Briefing by

Thomas Pedersen
September 2015
© 2013 Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 1
Do You Know Cisco?

5 th rd
Largest Software
Company
3
Largest SaaS
Provider

9/10
Latest Acquisitions
© 2015 Cisco and/or its affiliates. All rights reserved. 2
Software Based
 Already the 5th Largest Software Company in World
Little Known Fact…

$65.7B

Systems SW $3.0B*
Premise SW $3.4B*
SaaS/Hybrid $1.6B*

$29.6B $29.1B

$18.5B

$8.0B $6.4B $5.6B $4.9B $4.8B

CY2013 Software Revenues

* FY14
Gartner & Cisco Internal Estimate

© 2013 Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 3
Cisco Software Strategy Principles

User Everything Cloud Consumption

Experience First Ready Simple & Open Flexibility
Intuitive, Immersive & Virtualized Services Application Aware Premise to Cloud
Consistent User Experience Cloud Managed Converged Infrastructure Perpetual to Subscription
Cisco + Partner Cloud Open Development Transparent &
Cloud and xSP ready Agile & Open Development Automation Portable Licensing

© 2015 Cisco and/or its affiliates. All rights reserved. 4

Cisco Software Overview

Transactional
Perpetual | Subscription

Collaboration Security
Volume Based
Advantage

Infrastructure: ELAs
Analytics
Cisco One Plus I Cross Catalog
DC I WAN I Access
Network Security

© 2015 Cisco and/or its affiliates. All rights reserved. 5

Cisco ONE overview

© 2014-2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
 Current Software Licensing Model
Too Many License Options – Complex And Hard To Track

Price Get price and TCO for each component separately

4

Services Pick and choose SMARTnet coverage for different hardware and software combinations

Meter AP Interface Node Routers Switches Sessions Seats Users Endpoints

2 Cisco ONE Software Suites

Wireless Prime

Prime Assur
AnyConnect
DCNM-SAN

Storage Ports
VDC Lic. Adv
PI Lifecycle

128 CPU Lic.

256 CPU Lic.

N7K-C70xx

PrimeBase
FCoE NPV
Algo Boost

MSE Base
Assurance
CME/ SRST
N1K Adv.

Prime LC
Prime LC
PI Assur.

VDC Lic.

AES/AIS

IPS / ES

IP Base
AP Lic.
Features
DCNM

CUBE

vNAM
MPLS

Prime
FCoE

CWS

wIPS
CMX
SAN

AVC

SEC
TRS
LAN

EL2

App

EW
UC
1
AP
Nexus Nexus Nexus Nexus N1110- UCS UCS ISR ISR ISR ISR ASR Cat Cat Cat
Device 3K 5K 6K N7K S Server FI 1900 2900 3900 4400 1K 2K 3K 4K
(Wire-
less)

Data
WAN Access
Center

© 2013 Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 7
Cisco ONE Software:
A More Flexible and Valuable Approach for Licensing Cisco Software

Current Model

Limited view
 Difficult to know what licenses you own or
how they are being used

A la carte
100s  Everything is purchased separately
 Licenses are tied to only one device

Limited offerings
 Systems or hardware
 Device specific

Rigid
 Purchases are technology focused and
transactional

Highly manual
 PAK registration locked to the device
 Key required to unlock
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
 Cisco ONE Software

Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access Suites

Threat Defense for Data Center Threat Defense for WAN Identity Services for Access
Security
ASA, ASAv ASA, ASAv, Cloud ISE, ISEv

Multi-Tenant Advanced
Intercloud Products
Applications Converged WAN Collaboration Campus Fabric Mobility
Fabric
Fabric Services

Foundation for Foundation for Foundation Foundation

Foundation Foundation for WAN
Networking Compute for Switching for Wireless

Networking Compute WAN Switching Wireless

Nexus 3K, 5K, 6K, 7K, UCS ISR, ASR, CSR Catalyst 2K, 3K, WLC, AP
9K 4K, 6K

Note: Not represented is the Base Software Platform (e.g., operating system) included with each device. These are not sold as a Cisco ONE bundle, but included with the device
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
 Features in Cisco ONE Software
Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access Suites

