AXIS LONG TERM

EQUITY FUND
An open ended equity linked saving scheme
with a statutory lock in of 3 years and tax
benefit
Stock returns vary widely, high risk not equal to high return

Variation in top and bottom stocks over the last 10 years

% CAGR (CY 08-18)

BSE 100 index 14.5 Weak companies have

destroyed significant
Top quartile 26.2 investor wealth

Bottom quartile (15.9)

Our strategy relies on bottom up selection of quality companies that can deliver sustainable growth

Source: Bloomberg, Past performance may or may not be sustained in future. BSE 100 is used in this example only for illustrative purposes only. The benchmark of the scheme is S&P BSE 200 Index.
Data as on 31st Dec 2018

Axis Mutual Fund 2

We offer a tight basket of clearly positioned equity funds
Smallcap
Midcap Axis Small Cap Fund
>65% Small caps
Multicap
Active Returns

Axis Midcap Fund

Axis >65% in Midcaps
Large & Midcap Multicap
Large Cap: 50 - 100%
Fund
ELSS Mid Cap: Max 50%

Axis Growth Opportunities Fund

Large Cap: 35 - 65%
Axis Long
Term Equity Mid Cap: 35 - 65%
Focused
Fund^ Large Cap: 50 - 100%
Axis Mid Cap: Max 50%
Large Cap
Focused 25
Axis Fund >90% in top 200 companies by
Bluechip market cap
Fund
Large Cap: 80 - 100% Active Risk
Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. ^Open-ended Equity-Linked Savings Scheme
with a 3 year lock in. The bubbles in the chart are proportionate to their sizes respectivelyMarket caps are defined as per SEBI regulations as below: a. Large Cap: 1st -100th company in terms of full market
capitalization. b. Mid Cap: 101st -250th company in terms of full market capitalization. c. Small Cap: 251st company onwards in terms of full market capitalization. Please refer annexure for type of scheme for each of
the above mentioned schemes
Axis Long Term Equity Fund: Positioning

An open ended equity linked saving scheme with a statutory lock

in of 3 years and tax benefit

Offers tax benefit under section 80C of the Income Tax Act, 1961
Invests in quality businesses for
the long term through bottom up
1 stock picking

3 3 year lock-in eliminates near term

pressure on stock selection

Invests across market cap Can support quality businesses

2 through their market cycle
Large caps around 50-100% and
midcaps up to 50%

Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market cap buckets as per SEBI/AMFI classification.

Axis Mutual Fund 4

Unique long term orientation that helps investors

Benefits of 3 year lock-in period

Investor Perspective Fund manager perspective

Focus on long term wealth creation opportunities while ignoring

Investment horizon aligned with the market cycle
short term market noise

Discipline of looking at long term factors while making

No tactical/hot money flows into the fund
allocations

Greater leeway to enter/ exit positions –provides headroom to

Wealth creation potential
manage a large corpus

A unique strategy that has a consistent track record of generating wealth for investors for the long term

Axis Mutual Fund 5

What do we mean by quality businesses?

Strong competitive Cash flow generating with

positioning sound balance sheet

Credible management team Sustainable Growth Potential

Focus on steady consistent and long term portfolio with limited down side risk

Axis Mutual Fund 6

Summary – Portfolio construction

We invest in
• High quality leaders, solid
growth, impeccable execution,
strong finances especially
decent Operating Cash Flows We avoid
and less geared • PSUs, highly cyclical and highly
regulated sector

Outcome: Stringent benchmark agnostic stock selection, compact

portfolio reflecting high conviction, long holding periods

Bottom up portfolio aiming to deliver steady and consistent returns for investors

Axis Mutual Fund 7

A Multicap Strategy

100%
Small Cap
80% Mid Cap
60%

40%

20% Large Cap

0%
Apr-17 Oct-17 Apr-18 Oct-18 Apr-19
Large Cap Midcap Small Cap

Source : ValueFY, ACEMF. Axis MF Research

Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market cap buckets as per
SEBI/AMFI classification. Past performance may or may not be sustained in the future. Stock(s) / Issuer(s)/ Top stocks with increased or decreased exposure mentioned above are for the
purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation to buy/sell/ hold. The fund manager(s) may or may not choose to hold the stock
mentioned, from time to time.
Axis Mutual Fund 8
Focus on bottom up stock picking while being benchmark agnostic

32%
Common positions between portfolio and benchmark

30%

28%

26%

24%

22%

20%
Apr-17 Oct-17 Apr-18 Oct-18 Apr-19
Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Matched Portfolio refers to the % of the portfolio
overlapping with its benchmark.

