Hospital

as an industry

Hospital chains

HEALTH CARE SECTOR

Since 80s, health sector
reforms and liberalization
in India have created

new profit-making opportunities

in the health care market for
local and international corporations.

Latest Trends and Strategies

Here are latest the trends of the

sector with regards to
operational model, strategies,
and markets.
 New forms of Partnerships
• Hospital chains are now keen on building
new forms of partnership in order to
expand their networks.
• Ownership is no longer the key to expanding
and managing a hospital network.
• Increasingly, groups are relying on Operate
and Manage contracts or in joint ventures
with local partners to enter new regional
markets.

A promising nexus
• A promising nexus can be seen
between hospital chains and real estate
developers like DLF (Delhi Land and
Finance), Emaar, and Hiranandani
Constructions.
• Under Government norms, new
townships have to keep a certain
number of plots for healthcare and
education facilities.

Indian pharmaceutical
• Wockhardt opened its first medical center in 1990 in
Kolkata and its first hospital in 1991 in Bangalore.
• Ranbaxy promoters created Fortis Healthcare in 1996
and opened their first hospital in Chandigarh in 2001.
• After selling its profitable telecom branch, Max India
created Max Healthcare in 2000 and operated its first
hospitals in 2002.
• From the mid 2000s, other groups of national and
regional reputation, like Hindujas, Birlas, joined the race
and are presently trying to develop their corporate
hospital network.
 Out Sourcing

Out Sourcing
Defined as the complete transfer of a
business process that has been
traditionally operated and managed
internally to an independently-owned
external service provider.

Not the same as subcontracting, joint

venturing or contract manufacturing
 What can be outsourced?
Traditional Processes
• Security
• Laundry
• House keeping
• Food services
• Maintenance- civil,
electrical and mechanical
• Pharmacy
• Transportation –
ambulance, other
Emerging Areas
• Laboratory services
• Radiology and Nursing
• Biomedical engineering
• Blood bank &
Physiotherapy
• Homecare services
• IT Services and Billing
• Insurance Claims
Processing
• Marketing & HR Processes
 Outsourcing Models

Long Term Care

Options for Seniors

Reasons for temporary long-

term care can include:
• Rehabilitation after a hospital
stay
• Rehabilitation after a surgical
procedure
• Recovery from an injury or
illness
• End of life medical services
 Reasons for temporary long-
term care can include:
• Rehabilitation after a hospital
stay
• Rehabilitation after a surgical
procedure
• Recovery from an injury or
illness
• End of life medical services

Reason for permanent (on-going)

long-term care
• Permanent disabilities
• Chronic severe pain
• Chronic medical conditions
• Need for supervision
• Need for assistance with activities of daily
living
• Cognitive impairment such as that caused
by brain injury, Alzheimer's or dementia

Growing Old at Home

• "The stairs are getting so
hard to climb.
• "Since my wife died, I just
open a can of soup for dinner.
• "I've lived here 40 years. No
other place will seem like
home.