GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

Code No. Paper L T/P Credits

BBA 311/ B.Com 309 Summer Training Report & Viva Voce - - 6

SUMMER TRAINING PROJECT: Each student shall undertake a project as a part of summer internship
program that is the practical training of eight (B.Com.) and eight (BBA G - B&I) weeks during the
vacations after fourth semester in an approved business / industrial / service organization with the consent
and approval of the Institution. All the students would submit a soft copy of their summer internship project
report to their allotted mentors within one month of the commencement of the fifth semester. All the students
would be provided feedback on their work by their respective mentors. Students will incorporate all
feedback, revise and resend the soft copy for approval. After the approval of the faculty, the student will
submit two hard copies to the Dean’s Office. The Summer Training Report shall Carry 100 marks. It shall
be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the
50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution.
This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.
SCOPE OF THEPROJECT

Project report should be written to showcase the learning gained during the project work with the
organisation. It may be noted that the chosen functional area is not restrictive. If the student finds any other
area interesting or otherwise, they must explore it and comment on it in his/her report. Each student is
required to carry out the work and submit the report individually

OBJECTIVES

1. Experiential learning by working in the organisation.

2. Understanding multidimensional perspectives on the theoretical concepts taught in the class.
3. Understanding system and processes in the organisation and benchmark them with the best practices
adopted in other peer group companies.
4. Get first-hand experience of handling practical research projects with empirical data collection and
analysis.
5. Develop skills needed to write a report.

Note: Once the Title & the Organisation is Approved, It cannot be changed arbitrarily.
 GUIDELINES FOR SUMMER INTERNSHIP

The Guidelines for carrying out the Summer Training Report (STR) is given in the following paragraphs.
Each student has to compile his/her study in seven chapters as detailed below:

Chapter I: INTRODUCTION
1.1 Introduction: The main purpose of the introduction is to provide the reader with an overview of the
research study and the key factors which were influential in its inception. The introductory chapter should
normally commence with few paragraphs that summarize briefly the nature of thesis. The introduction of the
company, subject of the research, specifying its limitations, the nature of methodology and research setting
will be briefly described.
Introduction should include the title of the study, Scope, Rationale and Limitation of the Study. It should
specify the concept, its meaning, explanation and practical application in the form of research project.

1.2 Objectives of the Study: Project objectives should easily identify the specific outcomes/ results of the
project. They should be expressed in a clear, precise and logical manner. These objectives have to be aligned
with the concepts learned in the class and actual product and process outcomes of the organisation.
Basically objectives begin with verb like:
To explore,
To analyse,
To examine,
To investigate
To study etc.

1.3 Scope of the Study: The scope of the study refers to the aspects that would be covered during the study.
This serves as the reminder to the researcher that his method of investigation is focused towards the
identified objectives, within the limited scope.
The scope of study should clearly mention the activities that will be actually performed during the study. It
should include the period of study, the functional area (HR, Finance and Marketing), vol um e of work,
population targeted and sample used during the study.

1.4 Company Profile: This includes one or two pages on the company and its business. It must include:
 a) Company’s vision and mission
b) Product / Service range of the company along with age.
c) Size in terms of manpower and turnover of organisation.
d) Organisation structure of the company.
e) Market share and position of the company in the Industry

3C Analysis: Customer, competitor and company should be done and presented under company profile.

1.5 Limitations of the Study:

This section should be a thoughtful presentation of significant methodology or implementation problems.
All research studies have their own limitations, and the sincere investigator recognizes that in judging the
study’s validity.

CHAPTER II: REVIEW OF LITERATURE

The principal purpose of the literature review is to establish the academic and research areas which are of
relevance to the subject of the research. Review indicates the summary of broad content of the research
article or study and its linkages with the current study. This is to help the reader begin to appreciate
something of the academic relationship within the subject area.
A literature review may consist of simply a summary of key sources, but in the social sciences, a
literature review usually has an organizational pattern and combines both summary and synthesis,
often within specific conceptual categories. A summary is a recap of the important information of the
source, but a synthesis is a re-organization, or a reshuffling, of that information in a way that informs how a
researcher is planning to investigate a research problem.

