Pulo Senior High School

Accountancy, Business and Management

ENTREPRENEURSHIP

BUSINESS PLAN
Presented by:

Anana, Efren A.

Dela Cruz, Angelica M.

Jacolbe, Arlene N.

Lopez, Krizzalyn D.

Macaraeg, Roxanne Claire A.

Manzano, Maricar C.

Wapin, Maricris L.

Mrs. Virgie Escolano

September 2017

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Business Plan

I. Introduction

Plantain trees are one of the most abundant trees that we can find here in the Philippines, it
provides not just fruits but also its flowers that known to be called “puso ng saging” for local
people. It is considered to be a vegetable and is used as an exotic ingredient that is
prevalent in Southeast Asian countries. Plantain flowers are sporadically available all year-
round and it is a good source of vitamins A and C. So we come up to an innovative idea
where we can incorporate this interesting flavor to one of the most favorite snack of all
time, which is burger.

Name of the Business

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“Burger Plantain” is a small business that offers food and beverage which will be located at
Pulo Senior High School, Brgy. Pulo, Cabuyao City. BP expects to catch the attention and
interest of loyal customers which is the general public.

The business plans to build a strong market position by providing high quality product at a
great value. We want to make sure that our customers will get the total satisfaction when
they try our products. BP also ensures to provide healthy and freshly cooked plantain flower
burger at all times of business operations. The ingredients will have the best quality and the
cooking process will guarantee that is clean, safe, and sanitize.

The business aims to offer its products at a competitive price to meet the demand- the
middle to higher income local market area.

Vision

To achieve and maintain such distinction in food, service and setting that the business gains
a reputation for gracious and informed hospitality and comfort which draws new and repeat
customer week after.

To achieve the above whilst upholding staff policies and practices which promote a fair and
positive working environment.

To consistently provide our customers with impeccable service by demonstrating warmth,

efficiency, knowledge, professionalism, and integrity in our work.

Mission

To succeed in this business we must:

Create a unique, innovative and nutritious menu that will differentiate us from the rest of
the competition.

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Sell the products that are of the highest quality, as well as keeping the customers happy and
satisfied with all our products.

Provide 100% satisfaction to our customers and maintaining the level of excellent services
among other competitors.

Objectives

To establish a presence as a successful local outlet here in Cabuyao.

To earn good financial returns for the business owners.

To provide food prepared in the same high quality manner.

To sell delicious and remarkable food and that the product we sell meets the highest
standards of quality and freshness.

II. Executive Summary

The demand of burger is continuously increasing as people innovated new ideas to make
upgrades on the traditional burger.

Plantain flower or known as Puso ng saging here in the Philippines is a source of vitamin A
and C. Aside from being nutritious, it has also unique but mouthwatering taste that not all
people are aware of. So we come up to an innovative idea where we can incorporate this
interesting flavor to one of the most favorite snack of all time, which is burger.

Plantain Burger is a small business that ABM students put up, that will be located at Pulo
Senior High School, Brgy. Pulo, City of Cabuyao. We are targeting for the general public as
our customers. We want to build a strong market position by providing high quality products
and by using marketing strategy to attract and get the attention of the customers.

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Accountancy, Business and Management

Our main priority is to serve the best quality products at a great value. We want our
customers to have the total satisfaction when they try our products as they will learn about
this unique and interesting flavor of Plantain flower.

Burger Plantain has product range to compete with the existing competitors providing
options from freshly cooked regular burger through to high end quality of our signature
product. The business is well positioned to convert opportunities into significant growth
with its high quality products but has identified a need to increase its market visibility. So by
conducting a marketing strategy like giving flyers, posters and promos, people will be aware
on our business so that they can try our product and recommend it to others.

The business plan is prepared to obtain profit and also to introduce the products we are
selling. The initial capital investment of BP allows to provide the customers with a value-
driven and interesting experience through the creativity of its founders.

The business owners invested an initial capital of P1050.00 to cater all the expenses needed
for the month of September. The business expects to earn a total of P5400.00 as a total
income and a total profit of P4500.

