This is the essence of what is required by


ISO 9001 Clauses 4.1 and 4.2

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Sticky Clause #2
Needs and Expectations of Interested Parties (Clause 4.2)

Clause 4.2: The Requirement

1. Determine the interested parties that are relevant to the quality


management system

2. Determine the relevant requirements of these interested parties

3. Monitor and review information about these interested parties


and their relevant requirements

4. The results of the analysis of relevant interested parties should


be used in planning the QMS (see also Clause 4.3)

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Why Do It?
Needs and Expectations of Interested Parties (Clause 4.2)

o Risk avoidance
o “Interested parties” is new language in ISO 9001:2015
o Needs of interests of parties beyond the direct customer may impact
the content of the QMS of the organization
o Ideas for new products or services that have marketplace relevance
o Consideration of relevant needs/requirements/interests of interested
parties can influence of product design, production or delivery
processes

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Examples
Needs and Expectations of Interested Parties (Clause 4.2)

o Define and deploy processes to determine if interested parties are


impacted by the activities of the organization
o Document processes for identification of interested parties
o Establish criteria for assessing relevance
o Keep records of identification and relevance decisions
o Consider actions to lessen or eliminate the extent of any impact on
relevant interested parties
o Examples of organizations that could potentially be considered
interested parties

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Interested parties can impact process design
The QMS of the 
Shareholders organization

Regulators The organization

Process

Providers Customer

Customer 
feedback
Internal 
divisions

Design 
consultants

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Sticky Clause #3
Leadership (Clause 5)

Clause 5: The Requirement

1. Clause 5 which has 4 sub-clauses; Clause 5.1 is titled


Leadership and commitment

2. Prime leadership requirements are in 5.1.1 General

• top managers are required to demonstrate


leadership and commitment to the QMS by carrying
out specific duties

• specific activities that are required are articulated in


Clause 5.1.1

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What are Top Managements’ Responsibilities?
Leadership (Clause 5)

o Taking accountability for the effectiveness of the quality management


system
o Ensuring that the quality policy and quality objectives are established
for the organization and are compatible with the context and strategic
direction of the organization
o Ensuring the integration of the quality management system
requirements into the organization’s business processes
o Promoting the use of the process approach and risk-based thinking
o Ensuring that the resources needed for the quality management
system are available

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What are Top Managements’ Responsibilities (Continued)?
Leadership (Clause 5)

o Communicating the importance of effective quality management and


of conforming to the quality management system requirements
o Ensuring that the quality management system achieves its intended
results
o Engaging, directing and supporting persons to contribute to the
effectiveness of the quality management system
o Promoting improvement
o Supporting other relevant management roles to demonstrate their
leadership as it applies to their areas of responsibility

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Job 1
Leadership (Clause 5)

Communicate

Communicate

Communicate

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Job 2
Leadership (Clause 5)

Establish
Quality Policy

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Job 3
Leadership (Clause 5)

Structure objectives
that are aligned with Quality
Policy
Objective

Establish  Quality
Quality Policy Objective

Quality
Objective
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Management Commitment
Leadership (Clause 5)

ensure that the Provide 


resources needed Resources
are available Quality
Objective

Establish Quality Management


Quality Policy Objective Review

Quality
Objective

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The Quality Hierarchy*
Leadership (Clause 5)

Organizational Sustainability

EFQM,  World
class
Baldrige
performance

ISO 9004 Beyond minimum 
requirements

ISO 9001 Prevent defects


Foundation Meet minimum requirements
* Concept developed by Joe Tsiakals
Conform to customer requirements
and used with permission
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Quality Objective - MD
Quality Policy • Hold quarterly meetings with key
customers
• Be the leading supplier of
hi-tech bicycles as viewed • Visit 3 customers each quarter to solicit
by our customers customer input (Quality and design)
• Be proactive in listening to
and communicating with Quality Objective - Marketing VP
customers
• Conduct market research to determine
• Achieve 99% delivery to who is perceived as the leading supplier
customer commitment date
• Ship replacement parts in Quality Objective - Design
24 hours
• Complete titanium disk brake project on
• Maintain a competent staff time and w/in budget

Quality Objective - Production


Manager
• 99.5% on time delivery to customer
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Engagement of Top Management? Why? How?

