McKorea

Vistas 2019

CORP 6

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 CASE STUDY

Chabus explained that McDonald’s “three-legged stool system” is critical. Like a stool,
the company can only stand strong with all three legs. The first leg represents the
employees, the second leg represents the owners (the franchisees) and the third leg
represents McDonald’s supplier partners. Every leg supports the weight of the company
and without the legs, the company could fail.

The political and diplomatic relations between North Korea and the United States have
been historically hostile, developing primarily during the Korean War. In recent years
relations have been largely defined by North Korea's nuclear program – six tests of
nuclear weapons, its development of long-range missiles capable of striking targets
thousands of miles away, and its ongoing threats to strike the United States[1] and South
Korea with nuclear weapons and conventional forces.

Recently, North Korea and the United States of America have started some formal
diplomacy after the first Trump-Kim Summit in 2018. Sweden acts as the protecting
power of United States interests in North Korea[4][5] for consular matters. Since the
Korean War, the United States has maintained a strong military presence in South Korea.
However, the United States has considered, de jure, South Korea as the sole legitimate
representative of all of Korea

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 DEFENSE STRATEGIES

1. Growing relationship between USA and North Korea:

When we prove to the citizens that the political and emotional relationship between
the countries is changing, automatically the opinions they have about USA will
change drastically.

2. The quality check of food in McDonald's by IFPRI:

Hygiene is one of the most important part of the experience expected by the
customers. If the company can promise to provide that then people will be impressed.

3 a tag line is added to logo

A special tag line is added to the pacing cover ‘ I am loving korea ‘

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PUBLIC RELATIONS STRATEGIES

1.Adding a few dishes into the menu:

People of different countries are adapted to different kind of dishes. Adding a few dishes
according to the taste of Koreans would project the amount of care McDonald's is taking
about their preferences and choices.

2. News articles:

News articles about the growing bond between USA and North Korea and how they can
be of help to each other so that the citizen of the country would develop a positive
attitude towards USA.

3. Charity events:

They create a legal document stating that if they have a certain amount of produt every
month they will give 10% of their profit to rural areas in North Korea to provide
electricity. They can also say for every 100 burgers they sell they will feed 5 unprivileged
kids.

4. Bringing a few of the North Korean people who have settled in USA to advertise:

There would be a few North Koreans in the US who would love the food in Mc Donald's
so they can come in to give positive feedback about the food.

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5. Free food:

They can have a few offers or combo meals. also they can challenge the customers to pin
point flaws in their food regarding hygiene or taste. If their flaw is true they can get a
cash price. This would attract customer to at least try to food once.

6. Food samples in grocery stores:

It is a known fact that people tend to pick up food items while shopping and they tend to
get used to the food they taste over there.

7. Giving away coupons:

Coupons can be distributed with an advertisement in the newspaper but the duration for
the usage of coupons should be 2-3 weeks so that they would be tempted to use it and
would quickly visit McDonald’s.

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 PRESS RELEASE

June 27 , 2019

North korea It is little more than a footnote in the back-and-forth over the planned North Korea
summit – but the rumour of a McDonald’s in Pyongyang is juicier than a three-patty Big Mac.
North Korean leader Kim Jong un may allow a “Western hamburger franchise” into the country
as a show of goodwill to the United States, according to an intelligence report described by U.S.
officials to NBC. That follows remarks by South Korean adviser Chung-in Moon in late April,
who said that North Korea might be interested in welcoming a McDonald’s as tensions ease.
Compared to the threat of nuclear war, of course, a Pyongyang McDonald’s seems like small
fries. But experts and history suggest there’s more at play here than one token franchise.

McDonald’s has long been seen as a symbol of Western culture and capitalism – particularly in
communist countries. And it’s expansion into China and Russia was seen as a landmark in the
1990s.“This has happened with a number of different communist cultures,” said Jenny Town, a
research analyst at the Stimson canter and the managing editor of North, an academic news site
about North Korea. “Once they start to get different points of contact with the West, it changes
their views – and it usually starts with McDonald’s.”

For further information, contact

Donald hetro

Mcdonalds public relations

Ph: 9898878767