Project

Dr.

International Business

Name
ID
 Introduction

SEDAR aims to design curtains and walls, plan to expand the Spanish market and turn it into the
center of the company to enter European markets, in order to achieve more opportunities for
growth in the Spanish market.
The company has the latest fashion in the world of curtains, wallpaper and home decorations, as
well as integrated solutions with high technology for projects and hotels.
SEDAR has more than 18 stores around the Arab world and is expanding to Asia and Africa.
The company continues to remain firmly in the Spanish market to showcase its latest innovations
in the world of curtains and decoration and to strengthen its presence in Spain as the first gateway
to Europe in all fields.
The Spanish market is one of the most promising markets targeted by the company during the
coming period due to many considerations, including the population, the presence of different
ports on the Mediterranean, Mediterranean and Gibraltar, which facilitates the movement of
foreign trade and the launch of different markets, especially Europe. This report highlights the
marketing plan aiming to enter the company into the market of the state of Spain.

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 Company Overview

Since 1892, SEDAR has started to make its mark in the world of curtains of all kinds, in addition
to its competence in accordion doors, borrowed ceilings, umbrellas and wallpaper. In 1979,
SEDAR opened its first exhibition in the United Arab Emirates. SEDAR has adopted state-of-the-
art technology in the world of blinds and has always sought solutions for all workplace and housing
requirements. Today, SEDAR teams serve more than 1,100 customers a day.
SEDAR has obtained the ISO 9001 Quality Certificate, which represents SEDAR's commitment
to international quality standards and its high quality products, which are accompanied by the
provision of gold service and competitive prices.
SEDAR pays great attention to after sales service and customer satisfaction. This is one of the
most important items of the company's policy and objectives, which enabled it to maintain its
reputation as the largest curtain company in the Middle East.
SEDAR has a large number of showrooms in the Kingdom of Saudi Arabia, the United Arab
Emirates, Qatar, Oman and Bahrain and is in the process of expanding further in the near future.
SEDAR offers many products, such as metal slide curtains, wooden slide curtains, vertical blinds,
Roman curtains, curtain cloths, accordion doors, umbrellas, false ceilings and wallpaper. It
provides the installation and installation of all kinds of curtains under one roof.
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The raw materials used in the manufacture of SEDAR products are among the best in the world,
and are characterized by safety and safety of the environment.
SEDAR products are made of various types of materials: aluminum, wood, bamboo, tooth cloth,
silk and many kinds of fabrics suitable for any design or space.
Most SEDAR products can be powered by an electric motor, because SEDAR is keen to use state-
of-the-art technology and technology to satisfy the tastes of all designers and customers alike.
SEDAR also has the gold service, guaranteed products, and installation service by teams with
specialized expertise. SEDAR has implemented projects in many towers, palaces, hotels, hospitals,
government buildings and houses of many dignitaries, as it will not be difficult for them to deal
with the most difficult sites, and they are ready to implement projects in any country in the world.

Country & Market Analysis

Threat of New Entrants

There are no barriers or no - they do not exist, but the intensity of competition scare potential
arrivals. It requires that the initial investment is not very good; you can easily use the size of the
Spanish economy. In fact compete SEDAR the rival investment in large quantities and in the
process of developing long-term relationships with customers, the ports of competitive selection
websites that require a great deal of patience before. It is relatively difficult to create large cities
and many offer SEDAR reputation and create unique brand to buy. Making the lack of rules to
represent newly arrived threats largely a direct threat by the intensity of competition.

Bargaining power of suppliers

Low bargaining power limit large suppliers. SEDAR are successful leaders and maintain good
relationships - established with suppliers around the world. It took 18 SEDAR suppliers to 9
countries, including 21% in Egypt, founded in 2008 privately owned SEDAR.
Producers making private drawings. So close the negotiations with the suppliers of skills that they
could for SEDAR forced to respect the conditions and not the other way around.
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Bargaining power of buyers

The number of retailers direct effects of the price war in the sense that if there are many units
involved in imports from Spain with SEDAR in direct competition. It faces many customers other
options, to raise if Big deal currently with the buyer than due to the great alternative. Buyers have
a large effect on the SEDAR production line and in operation; so, for example, as a man in history,
SEDAR concept of the proposed "flat package packaging" is based on the buyer, the buyer will
feel comfortable. Because the demand to continue with the growth of buyers SEDAR geography
of development until 2010, five branches in the United Arab Emirates.

