Beruflich Dokumente
Kultur Dokumente
2, JUNE, 2019
ABSTRACT
Corporate Social Responsibility (CSR) defines the company’s responsibility to acquire revenue and in
interacting ethically within the community environment. It is considered to be a form of sustainability in
the tourism industry. The researchers aimed to address the gap focusing on the effect of engaging in
CSR that may lead to adverse reputation, irresponsible tourism, and failed interaction within the
community. The CSR pyramid model by A. Caroll was acquired to assess the economic, legal, ethical,
and philanthropic practices of the selected resorts. The use of quantitative method determined how
employees assessed the CSR practices. Stratified sampling was utilized to obtain people with enough
knowledge on the resort and acquire the same proportion of people for each resort in Laguna. The
researchers gathered data with the use of survey questionnaires and answered by 102 employees.
The results were interpreted using ANOVA (Analysis of Variance) and T-test. The major findings
showed that there was a significant difference in the overall assessment of the CSR practices when
grouped by department. It was found out that CSR was perceived by employees and mostly under
age group from the early to late 20s and most college graduates. Most of them are female employees,
had 1 month-2 years of service, and they came from the Front Office Department. The employees
agreed based on their assessment to gain the customers’ trust, accomplishing business permits and
licenses, employees accommodate guests with a good attitude, and to enhance the growth and
sustainability of the organization. The result of the study was used to recommend a plan of
improvements to the current CSR practices of each resort.
Key words: Corporate Social Responsibility, Resorts, Quantitative Research, Philippines, Asia
involvement in CSR programs came from having Obey law and Legal Responsibility
regulations Law is society’s codification of right and
a vast strategy of employee engagement. Its
focus was on the employee and their wrong; play by the rules
relationship with the company. Aside from Be Economic Responsibility
discussing CSR efforts, creating a profitable The foundation upon which all others rest
comprehensive initiative urged the employees’
activation, learning, and participation. Employee Figure 1. Theoretical Framework
participation and learning creates
comprehensive initiatives regardless on OBJECTIVES OF THE STUDY
communicating about CSR efforts. Employees
are the ones who have a major role in the This study aimed to determine the
growth of CSR and good relationships with Corporate Social Responsibility in selected
external stakeholders such as guests. Weeden, resorts in Pansol, Laguna with the following
C., and Boluk, K. (2014) state that “responsible objectives: 1) to determine the profile of the
tourism has built Corporate Social Responsibility respondents based on age, gender, educational
which asserts the effect of Corporate Social attainment, department, and length of service; 2)
Responsibility. Widely, it is a company’s to assess the respondents’ assessment of the
engagement to operate in an ethical manner that Corporate Social Responsibility of the selected
includes society and the environment.” Since the resorts in Pansol, Laguna in terms of economic
researchers observed that the resorts in Pansol responsibility, legal responsibility, ethical
give more attention to the improvement of their responsibility, and philanthropic responsibility; 3)
establishment and prioritize less on contributing to determine the significant difference on
to the community and external activities, the respondents’ assessment towards Corporate
researchers aimed to address the gap which is Social Responsibility of selected resorts in
the negative impact of not engaging in Pansol, Laguna when grouped according to
Corporate Social Responsibility that may lead to profile; and 4) to propose enhanced Corporate
have negative reputation, irresponsible tourism, Social Responsibility practices plan.
poor relationship with the employees, and not
being able to interact within their community. METHODOLOGY
The ANOVA analysis, when grouped by of the respondents, their assessment on the
age, shows that there was no significant CSR is not affected because the organizations
difference in the overall assessment of the oriented their employees about their CSR
respondents on the responsibilities of the Responsibility and employees are involved in
company. It denotes that regardless of the age the organizations’ CSR programs. Similar to the
P – ISSN 2651 - 7701 | E – ISSN 2651 – 771X | www.ioer-imrj.com
Proceeding of the International Conference on Business and Technology (ICBT) 09-10 May 2019, Batangas City, Philippines
HANGDAAN, KF.C., BUSTILLO, MJ. T., VILLAMOR, MH. C., MANDIGMA, E.C. Jr., Corporate Social
Responsibility of Resorts: A Case of Pansol, Laguna, Philippines, pp. 38 – 48
42
IOER INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL, VOL. 1, NO. 2, JUNE, 2019
study of Tuzcu A. (2014), Organizational the age levels and working times for an
commitment and job fulfillment levels made by organization.
