Partner Marketing

DG Guide
Feb 2019 – Apr 2019
Asia-Pacific & Japan
Accelerate your
marketing
effectiveness
 Cisco Marketing Offers:
Marketing Velocity training combined with Partner Marketing Central (PMC) activation which helps you deliver content and data to drive revenue. These digital
marketing services will engage your customers like never before.

Training Activation
Cisco Marketing Velocity What is Partner Marketing Central?

Marketing Velocity Hub Customizable Marketing Campaigns

Find best practices from across the web
Marketing Content
Marketing eLearning
Enhance your skills with online courses Social Media and Website Content Syndication

On-the-Air Webcasts Automated Email Workflows

Hear from the most sought after marketing experts
Demand Generation Services Marketplace
Live Events
Take advantage of industry experts live sessions Shared Analytics

Social Media
Follow and engage in conversations with your marketing peers
Why Work With Cisco On Marketing Campaigns?
Execution Methods
Execution Methods
 Partner Marketing Central (PMC)
PMC hosts Solution-led Campaign content and assets to support multiple tactics aligned to market trends.

Platform Service
Workflows / Self service - Free

Workflows / Self
Services are available
on PMC and no
investment is required

Vendor Services
Other Activities/Full Service - Paid
Other Activities / Full
service Activity (FSA)
is an End-to-End
marketing paid service
executed by different
vendors
 Funding
There are two main sources of funding available to help you drive demand and meet your business objectives. We recommend that you use these funds for the
campaign and marketing services described in the guide, which are available to browse and order through Partner Marketing Central (PMC). For further
clarifications,email us to apj-pmc@cisco.com.

Overview of available marketing funds :

Joint Marketing Funds (JMF) For Gold, Silver, Premier Partners Partner Plus Virtual Wallet (For Partner Plus Partners only)

JMF is a Partner co-marketing fund dedicated mainly for driving demand
generation activities to build pipeline opportunities. You can get up to 50% of
your marketing activities paid from this fund.
For moreinformation on JMF, please contact your Cisco Partner Marketing
Manager or Cisco Partner Account Manager
In return for achieving your Commercial quarterly business growth targets, your
company will gain a rebate based on product and services revenues. This
rebate wil be placed into a 'Virtual Wallet'. You can reinvest these funds into
activities such as Events, Telemarketing, Paid Search, email campaign,
marketing consultants, learing credits to further drive your business growth.
For full overview, click here
 Leads and Prospects System
What's truly vital to your business growth? Leads.
It's as simple as that. We've just made our leads
management system smarter—to help you win business
faster and gain big results.
When you save time, you can be more productive.
That's why we want to share the new changes
we've made to our Leads and Prospects system
(formerly known as Sales Collaboration Platform).
New smart filters, customizable views and easy
routing options help you access the leads you
need—fast. Customer intelligence gives you even
more insight so you're better prepared.
The interface makes it easy to customize what you
need. And routing leads and prospects to your
business is quicker, so you can be super -efficient.
Capturing Cisco -generated leads and prospects is
a benefit that helps accelerate your success.
For more information on Leads and Prospects Click Here.
How can Leads and Prospects help you?
Expand your pipeline
• We send you leads and prospects
Get in before your competitors
• We find the opportunities for you
Increase win rate, expand deal size, reduce the cost of sale
• We give you customer intelligence
Improve funnel visibility
• Track leads and prospects through to deal and close
Improves sales and resource planning
• Focus your teams on high -potential accounts
Reduce data entry for deals
•Lead and prospect data is loaded to Cisco Commerce
Campaign Overview
& Roadmap
Cross Architecture
 Simple and Secure Connectivity For The Digital Age
What to expect in this
campaign
This campaign offering a series of Cisco solutions
to address organizations' needs in the digital age,
which including Cisco Enterprise Networks
(Catalyst Switches, Airnoet Wireless Access
Points), Security (Cisco Firepower, Umbrella)
Mearki (MS, MR, MX).
It provides comprehensive offers which consist of
cross-architecture solutions from Cisco Enterprise
Networks, Security, Meraki and Services to
address customers need and it will help them to
redefine the role of networking in their business,
that’s simple by design and secure against all
threats in the digital age.
Click here for more details....
Assets
At a Glance, Call Guide, Presentation, Email,
Whitepaper, Video, Case Study
Products and
Solutions
• Cat 9K/2K/SG350 Switch + Aironet 2K & 3K
• Security: Firepower 2110; Cisco Umbrella
• Meraki offers (MS, MR, MX)
• Services: Cisco High Value Services, Cisco
Smart Net Total Care, Cisco Support Essentials
Languages
Access the campaign assets on Partner Marketing
Central
English
 Cisco Start

