COURSE SILABY

STRATEGIC MANAGEMENT (3 SKS)

(Manajemen Strategik B1C 361)
Semester, Academic Year: EVEN, 2014/2015

Lecturers :
Popy Rufaidah, SE, MBA, Ph.D (Coordinator)
Prof. Dr. Surachman Sumawihardja
Dr. Umi Kaltum, SE, MS
Erie Febrian, SE, M.Com, MBA, Ph.D
Mery Citra Sondari, SE, MSi
Erman Sumirat, SE, M.Buss,. Ak
Dr. M. Imam Nashiruddin, ST, MT

School of Management
Faculty of Economics & Business
UNIVERSITAS PADJADJARAN
2014/2015
The silaby can be accessed at:
http://course-strategicmgt.feb.unpad.ac.id

Course Silaby – Strategic Management – February – June 2015 - 1/11

 1. Course Name : Strategic Management, B1C 361
2. Semester, AcademicYear : Even, 2014/2015
3. Lecturers :

LECTURER HP EMAIL
Popy Rufaidah, SE. MBA. PhD 0813.22.33.48.72 popy.rufaidah.fe@gmail.com
(coordinator)
Prof. Dr. Surachman Sumawihardja 0821.201.55444
Dr. Umi Kaltum, SE, MSi 0812.200.5552 umi.kaltum@gmail.com,
umi.kaltum@yahoo.com
umi.kaltum@fe.unpad.ac.id
Erie Febrian, SE, M.Com, MBA, Ph.D 0859747448998 erie_febrian@yahoo.com,
eriefebrian@gmail.com,
erie_febrian@fe.unpad.ac.id
Mery Citra Sondari, SE, MSi 0811.237.259 m_citra@yahoo.com
Erman Sumirat, SE, M.Buss, Ak 081.220.380.21 erman_as@yahoo.com.au
erman.sumirat@fe.unpa.ac.id
Dr. M. Imam Nashiruddin, ST, MT 08558899001 imam.nashiruddin@indosat.com
Pin 2abf5a8a
Note: all lecturers are available for consultation, students may contact via email and or sms for
appointment

4. Obejctives of the course :

This course is designed to give students:
 an understanding of concept and theory of strategic management, particularly;
o in analyzing environment that affect organisation
o in formulating strategic planning, its implementation and
o in evaluating the performance of the strategic management
 knowledge and skills to develop a business planning

5. Methods of teaching:
The course is conducted through lecture and practicum. The practicum is organised by
the assistant of strategic management and is held in different time schedule. Students
must contact the assistant for the practicum’s schedule. The course content has
relevance to other courses in management such marketing management, HR
management, Financial Management, and Operation Management. This course would
benefits students pursuing a variety of different career goals (marketing, consulting,
entrepreneurship, etc.) in virtually any type of organization (public or private, large or
small, etc.).

6. References:
Rufaidah, Popy., 2014, Manajemen Strategik, Humaniora, Edisi Pertama, Cetakan
Ketiga
Wheelen T. L., and J. D. Hunger, latest edition is preferable, Strategic Management and
Business Policy, New Jersey, Prentice Hall. (WH)
Other latest relevant sources (text, journals, company reports, etc)

Course Silaby – Strategic Management – February – June 2015 - 2/11

7. Marking:
a. Mid Exam 30%
b. Final Exam 30%
c. Group Written Report 10%*
d. Quiz 10%**
d. Practicum 20%***

* If you could not contribute to group written report your final grade will be
downgraded based on the input from the member of the group.
* quizes will be given before and or after the class session is begun/finishes.
*** students must attent at least 80% from the total 10 times practicum. Students who
could not attend 80% of the practicum is treated FAIL. The mark of the practicum is
contributed 20% to the final grade of the course.