the CSR programs do not change depending on
Verbal Interpretation: Not Significant if p-value > 0.05, Significant if p-value <0.05
Between Groups
Within Groups .007
Legal
Total 36.432 .010 .990 Accepted Not Significant
Responsibility
36.440
Between Groups
Within Groups .151
Ethical
Total 28.482 .263 .769 Accepted Not Significant
Responsibility
28.634
Between Groups
Within Groups .699
Philanthropic
Total 38.974 .888 .415 Accepted Not Significant
Responsibility
39.674
The ANOVA analysis, when grouped service. The decision or perception of the
according to the length of service, shows that respondents greatly depended on their point of
the null hypotheses were accepted. It is view on the current CSR practices rather than
concluded that the difference between the assessing the component depending on how
lengths of services of the respondents did not long the respondents rendered service in the
affect the assessment of Corporate Social resort. They focus more on the state of CSR
Responsibility. Similarly, there was no regardless of the employees’ length of service.
significant difference in the overall assessment Similar to the study of Dalayeen (2017), there
of the respondents when grouped by length of was no significant difference between the
P – ISSN 2651 - 7701 | E – ISSN 2651 – 771X | www.ioer-imrj.com
Proceeding of the International Conference on Business and Technology (ICBT) 09-10 May 2019, Batangas City, Philippines
HANGDAAN, KF.C., BUSTILLO, MJ. T., VILLAMOR, MH. C., MANDIGMA, E.C. Jr., Corporate Social
Responsibility of Resorts: A Case of Pansol, Laguna, Philippines, pp. 38 – 48
45
IOER INTERNATIONAL MULTIDISCIPLINARY RESEARCH JOURNAL, VOL. 1, NO. 2, JUNE, 2019
satisfaction levels of employees with regard to 4. The researchers designed a plan of
the length of service. activities for the improvement of the current
CSR practices of the subject resorts.
4. Proposed Enhanced Corporate Social
Responsibility Practices Plan RECOMMENDATIONS
On the basis of analysis, the The recommendation based on the
researchers were able to come up with an conclusions will enhance the involvement of the
enhanced Corporate Social Responsibility Plan. resorts on the aspects and ensure the existence
The objectives of the recommendation were to of CSR skills in all employees within the
focus on improving employee engagement, organization.
establishing CSR as a regular program to
improve the business in order to give good 1. In terms of Economic Responsibility, the
service to its employees, customers, and the management and the employees may
community, and to strengthen the internal come up with a sustainable product using
relationship among the employees of any the recycled materials they have from the
position or department. wastes collected every week. This will let
them produce a product every month and
CONCLUSIONS be one of the ways to gain more profit and
contribute to environmental welfare.
Based on the findings of the study, the Products such as souvenirs, tote bags,
researchers were able to conclude that: slippers, stationaries, and jewelry can be
made.
1. Most of the respondents are aged 21-29
years. old, where females are more than 2. In terms of Legal Responsibility, the resort
males. Most of them are college graduates, improves by providing incentives such as
and they are under the Front Office performance appraisal incentives and
Department. Almost half of the respondents reward compensation incentives, giving
have 1 month to 2 years of length of benefits to employees such as privileged
service. benefits, and giving employees ample rest
periods during their duty, following the
2. In terms of the assessment of CSR on the holidays and providing enough leaves, and
four components, the respondents give just wages and overtime pay. The
assessed the CSR in terms of Economic management and the HR manager follow
and Ethical responsibility as Strongly Agree proper laws on the matter and must make
and has a similar mean of 4.00. The Legal sure that employees approve and
and Philanthropic responsibility was agreed understand the laws of the company.
upon and has a total mean of 3.40 and
3.33 respectively. 3. In terms of Ethical Responsibility, resorts
can be improved by updating the Standard
3. In determining the significant difference in Operating Procedures by every department
the respondents’ assessment of CSR when manager biannually. Employees will have
grouped according to profile, it is found out strict compliance and will have the same
that the Department only showed overall manner of giving service to the guests that
significant difference. On the other hand, may provide distinction for the resort.
the age, gender, and length of service have Department managers should also observe
an overall no significant difference. every employee on how they handle tasks.
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Gondar City, Ethiopia. Journal of Tourism doi:10.4172/2168- 9601.1000114