EVIDENCIA 6: SEGMENTATION “DESCRIBING POTENTIAL

CLIENTS”

ANDERSON MADRIAGA TOLOZA

TECNOLOGIA EN NEGOCIOS INTERNACIONALES

(1749923)

SERVICIO NACIONAL DE APRENDIZAJE

SENA

2019
1. Where do you usually buy your cleaning products?
I usually buy my cleaning products in chain department stores or
supermarkets. Always I consider the prices and the quality of the product.

2. Where do you usually buy your cleaning products?

Yes. I think I am a neat person because I try to keep my spaces in order and
clean. I think is better have everything in its place.

3. ¿Do you feel satisfied with the cleaning products you buy?
Why?
Yes. I feel satisfied because the cleaning products that I use are excellent.
The quality is higher compared to other brands, so you only need a small
quantity of the product to get the desired results.

4. What kind of cleaning product would you like it to be improved?

Why?

I would like to improve the laundry products because I think they are composed of
chemicals harmful to health for animals and humans and the environment.

5. Mention 5 cleaning product brands you consider as the best

ones

a. Clorox.

b. Vanish.

c. Ariel
d. Aromatel.

e. Mr. Músculo.

6. Which are the most important aspects to be taken into account

to choose a cleaning product brand? Which are the most
important aspects to be taken into account to choose a cleaning
product brand?

think the most important aspects to consider choosing a cleaning product brand is
the trajectory, recognition, relation between quality and price, the quantity that one
needs to clean, the composition and the odor

7. Imagine you are promoting a new product. Describe it and write

in ten lines the reasons to convince your potential clients to buy
your product.
BUY IT NOW
coffee Colombian offers united states inhabitants products derived from coffee being
snowed or because not an exquisite mixed coffee coffee cup, also done with high
quality standards and free ingredients to your palate.

in coffee Colombian we have a high commitment to our environment and our human
talent, we also have and give us the backup to our peasants that cultivate this
spectacular grain called coffee here in Colombia.

2. Describe in English the type of population to which we project

the product or service, the agreement with the country already
selected.

UNITED STATES with an age range of more than 20 years and high economic
capacity. People interested in the best brands, exclusive products, products made
with ethics and care for the environment.

3. Based on the population described above, prepare a survey in

English to be applied to this population.

MARKETING SURVEY
Would you buy a new laundry soap and cloth softener brand?
Why?

What are the most important aspects in a laundry soap and cloth
softener?

Why would you choose one laundry soap and cloth softener brand
and not another?

Do you think that the way in which a product was manufactured is

important?

What do you think is the most important: price or quality? Why