Threat Defense for Data Center Threat Defense for WAN

Identity Services for Access
Firewall, AVC, Web Essentials, IPS,
Firewall, AVC, Web Essentials, IPS, Anti- Context-Focused Solution
Security Malware, Botnet Traffic Filter, Management
Anti-Malware, Botnet Traffic Filter,
ISE Plus
Management

ASA, ASAv ASA, ASAv, Cloud ISE, ISEv

Multi-Tenant Intercloud Campus Fabric

Converged Fabric Fabric WAN Collaboration Advanced Mobility
Full L3 Routing,
Applications SAN, FCOE - N7K, Intercloud TDM Gateway / CUBE Virtualization (VRF, Services
VDC, MPLS,
Fabric for UC Apps, CME/SRST EVN) IS-IS, WCCP, CMX, WIPS
Advanced Nexus
Software, DCNM-SAN Business Multicast
Products

Foundation for Foundation

Foundation for Compute for Switching
Networking Foundation for WAN Foundation
UCS Director, IP Base with TrustSec,
Nexus Fabric, TrustSec, MACSec, IOS VPN, IOS MediaNet,
for Wireless
UCS Central, Prime
Foundation Virtual Device IPS, IOS ZBFW, CWS Connector, StubRouting, WLC AP Licenses,
Services Catalog,
Context, DCI, Access SSL VPN, AVC , MediaNet, WAAS, Converged Access, MSE Base Location,
N1KV Advanced,
Storage, Prime FNF, Prime vNAM, Prime FNF, WireShark, VSS, Prime Infrastructure,
Infrastructure, DCNM-
Virtual Application ISSU, Prime
Infrastructure, Energy Mgmt. ISE Base
LAN, Energy Mgmt Container Services, Infrastructure, Energy
Energy Mgmt Mgmt., ISE Base

Infrastructure Networking Compute WAN Switching Wireless

and OS Nexus 3K, 5K, 6K, 7K, UCS ISR, ASR Catalyst 2K, 3K, WLC, AP
9K 4K, 6K
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
Note: Infrastructure software (e.g., operating system) is included with each device. These are not sold as a Cisco ONE bundle, but included with the device
 Cisco ONE Software Suite Model
Data Center WAN Access

Security Advanced
Threat Defense for Data Center Security Software
Threat Defense and Appliances
for WAN Identity Services for Access

Software Support Service (SWSS)

Advanced / Multi-Tenant Advanced
Intercloud Campus
Converged Advanced Capabilities and Applications
WAN Collaboration Software Mobility
Application Fabric Technical Support, Updates/Upgrades, Fabric
Fabric Professional
Services
License Portability, Access to Ongoing Innovation
Services

Foundation Foundation for Basic Networking,

Foundation for Security and
Foundation for WAN
Systems
Foundation for Foundation for
Networking Compute Switching Wireless
Software

Infrastructure Networkin ComputePartner Support WANor Smart Net Total Switching

Care Wireless
g Technical Support (Hardware + Operating System), Device Replacement
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Services for Cisco ONE Software
24 x 7 Registered Access to Suite
Software License
Cisco TAC Access to Software Software
Support Portability
Support Cisco.com Innovation Updates

Software Support
Service (SWSS)

Smart Call Installed

24 x 7 Registered Platform Advance
Infrastructure Home Device Alerts Base and
Cisco TAC Access to OS Hardware
and OS Support Diagnostics Diagnostics Mgmt Contract
Support Cisco.com Updates Replace
and Alerts Mgmt

Smart Net Total

Care (SNTC)

Standard Warranty*

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
* Standard HW/SW warranty is 90 days. See http://www.cisco.com/go/warranty for more information.
Use case examples:

© 2014-2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
Solution Architectures (Use Cases)

Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access
HYBRID CLOUD
Public Cloud Consumption With
Choice, Consistency, Compliance and CONNECTED MOBILE
Control NEXT GENERATION BRANCH EXPERIENCE
Public Cloud Consumption with Location-based Services and
INTEGRATED Choice, Consistency, Compliance and Analytics to Enable Business
INFRASTRUCTURE Control Innovation and Improve Business
AND PRIVATE CLOUD Operations
Integrated Compute, Network, and
Storage Operations for Data Centers
and Private Clouds