Threat of substitute products

There are no specific manufacturers for the country in progress, but the date SEDAR with the latest
determination trends lose their species names. The simplicity of the design through innovative
technology, SEDAR able to follow each new model to better limit that quickly transfer all
production to the store. Long experienced since the first mobile concept, trends, and methods in
the big changes. Due to this current trend of "going green", many companies follow this approach.
Stable to move with the basic requirement of the shadow, saving career distances, so there is less
alternative risk in the near future.

Rivalry among competing firms

After this highly competitive sector, except for furniture manufacturers with lower prices in the
details of merchants, city center, Dubai, UAE. In addition to local competitors. Because
competition in the world is trying SEDAR, for the entry of the road in Spain to compete in the
form of competition in the market.
Many retailers are the number of low-priced imported products from Spain to sell a strong
competition.

The competitive environment

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The competitors SEDAR mostly local competitors. In Spain will face the competition of SEDAR,
Sears, Menemalista. Spain, competition comes SEDAR, besides others.
Globally, the main commercial competitors, although lower price SEDAR wall. The progress of
differentiation, where competitors work methods. A profitable strategy. Curtins offer higher prices
per square meter. Exclusive market goals purchase of less modern storage, the general must be
among the elements. SEDAR successfully tested all customers with high quality prices in the
rendering reflects less tangible competitors.

Customer environment

SEDAR customers that most of the real estate managers to build low-level, mid-rise, high-rise
buildings - to increase. Customers need products / services that are listed SEDAR promote the
development of their curtains business to be. SEDAR consumer involvement, or "... large
consumer shopping and social and economic staff ..." for more tents or for personal and social
issues rather than economic development. Due to the high level of participation of target clients,
we can conclude that the benefits are acquired through the social thinking of SEDAR opportunities
in the image objectives. Tent owners show interest in their work. A maintenance of the actual
buildings, many other customer attract customers to buildings in poor condition. Services
considered as investment products SEDAR long-term commercial curtains. Tried authentic control
and SEDAR. Environmental pollutants that oxidize the steel from acid rain that the window can
damage in a period of time slot. Curtain lifts these opportunity debris could be harmful OR to
break the safety glass. This reduces the need to restore the glass scale of the Grand, which has
large amounts that consumers are available with long-term money. SEDAR is proud company
feels single generation to create an attractive environment when potential customers that
companies.
We believe that SEDAR clients want to be their best companies and the satisfaction of customers
and employees. Because they take the time, not all companies can clean their private buildings,
and other rental companies for them to do the work themselves. In some cases, that the presence
comes from outside the building remains a critical necessity. Many private sector employment
section guards in buildings, but often have short hands on storage in the external reference
compound.
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It includes benefits or services when concrete, but also psychological and social tasks that are then
presented to this procedure. Personal needs as well as reputation situations on behalf of this
meeting will be the motivation to maintain the good reputation of the company every year. SEDAR
contained in the section of his research mission requirements. What may be the reputed storage
company of excellent customer service reputation should continue to increase the potential level
of future customers. Excellent service agreement, not participating ideas with their employees and
clients at the end of the science blog and practical life regulations; instead. Useful aspects still be
able to send customers such social and cultural reasons, to serve as interdependence. Is the study
of environmental changes, the adjustment of economic growth must be the awareness of the
interdependence of industry. Is that the relatively rapid storage aid growth of the industry with
customers and potential customers stand up executives. To ensure that information on the site can
express its duty to respect relationships with potential customerslook at potential customers
"research in-depth information attractive and to see many properties of commercial products
Labels, attitude, participation in word of mouth communication." Although in many respects
customers who the first experience to be useful in this area until now known. The signal in the
needs and motivations of the client.

Value Proposition

SEDARs currently targeting the highest building - increasingly targeting the market of that fifty
percent of sales the most important award of service. To sets safety standards in this area; No
doubt, it is the pride of regulating the competition now. For example, SEDAR curtains "fold"
includes activities to create a different form of various performances. It has more traction with the
regular work of letters, in a remarkable way for the companies or companies of these sectors. Once
raised substantial change control companies to determine independently in these industries
considered rivals. Next SEDAR must creativity and experience to make it more traction of its
competitors. The goalkeeper through strategies usually when we have limited scope we focus on
cost reduction, we can try to characterize passing head to our competitors. They must continue the
SEDAR class service with excellent quality customer service. If the development leaders of private
marketing new strategies to convince potential customers that the best option SEDAR.
Customizing will be more resources in a growing number of advertisers who can bring in the many
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SEDAR companies. The pleasure value driven in the goal engines should be // create industrial
competitors Petra distinction. Greet Price, which should approach the prices of the wheels used for
consumers and tactical targets prices for their services increases. Must vary widely, which give
their rivals to one side. All markets over the likely real geographical expansion SEDAR need to
look at market slices focusing on dominant markets to increase their market share in terms of value.

