BUDGETED WORK FOR ABM TRACKS

SUBJECT TITLE: PRINCIPLES OF MARKETING

Semester: 2ND Semester Grade Level: 11
No. of Hours: 80 Pre-requisites: Economics, Organization and Management
Prepared: Frances Nova B. Dela Peña DJNHS
Description: This course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing programs that will help grow business.
Week No. of
No. Learning Competency CODE Activity Assessment Plan
No. Hours

2
1 Define and understand marketing ABM-PM11-Ia-b-1 1-2 Name the traditional marketing approaches leading to Oral Test
2 Describe the traditional approaches to marketing ABM-PM11-Ia-b-2 2 the definition of marketing and its goals
3 Discuss the goals of marketing ABM-PM11-Ia-b-3 2
4 Identify and explain comtemporary marketing approaches ABM-PM11-Ia-b-4 2 Discussions on contemporary marketing approaches Formative test
5 Define relationship marketing ABM-PM11-Ic-d-5 3-4 2 Film showing about relational marketing and the group discussion
6 Explanation on the value of customers ABM-PM11-Ic-d-6 2 value of customers Oral Test
7 Identify and describe relationship development stratetegies ABM-PM11-Ic-d-7 2 Discussions about relationship development strategies group discussion

Illustrate successful customer service strategies of Philippine Assign students to research and report on the
8 ABM-PM11-Ic-d-8 2 successful customer service strategies of Philippine formative test
business enterprises
companies
Unit test 1 Summative test

9 Distinguish between strategic and marketing planning in ABM-PM11-Ie-i-9 5-9 2 Distinction between strategic and marketing planning Oral Test
terms of objectives and purposes

10 Analyze the elements of micro and macro environment and ABM-PM11-Ie-i-10 3 Discussion on the difference between micro and Oral Test
their influence to marketing planning macro environment
Define marketing research,its importance to a business ABM-PM11-Ie-i-11 3 Powerpoint presentation Oral Test
11 enterprise and identify the steps in marketing
Unit test 1 Summative test

12 Describe the consumer and business market ABM-PM11-Ie-i-12 3

Oral Test
Discussion on market segmentation, targeting and
Differentiate the buying behavior and decision making of positioning
13 individual/household custumers versus the business ABM-PM11-Ie-i-13 3
(organizational customers)
 BUDGETED WORK FOR ABM TRACKS
SUBJECT TITLE: PRINCIPLES OF MARKETING
Semester: 2ND Semester Grade Level: 11
No. of Hours: 80 Pre-requisites: Economics, Organization and Management
Prepared: Frances Nova B. Dela Peña DJNHS
Description: This course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing programs that will help grow business.
Week No. of
No. Learning Competency CODE Activity Assessment Plan
No. Hours

Identify and segment market for a product or service ABM-PM11-Ie-i-14 3 Assign students to look for one product company and group discussion reporting
14 try to segment the product and identify target market using graphs
Select the appropriate target market segment and its and positioning
ABM-PM11-Ie-i-15 2
15 positioning

Define a product and differentiates the product, services, Ask the students to give examples of products and Differentiate, Analyze
ABM_PM11-IIa-e-16 10-14 2
16 and experiences services ad differentiate them short business cases
Identify and describe the factors to consider when setting Role play on selling scenario and and how seller Prepare SCE Business
prices and new product pricing and its general pricing ABM_PM11-IIa-e-17 4
arrive at the selling price cases
17 approach
Discuss the structure of distribution channels, its functions, Research on the distribution channels of known
ABM_PM11-IIa-e-18 4
18 and the nature of supply chain management enterprises and busineses Prepare CFS

Define and identify relevant promotional tools, namely

advertising, sales promotion, personal selling, public Ask the students to a make an advertisement or a
relations, and direct marketing to create awareness and ABM_PM11-IIa-e-19 5 promotional activity for a product of their choice and Formative test
persuade the target market to buy the product or patronize present it to the class
19 the service
Unit test 1 summative test
Explain the relationship between market analysis, planning, Video presentation on market analysis, planning,
ABM_PM11-IIf-20 15 2
20 implementation, and control implementation and control of a business Formative test
21 Analyze the company's situation, markets, and ABM_PM11-IIf-21 2 Exercises on SWOT analysis Formative test
environment (the marketing audit and SWOT analysis)
22 Identify target market and positioning ABM_PM11-IIf-22 2 Exercises on target market and positioning formative test
23 Explain the significance of the marketing mix to Video presentation on the significance of marketing formative test
motivate the potential market to buy the product or ABM_PM11-IIf-23 2 mix in business
 BUDGETED WORK FOR ABM TRACKS
SUBJECT TITLE: PRINCIPLES OF MARKETING
Semester: 2ND Semester Grade Level: 11
No. of Hours: 80 Pre-requisites: Economics, Organization and Management
Prepared: Frances Nova B. Dela Peña DJNHS
Description: This course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing programs that will help grow business.
Week No. of Video presentation on the significance of marketing
No. Learning Competency CODE Activity Assessment Plan
ABM_PM11-IIf-23 No. Hours mix in business
service (the marketing plan)
Unit test 1 summative test
24 Integrate the marketing concepts and techniques ABM_PM11-IIg-j-24 16-20 7 Group the students and guide them to brainstorm on a
learned by preparing a marketing plan business that they would like to establish and prepare Formative test
25 Present a mini-marketing plan, orally and in writing ABM_PM11-IIg-j-25 7 a marketing plan of that business.
Unit test 1 summative test
TOTAL 77