CLOUD READY VIRTUAL

SERVICES
Deployment Flexibility for Cloud With
Consistent Physical-virtual
Capabilities INTELLIGENT WAN UNIFIED ACCESS
Secure, Uncompromised User
One Network, One Policy,
Experience Across Any IP Based
One Management
DATA CENTER NETWORK Connection
AUTOMATION
Policy-based Automation of
Networking Infrastructure

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Intelligent WAN (IWAN): Leveraging the Internet

CUSTOMER BENEFITS
• Uncomprised application experience over any
connection
• Complete application level visibility across your
WAN
Transport Intelligent Application Secure • Reduce cost with more efficient bandwidth
consumption
Independent Path Control Optimization Connectivity
• Unparalled security capability at your WAN edge
Placeholder Load Balancing Application Visibility Scalable, Strong
Policy-Based App Acceleration Encryption
Path Selection Bandwidth App-Aware Threat
Network Availability Reduction Defense
Cloud Web Security
CISCO DIFFERENTIATION
Hybrid WAN • More bandwidth delivered at a lower cost
Transport • Improved Application performance with WAN
MPLS
optimization
Private
• Secure connectivity
Cloud
Virtual
Internet Private Cloud
Branch
Direct
Internet
Internet
backhaul Public
Access
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cloud Cisco Confidential 15
 How This Will Work in Practice?
Example: Branch IWAN (ISR)
TODAY FUTURE
Hardware Hardware
C4331-AX/K9 Cisco 4331 AX Bundle w/ App SEC + APP Lic 1 $9,300 C1-CISCO4331/K9 Cisco ONE 4331 Hardware Only Bundle 1 $7,300
Total $9,300
Total $7,300
Perpetual License
Perpetual License

Software and Support Software and Support

C1F1PISR4330SK Cisco ONE Foundation (SEC, AppX, PRIME,
CON-SNT- SMARTNET 8X5XNBD Cisco 4331 w/3 GE,4 1 $2,000
1 $572 9 vNAM, EW)
C4331AX9 EHWIC,1 SM,256MB CF,
CON-SNT- SMARTNET 8X5XNBD Cisco 4331 Hardware
Technical Services Support $572 1 $406
C1C4331H + IP Base
Hardware, Software, & Support $9,872 CON-SAU-
Support for Foundation 1 $300
C1F1+R29
Software $2,000

Technical Services Support $706

Hardware, Software, & Support $10,006

• IOS Security (VPN, Firewall, IPS)

What You Get with Cisco • APP (AVC, WAN Optimization, MPLS, PfR, etc)
• Energy Management
One WAN Foundation
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
• Prime Lifecycle, Assurance & vNAM)
Cisco Confidential 16
How This Will Work in Practice
Example: Branch IWAN
ISR
Current state Cisco ONE (perpetual)

5 year 5 year
TCO TCO
$10K 5 yr TCO 11%
$10K $9.8K $9.8 $10K S/W Support
= $20.8K savings
Services
5 yr TCO Smartnet
= $22K $8K
S/W
Product

$5K
$5K
Product
H/W
Product
$0.7 $0.7 $0.7 $0.7
$0.5 $0.5 $0.5 $0.5 $1K
$1K

0 0
0 1 2 3 4 5 0 1 2 3 4 5

4 yr TCO 4 yr TCO
= $12.2K = $12.8K
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
Solution Architectures (Use Cases)

Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access
HYBRID CLOUD
Public Cloud Consumption With
Choice, Consistency, Compliance and CONNECTED MOBILE
Control NEXT GENERATION BRANCH EXPERIENCE
Public Cloud Consumption with Location-based Services and
INTEGRATED Choice, Consistency, Compliance and Analytics to Enable Business
INFRASTRUCTURE Control Innovation and Improve Business
AND PRIVATE CLOUD Operations
Integrated Compute, Network, and
Storage Operations for Data Centers
and Private Clouds