Positioning Strategy

The entire website SEDAR News determination consistent with the fact that the head curtain
company SEDAR where quality assurance. It is clear that brings the safety of its employees and
their customers and the public first of all. These SEDAR structural samples in competition with
other companies, unpaid profitable services. SEDAR based on quality assurance was the first
request, but not the price of the elastic competitor. Some companies are bigger claim as the
published competition confirmed as "green" in others their knowledge in these areas. SEDAR
political success certainly among consumers whose trailer certainly health conscious. These points
of difference will be what distinguishes from other competitors entering the expanding SEDAR
skills and to create a unique experience for your customers. Its obvious feature competitors
SEDAR asks the general welfare of consumers.

Marketing and Product Goals

Our recommendation is based on information from situation analysis, separation of guidance and
strategy SEDAR focus mainly on building the net brand, further brand awareness and get the new
branch. If you can keep SEDAR or annual sales growth of 10% to exceed the grid when the cost
of advertising for this year, the figures show that will be able to increase customer and profitability.
// Petra has more weight to the actual advertising propaganda through the living room to challenge
In May, the possibility of the number of potential customers. We start by advertising directly on
social networks in general, the next must SEDAR to see and updated on the website. Consumers
should start slowly heights we were expecting 2018 SEDAR to the Madrid office to go to. Because
in fact SEDAR several companies in the market sector of Madrid with its established oak. Breaking
technological product advantages, increasing market share, market expansion: already in the
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market objectives, we believe that the most important factors to be followed in the company's
products. Then we need to create a greater intake of leadership compared to its competitors in the
market for sustainable economic growth,"
The important step in front of the market for the measurement of real negotiations. Growth
potential or rough leaders, which should be seen in SEDAR with existing customer markets mainly
in the current creation and potential customers through the development of relationships. To
determine SEDAR requirements in the construction of market value for its customers and provide
many services for quality-related discrimination by the turning point in the evolution of market
share. If the previous tasks were successfully completed, SEDAR will be able to increase its market
share over the ten-month curve to 5%. As growth by increasing sales to generate revenue targets,
the most effective SEDAR pricing strategy and / or modification of existing markets for expansion
opportunities with growth potential selection companies. If successful, at the end of the next task,
the growth target, sales increased 10% in six to eight months. In addition, it will provide the
expansion of the generation market and the goal of sales growth and new business opportunities.
The provision of industrial products services in the new market, new building connections
reputation. Finally, technological progress is an important tool in the development of the market
thanks to advances in the most effective way to maintain the memory technology of the latest
developments. They should be able to ensure the technological development to enjoy the quality
of production consumer discussion. By products of permanent parity storage services with the
latest technologies to promote a service increase. People early the next day after next SEDAR
down the expansion greeting in different markets, but our analysis conclude that we believe the
strong brand presence believe advertising protocols are that its for the entry of the situation. The
purpose of your business growth.