III. Business Proponents: Organizers with their Capabilities and Contributions

In general, the founders of the business are Grade 12 Accountancy, Business and
Management students of Pulo Senior High School. The business expects that the founders
will contribute all of their knowledge and capabilities to meet the business goals and
objectives in order to achieve success.

Personal Details

Añana, Efren A.

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He was born on June 5, 1998. His parents are Francisco and Belinda Añana. He lives at . He is
currently a grade 12 student at Pulo Senior High School taking the course of Accountancy,
Business and Management. In the future, he will be a successful Businessman.

Dela Cruz, Angelica M.

She was born on April 23, 2000. Her parents are Mr. Felix and Mrs. Editha Dela Cruz. She
lives at Canaan Homes, Brgy. San Isidro, Cabuyao City. Angelica is currently a grade 12
student at Pulo Senior High School taking the course of Accountancy, Business and
Management.

She finished her grade 11 with an honor, and became president of 1ABM and former Vice
President of SSG. She is currently the Auditor of the Overall Officers in ABM Strand. She is
good in communication and social skills. She likes business management and dream to
establish her own business in the future.

Jacolbe, Arlene N.
She was born on June 2, 1999. Her parents are Mr. Jonathan and Mrs. Marites Jacolbe. She
lives at Villa Palo Subdivision, Brgy. Banlic, Calamba City. She is currently a grade 12 student
at Pulo Senior High School taking the course of Accountancy Business and Management. To
become a successful Businesswoman is what she wants to be.

She finished her grade 11 with top. She is good in marketing and loves to interact with
people.

Lopez, Krizzalyn D.
She was born on August 17, 2000. Her parents are Mr. Victor and Mrs. Flora Lopez. She lives
at 195 Brgy. Pulo, Cabuyao City. She is currently studying at Pulo Senior High School as an
Accountancy, Business and Management student.

She finished her grade 11 with top. She is good in marketing .

Macaraeg, Roxanne Claire A.

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Accountancy, Business and Management

She was born on June 27, 2000. Her parents are Mr. Jose and Mrs. Ma. Rosa Macaraeg. She
lives at San Isidro Heights, Brgy. San Isidro, Cabuyao City. She is currently studying at Pulo
Senior High School as an Accountancy, Business and Management student. As she
graduated, she wants to be involved in the field of Accounting.

She finished her grade 11 with an honor, for getting the 1st rank on overall ABM Department
and currently the President of the Department mentioned. She is also a former SSG Auditor.
She is good when it comes in financing and auditing. When she finished her high school, she
wants to pursue Accounting.

Manzano, Maricar C.
She was born on October 6, 1999. Her parents are Mr. Jose and Mrs. Evangeline Manzano.
She lives at Purok 1, Brgy. Mamatid, Cabuyao City. She is currently studying at Pulo Senior
High School as an Accountancy Business and Management student.

Wapin, Maricris L.
She was born on March 9, 2000. Her parents are Mr. Albert and Mrs. Monina Wapin. She
lives at St. Joseph Village Subdivision, Brgy Marinig, Cabuyao City. She is studying at Pulo
Senior High School at Pulo Senior High School as an Accountancy, Business and
Management student.

Proponent Position
Añ, Efren A. Sales Staff
Dela Cruz, Angelica M. Marketing Staff
Jacolbe, Arlene N. Financial Staff
Lopez, Krizzalyn D. Financial Staff
Macaraeg, Roxanne Claire A. Marketing Staff
Manzano, Maricar C. Sales Staff

Wapin, Maricris L. Marketing Staff

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IV. The Target Customers and the Main Value Proposition to the Customers

The Target Customers

Out target market will be the general public which comprised of different kinds of
customers including students, teachers, and the local residents of Cabuyao. We chose the
general public as the target market because we are offering food that all people can
consume, no matter what their gender, age, culture etc. We want to offer our best signature
Plantain flower burger in order to get their trust and loyalty so they will buy again and
recommend the product to their friends and family.

The Products are to be sold to:

The Students from lowest level to highest, with age range of 6-19 years old that likes to try
our products.

The Teachers who work for the school at the faculty and who are interested to try our
products.

The Local Residents who are outside the school, not considering their gender, age, job or
status in life and are also interested to try our products.

