PLATINUM ENERGY WATER

INTEGRATED COMMUNICATIONS PROGRAM

 IBW COPY

CONFIDENTIALITY AGREEMENT

The undersigned reader acknowledges that any information provided by PT Insan Bangun Wijaya in this event
proposal, other than information that is in the public domain, is confidential in nature, and that any disclosure or
use of the same by the reader may cause serious harm or damage to PT Insan Bangun Wijaya.

Therefore, the undersigned agrees not to disclose it without express written permission from the Operations
Manager of PT Insan Bangun Wijaya.

Upon request, the undersigned reader will immediately destroy this document and all copies and also delete all
softcopies.
cut here

______________________
Signature

______________________
Name (typed or printed)

______________________
Date

This is an event proposal. It does not imply an offering of securities

CONFIDENTIAL – PROPERTY OF PT INSAN BANGUN WIJAYA

 READER COPY

CONFIDENTIALITY AGREEMENT

The undersigned reader acknowledges that any information provided by PT Insan Bangun Wijaya in this event
proposal, other than information that is in the public domain, is confidential in nature, and that any disclosure or
use of the same by the reader may cause serious harm or damage to PT Insan Bangun Wijaya.

Therefore, the undersigned agrees not to disclose it without express written permission from the Operations
Manager of PT Insan Bangun Wijaya.

Upon request, the undersigned reader will immediately destroy this document and all copies and also delete all
softcopies.

______________________
Signature

______________________
Name (typed or printed)

______________________
Date

This is an event proposal. It does not imply an offering of securities

CONFIDENTIAL – PROPERTY OF PT INSAN BANGUN WIJAYA

 AT GLANCE

At the center of any engaging experiential campaign lives

A BIG IDEA
But that Big Idea must be brilliantly executed, relevant, robust, campaign able,
measurable, easily understood, affordable, legal, imaginative and deliverable.

The era of digitalization and the development of new advertising techniques has made a
variety of new brands, products and services to be the people’s favorite quickly and
without limitations of time and location. The flexibility in packaging a key brand
message and the accurate delivery to the targeted audience or segment is also possible
through the combined disciplines of Bellow The Line, Through The Line and Above The
Line communications.

To maximize promotion and brand image we would be honored to support your company
with a bunch of our unlimited creative ideas in this integrated communications
proposal.

We have taken the liberty to prepare this basic integrated promotion module to discuss
any possibilities to create the ideal promotion campaign form Platinum Energy Water.
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 COMMUNICATION MESSAGE

To establish Platinum Energy Water as the genuine energy water

for millennials

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 MAIN CONCEPT

Activation Objective :
Create brand awareness for Platinum Energy Water

Key Selling Point :

• Create engagement with customers through Bellow The Line and Through The Line activations.
• Establish TTL activations as main point of selling and marketing.
• Establish BTL activations as main engagement point to public.

Campaign Target :
To establish Platinum Water as the main drinking water choice for millennials.

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 Message delivery
positioning 1

Emotional angle
message approach

Combining
Key Selling Point as
main message and Call
to Action as problem
solution.
*please reefer to sample

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 Message delivery
positioning 2

Product angle approach

Key Selling Point and

Call to Action are
presented as the main
object
* Please reefer to sample

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COMMUNICATION PHASE

• Create Awareness
• Create bridge to public engagement
TEASER • Digital Campaign as primary promotion source.
• Activation Campaign as secondary promotion source.

• Social Media Activation

• Awareness amplification trough news and digital promotions
LAUNCH • Pre event activation campaign
• Bridge to Event Activations

• POS for all activations

• Public Engagement through events (health oriented)
ENGAGEMENT
• Build-in activations
• Ads Placements

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BRAND ACTIVATION DETAILS

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Brand Activation Details

Due to their societal impact and marketability, digital campaigns are

essential to Activations nowadays. Often offering products or services in the
form of viral videos with humorous or practical content, advertising
placements and promotions that are capable to attract the attention of
hundreds, thousands or even millions of viewers in just a few weeks,
making them a great addition to boost Platinum Energy Water brand
awareness

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Sources such as Youtube, Instagram, Facebook, etc with more than 1
billion active users each day and having the advantage of Indonesia being
the largest Asia Pacific user of the sources will definitely be the core of all
promotion activities

The next step to complement the chain in the Activation Campaign is

creating engagement with the target audience through direct promotions
to the public. This activities will ignite the interactions between the
audience/public with the product, where consumers can understand the
product better and accept it as part of their lives then finally leading them
to be loyal users of the product.

* For tools please refer to attachment / slides bellow

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ADS PLACEMENT

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VIRAL VIDEO

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Event Activations (food festival)

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BUILD-IN ACTIVATION DURING USTAD
LECTURES

Activation tent Event Ads

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