The purpose of a literature review is to:

 Place each work in the context of its contribution to understanding the research problem being
studied.
 Describe the relationship of each work to the others under consideration.
 Identify new ways to interpret prior research.
 Reveal any gaps that exist in the literature.
 Resolve conflicts amongst seemingly contradictory previous studies.
 Identify areas of prior scholarship to prevent duplication of effort.
 Point the way in fulfilling a need for additional research.
 Locate your own research within the context of existing literature [very important].

Literature review must be able to perform the following:

The analytical features of a literature review might:

1. Identify new ways of interpreting prior researches or an empirical extension of the existing similar
researches: Students can review the previous researches and provide an overall new perspective to it.
This will enable them to give a new dimension to already stated research problem or objectives in
existing researches.
2. Focus on an unexplored area with specific objective to be achieved: An overall new area of research
can also be explored. In such cases there may not exist extensive literature so students need to search for
related studies and accordingly quote their relevance for current study.
3. Extend and integrate earlier studies in same and related fields: Study can also be an extension to already
existing studies. In such cases a researcher must have an exhaustive view of existing literature and
carefully analyze the research gap to ensure reliability and validity of study.

All the above can be achieved only after reading extensive literature in the form of published research articles
and write-ups etc. Hence literature review becomes the most critical component determining the validity and
reliability of their study.
A literature review surveys books, scholarly articles, and any other sources relevant to a particular issue,
area of research, or theory, and by so doing, provides a description, summary, and critical evaluation of
these works in relation to the research problem being investigated.
Internet is very useful source for providing access to original articles, journals or other original writings by
noted academicians which are otherwise difficult to locate. Students can access various online databases/
platforms to extract information on their area of research.

CHAPTER-III: RESEARCH METHODOLOGY

In this chapter, the term methodology is used in a general sense to refer to both theoretical and practical
aspects of the conduct of the research. This chapter should involve the following:

Research Design: A research design is a broad plan that states objectives of research project and provides
the guidelines on what has to be done to apprehend those objectives. It is, in other words, a master plan for
executing a research project.

The most common aspects involved in research design include at least followings:
1. Statement of research objectives i.e. why the research project is to be conducted.
2. Type of data needed.
3. Definition of population ad sampling procedures to be followed.
4. Methods, ways and procedures used for collection of data.
5. Data analysis tools or methods used to analyse data.

Research designs are categorized broadly into two categories exploratory research design and conclusive
research design. Conclusive research design is further divided into descriptive and causal/ experimental
research design. The suitability of a research design for a specific research depends on nature of the problem,
method of data collection and analysis. The details of types of research designs are as follows:

 Exploratory Research Design

Exploratory research is when the researcher is seeking insights into the general nature of the problem and
possible decision alternatives for which he uses highly flexible, unstructured, and qualitative methods.
Exploratory research design is characterized by flexibility to gain insights and develop hypotheses. It does
not follow a planned questionnaire or sampling. It is based on literature survey, experimental survey, and
analysis of selected cases. Unstructured interviews are used to offer respondents a great deal of freedom. No
research project is purely and solely based on this design. It is used as complementary design to descriptive
design and causal design.

 Conclusive Research Design

Conclusive research design, as the name implies, is applied to generate findings that are practically useful
in reaching conclusions or decision-making. In this type of studies research objectives and data requirements
need to be clearly defined. Findings of conclusive studies usually have specific uses. Conclusive research
design provides a way to verify and quantify findings of exploratory studies. It usually involves application
of quantitative methods of data collection and data analysis. Moreover, conclusive studies tend to
be deductive in nature and research objectives in these types of studies are achieved by testing hypotheses.
Conclusive research design is further categorized into descriptive research design and Causal or
Experimental Research Design.

Descriptive Research Design

Descriptive research design is typically concerned with describing problem and its solution. It is
more specific and purposive study. Before rigorous attempts are made for descriptive study, the well-
defined problem must be on hand. Descriptive study rests on one or more hypotheses. Descriptive
research requires clear specification of who, why, what, when, where, and how of the research.
Descriptive design is directed to answer these problems.
 Causal or Experimental Research Design

Causal research design deals with determining cause and effect relationship. It is typically in form
of experiment. In causal research design, attempt is made to measure impact of manipulation on
independent variables (like price, products, advertising and selling efforts or marketing strategies in
general) on dependent variables (like sales volume, profits, and brand image and brand loyalty). It
has more practical value in resolving marketing problems.
Test marketing is the most suitable example of experimental marketing in which the independent
variable like price, product, promotional efforts, etc., are manipulated (changed) to measure its
impact on the dependent variables, such as sales, profits, brand loyalty, competitive strengths product
differentiation and so on.