CLOUD READY VIRTUAL

SERVICES
Deployment Flexibility for Cloud With
Consistent Physical-virtual
Capabilities INTELLIGENT WAN UNIFIED ACCESS
Secure, Uncompromised User
One Network, One Policy,
Experience Across Any IP Based
One Management
DATA CENTER NETWORK Connection
AUTOMATION
Policy-based Automation of
Networking Infrastructure

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
 How This Will Work in Practice?
Example: Campus LAN
TODAY FUTURE
Hardware Hardware
WS-C3850-48P-E Cisco Catalyst 3850 48 Port PoE IP Services 1 $21000 C1-WS3850-48P/K9 Cisco One Catalyst 3850 48 Port PoE 1 $10,400
L-PI2X-K9 Cisco Prime Infrastructure 2.x 1 $214
Total $10,400
Total $21,214
Perpetual License Perpetual License

Software and Support Software and Support

C1FPCAT38502K9 Cisco One Foundation + Advanced
CON-SNT- SNTC-8X5XNBD Cisco Catalyst 3850 48 Port PoE 1 $10,800
1 $1323 Perpetual - Catalyst 3850 48-port
WSC388PE IP Services CON-SNT- SNTC-8X5XNBD Cisco One Catalyst 3850 48
CON-ECMU- SWSS UPGRADES PI 2.x - Lifecycle - 50 Device 1 $624
1 $43 C1W38548 Port PoE
P2XLF50 Lic CON-ECMU- SWSS UPGRADES C1 Foundation + Advancd
1 $1,620
Technical Services Support $1,366 C1F1C382 Perp Cat3850 48Prt
Hardware, Software, & Support $22,580 Software $10,800

Technical Services Support $2,244

Hardware, Software, & Support $23,444

• IOS Security (TrustSec, 802.1x)

What You Get with Cisco • ISE Base
• Energy Management
One Access Foundation
© 2013-2014 Cisco and/or its affiliates. All rights reserved.
• Prime Lifecycle & Assurance)
Cisco Confidential 19
How This Will Work in Practice
2.0 WS-C3850-48P-E Cisco Catalyst 3850 48 Port PoE IP Services N/A 14 days No 1 21.000,00 21.000,00 0 21.000,00
2.0.1 CON-SNT-WSC388PE SNTC-8X5XNBD Cisco Catalyst 3850 48 Port PoE IP Servi 12 month(s) N/A No 1 1.323,00 1.323,00 0 1.323,00 PRIMA
2.1 S3850UK9-32-0SE CAT3850 UNIVERSAL N/A 14 days Yes 1 0,00 0,00 0 0,00
2.2 CAB-TA-EU Europe AC Type A Power Cable N/A 14 days No 1 0,00 0,00 0 0,00
2.3 STACK-T1-50CM 50CM Type 1 Stacking Cable N/A 14 days Yes 1 0,00 0,00 0 0,00
2.4 CAB-SPWR-30CM Catalyst 3750X and 3850 Stack Power Cable 30 CM N/A 14 days Yes 1 0,00 0,00 0 0,00
2.5 PWR-C1-715WAC 715W AC Config 1 Power Supply N/A 14 days Yes 1 0,00 0,00 0 0,00
SubTotal 22.323,00
3.0 C1-WS3850-48P/K9 Cisco One Catalyst 3850 48 Port PoE N/A 14 days No 1 10.400,00 10.400,00 0 10.400,00
3.0.1 CON-SNT-C1W38548 SNTC-8X5XNBD Cisco One Catalyst 3850 48 Port PoE 12 month(s) N/A No 1 624,00 624,00 0 624,00 PRIMA
3.1 S3850UK9-32-0SE CAT3850 UNIVERSAL N/A 14 days Yes 1 0,00 0,00 0 0,00
3.2 CAB-TA-EU Europe AC Type A Power Cable N/A 14 days No 1 0,00 0,00 0 Support
S/W 0,00
3.3 STACK-T1-50CM 50CM Type 1 Stacking Cable N/A 14 days Yes 1 0,00 0,00 0 0,00
3.4 CAB-SPWR-30CM Catalyst 3750X and 3850 Stack Power Cable 30 CM N/A 14 days Yes 1 0,00 0,00 0 0,00
3.5 PWR-C1-715WAC 715W AC Config 1 Power Supply N/A 14 days Yes 1 0,00 0,00 0 0,00
3.6 C1FPCAT38502K9 Cisco One Foundation Perpetual - Catalyst 3850 48-port
Product N/A 21 days No 1 2.800,00 2.800,00 0 2.800,00
3.6.0.1 CON-ECMU-C1F1C382 SWSS UPGRADES C1 Foundation Perp Cat3850 48Prt 12 month(s) N/A No 1 420,00 420,00 0 H/W 420,00 PRIMA
3.7 C1-EGW-50-K9 Cisco ONE Energy Mgmt Perpetual Lic - 50 DO End Points N/A 14 days Yes 1 0,00 0,00 Product
0 0,00
3.8 C1-ISE-BASE-48P Cisco ONE Identity Services Engine 50 EndPoint Base Lic N/A 14 days Yes 1 0,00 0,00 0 0,00
3.9 C1-PI-LFAS-2K3K-K9 Cisco ONE PI Device License for LF & AS for Cat 2k 3k N/A 21 days Yes S/W Support 1 S/W Support0,00 0,00
S/W Support S/W Support 0 0,00
3.10 C1APCAT38502K9 Cisco One Advanced Perpetual - Catalyst 3850 48-port N/A 21 days No 1 8.000,00 8.000,00 0 8.000,00
3.10.0.1 CON-ECMU-C1A1382K SWSS UPGRADES C1 Advd Perpetual-Cat 3850 48Prt 12 month(s) N/A No 1 1.200,00 1.200,00 0 1.200,00 PRIMA
3.11 C3850-48-S-E C3850-48 IP Base to IP Services Paper RTU License N/A 14 days Yes 1 0,00 0,00 0 0,00
SubTotal 23.444,00

© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
Smart Licensing
- Smart Accounts

© 2014-2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
 Smart What is a Cisco Smart Account?
Account

Assets

Users

Pool all assets, Customer, designated VAR,

User roles, and
agreements Integrator, or other authorized party

Additional Benefits of Smart Accounts include:

 Downloading new software  Review logs and specific cases you’ve opened
 Find out what new licenses you have  Track Purchases
 Review Service contracts
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
 Dividing your Smart Accounts with Virtual Accounts
You can create virtual accounts that reflect your organization’s departments then associate licenses
and devices with those departments.

Virtual Accounts Departments

Big University
BigU.edu Physics
Dept

Mathematics
Dept

Smart Account
Biology
Dept

© 2013 Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 23
 Types of Smart Accounts
Customer Holding
Smart Account Smart Account

Virtual Accounts Virtual Accounts

Customer has the ability to manage software licenses in one account Temporary account where smart enabled products are stored

Managed by customer directly, designated VAR or authorized party Partner or reseller store these products until customer identified

Visibility Visibility
• View of all Cisco Licenses, including information on End-customer Ownership • Partner/reseller will have visibility into all stored licenses that have yet to be
and End-Customer Usage transferred to an end customer
Roles • The Partner/Reseller will deposit an order into a customer account when
• Account Approvers – Owner of account and enters/approves agreements with account is identified
Cisco • *Licenses can’t be activated in holding Smart Accounts*
• Account Administrators – Manages users access and privileges
• Smart Account Administrators– Can View /Manage all Licenses and Usage
across the entire Account
• Virtual Account Administrators – Can View/Manage all Licenses and Usage
across 1 or more specified Virtual Accounts
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Maintain: Smart Software Licensing:
Combining Simplicity with Security

Cisco Product Cisco.com

Cloud access
Cisco® products send usage information directly over the Internet. HTTPs
No additional components are needed.
Direct