The Main Value Proposition

“Our Plantain flower burger will give

satisfaction to the people’s craving and
will provide pleasure to the people’s
heart.”

The business “Burger Plantain” will fulfill the craving of the customers including the
students, teachers, and the local residents by providing mouthwatering Plantain flower

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burger that will satisfy their taste buds. And by this unique, interesting and nutritious kind of
burger it will also give happiness and pleasure to them.

V. The Market, Market Justification based on the Industry Dynamics and the Macro
Environmental Factors Affecting the opportunities and Threats in the Market, the Size,
Potential and Realistic Share of the Market.

The Market

Burger Plantain wants to establish a large regular customer base, and will therefore
concentrate its business and marketing on students, which will be the dominant target
market. This will establish a healthy, consistent revenue base to ensure stability of the
business. High visibility and competitive products and service are critical to capture this
segment of the market.

Marketing Justification
BP focus is on meeting the demand of regular students and teachers base, as well as a
significant level of local residents that are outside the school.

Market Segmentation
BP focuses on the lower, middle- to upper-income markets. These
market segments consume the majority of burger.

Students and Teachers

BP wants to establish a large regular customer base. This will establish a healthy, consistent
revenue base to ensure stability of the business.

Local Residents
High visibility and competitive products and service are critical to capture this segment of
the market.

Target Market Segment Strategy

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The dominant target market for BP is a regular stream of students. Personal and expedient
customer service at a competitive price is key to maintaining the local market share of this
target market.

Market Needs
Because Cabuyao City is a populated place foods are very much in demand. During the
remaining warmer four months of the year, iced coffee products are in significantly high
demand, along with a slower but consistent demand for hot coffee products. Much of the
day's activity occurs in the morning hours before ten a.m., with a relatively steady flow for
the remainder of the day.

Competition and Buying Patterns

Competition in the local area is somewhat sparse and does not provide nearly the level of
product quality and customer service as BP. Local customers are looking for a high quality
product in a relaxing atmosphere. They desire a unique, classy experience.

Leading competitors purchase and provides high quality burgers with a variety of stuffing,
sauces and other side dishes and burger-related accessories and equipment, as well as a line
of premium fries, sell these items primarily through company-operated retail stores. In
addition to sales through company-operated retail stores, leading competitors sell burger
products through other channels of distribution (specialty operations).

Larger chains vary their product mix depending upon the size of each store and its location.
Larger stores carry a broad selection of whole burgers in various sizes and types of
packaging, as well as an assortment of burger making equipment and accessories such as
range, griddle, hot plate, charbroiler, exhaust hood, oven, microwave, fryer and filter system
.Smaller stores and kiosks typically sell a full line of burger, a more limited selection of
sauces and side dishes, and a few accessories.

Technologically savvy competitors make fresh burger and burger-related products

conveniently available via mail order and online. Additionally, mail order catalogs offering
certain food items, and select burger making equipment and accessories, have been made

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available by a few larger competitors. Websites offering online stores that allow customers
to browse for and purchase burger gifts, and other items via the Internet have become more
commonplace as well.

SWOT Analysis
Strength
 Good customer service
 Quality product
 Affordable price
 Knowledgeable workers
Weaknesses
 Small marketing budget/limited funds
 Lack of experience
 No reputation yet
Opportunities
 Innovation
 Customer loyalty
 Growing market
Threats
 Many competitors
 Market Demand

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VI. The Product and Service Offerings

Product

Burger Plantain offers a unique burger product,

offering different options of stuffing, all from high
quality and fresh local ingredients including flour,
buns, egg and plantain flower. BP caters to all of its
customers by providing each customer our signature
products made to suit the customer, down to the

Plantain Flower Burger smallest detail.

The business provides freshly prepared burgers at all times during business operations. The
process of cooking will ensure that is safe, clean and sanitize. The people who are in charge
of cooking must have the capability as well as the knowledge in order to practice
organization and cleanliness.