Data Collection Tools:

There are two types of data – primary and secondary. Primary data is a type of data which never existed
before; hence it was not previously published. Primary data is collected for a specific purpose, i.e. they are
critically analyzed to find answers to research question(s). Secondary data, on the other hand, refers to a type
of data that has been previously published in journals, magazines, newspapers, books, online portals and
other sources.

Studies can be based solely on the secondary data, without a need for the primary data. However, the opposite
is not true i.e. no research can be completed only using primary data and secondary data collection and
analysis is compulsory for all dissertations.

Primary data collection methods can be divided into two categories: Qualitative and Quantitative.

The main differences between qualitative and quantitative research methods can be summarized in the
following points:
Firstly, the concepts in quantitative research methods are usually expressed in the forms of variables, while
the concepts in qualitative research methods are expressed in motives and generalizations.

Secondly, quantitative research methods and measures are usually universal, like formulas for finding mean,
median and mode for a set of data, whereas, in qualitative research each research is approached individually
and individual measures are developed to interpret the primary data taking into account the unique
characteristics of the research.
Thirdly, data in quantitative research appears in the forms of numbers and specific measurements and in
qualitative research data can be in forms of words, images, transcripts, etc.

Fourthly, research findings in quantitative research can be illustrated in the forms of tables, graphs and pie-
charts, whereas, research findings in qualitative studies is usually presented in analysis by only using words.

Depending upon the type of study and underlying objectives, tool for data collection are analyzed and
selected. For example, in qualitative research, interviews, focus groups, experiments etc are conducted to
collect the data.

Sampling Procedure

The theory of sampling is as follows:

1. Researchers want to gather information about a whole group of people (the population).
2. Researchers can only observe a part of the population (the sample).
3. The findings from the sample are generalized, or extended, back to the population.

Sampling is a principle that specifies the conditions and guides the process of selecting the members of
population to participate in the study and to contribute as sources for primary data. The choice of sampling
method determines the accuracy of research findings, reliability and validity of the study and has immense
implications on the overall quality of the study.

Sampling Methods can be classified into one of two categories:

Non-probability Sampling: Sample does not have known probability of being selected as in convenience
or voluntary response surveys.
Probability Sampling
In probability sampling it is possible to both determine which sampling units belong to which sample and
the probability that each sample will be selected.

CHAPTER IV: DATA COLLECTION

This part of research describes the specifics of gathering the data. There are many methods for collecting
data- in some cases it will already be recorded (secondary data) and in other cases, researcher need to
construct a test, survey or other instrument to obtain information (Primary data).

CHAPTER V: DATA ANALYSIS

This chapter presents the complete analysis of collected data in order to extract information in the form of
interpretations. It analyses each section of data using analytical and logical methods and present results in
the form of appropriate interpretations. There are differences between qualitative data
analysis and quantitative data analysis. In qualitative researches using interviews, focus groups, experiments
etc. data analysis is going to involve identifying common patterns within the responses and critically
analyzing them in order to achieve research aims and objectives.
Data analysis for quantitative studies, on the other hand, involves critical analysis and interpretation of
figures and numbers, and attempts to find rationale behind the emergence of main findings. Comparisons of
primary research findings to the findings of the literature review are critically important for both types of
studies – qualitative and quantitative.

CHAPTER VI: FINDINGS AND SUGGESTIONS

Once the findings are over by a researcher, the suggestions should be made for the betterment of the
organisation. This section is important part of the project. If the research findings are adequate, they may be
taken up by the policy makers to take important decisions of organisation.

CHAPTER VII: CONCLUSION

The conclusion/ recommendation are the most important part of the project/ research that is of interest to the
reader. These are to be sustained by the study done during the project period through analysis and
interpretation of the gathered data. This also includes the scope for future studies along with theoretical and
practical implications.