Cisco Product Cisco.com

Cloud access through an HTTP proxy
Security Policy
Ease of Use

Cisco products send usage information over the internet via a

proxy server. Any off-the-shelf proxy will work. Your
HTTPs Proxy Cisco
Software
Usage
Cisco Product Cisco.com
Access through on-premises collector – connected
Cisco products send usage information to a local mediator such as
Mediated

the Cisco Smart Call Home Transport Gateway (free VM download),

which automatically completes the transaction with the back end. HTTPs Transport
Gateway
File
Access through on-premises collector – disconnected Cisco Product
Transfer
Cisco.com
Cisco products send usage information to a local disconnected collector, which
acts as a local license authority. Once a month, an exchange of human-
readable information will be performed HTTPs
to keep the databases in sync. Smart Services Collector
© 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
What is Cisco Smart Licensing?
• Cisco Smart Licensing is a new way of thinking about licensing at Cisco that is being applied to all products
• Instead of DRM, licensing provides a Software Inventory Management System that provides Customers, Cisco,
and Selected Partners with information about Software Ownership and Software Utilization

Ownership Usage

Commerce ‘Smart’ Cisco

(CCW) Account Product
Hello, I am Device-East5, I belong to BigU.edu
and I am using 1x Advanced License

I Have Purchased 5 additional ‘Advanced’

Licenses for BigU.edu Hello, You are Device-East5, belonging to
BigU.edu and the Physics department
you are ‘In-Compliance’

BigU.edu
I Own: 10 +5
I am Using: 10 +1
© 2013 Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 26
 What is Smart Software Licensing?
Smart Licensing in a Nutshell

A Complete Change in Thinking and Philosophy from Traditional Licensing

Think of Smart Licensing as a Software Inventory Management System that answers 2 questions:
What have I purchased? What is it that I am using?

License the CUSTOMER, not the Product Installation. Licenses are Pooled for the entire
account/sub account.

Provide real time transparent information to the Customer, Cisco, and Partners on upcoming License
Needs (Shortages, Upcoming Subscriptions). This translates directly to actionable Sales Leads.

Above all Else… Do No Harm to the Customer Network

© 2013 Cisco and/or its affiliates. All rights reserved. Internal use Cisco Confidential 27
Cisco ONE Software:
A More Flexible and Valuable Approach for Licensing Cisco Software

Current Model Cisco® ONE Software

Limited view Real-time visibility

 Difficult to know what licenses you own or how they  One simple, easy location
are being used  Access to all you software, devices, and services

A la carte 3 software suites, 3 tiers

100s  Everything is purchased separately
 Licenses are tied to only one device
+ 3x3
 Addresses your business needs
 Data Center, WAN, and Access
 Foundation, Advanced Apps, and Security

Limited offerings True portability

 Systems or hardware  Separates software and hardware
 Options – virtual and physical, across devices
 Device specific  Access to updates and upgrades for innovation

Rigid Flexible
 Enterprisewide with bundles to add value
 Purchases are technology focused and  Subscription licensing
transactional  You decide where to apply licenses

Highly manual Highly automated

 PAK registration locked to the device  No more PAKs
 Licenses are easy to activate and use
 Key required to unlock
©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
 Mid-cycle ‘Upgrade’ Refresh Example – Wireless
 Scenario:
 Customer is mid-way through the AP/controller refresh and wants to get Cisco ONE foundation for wireless on installed base
 Products Installed:
 2 X 5508 Controllers with 500 licenses each
 NO Prime Lifecycle Licenses

Line SKU Description Duration Quantity List Price Extended List

1.0 C1-AIR-UPG-M Cisco ONE - Upgrade for Wireless 1

1.1 C1F1UAIRK9= Cisco ONE Mid-cycle Refresh-Disc Fndn Per-Wireless AP Perpetual 1000 $250.00 $250,000.00

1.1.1 CON-ECMU-C1FPAIR SWSS UPGRADES C1 Foundation Perpetual - Wireless 12 month(s) 1000 $53.00 $53,000.00

SubTotal $303,000.00
 What does the customer get?
 Prime Lifecycle – 1000 APs
 Prime Assurance – 1000 APs
 MSE Base – 1000 APs
 ISE Base – 25,000 endpoints
 License portability and ongoing innovation for all software including 1000 AP licenses as long as SWSS is current

 NB – Special PROMO for refresh when upgrading to 5520/8540 WLC

©2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
Thank you.