Specifically, the making of our Plantain flower burger must have the following ingredients:

 plantain flower
 flour
 egg
 salt
 pepper
 onion
 garlic
 tomato
 lettuce
 cheese
 dressing

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 buns

Variation of Products

Selection Price

Regular Burger P15

Burger w/ cheese P20

Burger w/ veggie(tomato & lettuce) P20

Burger w/ cheese and veggie P25

Packaging

We will not only focuses on the ingredients of the product but also on the packaging
or- how we will present our product in an attractive way that the customers will
really crave for it. So we have decided to consider the packaging of the product and
it will depend on the buyers if they want their burger on a simple paper packaging
that we had prepared with a logo of our business, or on the high-end style
packaging which the burger will be on a classy box with a logo of Burger Plantain - if
they are planning to give it to someone or take a picture of it and post it on social
media. This high-end packaging will add a cost on the product which will be at P10
additional price.

Pricing

The pricing strategy that we used is competitive pricing, because since their lot of
competitors that are existing in the area of Cabuyao which also sells burger, we
have to lower the price and based the price on the market competition. Our
competitors charge in average. It means that their prices depend on the market

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demand for their customers. And also one of our target markets are students so we
have to provide an affordable price of product for them to buy.

VII. The Enterprise Strategy and Enterprise Delivery Systems: Business Competitiveness

Enterprise Delivery System (EDS)

TRANSFORMATION
INPUT PROCESS
OUTPUT
Raw Materials: Gathering of all ingredients
Finished
Flour, plantain, Cooking process of the Products:
flower, buns, product using the
Plantain Flower
lettuce, tomato, ingredients gathered
Burger (regular,
cheese, egg,
Packaging process of the w/ veggie, w/
condiments
product cheese)

Advertising

Our store will use the following tools of advertisement:

Telephone. This is used to provide a better communication between the business and its
customers.

Internet. By using social media as a marketing strategy the people will be informed about
the existence of our business and by this we can gain customers especially the students or
the millennial who usually uses internet.

Promotions. We will be using flyers, signs and posters in order to present and promote our
product with the description of its price, quality and nutrition facts.

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Free Publicity. This is for the customers outside the school to know the updates about the
business.

Public Relations. This is to easily present the product to family, friends, etc.

Sales Promotion. This is to capture the pockets of our valued customers.

VIII. The Financial Forecasts and Expected Returns, Risks, and Contingencies

Burger Plantain expects to raise P1050.00 of its own capital for which will provide by the
business owners contributing P150.00 each. We are targeting to sell 30 pieces of burger per
day; there will be 3 days of business operations per week.

The table explains the expected and estimated- expenses, income and profit- per week and
for the whole month of September. These are just assumptions and approximated amount
of the business owners, this is not completely accurate.

Allocated Amount per week 300

Expenses

Raw Materials 220

Transportation 32
Other expenses 10 262

Gross Profit 38

Income 1350

Profit 1126

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Allocated Amount for the whole month 1200

Expenses

Raw Materials 880

Transportation 128

Other expenses 40 1048

Gross Profit 154

Income 5400

Profit 4506

IX. Environmental and Regulatory Compliance

The “Burger Plantain” is a small business, so there would be either no or just a little impact
on the environmental system. But still, we are assuring to follow the rules and regulations
that are implemented. Since our target location is at the school we have to comply on the
requirements needed to allow our business to position on that place.

Waste management is one of the things we have to consider in order to maintain the
cleanliness of our business area as well as on the community we are residing. It involves
proper way of disposal which will contribute on maintaining a healthy environment. It will
also attract the customers to buy if we maintain this practice.

The business will not violate anyone and anything and will assure that it will follow the rules
and regulations of the school, the barangay and the city we are located to. We will educate
ourselves about the business related laws in order the keep the legality of our business.

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X. The Capital Structure and Financial Offering Returns to Investors, Financiers, and Business
Partners

The business owners plan to invest the initial capital of P1050.00, contributing P150.00
each. This initial capital is for the expenses needed on the month of September.

Name Contributed

Mr. Efren A. Añana P150

Ms. Angelica M. Dela Cruz 150

Ms. Arlene N. Jacolbe 150

Ms. Krizzalyn D. Lopez 150

Ms. Roxanne A. Claire Macaraeg 150

Ms. Maricar C. Manzano 150

Ms. Maricris L. Wapin 150

Other sources/contributors 0

Total 1050

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