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Changes made to the portfolio over the last year
While the broad positioning of the portfolio has remained stable over the last 1 year, stock specific adjustments have
been made
Portfolio Characteristics April 18 April 19
Matched Portfolio 28% 27%
No. of Stocks 37 31
Large Caps:67%, Mid Caps: 29%, Small Caps: Large Caps:65%, Mid Caps: 23%, Small
Market Cap Mix*
1% Caps: 8%
Top 10 stocks (% of portfolio) 57% 64%
No of stocks held for at least 3 years: 20 (
Long term holdings
71%)

Top stocks with increased Change in exposure (%) Top stocks with reduced exposure/ Change in exposure (%)
exposure/entries over last year exits over last year
Bajaj Finance Ltd 3.4% Eicher Motors Ltd -3.3%
Cummins India Ltd 1.9% Sun Pharma Industries Limited -2.0%
Info Edge India Ltd 1.9% Motherson Sumi Systems Ltd -2.0%
Nestle India Ltd 1.4% HDFC Ltd -1.9%
Tata Consultancy Services Ltd 1.4% PI Industries Ltd -1.7%

Source : ValueFY, ACEMF. Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market cap buckets
as per SEBI/AMFI classification. Past performance may or may not be sustained in the future. Stock(s) / Issuer(s)/ Top stocks with increased or decreased exposure mentioned above are for the purpose of
disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation to buy/sell/ hold. The fund manager(s) may or may not choose to hold the stock mentioned, from time to time.

Axis Mutual Fund

 Private and confidential, strictly for internal purpose

Portfolio & Risk Parameters (30th Apr 2019)

*Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the
equity markets. Past performance may or may not be sustained in the future. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the purpose of
disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may not choose to hold the
stock mentioned, from time to time. Investors are requested to consult their financial, tax and other advisors before taking any investment decision(s).
 Performance – 30th April 2019

50,000
NAV/Index Movement
40,000

30,000

20,000

10,000

0
Dec-09 Dec-10 Dec-11 Dec-12 Dec-13 Dec-14 Dec-15 Dec-16 Dec-17 Dec-18

Axis Long Term Equity Fund S&P BSE 200 - TRI

1 Year 3 Years 5 Years Since Inception

Current Value Current Value Current Value Current Value

Date of
Fund Name CAGR (%) of Investment CAGR (%) of Investment CAGR (%) of Investment CAGR (%) of Investment
inception
Rs. 10,000 Rs. 10,000 Rs. 10,000 Rs. 10,000

Axis Long Term Equity Fund – Growth* 1.90% 10,190 14.28% 14,930 18.15% 23,030 17.31% 44,410
S&P BSE 200 TRI (Benchmark) 29-Dec-09 5.36% 10,536 15.40% 15,373 14.35% 19,557 10.65% 25,727
Nifty 50 TRI (Additional Benchmark) 10.84% 11,084 15.91% 15,580 13.32% 18,693 10.47% 25,337

*Type of Scheme: Open-ended Equity-Linked Savings Scheme with a 3 year lock in. Past performance may or may not be sustained in future. Calculations are based on Regular Plan
Growth Option NAV. Since inception (29 December 2009) returns is calculated on Rs. 10 invested at inception. Different plans have different expense structure. Plan of the scheme for which
performance is given is indicated above. Jinesh Gopani is managing the scheme since 1st April 2011and he manages 5 schemes of Axis Mutual Fund. Returns greater than 1 year are
Compounded Annual Growth Rates (CAGR). The performance given above is for Other than Direct Plan unless specified.

Axis Mutual Fund 12

One of the lowest lock-in periods among other tax saving instruments
15

5
5
3-5
3

Equity Linked
Public Provident Fund* National Savings Tax Saving Bank Life Insurance Savings
(PPF) Certificate* Deposits* Premium / ULIPs* Scheme from
(NSC) (Unit Linked Mutual Funds
Insurance Plans) (ELSS)*

* Subject to conditions. Please consult your tax / investment advisor for more details. Numbers indicate lock in period in years. Tax benefit under section 80C of the Income Tax Act, 1961.