NOTE:
a. Tests (Mid and Final Exam)
Tests will consist of short-answer identifications (concept applications), short case
analysis, and essay. It will be a CLOSED book exam.
Students are recommended to have a summary from the lecture and the text books for
their preparation to attend the exam.

b. Group Written Report

Each group (consists of 2 students, maximum 3 students) is assigned to write and
present a pre-determined selected topic given by the instructor that relevant to the
topic of the class session. Students should use the references from formal search
engines dedicated by university e.g. Proquest, Emerald, EBSCO, etc . Link as follows:
(internal campus access):
http://www.fe.unpad.ac.id/id/staf-fakultas-ekonomi-unpad/jurnal/72-jurnal-elektronik

(external campus access):

http://search.proquest.com

The content of the written report should follow the outline presented in this guideline
and from the lecture’s notes given in the class.
 The report is written in an Arial font 11, single space, between paragraph uses
double space, the margin (top, bottom, left, right) 3cm.
 The report should contain between 20-30 pages in a single space type format
(Chapter 1, 2, 3, and references excluded Appendices).
 Chapter 1 containts the introduction about the topic and is written around 1-2
pages.
 Chapter 2 containts the topic selected to discussed. It may be taken from
textbooks, journals, research reports, magazines, etc.
 Chapter 3 containts the application of the topic in real company. For example, the
application of Blue Ocean Strategy in Ice Cream Industry, the application of
Corpoate Strategy in Bank Mandiri, etc.
 Appendices may consist of unlimited pages as long as the information is related to
the assignment.
 Please write all the references used for the assigment using Harvard References
writing standard.

Each group should present their business review for a fifteen to a twenty minutes
presentation of their group written report. The presentation must cover the issues
involved in the written report. Video presentation is required to present the ideas. By
the end of the presentation, the members of the reviewer group is assigned to deliver

Course Silaby – Strategic Management – February – June 2015 - 3/11

question, critics and comments to the group presenter (please make you group
reviewers to prepare reading materials of the topics from different sources used by
the presenter group). Lecturers will likely assigned additional assignment related to
the theory presented in the class and will be informed in the class as needed.

c. Practicum

There will be 10 face-to-face meeting in the class supervised by the Teaching Assistant
(TA). The students should attend the whole session of the practicum. Failing to attend
80% of the face-to-face session of the practicum will be dropped from the final
marking of the course. Information about the practicum can be accessed via the link as
follows:

http://course-strategicmgt.feb.unpad.ac.id
twitter: @strategic_mgt
email: course-strategicmgt@fe.unpad.ac.id
mailing list: asmejik.smta@yahoo.com (mejikunpad groups)

The deadline to register for practicum is Saturday, 28 February 2015

First day of the practicum is Monday, 02 March 2015 (Topic Financial Report
Analysis). The schedule of the practicum is presented in the website.****) subject
to change

Teaching Assistant HP Email

Raden Tri Wahyu 081320677083 radentriwahyuatmojo@yahoo.com
(coordinator)
Alwin Zulfikar 08567617619 alwinzul@gmail.com
Elby Fadilla 085223999888 elbyfadilaz@yahoo.com
Harinto Anggoro 081328263300 ito_harinto@hotmail.com
Mutiah Humaira 085691247925 mutiah.humairaa@gmail.com

There are six classes of Strategic Management:

Tuesday (Regular Class) 12.00-14.30, Popy Rufaidah, SE., MBA., Ph.D
EF A. Maksi Erie Febrian, SE, M.Com, MBA, Ph.D
TA: Alwin Zulfikar
Tuesday (Regular Class) 14.30-17.00, Dr. Umi Kaltum, SE, MSi
MCS C.44 Mery Citra Sondari, SE., Msi
TA: Raden Tri Wahyu
Wednesday (English Class) 09.30-12.00, Popy Rufaidah, SE, MBA, Ph.D
PR A. Maksi Buntari Martosudirjo
TA: Mutiah Humaira
Wednesday (Regular Class) 12.00-14.30, Popy Rufaidah, SE., MBA., Ph.D
ES A. Maksi Erman Sumirat, SE, M.Buss, Ak
MIM Dr. M.Imam Nashiruddin, ST., MT
TA: Elby Fadilla
Wednesday (Regular Class) 12.00-14.30, Dr. Umi Kaltum, SE, MSi
UK C.25 Mery Citra Sondari, SE., Msi
TA: Raden Tri Wahyu
Wednesday (Regular Class) 14.30-17.00, Prof. Dr. Surachman Sumawihardja
UK A.12 Dr. Umi Kaltum, SE, MSi
MIM Dr. M.Imam Nashiruddin, ST., MT
TA: Harinto Anggoro
Note: Bold and blue font: Lecturers responsible for maintaining the existing class.
The Teaching Assistants ensure the material delivered by the lecturers consistent
with the topic for the practicum.

