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By Charlie Cianfrani
cianfranic@aol.com
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About Your Presenter: Charlie Cianfrani
Professional Experience
o Business advisor with over 50 years of experience as an
operations and quality executive
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Disclaimers
o The information provided here today is meant to give an accurate picture of the
meaning and intent of ISO 9001:2015.
o The content presented is not an “official” view of ISO/TC176 but rather based on
my 50+ years of experience in P & L and quality management assignments
domestically and internationally.
o Think carefully before making any changes to your system just to adhere to the
perceived requirements of a Standard.
o The real questions to ask are “How does the process help the organization
achieve its objectives and do the processes add value?”
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• ISO 9001 Has Become a Global Standard
Results from the 2015 ISO Survey
ISO 9001 Certifications by Country
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The evolution of ISO 9001
ISO has a requirement to review and reaffirm or update
each Standard every 5 years
• ISO 9001 was first issued in 1987
• Tweaked in 1994 (no major changes)
• Major updating in 2000
– process approach introduced
• Tweaked again in 2008
• Major updating in 2015
– Annex SL format introduced (mandated by the ISO TMB)
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ISO 9001:2015 journey to reality
June 2013 CD
Committee Draft
June – October 2014 DIS
Draft International Standard
FDIS was released for translation on 10 May
2015 . FDIS ballot opened on 9 July and closed
on 9 September 2015
September 2015
International Standard published
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Our Goal For This Presentation
We will address eight sticky clauses in ISO 9001:2015, their requirements, and possible
approaches to address and comply with these requirements.
3. Leadership (Clause 5)
5. Knowledge, competence, and innovation (Clause 7.1.6, 7.2 and 10.1 note)
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• ISO 9001:2015 was developed to be consistent
with the Quality Management Principles (QMPs)
See ISO 9000:2015 Clause 2.3
• The QMPs are
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Think!
9
Sticky Clause #1:
Understanding the Organization and its Context (Clause 4.1)
o Ensure QMS is structured for both the needs of today and tomorrow
o Integrate QMS processes into the organization strategic and tactical activities
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Examples
Understanding the Organization and its Context (Clause 4.1)
o Ensure integration into the strategic and tactical plans of the organization
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Understanding the Essence
Understanding the Organization and its Context (Clause 4.1 and 4.2)
Output:
Focus Action Plans Execution
Input: Strategy & Objectives Monitoring
Itemized Mission
Threats & Learning
Risks Vision
Opportunities
External Scan
Self-Assessment
Internal Scan
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Understanding the Essence
Understanding the Organization and its Context (Clause 4.1 and 4.2)
Strategic Planning
Threats Ideas
Issues
External Scan Mission
Self‐Assessment Vision
Internal Scan Strategies
Risks
Principles
Innovations
System Development
Process Management Identify Key Processes
Optimization
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Strategic Planning
Threats Ideas
Issues
External Scan Mission
Self‐Assessment Vision
Internal Scan Strategies
Risks
Principles
Innovations
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Sticky Clause #2
Needs and Expectations of Interested Parties (Clause 4.2)
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Why Do It?
Needs and Expectations of Interested Parties (Clause 4.2)
o Risk avoidance
o “Interested parties” is new language in ISO 9001:2015
o Needs of interests of parties beyond the direct customer may impact
the content of the QMS of the organization
o Ideas for new products or services that have marketplace relevance
o Consideration of relevant needs/requirements/interests of interested
parties can influence of product design, production or delivery
processes
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Examples
Needs and Expectations of Interested Parties (Clause 4.2)
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Interested parties can impact process design
The QMS of the
Shareholders organization
Regulators The organization
Process
Providers Customer
Customer
feedback
Internal
divisions
Design
consultants
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Sticky Clause #3
Leadership (Clause 5)
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What are Top Managements’ Responsibilities?
Leadership (Clause 5)
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What are Top Managements’ Responsibilities (Continued)?
Leadership (Clause 5)
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Job 1
Leadership (Clause 5)
Communicate
Communicate
Communicate
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Job 2
Leadership (Clause 5)
Establish
Quality Policy
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Job 3
Leadership (Clause 5)
Structure objectives
that are aligned with Quality
Policy
Objective
Establish Quality
Quality Policy Objective
Quality
Objective
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Management Commitment
Leadership (Clause 5)
Quality
Objective
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The Quality Hierarchy*
Leadership (Clause 5)
Organizational Sustainability
EFQM, World
class
Baldrige
performance
ISO 9004 Beyond minimum
requirements
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Why do it?