Axis Mutual Fund 13

Axis Long Term Equity Fund* : SIP performance (30th Apr 2019)

SIP Investments Since Inception SIP 5 Year SIP 3 Year SIP 1 Year SIP

Total Amount Invested 1,120,000 600,000 360,000 120,000

Market value as on April 30, 2018 2,584,223 808,611 425,455 124,266

Returns (Annualised) % 17.19% 11.90% 11.19% 6.71%

Benchmark Returns (Annualised) % 12.49% 11.60% 11.72% 10.13%

Additional Benchmark Returns (Annualised) % 12.19% 12.16% 13.97% 14.87%

Above investment simulation is for illustration purpose only and should not be construed as a promise on minimum returns and safeguard of capital. Above calculation is
based on Regular Plan - Growth Option NAV. Assuming Rs. 10,000 invested systematically on the first business day of every month over a period of time. Past performance
may or may not be sustained in future. Returns greater than 1 year period are compounded annualized. Benchmark: S&P BSE 200 TRI. Additional Benchmak: Nifty 50
TRI. Inception Date: Dec 29, 2009. This scheme is managed by Jinesh Gopani. Please refer to the Annexure for returns of all the schemes managed by him. * An open
ended equity linked savings scheme with a 3 year lock-in. SIP returns are computed after accounting for the cash flow by using XIRR method (investment internal rate of
return). The performance given above is for Other than Direct Plan unless specified.

14
Annexure

15
Annexure
1 Year 3 Years@ 5 Years@@ Since Inception
Current Current Current Current
Value of Value of Value of Value of
Date of Investment Investment Investment Investment
Fund Name inception CAGR (%) Rs. 10,000 CAGR (%) Rs. 10,000 CAGR (%) Rs. 10,000 CAGR (%) Rs. 10,000
FUNDS MANAGED BY JINESH GOPANI (TOTAL SCHEMES MANAGED: 5 SCHEMES)
Axis Long Term Equity Fund – Growth^ 1.90% 10,190 14.28% 14,930 18.15% 23,030 17.31% 44,410
S&P BSE 200 TRI (Benchmark) 29-Dec-09 5.36% 10,536 15.40% 15,373 14.35% 19,557 10.65% 25,727
Nifty 50 TRI (Additional Benchmark) 10.84% 11,084 15.91% 15,580 13.32% 18,693 10.47% 25,337
Axis Long Term Equity Fund - Direct Plan – Growth^ 2.94% 10,294 15.51% 15,418 19.50% 24,377 20.17% 31,997
S&P BSE 200 TRI (Benchmark) 01-Jan-13 5.36% 10,536 15.40% 15,373 14.35% 19,557 13.18% 21,892
Nifty 50 TRI (Additional Benchmark) 10.84% 11,084 15.91% 15,580 13.32% 18,693 12.71% 21,329
Axis Focused 25 Fund - Growth 0.04% 10,004 16.85% 15,962 16.75% 21,705 16.02% 27,630
Nifty 50 TRI (Benchmark) 29-Jun-12 10.84% 11,084 15.91% 15,580 13.32% 18,693 13.77% 24,165
S&P BSE 200 TRI (Additional Benchmark) 5.36% 10,536 15.40% 15,373 14.35% 19,557 14.49% 25,233
Axis Focused 25 Fund - Direct Plan - Growth 1.29% 10,129 18.28% 16,554 18.22% 23,106 16.00% 25,583
Nifty 50 TRI (Benchmark) 01-Jan-13 10.84% 11,084 15.91% 15,580 13.32% 18,693 12.71% 21,329
S&P BSE 200 TRI (Additional Benchmark) 5.36% 10,536 15.40% 15,373 14.35% 19,557 13.18% 21,892
Axis Emerging Opportunities Fund - Series 1 (1400 Days) - Regular
Plan - Growth -6.20% 9,380 NA NA NA NA 8.51% 12,100
29-Dec-16
S&P BSE MidCap TRI (Benchmark) -11.62% 8,838 NA NA NA NA 11.17% 12,804
Nifty 50 TRI (Additional Benchmark) 10.84% 11,084 NA NA NA NA 18.73% 14,931
Axis Emerging Opportunities Fund - Series 1 (1400 Days) - Direct Plan -
Growth -4.86% 9,514 NA NA NA NA 10.18% 12,540
29-Dec-16
S&P BSE MidCap TRI (Benchmark) -11.62% 8,838 NA NA NA NA 11.17% 12,804
Nifty 50 TRI (Additional Benchmark) 10.84% 11,084 NA NA NA NA 18.73% 14,931
Axis Emerging Opportunities Fund - Series 2 (1400 Days) - Regular
Plan - Growth -5.59% 9,441 NA NA NA NA 7.29% 11,650
27-Feb-17
S&P BSE MidCap TRI (Benchmark) -11.62% 8,838 NA NA NA NA 5.58% 11,249
Nifty 50 TRI (Additional Benchmark) 10.84% 11,084 NA NA NA NA 15.18% 13,588
Axis Emerging Opportunities Fund - Series 2 (1400 Days) - Direct Plan -
Growth -4.22% 9,578 NA NA NA NA 8.93% 12,040
27-Feb-17
S&P BSE MidCap TRI (Benchmark) -11.62% 8,838 NA NA NA NA 5.58% 11,249
Nifty 50 TRI (Additional Benchmark) 10.84% 11,084 NA NA NA NA 15.18% 13,588
16
Disclaimer for performance annexure