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 d. Class Attendance & Participation

Class attendance and participation are required.

An excellent class participation grade can often make the difference to the final
grade. Students will be expected to voluntarily and courteously respond to ideas of
others and your ability to do these tasks well will primarily determine your
participation grade.

8. Academic Year Callender of Even Semester 2014/2015:

Mid Test Exam : 06-17 April 2015
Final Test Exam : 16-26 June 2015
Graduation Ceremony : 6-7 May 2015
KKNM (Field Course) : 1 July - 31 Augusts 2015

9. Academic Dishonesty:
The institution appreciates all students to avoid an academic dishonesty such as
plagiarism (claiming someone else’s thought/views/works/picture etc as theirs) and
cheating. The institution has no tolerance for acts of academic dishonesty. Students
who violate University rules on academic dishonesty are subject to disciplinary
penalties, including the possibility of failure in the course and all couses taken in the
semester.

The silaby of strategic management is developed to be used in the School of

Management, Faculty of Economics & Business, Universitas Padjadjaran.

Bandung, 13 February 2015

Popy Rufaidah, SE, MBA, Ph.D

Coordinator

Course Silaby – Strategic Management – February – June 2015 - 5/11

Course Schedule (Subject to moderate change)

No Chapter Book Practicum Learning

Topic
Outcomes
1.  Basic concept of strategic Teori Bab Students
management (SM) Pendahuluan. understand the
o The study of SM, Basic model of SM Hal 1-3 concepts of
o Strategic decision making (AL: [Alur Mata Kuliah management,
Analisis Lingkungan, PS: Mejik], strategic and
Perencanaan (Formulasi) Strategi, Bab 1 Hal 27-66 strategic
IS: Implementasi Strategi, EPS: [Rasio keuangan management
Evaluasi & Pengendalian Strategi) dijelaskan di process
Praktika]

2.  Performance Analysis & Strategic Teori Bab 1 (Dosen Students

Posture Hal 26-53 menjelaskan understand
o Performance Analysis (economic Analisis Kinerja materi untuk and able to
analysis & financial analysis) Perusahaan PRAKTIKA-1: develop
o Strategic Posture (GCG: BOD, The [Rasio keuangan AKPS Analisis performance
role of Top Management; Social dijelaskan di Kinerja & Postur analysis and
responsibility; Ethical decision Praktika] Stratejik strategic
making) Teori Bab 1 Hal Perusahaan), posture
54-66 Postur Teori Bab1. Hal
Strategik 26-66, Rumus
Lampiran Hal.
317-321, Lembar
Kerja Hal. 7-16
3  Internal Environmental Analysis: Teori Bab 2. ALI - PRAKTIKA-1: Students
FBA Analisis AKPS - Analisis understand
o A resource-based approach to Lingkungan Kinerja & Postur and able to
organizational analysis (FBA: Internal – Stratejik develop FBA
functional business analysis of: Analisis Fungsi Perusahaan), and IFAS Table
Marketing (Hal. 70), Finance (Hal. Bisnis, Teori Bab1.
74), Operation (Hal 76), HRM (Hal. Hal. 67-91, Hal 26-66,
79), MIS (Hal 82), Other functional Lembar Kerja Rumus Lampiran
business (Hal88) Hal. 16-20 Hal. 317-321,
o Application of FBA (Hal 90) Lembar Kerja
o Synthesis of internal factors—IFAS Hal. 7-16
(Hal 90)

