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People think that ‘Lenovo’ is a brand that is associated with high-tech and high value laptops, pcs, mobiles etc.
Long battery life and Stylish looks of the product
Value for money
Competitive Environment C
Company/Product Features B
High performance laptops, mobiles, pcs with good battery, sound, processor, cooling system than its competitor
Provided online Lenovo solution centre to customize the product
One key recovery which is only provided by Lenovo
Our mission is to become one of the world’s great personal technology companies. We aspire to achieve this objective
by leading in three key areas: Personal Computers: Lead in PCs and be respected for our product innovation and
quality.
Convergence: Lead the industry with an ecosystem of devices, services, applications and content for people to
seamlessly connect to people and web content.
Culture: Become recognized as one of the best, most trusted and most well-respected companies to work for and do
business with.”