Course outline : Marketing

Total No. of Course hours : 40 hours

name of lecturer(s) Said Sabri- PhD in Business Development

Course Outline subjects Marketing Strategy
2) Promotion
3) Market Planning,
4) Distribution,
5) Industrial Marketing,
6) Retailing and Wholesaling,
7) Target Marketing,
8) International Marketing,
9) Market Segmentation,
10) Services Marketing,
11) Pricing.

learning outcomes of the course unit •

The 4 P’s – the practical approach to

marketing.

• Market environment.

• Market Size & Trends.

• Product/Service Comparison.

• Identifying and meeting customer needs.

• Marketing online.

• Promotion for Start Up.

• Brand essence and message.

• Communication channels for startups.

• Creating a Marketing Plan.

• PR.

• Creativity & Marketing.

• Tools and Return on Investment in

Marketing Activity.

Targeted to: People with existing Business and Business

Cases and practices
Training practice Case Studies and Business Modeling

You will also learn about the strategic importance of marketing to an enterprise,