 Group Presenter 1 Topic: Best

Practices of Functional Business
(Marketing, Finance, Operation,
HRM)

4  Internal Environmental Analysis: Teori Bab 2. ALI - PRAKTIKA-2: Students

VCA & TIROCA Analisis ALI -Analisis understand
o A resource-based approach to Lingkungan Lingkungan and able to
organizational analysis (VCA: Value Internal – VCA & Internal – develop VCA
Chain Analysis, TIROCA: Tangible & TIROCA, Analisis Fungsi and TIROCA
Intangibel Resources and Hal. 92-106, Bisnis,
Organisational Capabilities Analysis) Lembar Kerja Teori Bab 2. Hal.
o Application of VCA & TIROCA Hal. 20-25 67-91, Lembar
Kerja Hal. 16-20
 Group Presenter 2 Topic: Best
Practice of VCA & Distinctive
Competence / Core
Competence

Course Silaby – Strategic Management – February – June 2015 - 6/11

5.  External Environmental Analysis: Teori Bab 3. ALI - PRAKTIKA-3: Students
Macro Environmental Analysis Analisis ALI -Analisis understand
o Political/Regulation Environmental Lingkungan Lingkungan and able to
analysis Eksternal – Internal – VCA & develop macro
o Economy Environmental analysis Analisis TIROCA, environmental
o Socio & cultural Environmental Lingkungan Teori Bab 2. analysis and
analysis Makro), Hal. 92-106, EFAS Table
o Technologycal Change Hal. 107-141, Lembar Kerja
Environmental analysis Lembar Kerja Hal. 20-25
o Ecology Environmental analysis Hal. 26-29
o Synthesis of external factors—EFAS

 Group Presenter 3 Topic: The

Role of Politics in Business;
The Role of Ecology in
Business; The Change of
Technology in Business
6.  External Environmental analysis: Teori Bab 3. ALI - PRAKTIKA-4: Students
Micro Environmental Analysis Analisis ALE - Analisis understand
o C1: Customers (market) analysis Lingkungan Lingkungan and able to
o C2: Competitors (industry) analysis Eksternal – Eksternal – develop micro
o C3: Collaborators (suppliers) Analisis Lingkungan environmental
analysis Lingkungan Makro) analysis
o C4: Creditors (financial institutions Mikro), Teori Bab 3.
& Market) analysis Hal. 141-166, Hal. 107-141,
Lembar Kerja Lembar Kerja
Hal. 29-38 Hal. 26-29
 Group Presenter 4 Topic: Best
practices of Hypercompetition
in Global Industry
7.  Corporate Situational Analysis Teori Bab 4. ASP - PRAKTIKA-5: Students
o Situational analysis: SWOT Analysis Analisis ALE - Analisis understand
o Review of mission and objectives Situasional Lingkungan and able to
o Strategic Factors Analysis Summary Perusahaan), Eksternal – develop
o Synthesis of internal & external Hal. 167-173, Lingkungan corporate
factors -- SFAS Lembar Kerja Mikro) situational
Hal. 29-38 Teori Bab 3. analysis
Menjelaskan Hal. 141-166, (integrated
Ulang Hasil Lembar Kerja SWOT Analysis
Analisis: Hal. 29-38 and SFAS
Tabel 1. AKPS Table)
 Group Presenter 5 Topic: Best (Lembar Kerja 8-
Practices of Blue Ocean 9),
Strategy & Delta Project Postur Strategik
(15-16),
Tabel 8. IFAS
(Lembar Kerja
19-20),
Tabel 17 (Lembar
Kerja 28-29)