• Important to know what can and should not be


delegated
• What gets measured gets done (follow the process
approach!!)
• Engagement is a critical component of sustainability

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Why do it?
Leadership (Clause 5)
o Facilitate top management strategic engagement with the QMS
o Ensure responsibilities, accountabilities and authorities are clear and
unambiguous
o Enhance communication with and involvement of all staff
throughout the organization
o Enhance risk assessment and exploration of opportunities
o Emphasize customer satisfaction throughout the organization
o Integrate quality management into the tactical activities of the
organization
o Ensure alignment of processes and objectives with strategic and
tactical plans
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Examples
Leadership (Clause 5)

o Help determine what top managers should and should not delegate and
how the delegation will work
o Practice and learn to speak in the language of management ($$$$)
o Design and deploy a Cost of Quality process
o Provide management with actionable information

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Sticky Clause #4
Risks and Opportunities (Clause 6.1)

Clause 6.1: The Requirement

1. Consider issues relevant to the organization
2. Determine the risks and opportunities that need to be 
addressed in planning the QMS related to the issues that are 
considered
3. Consider risks and opportunities  that impact the 
organization’s ability to achieve intended results, prevent or 
reduce undesired effects, and achieve improvement
4. Address actions to be taken and how to integrate the actions 
into the QMS
5. Determine how to evaluate effectiveness of actions taken
6. Balance actions taken to address risks and opportunities to 
the potential impact of the risk on conformity of products 
and services

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Risk and Opportunities (Clause 6.1)

o Synopsis of the intent of the requirement is:

• Consider risks and opportunities that impact the


organization’s ability to achieve intended results, prevent or
reduce undesired effects, and achieve improvement
• Address actions to be taken and how to integrate the
actions into the QMS
• Determine how to evaluate effectiveness of actions taken
• Balance actions taken to address risks and opportunities to
the potential impact of the risk on conformity of products
and services

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CC1

Why do it?

o Mitigate liability exposure


o Enhance sensitivity to safety
o Mitigate financial exposure related to risks
o Enhance customer satisfaction
o Meet requirements of clause 6.1.1
o Expand breadth and depth of the QMS
o Important to enhance sustainability
o Improve product development cycle times
o Prevent costly situations

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Slide 34

CC1 Need words around next to last bullet


Charlie Cianfrani, 10/14/2016
Internal Risks to Consider
o Implement internal audit and self-assessment processes
o Gather and analyze of quality cost data
o Analysis of technology trend information
o Competitive analysis
o Analyze results of customer reviews and feedback
o Assess actual vs intended internal values and culture
o Analyze operational and financial data to assess performance
o Implementing processes to consider best practices and
comparisons with industry benchmarks
o Analyze performance and interactions of processes

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External Risks to Consider
o Deploy processes to consider:
• The economic environment
• International trade conditions, processes and barriers.
• Competitive products and services
• Technology trends
• Regulatory changes
• Opportunities and conditions related to a wide variety of
outsourcing strategies

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Examples of how to do it - Tool Examples

o SWOT (strengths, weaknesses, opportunities, threats) analysis


o Process mapping and flow charting
o FMEA (failure modes and effects analysis)

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SWOT (strengths, weaknesses, opportunities, threats) analysis

SWOT Strength Weaknesses Opportunities Threats Process Actions

ISO
requirement
Determine external/internal
issues relevant to org purpose

Monitor info re issues

Determine interested parties

Requirements of interested
parties
Review info re interested
parties

Simple SWOT analysis format example for considering


requirements of Clauses 4 and 6
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Process mapping and flow charting

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FMEA (failure modes and effects analysis)

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Risk Based Thinking

o Teach Everyone
• Always consider risk
• Think about the positive aspect of risk (the risk of not taking action)
• Promote awareness and encourage personal involvement
• Reward risk input to reinforce the management desire for contribution
from ALL employees

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Sticky Clause #5:
Understanding Knowledge, Competence and Innovation Requirements (Clause 7.1.6, 7.2 and 10.1 Note)

Knowledge Requirements ‐ Clause 7.1.6
1. A new requirement ISO 9001
2. Somewhat vague and subject to a wide 
spectrum of understanding 
3. Determine the knowledge necessary for 
the operation of processes
4. Maintain necessary knowledge and make it 
available
5. Determine how to acquire or access the 
necessary additional knowledge to address 
changing needs and trends

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Why do it? Knowledge

o To ensure the availability of the information needed to establish,


implement, maintain and improve the quality management system
o To ensure that currently required organizational knowledge is
obtained
o To plan to acquire any necessary additional knowledge and required
updates for anticipated future needs
o To ensure QMS is effectively implemented
o To capture tacit knowledge