Overview of this Languages Products and

Campaign Access the campaign assets on Partner Marketing Solutions
Central English
What is Cisco Start? Successful small businesses
start with hard work and dedication but bigger
things start with a strong foundation that will never
limit your potential. That's what Cisco Start
provides to small businesses. A strong technology
foundation so that they can focus on bigger things.
Because bigger things start here.

Assets
Email workflow, Whitepaper, Email, Banner, Copy
Block, Call Guide, AAG, competitive battlecard, call
guide, product/solution flyer for customer, pre/post
emails, excitement videos, whitepapers, DG
landing page
 Collaboration in the Digital Age
What to expect
in this campaign
This campaign provides a comprehensive set of
Cisco solutions to address organizations’
collaboration needs in the digital age, which
includes: Cisco Collaboration Solutions (Webex
Meetings, Webex Teams, Webex Room Kit),
Enterprise Networks (Catalyst 9000 Switches,
Aironet Wireless Access Points), Security
(Umbrella), and Services.
These all will bring together solutions for real-time
collaboration and seamless user experience across
devices, so teams can get right down to business
without the speed bumps and boundaries.
Languages Products and
Access the campaign assets on Partner Marketing Solutions
Central English
• Collaboration Flex Plan (Webex Meetings,
Webex Teams), Webex Room Kit
• Cat 9K Switch + Aironet 2K & 3K
• SEC: Umbrella Trial
• Services: High Value Services, Solution Support
• Cisco Capital: Easy Pay financing (optional)
Assets
At a glance, Video, Email workflow, Infographic,
Email, Whitepapers, Case study.
Enterprise Networks
 Branch Office for the Digital Era

Why you need Languages Products and

this
It help your customers evolve their branch office
network to meet new business challenges and
generate new revenue opportunities with Cisco
routing and SD-WAN products and also Identify
the prospects who likely have aging routers,
switching and wireless products that are unable to
provide a secure, digital brand foundation, by
leveraging the Cisco Ready for Partners installed
base portal.
Assets
Copy blocks, emails, social kit, whitepapers,
customer presentations, call guide, NB-06 Win the
access / wireless/ switching (campaign tag code)
Access the campaign assets on Partner Marketing
Central English
Solutions
Main focus:
• Cisco SD-WAN Solutions
• Cisco 4000 Series Integrated Services Routers
• Cisco 1000 Series Integrated Services Routers
• Router Security Solutions
Complementary Solutions:
• Cisco Mobility Express
• Cisco Meraki MR Access Points
• Meraki Cloud-Managed Switches
• Cisco Catalyst 2960-L Series Switches
• Cisco Catalyst 2960-X and 2960-XR Series
Switches
• Cisco Catalyst 9000 Family Switches
 Harness the Power of the Modern Network

How it's helpful Languages Products and

to you
This campaign focused on helping your customers
quickly identify the right Cisco switch for their
needs - whether they are acquiring a new switch
or upgrading an old one and these switches
constantly adapt to help your customers solve new
challenges and were recently recognized
as CRN’s 2017 Overall Network Product of the
Year.
Lead with Cisco to help build the right network for
your customers. Use this campaign and assets for
marketing to your customers for easy-to-use and
ready-to-go execution
Access the campaign assets on Partner Marketing
Central English
Solutions
• Cisco Catalyst 9300 Series: 480 Gbps per
chassis
• Cisco Catalyst 9400 Series: Up to 480 Gbps per
slot, 9 Tbps per chassis
• Cisco Catalyst 9500 Series: 960 Gbps per
chassis
Assets
Call Guide, Presentation, Copy Block, Landing
Page , Banner, Info graphic, Video, NB-06 Win the
access/ wireless/ switching (campaign tag code)

