Project report

On

Desi bird Farming

Submitted by : Mr. Vettrivel

S/o J. Selvaraj
Rayapalayam
M. Anumanpalli
Erode

Nodal training institute:AGCASS, Erode

Submitted under: Agri Clinics &Agri Business Center Scheme
Sponsored by : Ministry of Agriculture &
Farmers Welfare, Government of India National
Institute of Agricultural Extension Management
(MANAGE), Hyderabad & NABARD
www.agriclinics.net
 CONTENTS
Chapter No. Particulars Page No.

1 Highlights of the Project report

1.a About the Promoter

1.b Project Profile

2 Project Description

3 Market Potential

4 Extension activities

5 SWOT analysis

6 Economics of the Project

6.a Basics and Presumptions

6.b Total cost of the project

6.c Means of finance

6.d Projected performance and profitability

6.e Financial analysis

6.f Term loan repayment

 Chapter 1
Highlights of the Project report
1.a About the Promoter

1 Name of the Promoter Mr. Vettrivel

2 Residential address for communication S/o J. Selvaraj
Rayapalayam
M. Anumanpalli
Erode
3 Date of Birth / Age 24-12-1996/ 22 years
4 Educational Qualification B.Sc., (Hort.)
5 Special trainings undergone 2 months training at AGCASS for ACABC
6 Experience in Proposed project 1 year
7 Contact number +91 7010150913
8 Email_id Vettrisvn96@gmail.com
9 Type of Organization Proprietorship
1.b Project Profile (Financial)

SI.No Parameters Values

1 Breed Desi hen
2 Unit size 930
Hen 300
Middle age hen 300
Chick 300
Cock 30
3 Cost of the project 1685344
4 Bank loan 1516810
5 Margin money 168534
6 Financial indicators
BCR 1.71
NPW 1987400
IRR 33.53
DSCR 1.872
7 Interest rate 10%
8 Repayment period 7 years
 Chapter 2

Project Description

Introduction

Poultry has contributed to human health and rearing has been integral component of
livestock over the millennia in India. Poultry is the integral part of farming system and house
hold economy for many families in rural region, while in urban region, large and small scale of
poultries are providing good quality and safe poultry products to the urban consumers. Over the
last few decades, the country chicken has transformed from backyard farming to techno
commercial industry. From an entirely unorganized and unscientific farming practise; poultry
industry in India has advanced in the commercial production to a great extent by adopting
scientific methods, standing as third largest egg producer and fifth in chicken meat producer in
the world. Country chicken farming is undertaken because of its nutritional meat and eggs, health
benefits, economical in rearing and has social benefits.

Country chicken farming is perhaps one of the easiest poultry management methods since it
involves minimum labor. It is something that the family members can join hands in doing. The
biggest scope of country chicken is the low initial investment and high economic returns. The per
capita protein consumption has been a subject of concern since quite some time in India. Eggs
and poultry meat are the cheapest and most easily available option for this.

Production Technology

Project location

Desi bird farm is to be located in Pallayakottai which is in between Arachalur and

Kangayam

Housing Facilities for Country Chicken Farm

Two sheds to be constructed for chicks and hen. The dimension of the hen shed is 50 feet
* 20 feet. The dimension of chick shed is 10 feet * 16 feet. The shed will be constructed with
concrete walls to 3 feet height and barbed fencing to 7 feet height. The roof of the shed will be
covered with coconut leaf mat and metal roofing sheet. The type of farm will be semi- intensive
type. Outside the shed, the entire farm will be covered with barbed wire fencing.
 Since country chicken is of the sturdier and adaptable type, they do not need elaborate
housing preparations unlike other breeds. The houses must protect the birds from harsh
sunshine, rain, wind and cold stress. It should also protect them from frost during winters. In case
of free range rearing system the birds are let loose to forage during day and kept in pens during
night time. In order to avoid direct sunlight and encourage maximum air circulation the houses
will be built in the north-south direction and not in the east-west direction. The floor is at an
elevation to avoid water accumulation or flood-like conditions.