MID EXAMS

Course Silaby – Strategic Management – February – June 2015 - 7/11

No Chapter Book Practicum Learning
Topic
Outcomes
 Strategy formulation (Pemetaan Teori Bab 5. P(F)S PRAKTIKA-6: Students
8. strategi perusahaan: corporate – Perencanaan ASP - Analisis understand
strategy) (Formulasi) Situasional and able to
o Directional strategy: Growth / Strategi): Perusahaan), apply the
expansion strategy, Delay / stability Pemetaan Hal. 167-173, strategy
strategy, retrenchment strategy Strategi,Strategi Lembar Kerja mapping
Korporasi Hal. 29-38 application on
Hal. 177-203, Menjelaskan Ulang corporate
Lembar Kerja Hasil Analisis: strategy
Hal. 40-43 Tabel 1. AKPS
(Lembar Kerja 8-9),
 Group Presenter 6 Topic: Best Postur Strategik
practices of expanstion (15-16), Tabel 8.
strategy, stability strategy, IFAS (Lembar Kerja
retrenchment strategy 19-20), Tabel 17
(Lembar Kerja 28-
29)
9.  Strategy formulation (Pemetaan Teori Bab 5. P(F)S PRAKTIKA-7: Students
strategi perusahaan: business – Perencanaan P(F)S – understand
strategy) (Formulasi) Perencanaan and able to
o business strategy: competitive
Strategi): (Formulasi) apply the
Pemetaan Strategi): strategy
strategy & cooperative strategy
Strategi,Strategi Pemetaan mapping
Bisnis Strategi,Strategi application on
Hal. 203-234, Korporasi business
 Group Presenter 7 Topic: Best
Lembar Kerja Hal. 177-203, strategy
practices of competitive
Hal. 43-45 Lembar Kerja
strategy & cooperative strategy
Hal. 40-43
(licensing, joint venture, foreign
direct investment)
10.  Strategy formulation (Pemetaan Teori Bab 5. P(F)S PRAKTIKA-8: Students
strategi perusahaan: functional – Perencanaan P(F)S – understand
strategy) (Formulasi) Perencanaan and able to
o Functional strategy: Strategi): (Formulasi) apply the
 marketing strategy, Pemetaan Strategi): strategy
 functional strategy, Strategi,Strategi Pemetaan mapping
 operation strategy & Fungsional Strategi: application on
Hal. 234-264, functional
 strategy in HRM Strategi Bisnis
Lembar Kerja strategy
Hal. 45-48 Hal. 203-234,
Lembar Kerja
 Group Presenter 8 Topic: Best
Hal. 43-45
practices of functional strategy:
marketing, HR, operation & Strategi
finance Fungsional
Hal. 234-264,
Lembar Kerja
Hal. 45-48
11.  Strategy formulation (Penentuan Teori Bab 6. P(F)S – PRAKTIKA-9: P(F)S Students
alternatif strategy terpilih: strategy Perencanaan – Perencanaan understand and
(Formulasi) (Formulasi) able to apply the
selection (choice) Strategi): Strategi): strategy
o Strategy formulation (Penentuan Penentuan Penentuan alternatives
alternatif strategy terpilih: Alternatif Strategi Alternatif Strategi selection/ choice
strategy selection (choice) Terpilih Terpilih using BCG
o Portfolio Strategy (BCG Matrix, GE Hal. 265-289, Hal. 265-289, Matrix, GE
Matrix, TOWS Matrix) Lembar Kerja Hal. Lembar Kerja Hal. Matrix, TOWS
o Corporate Parenting strategy 49-55 49-55 Matrix

Course Silaby – Strategic Management – February – June 2015 - 8/11

  Group Presenter 9 Topic: Best
practices of functional strategy:
marketing, HR, operation &
finance

12.  Strategy implementation Teori Bab 7. IS – PRAKTIKA-10: Students

(Organisasi Pelaksanan Program) Implementasi Teori Bab 7. IS – understand
o Strategy implementation Strategi Implementasi and able to
o Who implements strategy? Hal. 291-300, Strategi apply the
o What must be done? Lembar Kerja Hal. 291-300, implementatio
o Organizing for action Hal. 56-60 Lembar Kerja n strategy by
 Strategy implementation Hal. 56-60 creating the
(Penjadualan Pelaksanaan organisation &
the schedule to
Program)
implement the
o Menurunkan strategi terpilih
program
kedalam program
o Optimal Success Parameter
o Distinctive Competencies