Brief description
of the Campaign
This Campaign helps your customers get to the
right action faster to improve the user experience
and support business productivity. Enhance your
profitability, get a game-changing market
advantage, and build annuity revenue by selling
software, higher-value services, and world-class
security across Cisco DNA.
Click here for more details....
Languages
Access the campaign assets on Partner Marketing
Central English
New Era of Networking
Assets Products and
Playbook, Call Guide, Partner/Customer Training Solutions
Presentation, Sales Accelerator, FAQ, whitepapers,
infographics, videos, case studies, social kit , Cisco DNA-ready infrastructure
NB-06 Win the access / wireless / switching - Cisco Catalyst 9000 series switches
Network Security
- ISE 2,2, ISE 2.3 and Stealthwatch 6.9.2 with ETA
Network Automation
- Cisco DNA Center
- Software-Defined Access (SD-Access)
DNA Analytics and Assurance
- Assurance with NDP
Cisco DNA Services
- Cisco DNA Advisory Services, Cisco Cat 9K
series services, NaaS services, SD-Access
Services
* Meraki integration with Cisco DNA Center is
planned for the future.
 Secure Mobility for a Digital World
Importance of
this Campaign
Cisco provides both on-premises and cloud-
managed wireless solutions that deliver the
security, simplicity and exceptional network
experiences your customers need to stay
competitive.
Today, business success is dependent on
companies getting the most out of their network.
For many, the wireless network is the primary way
to connect to the digital world. With over 12 billion
mobile connections predicted by 2021 (1.5 per
person), capture your share of this growing
opportunity with the “Secure Mobility for a Digital
World” wireless networking campaign.
Products and
Solutions
On-Premises Wireless Solutions :
General Purpose - Cisco Aironet 1850 Series,
Cisco Aironet 1830 Series, Cisco 3504 Controller,
Cisco Mobility Express
High Performance - Cisco Aironet 2800 Series,
Cisco 5520 Controller
Highest Performance - Cisco Aironet 3800 Series,
Cisco 8540 Controller, Cisco 5520 Controller
Cloud Managed Wireless Solutions :
General Purpose - Meraki MR33
High Performance - Meraki MR42
Highest Performance - Meraki MR52, Meraki
MR53
Languages
Access the campaign assets on Partner Marketing
Central English
Assets
Email workflow, Banner, Call Guide, Emails,
Customer Flyer, Copy Blocks,
whitepapers, Presentation, At a glance, NB-06
Win the access/ wireless/ switching (campaign
tag code)
 Intent-based Ready Network for the Digital Age

Need of this Products and

Campaign Solutions
This campaign will help your customers to choose • Cisco DNA software licenses
the right Intent-based ready infrastructure for the • Catalyst 9000 Series Switches
WAN and the access to deliver a fast, secure • Cisco SD-WAN
application experience with IT simplicity.

Cisco Intent-based Networking delivers security,

simplicity, and assurance and enables
organizations to deliver a fast, secure application Assets
experience everywhere, with unmatched IT
simplicity and scale. Email workflow, Banner, Call Guide, Emails, Case
Study, whitepapers, Infographic ,Starter Kit , Video
, At a glance
Language
Access the campaign assets on Partner Marketing
Central English
 Cisco Powered SD-WAN

Importance of this Products and Language

Campaign Solutions Access the campaign assets on Partner Marketing
Central English
Cisco SD-WAN allows Service Providers to offer SD WAN
the customers an entirely new way to manage and
operate their WAN infrastructure as a cloud-based Assets
managed service.
• At a glance
Our Cisco Powered cloud-delivered secure, • Presentation
flexible and rich services architecture that delivers • Infographic
the best user experience over any connection. • Copy Block
• Social
Our Cisco Powered SD-WAN solution offers • Whitepaper
Service Providers an entirely new way to manage • Call Guide
and operate enterprise customers WAN
infrastructure. A cloud-delivered secure, flexible
and rich services architecture that delivers the best
user experience over any connection.
Security
 Ransomware Defense