Feed and fodder:

Scavenging in country chicken farm

As compared to other forms of rearing feed expense in country chicken is at a minimum

since the birds are left to scavenge out in the open. Their daily nutrient requirements of proteins,
vitamins, minerals and energy are met through worms, insects, weeds, household waste, crop
residue and leftover grains that they collect and eat during scavenging. Rice bran, broken rice,
ground nut straw, etc. will be given as an additional supplement. For better performance, an extra
ration supply will be supplied to the birds. The feed is formulated with wheat bran, fish meal,
maize, rice polish, shell grit or lime stone for fulfilling the vitamin, mineral and salt
requirements.
Concentrate feed ratio:

SI.No Particulars Quantity/ Month

1 Hen 1.5 Kg
2 Middle age hen 1 Kg
3 Chicks 0.5 kg

During the growth stage the birds are fed with the standard starter feed for chicks available in
the market. In addition to the feed collected through scavenging, the birds are also fed with
azolla, drumstick leaves, waste grains, etc. during the growth stage. After 120 days the average
body weight must be 1.3 to 2.4 Kg.
Water
Water source is available in the farm which is sufficient for maintenance of farm and
cultivation

Veterinary aid
Veterinary facilities are available in Nathakkadaiyur which is 2 Kilometres from the farm
. Hens are also fed with natural raw materials such as onion, to enhance the immunity and
resistance to diseases

Chapter 3

Market Potential

Marketing country chicken is very simple since local, indigenous chicken variety is
always in demand in the markets. Owing to the high demand of local chicken, the birds and the
egg produced by them can be sold in the local market irrespective of the season. Brown egg
produced by desi bird has higher demand than other breeds. Country chicken eggs are rich in
nutrients, vitamins, protein and the meat is one of the poultry chicken birds on a regular basis.
Since the eggs and poultry birds can be sold almost any time, rural poultry is a form of ‘any time
money’. They can also be supplied in shops or tie- up can be made with hotels for supplying
country chicken on a regular basis. If the birds are raised in an organic farm then the quality of
the chicken and eggs are much better. This is because the birds are raised in stress- free
environment. In this method, poultry wastes like droppings, extra feeds, etc., are directly applied
as organic manure and increases crop yield.

Marketing strategies to be followed:

 Promoting desi chicken through direct advertisements such as board displays and
contacting various hotels and institutions nearby
 e-promotion activities like advertisements in facebook page, whatsapp, and other social
media
 Giving advertisements in local channels

Chapter 4

Extension activities

 Extension and training plays a vital role in disseminating new technologies and
development pertaining to Livestock sectors
 Impart practical training programmes for rural farmers for awareness on poultry
development programmes on regional basis
 Encouraging women farmers in groups to have hands on knowledge and demonstrations
on poultry farming
 To promote entrepreneurship activity amongst unemployed youths on recent trends of
poultry farming and thereby to create employment and increasing rural revenue
 Chapter 5
SWOT analysis
Strengths
 Farming and rearing practices are too
easy
 Low labour requirement
 Desi birds can survive in adverse
environment conditions and in low
fertility lands
 Desi birds can tolerate adverse
climatic conditions
 Concentrate feed requirement is low
 Comparatively lower diseases than
broiler chicken
 Lessens protein malnutrition in
susceptible groups like pregnant
women, feeding mother and children
 Aids in enhancing the fertility of soil
by hen manure
Weakness
 Cost is higher than broiler
 Egg laying capacity is lower than
broiler
 Growth rate is low
Opportunities
 Strong consumer preference
 Confirmed ever increase in market
price
 Customer prefer to purchase hens
directly from farm which reduces the
cost to middleman
 Competition is low
Threats
 Pests and diseases
 Attack of reptiles, snakes, birds and
dogs
Strategy for addressing:
 Traditional pest and disease control
methods like onion, Keezhanelli,
cumin
 Covering entire farm with fence,
barbed mesh and birds net