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Examples of how to do it - Knowledge
o Identify the processes of the QMS
o Consider resource requirements for processes (personnel, time,
buildings, equipment, utilities, materials, supplies, instruments,
software, transport facilities, other infrastructure)
o Deploy processes to codify, embed and communicate knowledge
required to satisfy customer requirements
o Ensure knowledge needed to meet requirements is available when
and where it is needed
o Consider short and long term resource needs; timing may be
critical
o Integrate longer-term needs into the organization’s strategic and
capital plans

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Sticky Clause #5:
Understanding Competence Requirements (Clause 7.2)

1. Determine the competence required for persons 
doing work that affects the performance and 
effectiveness of the QMS
2. Ensure that everyone has the capability to provide 
product that meets customer requirements based 
on appropriate education, training, or experience
3. Take  actions  to  acquire  necessary  competence
4. Evaluate  effectiveness of actions taken
5. Retain appropriate documented information as 
evidence of competence to effective 
implementation of the QMS 

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Why do it - Competence
To Ensure That:

o People have the capability to satisfy customer requirements


o The capability exists to make the QMS effective
o Continual improvement of the effectiveness of the QMS processes
occurs
o Competence is maintained when transferring workers
o Competence is maintained when utilizing temporary staff
o Competence is maintained under changing conditions
o HR establishes job requirements when hiring

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Examples of How to Do It - Competence

o Use some form of written job requirements (i. e. job descriptions)


o Competencies required should make sense for each job type; find
the right combination of education, training, skill and experience
o Some job requirements may be only a performance standard (for
example, to produce a quantity of conforming product per day)
o Establish processes to ensure newly hired or transferred personnel
have the competence to perform assigned tasks to requirements
o Train supervision to ensure staff competence, especially in a
dynamic work environment
o Engage HR in ensuring competence of staff for assignments

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Sticky Clause #5:
Understanding Innovation Requirements (note to Clause 10.1)

1. No requirements in ISO 9001:2015 
2. There is note 1 in Clause 10.1 listing  innovation as 
an example of improvement

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Why do it - Innovation

o Innovation is a vital component of sustainability


o Innovation is a vital component of improvement
o Competition is not static
o Customer demands are always changing
o Cost reduction is continually an issue
o Technology is continually unveiling better ways to implement
process activities

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How to Do It - Innovation
o Define a process
o Requires periodic attention
o Allocate resources
o The QMS should not inhibit consideration of innovative product
and process developments
o In certain customer or regulatory situations, the changes related to
innovation may not be permitted, but the process should capture
future opportunities for later action

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Sticky Clause #6:
Understanding Documented Information Requirements (Clause 7.5).

1. Most significant change in 2015 is in the nomenclature
2. The previous terms of “documents” and ‘records” have been 
replaced with “documented information”
3. The essence of the requirements is that the QMS shall include:
‐ all documented information required by ISO 9001:2015
‐ documented information that the organization determines to 
be necessary for effective operations
‐ as applicable, the availability of applicable documented 
information to establish control of production and service 
provision (See clause 8.5.1
4.  All other requirements similar to the past editions of ISO 9001

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Why Address Documented Information Requirements
o To Ensure:
o Consistent performance of all activities affecting quality
o Controls are in place to issue and approve documents
o Changes in requirements are communicated to those who
must implement them
o To prevent the use of obsolete information
o To make certain that people have up-to-date instructions
and requirements

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Examples of How to Address Documented Information Requirements
o Define the types of documents in your system
o Determine if any change in nomenclature is required or desired
o Define the types of documentation that come from other
organizations
o Maintain a clear differentiation between documents and records
o Where the term “maintain documented information” is used, the
intent is the documented information be kept up to date
o Where the term “retain documented information” is used, the
intent is similar to the ISO 9001:2008 requirements for a record

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Examples of How to Address Documented Information Requirements
(Continued)

o Define the control process appropriate for each type of document


o The requirements for computer-based documentation may be
different from those for paper drawings
o Records are a special type of document and require different
controls
o See Annex A.6 Documented Information in ISO 9001:2015
o No requirement to do anything different without a good reason

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This Table May Help to Understand Documented Information Requirements terminology

Purpose of Documented
Old Term New Term Changes & Corrections
Information

Provide up to date
Keep up to date with
Documented procedure Maintain documented information information for process
changes
operations

No changes but
Provide objective evidence
Record Retain documented information corrections may be
of activities conducted
permitted

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Sticky Clause #7:
Measuring Customer Satisfaction (Clause 9.1.2)

1. Monitor information relating to customer perception as to 
whether the organization has met customer needs and 
expectations. 
2. The methods to be used to get this information is not 
specified in the standard, but methods must be 
established. 