REFERENCES: Referencing should be in APA style (Refer Attachment_2). Listing of references should
be typed 4 spaces below the heading “REFERENCES” in alphabetical order in single spacing left – justified.
The reference material should be listed in the alphabetical order of the first author. The name of the
author/authors should be immediately followed by the year and other details.
APPENDICES: Appendices are provided to give supplementary information, which is included in the main
text may serve as a distraction and cloud the central theme.
 Appendices should be numbered using Arabic numerals, e.g. Appendix 1, Appendix II, etc. 10
 Appendices, Tables and References appearing in appendices should be numbered and referred to at
appropriate places just as in the case of chapters.
 Appendices shall carry the title of the work reported and the same title shall be made in the contents
page also.
Example
APPENDIX A
APPENDIX B

The format of Contents is as follows:

CONTENTS
Topic Page No
Certificate -

Summer Training Appraisal -

Acknowledgement -
Executive Summary -
Chapter 1: INTRODUCTION -
CHAPTER 2: REVIEW OF LITERATURE -
CHAPTER 3: RESEARCHMETHODOLOGY

CHAPTER 4 : DATA COLLECTION

CHAPTER 5: DATA ANALYSIS
CHAPTER
CHAPTER IV: DATA COLLECTION
6: FINDINGS AND SUGGESTIONS
CHAPTER 7: CONCLUSION
CHAPTER IV: DATA COLLECTION
References/Bibliography
Appendices
CHAPTER IV: DATA COLLECTION
Glossary
 Specifications of STR

Following aspects must be adhered to as given in while compiling the body of report.

(a) Page Size: Good quality white A4 size executive bond paper should be used for typing and
duplication.

(b) Page Specifications

(i) Left Margin :1.25inch
(ii) Right Margin :1.25inch
(iii) Top Margin :1inch
(iv) Bottom Margin :1inch

(c) Page Numbers: All text pages starting from Body of the Project Report as well as program source
code listings should be numbered at the bottom center of the pages.

(d) Normal Body Text

(i) Font Size: 12, Times New Roman, 1.5 Spacing, Single Side Writing.
(ii) Paragraphs Heading Font Size: 12,TimesNew Roman, Bold
(iii) Page/Title Font Size: 14

Table and Figure Number: Table and figure numbers are to be written at the bottom of
(e)
the table/ figure.

(g) Binding & Color Code of the Report

(i) Hard Bound Report

(ii) Back ground of the cover page–Black
(iii) Color of Letters: Golden
 SUMMER TRAININGREPORTON

TITLEOF PROJECT REPORT

Undertaken at

“NAMEOFTHE ORGANIZATION”

Submitted in partial fulfillment of the requirements for the

award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

By

Name of the student

Enrollment no.

Vivekananda School of Business Studies

Vivekananda Institute of Professional studies
Guru Gobind Singh Indraprastha University, Delhi
December - 2019
 To Whom It May Concern

I, Enrollment N o . from BBA-V/B.Com Semester of the Vivekananda Institute of Professional

Studies, Delhi hereby declare that the Summer Training Report (BBA 311/B.Com
309) titled
Conducted at is an original work and the same has not been submitted to any other Institute for the
award of any other degree. A presentation of the Summer Training Report was made on and the
suggestions as approved by the faculty were duly incorporated.

Date: Signature
of the Student

______________ (Name of the student), with enrollment no. ________________has

submitted a Summer Training Report titled _____________conducted at
___________________ for partial fulfillment of Bachelor of Business Administration (BBA)
to be awarded by G.G.S.I.P. University, Delhi. I certify that this report has been completed
under my guidance and is satisfactory.

Date: Signature of the Guide

Name of the Guide:
Designation:
 COMPANY’SLETTER HEAD

CERTIFICATE

This is to certify that………………(Full Name of the Student), a student of Bachelor of

Business Administration (BBA), a class of 201X, Vivekananda Institute of Professional
Studies, Affiliated to GGS.IP. University bearing Enrollment No.………………., has
undertaken the Summer Internship Training at………………………………… (Name of
the Company) during……………to………………under my supervision & guidance. He/
She has completed the Project on ………………………………………………

Seal of Organisation Signature of the Guide

Date: Name of the Guide
Designation
Address

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