^An open ended equity linked savings scheme with a 3 year lock-in. @@The performance data for 5 years period has
not been provided for scheme/plan not in existence for 5 years. The performance given above is for Other than
Direct Plan unless specified.
@The performance data for 3 years period has not been provided for scheme/plan not in existence for 3 years. The
above data excludes performance of all schemes which have not completed a year. Data as on 30th April 2019.
Past performance may or may not be sustained in future. Calculations are based on Regular Plan Growth Option
NAV unless specified for direct plan. Since inception returns are calculated on Rs.10/- invested at inception.
Different plans have different expense structure. Plan of the scheme for which performance is given is indicated above.
Jinesh Gopani is managing Axis Long Term Equity Fund since 1st April 2011, Axis Focused 25 Fund since 7th June
2016, Axis Emerging Opportunities Series 1 and Series 2 and and Axis Growth Opportunities Fund since inception.

17
Product Labelling

Fund Name Riskometer Product Labelling

This product is suitable for investors who are seeking*

Axis Long Term Equity Fund
(An open ended equity linked saving scheme with a
statutory lock in of 3 years and tax benefit)
• Capital appreciation & generating income over long term
• Investment in a diversified portfolio predominantly
consisting of equity and equity related instruments.

Axis Focused 25 Fund This product is suitable for investors who are seeking*
(An open ended equity scheme investing in maximum • Capital appreciation over long term
25 stocks investing in large cap, mid cap and small • Investment in a concentrated portfolio of equity & equity
cap companies.) related instruments of up to 25 companies

This product is suitable for investors who are seeking*

Axis Emerging Opportunities Fund –
• Capital appreciation over long term
Series I (1400 Days) • Investment in a diversified portfolio of equity and equity
(An Close ended equity fund) related instruments of midcap companies

This product is suitable for investors who are seeking*

Axis Emerging Opportunities Fund –
• Capital appreciation over long term
Series II (1400 Days) • Investment in a diversified portfolio of equity and equity
(An Close ended equity fund) related instruments of midcap companies

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them. 18
Product Labelling

Fund Name Riskometer Product Labelling

This product is suitable for investors who are seeking*

Axis Bluechip Fund • Capital appreciation over long term
(An open ended equity scheme predominantly • Investment in a diversified portfolio predominantly
investing in large cap stocks) consisting of equity and equity related instruments of
large cap companies
This product is suitable for investors who are seeking*
Axis Multicap Fund • Capital appreciation over medium to long term
(An open ended equity scheme investing across large • Investment in a diversified portfolio consisting of
cap, mid cap, small cap stocks) equity and equity related instruments across market
capitalization.

This product is suitable for investors who are seeking*

Axis Midcap Fund • Capital appreciation over long term
(An open ended equity scheme predominantly
• Investing predominantly in equity & equity related
investing in Mid Cap stocks)
instruments of Mid Cap companies.

This product is suitable for investors who are seeking*

Axis Small Cap Fund • Capital appreciation over long term
(An open ended equity scheme predominantly
• Investment in a diversified portfolio of equity and
investing in small cap stocks )
equity related instruments of small cap companies

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them. 19
Product Labelling

Fund Name Riskometer Product Labelling

This product is suitable for investors who are seeking*:

Axis Growth Opportunities Fund • capital appreciation over long term
(An Open-ended Equity Scheme investing in both • investment in a diversified portfolio predominantly
large cap and mid cap stocks) consisting of equity and equity related instruments
both in India as well as overseas

*Investors should consult their financial advisers if in doubt about whether the product is suitable for them. 20
Statutory Details and Risk Factors

Data updated as on 30th April 2019.

Disclaimer: Past performance may or may not be sustained in the future. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the
purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may
not choose to hold the stock mentioned, from time to time.
Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd.
(liability restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the
AMC). Risk Factors: Axis Bank Limited is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.
This document represents the views of Axis Asset Management Co. Ltd. and must not be taken as the basis for an investment decision.
Neither Axis Mutual Fund, Axis Mutual Fund Trustee Limited nor Axis Asset Management Company Limited, its Directors or associates
shall be liable for any damages including lost revenue or lost profits that may arise from the use of the information contained herein. No
representation or warranty is made as to the accuracy, completeness or fairness of the information and opinions contained herein. The
AMC reserves the right to make modifications and alterations to this statement as may be required from time to time.
Mutual Fund Investments are subject to market risks, read all scheme related documents carefully.

21
Thank you