Need of this Languages Products and

Campaign Access the campaign assets on Partner Marketing Solutions
Central
Cisco® Ransomware Defense brings together all English Prevention:
the necessary pieces of Cisco’s security - Cisco Umbrella, Cisco AMP, Cisco AMP for
architecture to address the ransomware challenge, Endpoints, Cisco Email Security, Cisco Cloud Web
that effectively blocks attacks, detects attacks that Security, Cisco NGFW
get in, and investigates and contains the attacks
from spreading and causing even more damage. Detect, Investigate and Contain:

- Cisco Stealthwatch
Assets - Cisco ISE
- Cisco AMP Threat Grid
AAG, Playbook, Infographic, Flysheet, Solution
Overview, Call Guide, Customer Presentation,
Partner Training Presentation, Whitepaper, DG
Emails, Web Banners, Videos
 Secure Office 365

Overview of the Assets Target Audience

Campaign
Cisco® security solution for Office 365 helps
secure users’ cloud identities. It manages security
threats, and safeguards critical information stored,
shared, and sent using Office 365.
This overall solution is focused on two key benefits:
threat protection and data protection.
Battlecard , Video , Infographic , At a Glance ,
Whitepaper, Email Workflow
CISO/CSO, Security Architect, SecOps, Security
Analyst, VP/PM Managed Security Service Provider
(MSSP), IT Security Director
Languages
Access the campaign assets on PMC English

Products and
Solutions
Email Security, Umbrella, CloudLock
 Secure Data Center

Why you need Products and Target Audience

this
Cloud, Big Data, DevOps, and software-defined
networking (SDN) are all changing the scope and
function of the modern data center. Cisco provides
an integrated security architecture that addresses
three critical needs of the modern data center
Solutions
Tetration, NGFW, NGIPS, Stealthwatch
CISO/CSO, Security Architect, SecOps, Security
Analyst, VP/PM ManagedSecurity Service Provider
(MSSP), IT Security Director
Languages
Access the campaign assets on PMC English

Assets
Email Workflow , Call Guide , At a glance ,
Presentation , Video , Infographic , Copy Block ,
Banner , Whitepaper , Social , Whitepaper
 Install Base Refresh

How it's helpful Products and Assets

to you Solutions Battlecard , Video , Presentation, Email Workflow ,
Call Guide , Copy Block , EMail , Banner , Social ,
Today's cyber attacks are more sophisticated than • Cisco NGFW Infographic , Whitepaper
ever. Help your customers refresh their security • Cisco NGIPs
ecosystem, with a new Cisco Next Generation • Cisco AMP for Networks
Firewall at its foundation. They combine the
industry’s most effective IPS with advanced
malware protection so you can find and stop
threats fast.

Languages
Access the campaign assets on Partner Marketing
Central English
 Network Visibility & Segmentation

Need of this Languages Assets

Campaign Access the campaign assets on Partner Marketing At a glance, Email Workflow , Battlecard ,
Central English Presentation , Playbook , Call Guide , Email ,
Cisco Network Visibility and Segmentation is an Banner , Whitepaper , Infographic
advanced threat detection and containment
solution that uses the power of the network for rich
security analytics and software-defined
segmentation.

Products and
Solutions
• Cisco Stealthwatch
• Cisco NGIPs
• Cisco Encrypted Traffic Analytics (ETA)
• Cisco Identity Services Engine (ISE)
• Cisco TrustSec
 Breach Readiness & Response

Need of this Languages Assets

Campaign Access the campaign assets on Partner Marketing Email Workflow , Battlecard , Presentation ,
Central English Whitepaper , Call Guide , At a glance , Whitepaper
This campaign gives you the resources to help , Infographic , Video
your customers put together a readiness strategy
and respond to a security breach, Lead with Cisco
Incident Readiness and Response Retainer, Cisco
Umbrella and Cisco AMP for Endpoints.

Products and
Solutions
• Cisco AMP for Endpoints
• Cisco Umbrella
• Cisco Umbrella Investigate
• Cisco Threat Grid
• Cisco Incident Response services
Collaboration
 Work. Intuitive.