Leadership (Clause 5)
o Facilitate top management strategic engagement with the QMS
o Ensure responsibilities, accountabilities and authorities are clear and
unambiguous
o Enhance communication with and involvement of all staff
throughout the organization
o Enhance risk assessment and exploration of opportunities
o Emphasize customer satisfaction throughout the organization
o Integrate quality management into the tactical activities of the
organization
o Ensure alignment of processes and objectives with strategic and
tactical plans
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Examples
Leadership (Clause 5)
o Help determine what top managers should and should not delegate and
how the delegation will work
o Practice and learn to speak in the language of management ($$$$)
o Design and deploy a Cost of Quality process
o Provide management with actionable information
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Sticky Clause #4
Risks and Opportunities (Clause 6.1)
1. Consider issues relevant to the organization
2. Determine the risks and opportunities that need to be
addressed in planning the QMS related to the issues that are
considered
3. Consider risks and opportunities that impact the
organization’s ability to achieve intended results, prevent or
reduce undesired effects, and achieve improvement
4. Address actions to be taken and how to integrate the actions
into the QMS
5. Determine how to evaluate effectiveness of actions taken
6. Balance actions taken to address risks and opportunities to
the potential impact of the risk on conformity of products
and services
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Risk and Opportunities (Clause 6.1)
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CC1
Why do it?
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Slide 34
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External Risks to Consider
o Deploy processes to consider:
• The economic environment
• International trade conditions, processes and barriers.
• Competitive products and services
• Technology trends
• Regulatory changes
• Opportunities and conditions related to a wide variety of
outsourcing strategies
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Examples of how to do it - Tool Examples
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SWOT (strengths, weaknesses, opportunities, threats) analysis
ISO
requirement
Determine external/internal
issues relevant to org purpose
Requirements of interested
parties
Review info re interested
parties
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FMEA (failure modes and effects analysis)
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Risk Based Thinking
o Teach Everyone
• Always consider risk
• Think about the positive aspect of risk (the risk of not taking action)
• Promote awareness and encourage personal involvement
• Reward risk input to reinforce the management desire for contribution
from ALL employees
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Sticky Clause #5:
Understanding Knowledge, Competence and Innovation Requirements (Clause 7.1.6, 7.2 and 10.1 Note)
Knowledge Requirements ‐ Clause 7.1.6
1. A new requirement ISO 9001
2. Somewhat vague and subject to a wide
spectrum of understanding
3. Determine the knowledge necessary for
the operation of processes
4. Maintain necessary knowledge and make it
available
5. Determine how to acquire or access the
necessary additional knowledge to address
changing needs and trends
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Why do it? Knowledge
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Examples of how to do it - Knowledge
o Identify the processes of the QMS
o Consider resource requirements for processes (personnel, time,
buildings, equipment, utilities, materials, supplies, instruments,
software, transport facilities, other infrastructure)
o Deploy processes to codify, embed and communicate knowledge
required to satisfy customer requirements
o Ensure knowledge needed to meet requirements is available when
and where it is needed
o Consider short and long term resource needs; timing may be
critical
o Integrate longer-term needs into the organization’s strategic and
capital plans
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Sticky Clause #5:
Understanding Competence Requirements (Clause 7.2)
1. Determine the competence required for persons
doing work that affects the performance and
effectiveness of the QMS
2. Ensure that everyone has the capability to provide
product that meets customer requirements based
on appropriate education, training, or experience
3. Take actions to acquire necessary competence
4. Evaluate effectiveness of actions taken
5. Retain appropriate documented information as
evidence of competence to effective
implementation of the QMS
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Why do it - Competence
To Ensure That:
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Examples of How to Do It - Competence
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Sticky Clause #5:
Understanding Innovation Requirements (note to Clause 10.1)
1. No requirements in ISO 9001:2015
2. There is note 1 in Clause 10.1 listing innovation as
an example of improvement
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Why do it - Innovation
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How to Do It - Innovation
o Define a process
o Requires periodic attention
o Allocate resources
o The QMS should not inhibit consideration of innovative product
and process developments
o In certain customer or regulatory situations, the changes related to
innovation may not be permitted, but the process should capture
future opportunities for later action
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Sticky Clause #6:
Understanding Documented Information Requirements (Clause 7.5).
