ADVERTISING ASSIGNMENT PACKAGING RUBRIC:
Elements and Principles Student completed the project
but it reflected little evidence
of Design of an understanding of the
principles and elements of
design (no planning, balance,
/10 emphasis, etc..)
5.2 5.5 5.8
Creativity / Originality Student completed the
assignment but demonstrated
no attempt to create
something original or unique
/10
5.2 5.5 5.8
Use of Materials and Student used the materials
and tools required for this
Tools assignment inappropriately
and ineffectively in the
development of their project
/10
5.2 5.5 5.8
Craftsmanship and Skill Student demonstrated a
limited ability to apply the
skills taught for this project
/10
5.2 5.5 5.8
Effectiveness Student developed
ineffective product packaging
that was not visually
stimulating and did not
contain the product name or
/10 information about the product
5.2 5.5 5.8
The student completed the
assignment and demonstrated
some understanding of the
principles and elements of
design and demonstrated
some planning in the
development of the
assignment
6.2 6.5 6.8
Student incorporated a few
original ideas in their work
but did not fully develop
them
6.2 6.5 6.8
Student sometimes used the
materials and tools required
for this assignment properly
in the development of their
project
6.2 6.5 6.8
Student demonstrated a
developing ability to apply
the skills taught for this
project
6.2 6.5 6.8
Student developed product
packaging that was visually
stimulating but did not
contain all the required
information about the product
6.2 6.5 6.8
The student completed the
assignment and demonstrated
an understanding of the
principles and elements of
design and demonstrated
good planning in the
development of the
assignment
7.2 7.5 7.8
Student incorporated some
original ideas and thoughts in
their work and developed
them adequately
7.2 7.5 7.8
Student used the materials
and tools required for this
assignment appropriately and
somewhat effectively
7.2 7.5 7.8
Student demonstrated a good
ability to apply the skills
taught for this project
7.2 7.5 7.8
Student developed effective
product packaging that was
visually stimulating and
contained the required
information related to the
product
7.2 7.5 7.8
/50
The students completed the
assignment and demonstrated
an excellent understanding of
the principles and elements of
design and demonstrated
thorough planning in the
development of the
assignment
8 8.2 8.5 9 9.5 10
Student incorporated many
original thoughts and ideas in
their work and fully
developed each of them
8 8.2 8.5 9 9.5 10
Student used all of the
materials and tools required
for this assignment
appropriately and effectively
in the development of their
project
8 8.2 8.5 9 9.5 10
Student demonstrated an
excellent ability to apply the
skills taught for this project
8 8.2 8.5 9 9.5 10
Student developed a very
effective product packaging
that was visually stimulating,
contained all the required
information and stimulated
interest and desire in the
product
8 8.2 8.5 9 9.5 10