What to expect in this Products and

Campaign Solutions
Teams solve problems in easy-to-use work spaces Webex Teams, Webex Meetings, Cisco
with the tools they need to create, share and Telepresence, Cisco Meeting Server
decide on any device. And no matter who’s on a
team or how many teams are working at once,
they all get same level of security and performance
they need to be at their best, always.
Collaboration, yes. Compromise, no. Asset
Learn more about how easy it is to execute this Email Workflow, Campaign Guide,Presentation, Call
campaign for partners. Watch Now. Guide, Research, Line of Business Promotional
Assets, Email template, Social Media copy, 25/50/
100 word Copy Blocks, SEO/SEM Keywords, Web
Languages Banners, Infographics, eBooks, Videos,
Whitepapers, etc.
Access the campaign assets on PMC
English
 Next-Generation Meeting Promotion

Overview of the Products and

Campaign Solutions
If you ask your customer “What is your meeting • Meetings - Cisco Webex Meetings, Webex Room
strategy?” they may ask you “Which one? Audio? Kit, Webex Room Kit Plus, Webex Room 55,
Web? Video?” and there lies your opportunity. End Webex Room 70
users just want to meet, they want to collaborate, • Team Collaboration - Cisco Webex Teams,
they want to get their work done and they want it Webex Board
to be easy. Cisco delivers that experience.

This promotional campaign provides the partner Asset

marketing assets to build awareness and demand
for the 'Cisco Meeting Experience Promotion' in
APJ region.
Languages Email Workflow (ASEAN, INDIA, ANZ), Promotional
flyer, Promotional Video, eBook, Infographic,
Access the campaign assets on Partner Marketing Whitepaper and Landing Pages
Central
ASEAN, ANZ, India
Data Centre
 Simplify Your Network with Automation

How it's helpful Products and

to you Solutions
This campaign aims at addressing key SDN Nexus 9500, Nexus 9300, Application Policy
challenges that customers face. How these Infrastructure Controller (APIC) for Cisco ACI
application services perform and scale is critical to
meeting new business demands. Network
automation and SDN make all of this possible. With
SDN, human error is taken out of the picture.
Assets
Languages Email Workflow, At a Glance, Banner , Copy Block ,
Infographic , Whitepaper , Video , Starter Kit
Access the campaign assets on Partner Marketing
Central
English
 Cisco HyperFlex Acceleration

Need of this Products and Assets

Campaign Solutions Email workflow, Call guide, Battlecard, Social
media copy, At-a-glance, Solution Brief &
It help your customers to build a Hybrid IT Cisco HyperFlex – HX-series Overview, Whitepapers, DC Innovations Videos and
strategy, Accelerate VDI Adoption, Speed up SAP Enablement contents
design and Target non-UCS customers with • Simplified data management
hyperconverged and create opportunities to • Continuous data optimization
generate leads for UCS. • Flash Optimized
• Independent scaling
In support of this new solution, Cisco has created a
set of assets and offers aimed at helping Cisco
Partners generate demand and on-going dialogue Languages
with new and existing customers.
Access the campaign assets on Partner Marketing
Central
English
Tools

Cisco Capital Financing for Cisco
Solutions
Cisco Capital provides flexible financing options for all Cisco solutions.
By including financing in your marketing campaigns your customers can
evaluate their options to buy and you can benefit from:
• Addressing your customer's budget concerns
• Offering flexible payment options (deferred payments, low rate financing,
utility consumption model)
• Increased deal sizes
• Built-in technology refresh opportunities at the end of the financing term.
Offers will vary by country so please reach out to your Cisco contact to request
more information.
ciscocapitalapac@cisco.com
We hope you found this guide useful and that it’s clear
what services we offer and which campaigns are
available to you.
Now we suggest you:
• Access Marketing Velocity Hub and take advantage of industry best practices
and online marketing eLearning courses
• Visit Partner Marketing Central to find campaign materials and understand the
digital services that are available to you
• Make use of the next generation Digital Agency Services
• Check-out what funding option is available for you in PMC and start
leveraging it now
• Use Leads and Prospects systems to help you achieve your sales plan
We wish you all the best with your future marketing plans. Should you have any
questions, reach out to your Cisco contact who will be happy to support you.
Useful Links:
Partner Marketing Central , Sales Connect
Partner Central , Marketing Velocity Hub
 Thank you for reading

Demand Generation
Guide

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