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Why Address Measuring Customer Satisfaction

o To understand customers’ perceptions related to your products so


that you can take action to improve the QMS of the organization
to improve that perception
o To understand actions needed to retain customers
o To understand actions needed to expand business
o To understand actions needed to grow markets
o Typically customer satisfaction is a stated objective of many
organizations, but not supported by processes to ensure it is
achieved

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Examples of How to Address Measuring Customer Satisfaction
o Decide what information you will monitor
o Determine how to get that information
o Determine how to analyze information (see examples of sources of
customer satisfaction information in next slide)
o Consider that to demonstrate conformity in regulated markets, it
may be sufficient to monitor customer reports of product
deficiencies
o Consider using focus groups and surveys of product users
o Go beyond the requirements in Clause 9.1.2 to deploy aggressive
processes to gather and USE customer satisfaction information to
enhance sustainability
o Consider ALL sources of customer satisfaction data

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Examples of How to Address Measuring Customer Satisfaction
o If you manufacture products for other companies, consider face-
to-face interviews with the individuals who make key buying
decisions in customer organizations
o Consider that the products you produce may have associated
services that are important to the customers
o Keep the process dynamic and flexible; the results of monitoring
may indicate a need to gather more information through
measuring
o Include methods to understand what is important to the
customers, including price and delivery performance, when
deciding what to monitor and measure
o Consider using QFD and voice of the customer techniques

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Sources of Customer Satisfaction Data
Surveys
Active Focus groups
Site visits
Interviews
Complaints
Methods of
Gathering Receptive Warranty costs
Allowances
Letters
Articles
Indirect
Trade Shows
Repeat business
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Trade
Key Shows R&D
Measures

Sales Surveys
Calls Articles

Credits &
Returns Complaints Customer
Ratings

Often our customer data is like an incomplete puzzle

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Key
Measures Trade
Shows R&D

Sales Surveys Articles


Calls
Credits & Customer
Complaints
Returns Ratings

Get the pieces to fit together

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Possible Sources of Data

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Sticky Clause #8:
Alignment of Objectives (Clauses 6.2, 7.3 and 7.4)

1. Establish quality objectives at relevant functions, levels and processes needed for the 
quality management system
2.    Quality objectives shall:
• be consistent with the quality policy;
• be measurable;
• take into account applicable requirements;
• be relevant to conformity of products and services and to enhancement of 
customer satisfaction;
• be monitored;
• be communicated;
• be updated as appropriate.
3. Plan achievement of objectives. Determine:
• what will be done;
• what resources will be required;
• who will be responsible;
• when it will be completed;
• how the results will be evaluated.
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Why Align Objectives

o To Ensure:
• Achievement of operational and financial objectives
• Commonality of understanding of vision and mission and how they will
be realized
• Requirements are met
• Resources are allocated
• Staff works with commonality of purpose
• Communication of objectives and feedback of performance status

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Managing to Achieve Results

ensure that the Provide 


resources needed Resources
are available Quality
Objective

Establish Quality Management


Quality Policy Objective Review

Quality
Objective

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Any final comments or questions

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Thank You!

CAC JW © 2016 all rights reserved


Books by Cianfrani and West

Jack and Charlie are Co-authors of several books published by the American Society for
Quality (ASQ) Quality Press including:

 ISO 9001:2015 Explained (Fourth Edition)


 Cracking the case of ISO 9001:2015 for Manufacturing (Second Edition)
 Cracking the case of ISO 9001:2015 for Service(Second Edition)
 ISO 9001:2008 Explained & Expanded
 Unlocking the Power of your Quality Management System - Keys to
Performance Excellence
 How to Audit the Process-Based QMS (Second Edition)
 Also see our many articles in Quality Progress on all aspects of
 ISO 9001

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Context
of the
Organization
Quality Management System
C Improvement C
U R S
U
E Leadership, Planning, Support, &  A
S Q
U Resource  Management
T
I
S
T I
R
S
F
T
E Performance  A
O m
E evaluation
C
T
O
M N
T
I
O
M
S N
E Operational planning and control E
(Product and/or service realization)
R R
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Get Real About What Leaders Need To Do
Leadership (Clause 5)
Measuring
Quality
Objective Customer
Monitoring satisfaction Analyzing
Establish Quality data
Quality Policy Objective
Improving
Quality
Objective

Communicate! Management
Quality Review
Management
System Improvement

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