Group Presenter 10 Topic: Best

practices of strategy execution
(i.e. services or manufacturing
companies)
13.  Strategy evaluation and control Teori Bab 8. PRAKTIKA-11: Students
(Evaluasi & Pengendalian Strategi: ES&C – Evaluasi EPS-BSC; Evaluasi understand
Pengukuran Kinerja Bisnis) & Pengendalian & Pengendalian and able to
o Evaluation and control in SM Strategi Strategi - BSC) apply the
o Measuring performance (financial Hal. 301-316, Teori Bab 8. Hal. evaluation &
indicators, marketing indicators, Lembar Kerja 303-316, Lembar control
HRM indicators, operation Hal. 62-65 Kerja Hal. 62-65 strategy by
indicators) creating
o Concept of Balance Score Card indicators to
 Financial Perspectives measure
 Customer Perspectives functional
 Internal Business Process business
Perspectives performance &
 Learning & Growth Perspectives Balance Score
Card
 Group Presenter 11 Topic: Best
practices of Balance Score
Card in Certain Industries
(services and manufacture
14.  Review the Strategic Management Teori Bab 8. PRAKTIKA-12: Students
Process: A-P-I-C ES&C – Evaluasi REVIEW understand
o Chapter 1. AKPS & Pengendalian and able to
o Chapter 2. Internal Environment Analysis Strategi apply the
o Chapter 3. External Environment Analysis Hal. 265-289, evaluation &
o Chapter 4: Corporate Situational Analysis
o Chapter 5. Strategy (Formulation) Lembar Kerja control
Planning Hal. 62-65 strategy by
o Chapter 6. Strategy Choice creating
o Chapter 7. Strategy Implementation Balance Score
Chapter 8. Strategy Evaluation & Control
o
Card for a
selected
 Group Presenter 11 Topic: Best
company
practices of international
market penetration strategy

FINAL EXAMS
Note: Source of the book: Popy Rufaidah, 2014, Manajemen Strategik, Humaniora, Edisi Pertama,
Cetakan Ketiga

Course Silaby – Strategic Management – February – June 2015 - 9/11

List of Students
Day: ................... Time: ..................... Room: .....................................
Lecturers: ...........................................................

No Session for Presentation Student’s Name ID Email Group

& Topic Reviewer
3
Group Presenter 1 Topic: Best
Practices of Functional Business
(Marketing, Finance, Operation,
HRM)

4
Group Presenter 2 Topic: Best
Practice of VCA & Distinctive
Competence / Core

5
Group Presenter 3 Topic: The
Role of Politics in Business; The
Role of Ecology in Business; The
Change of Technology in
Business

6
Group Presenter 4 Topic: Best
practices of Hypercompetition in
Global Industry

7
Group Presenter 5 Topic: Best
Practices of Blue Ocean Strategy
& Delta Project

8
Group Presenter 6 Topic: Best
practices of expanstion strategy,
stability strategy, retrenchment
strategy

9
Group Presenter 7 Topic: Best
practices of competitive strategy
& cooperative strategy (licensing,
joint venture, foreign direct
investment

10
Group Presenter 8 Topic: Best
practices of functional strategy:
marketing, HR, operation &
finance

11
Group Presenter 9 Topic: Best
practices of functional strategy:
marketing, HR, operation &
finance

Course Silaby – Strategic Management – February – June 2015 - 10/11

 12
Group Presenter 10 Topic: Best
practices of strategy execution
(i.e. services or manufacturing
companies)

13
Group Presenter 11 Topic: Best
practices of Balance Score Card
in Certain Industries (services
and manufacture
14
Group Presenter 11 Topic: Best
practices of international market
penetration strategy

Course Silaby – Strategic Management – February – June 2015 - 11/11