1. Most significant change in 2015 is in the nomenclature
2. The previous terms of “documents” and ‘records” have been
replaced with “documented information”
3. The essence of the requirements is that the QMS shall include:
‐ all documented information required by ISO 9001:2015
‐ documented information that the organization determines to
be necessary for effective operations
‐ as applicable, the availability of applicable documented
information to establish control of production and service
provision (See clause 8.5.1
4. All other requirements similar to the past editions of ISO 9001
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Why Address Documented Information Requirements
o To Ensure:
o Consistent performance of all activities affecting quality
o Controls are in place to issue and approve documents
o Changes in requirements are communicated to those who
must implement them
o To prevent the use of obsolete information
o To make certain that people have up-to-date instructions
and requirements
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Examples of How to Address Documented Information Requirements
o Define the types of documents in your system
o Determine if any change in nomenclature is required or desired
o Define the types of documentation that come from other
organizations
o Maintain a clear differentiation between documents and records
o Where the term “maintain documented information” is used, the
intent is the documented information be kept up to date
o Where the term “retain documented information” is used, the
intent is similar to the ISO 9001:2008 requirements for a record
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Examples of How to Address Documented Information Requirements
(Continued)
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This Table May Help to Understand Documented Information Requirements terminology
Purpose of Documented
Old Term New Term Changes & Corrections
Information
Provide up to date
Keep up to date with
Documented procedure Maintain documented information information for process
changes
operations
No changes but
Provide objective evidence
Record Retain documented information corrections may be
of activities conducted
permitted
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Sticky Clause #7:
Measuring Customer Satisfaction (Clause 9.1.2)
1. Monitor information relating to customer perception as to
whether the organization has met customer needs and
expectations.
2. The methods to be used to get this information is not
specified in the standard, but methods must be
established.
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Why Address Measuring Customer Satisfaction
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Examples of How to Address Measuring Customer Satisfaction
o Decide what information you will monitor
o Determine how to get that information
o Determine how to analyze information (see examples of sources of
customer satisfaction information in next slide)
o Consider that to demonstrate conformity in regulated markets, it
may be sufficient to monitor customer reports of product
deficiencies
o Consider using focus groups and surveys of product users
o Go beyond the requirements in Clause 9.1.2 to deploy aggressive
processes to gather and USE customer satisfaction information to
enhance sustainability
o Consider ALL sources of customer satisfaction data
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Examples of How to Address Measuring Customer Satisfaction
o If you manufacture products for other companies, consider face-
to-face interviews with the individuals who make key buying
decisions in customer organizations
o Consider that the products you produce may have associated
services that are important to the customers
o Keep the process dynamic and flexible; the results of monitoring
may indicate a need to gather more information through
measuring
o Include methods to understand what is important to the
customers, including price and delivery performance, when
deciding what to monitor and measure
o Consider using QFD and voice of the customer techniques
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Sources of Customer Satisfaction Data
Surveys
Active Focus groups
Site visits
Interviews
Complaints
Methods of
Gathering Receptive Warranty costs
Allowances
Letters
Articles
Indirect
Trade Shows
Repeat business
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Trade
Key Shows R&D
Measures
Sales Surveys
Calls Articles
Credits &
Returns Complaints Customer
Ratings
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Key
Measures Trade
Shows R&D
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Possible Sources of Data
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Sticky Clause #8:
Alignment of Objectives (Clauses 6.2, 7.3 and 7.4)
1. Establish quality objectives at relevant functions, levels and processes needed for the
quality management system
2. Quality objectives shall:
• be consistent with the quality policy;
• be measurable;
• take into account applicable requirements;
• be relevant to conformity of products and services and to enhancement of
customer satisfaction;
• be monitored;
• be communicated;
• be updated as appropriate.
3. Plan achievement of objectives. Determine:
• what will be done;
• what resources will be required;
• who will be responsible;
• when it will be completed;
• how the results will be evaluated.
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Why Align Objectives
o To Ensure:
• Achievement of operational and financial objectives
• Commonality of understanding of vision and mission and how they will
be realized
• Requirements are met
• Resources are allocated
• Staff works with commonality of purpose
• Communication of objectives and feedback of performance status
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Managing to Achieve Results
Quality
Objective
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Any final comments or questions
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Thank You!
Jack and Charlie are Co-authors of several books published by the American Society for
Quality (ASQ) Quality Press including:
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Context
of the
Organization
Quality Management System
C Improvement C
U R S
U
E Leadership, Planning, Support, & A
S Q
U Resource Management
T
I
S
T I
R
S
F
T
E Performance A
O m
E evaluation
C
T
O
M N
T
I
O
M
S N
E Operational planning and control E
(Product and/or service realization)
R R
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Get Real About What Leaders Need To Do
Leadership (Clause 5)
Measuring
Quality
Objective Customer
Monitoring satisfaction Analyzing
Establish Quality data
Quality Policy Objective
Improving
Quality
Objective
Communicate! Management
Quality Review
Management
System Improvement