Reporting topics:

First presenter

Research problem and research objectives

 Identifying a research problem
 Formulating a research problem
 Formulating research objectives
 Significance of the study
 Scope and limitation of the study

Second presenter

Review of related literature

 Reasons for literature review
 Conducting the literature review
 Identifying relevant sources
 Writing up the literature review
 Utilizing the American Psychological Association (APA) format

Third presenter

Formulating the theoretical framework

 Identify key variables based on the literature review
 Hypothesizing the relationships of key variables
 Hypothesis development
 Formulation of operational framework / operationalizing key concepts
 Formulation of assumptions

Fourth presenter

The research proposal

 Importance of the research proposal
 Components of a research proposal
 Evaluation of the research proposal

Designing the research methodology

 Philosophy of research design
 Classification of design
 Research design: An overview
 Exploratory, descriptive and causal studies
 Qualitative versus quantitative research
Fifth presenter

Surveys
 Characteristics of the communication approach
 Errors in communication research
Measurement
 Types of scales
 Characteristics of good measurement
Measurement scales
 Selecting a measurement scale
 Rating scales and ranking scales

Sixth Presenter

Questionnaires and instruments

 Constructing and refining measurement questions
 Drafting and refining the instrument
 Pretesting
Sampling
 Reasons for sampling
 Sampling designs (probability sampling and non-probability sampling)
 Basic statistical analysis
o T-test,
o Correlation
o Linear Regression

Seventh presenter

Case study method

 Case study method
 Types of case studies
 Preparing a case study protocol
 Sample case studies
 Other qualitative research approaches i.e. ethnography etc., please do a research on the
other qualitative techniques.
 Qualitative analysis with focus on content analysis
 Provide sample analysis
 Lead the participation to the Asian Sports Marketing Conference

Eight Presenter

Data analysis and presentation

 Data preparation and description
 Exploring, displaying, and examining data
 Presenting insights and findings
 Writing of conclusions
 Writing of abstracts
 Consolidate all the submissions of the class