Beruflich Dokumente
Kultur Dokumente
Business Overview
Business history: Taste blender is a new coffee shop, located in Old Town. We provide you
best coffee, tea, cappuccino and frozen cappuccino. Currently there is no other coffee shop in
this area. Our target audiences are students, friends, artists and families of all ages.
Vision and Mission Statement: Taste blender is the first coffee shop in Old town. Our mission
is to serve best product at very reasonable price with pleasant atmosphere, which can be
afforded by everyone easily.
Objectives: Our primary objectives over the next year are:
• Introduce homemade cookies, brownies and cakes.
Ownership: Taste Blender is a general partnership between Tessa and Michaela Mason.
Location: Taste Blender is located in Old Town, New York.
Products and Services: Description of Products and Services:
• Taste Blender will offer high quality coffee, tea, cappuccino and frozen cappuccino at a very
reasonable price. All drinks are made with high quality ingredients
Industry Overview
Industry Outlook: We can say that, our coffee has uniqueness, which will lead our business
towards success and with the new innovations we will make changes in our ingredients and
introduce new recipes.
Marketing Strategy
Target Markets: Our target audiences are students, friends, artists and families of all ages, who
want to relax at nice, quiet and cozy place.
Description of Key Competitors: Our biggest competitor is “The perfect cup” with a “Tea
room”.
Analysis of Competitive Position: Our friendly environment and low pricing strategy will be
the key to our success.
Pricing Strategy:
• We will offer four sizes of drinks, small $2.00, medium $2.50 and large $3.00.
Financial Plan: Your financial plan will begin with balance sheet, then your income statement
and in last is your cash flow statement.
Conclusions: After making your coffee shop business plan the last part is conclusion. Conclude
your entire coffee shop business plan, read and proofread your business plan in order to get
error free draft.
by Ayaz Haider