Marketing Mix & Staffing Policy

Product

SEDAR, which includes services: to prevent tents, mineral peeling, high-pressure curtains, dams,
water and metal leaks and the recovery of facades and glass walls zero written records, and birds
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and controls the automatic retention of position, with ski rental. SEDAR offers many services
utilizing quality industrial engines products, a service to store the tipping point. All services when
SEDAR targets deposited outside buildings, houses a high security point of security variation. We
recommend strategies proposed by SEDAR chasing money industry drivers from their market
share in glory brands to improve.
Solid basic structure should focus on advertising and creativity through attractive slogans as
before, the only letters of employment indeed. Even if the technique with which private creative
advertising suggest that SEDAR improve in this area to generate the amount of business. To
expand business improvement and major companies to modernize the website, brochures, logo the
images used beauty latest bulletin, but look stale and attractive. Confusion letter with words, read
by potential customers in May. He needs winning rejuvenation flyers with a modern and colorful
show of attention from potential clients. It is recommended to use bitmap points instead of large
parts of the specific purpose descriptions of our mailing list. Phase generation of the slogan strategy
modernization plus consumers. Electricity, according to the site logo, SEDAR. In white letters on
a red background. This should modernize the logo looks more like a unique attraction. The
invention should SEDAR used simple diagrams to visually read colors drive companies. However,
in a small company, but over time the importance of integrating social representation. The products
Tags commercial letters. The slogan is, will be a lasting impression on the companies of the
spectators.
It is recommended that we continue to participate SEDAR with social media tools for a variety of
promotional companies. The team through various social networks such as Facebook and Twitter
and the liability companies not limited in the context of the commercial real estate exhibition
industry. Although not updated on his Facebook page SEDAR in two years of the course.
Modernization to stay by their social media tools in touch to attract potential employers SEDAR.
It can appear to help grow your business and use a form of free Facebook advertising. Advertisers
in the media that is the high cost of cost in any business, the highest importance in SEDAR makes
them benefit from this figure. Free advertising. We recommend Petra // create excitement and
account distribution and interesting information about these Finnish industry teaser short; Cross
and life. The excitement that connect with the contractors or send updates about the company can
be used. SEDAR be updated music video on the site or renewed. YouTube uses interesting views
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with irritable skills or make any cost to create. There will be more interest on the part of the visitors
to the website to obtain more site of traction cause.
Products clients sides of the company can take to the Information Service offer additional tools
costs using social networks. Facebook and the creation of modernization account // Twitter allows
for the first markets to penetrate without equal. A SEDAR statement, as it was known fax path,
literally, in the mouth, fairs. Timely now focuses on the world in many key technologies and social
media tools. This, in fact, as well as update and create new ads, the digital age is satisfying to be
useful to see the search tool, designed to determine whether it focused on social networks SEDAR.

We offer additional services such as window color another of our SEDAR recommendations.
Establish analogies with the service window SEDAR prevents the film is able to integrate the new
service of coloration of the relativity of the film door and easy development of zero. This will help
this new series of services expanding SEDAR new market targeting and reputation of building
new competitors. It is to compete more effectively in a position with another company. He has a
reputation SEDAR list or as a service version, new markets, with which can penetrate many better
judgment as director. The priority of the window oriented markets colorings useful to assign
owners SEDAR of the skyscraper - more and more. Since the building has more than one stage 18,
workers in these buildings are affected by direct exposure to the heat of the sun through the
SEDAR. If property management in buildings was investing in their tinted SEDAR, they will be
able to protect the heat of workers, and the first identification renewal of insurance and
maintenance, and let their employees enjoy a comfortable and more privacy. Instead of protecting
curtains permanent workers, can efficiently window color alternatives. In addition,
recommendation plans are available to create your top companies through the difference of points.

Price

Because for the compilation of difficult information for SEDAR curtains companies, for the price,
we cannot suggest that we as a society reflect the services and prices. Greet prices; focus the wheel
for the customer, the price to be applied SEDAR increase in prices for their services. Estimated
tactical target price demand when companies want the final consumers paid against the service.
Companies then jump through coding, competitors are taken at the price they can charge customers
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appreciate. In this way, after the price of the service to change SEDAR in the most demanding
customers. When you are in the service request, you must increase SEDAR prices. The weak
demand when it was in use when the company reduced prices. SEDAR must be firm, received the
prize arrangement in the target markets.
Many factor is in Spain market sector. SEDAR is known for serving high quality that makes the
price higher than the competition. It will pay part of the consumer for higher prices to improve the
quality, brand equity is important to consumers. SEDAR is the motivation of the work before the
thread that prices cannot accommodate the other competitors to be robust. So that when companies
consider the price based on value, take into account the impact on target markets under
consideration. Thus, for example, it is to target market disruption of retail prices and make it be
connected bonus earnings. These factors should be sufficient to try to determine the pricing
strategy.
The cost structure shows that the costs of the companies considered for the delivery service.
SEDAR should reward the sleeve of the necessary information to the customers and the level of
benefits they hold containing. Being the fixed costs that there are no additional costs. So, if the
case, add the extra money on the used market research. If we SEDAR improve our recommended
company strategy, we believe we have won, which will gradually increase by the margin to
develop the sales company effectively with the construction of the private company of its brand.

Distribution channels

From SEDAR to connect in specialized industries through the joint distribution of non-resellers.
Distribution of SEDAR direct selling channel is recommended as a society of producers and
consumers who are not brokers. The need for determined consumers that includes the direct
channel: peace, diversity, information, customer service and profitability.
There is the distribution channel recommended for otherwise direct marketing. Various direct
marketing media directly confronted sale phone, face catalogs, Cross Internet marketing, direct
mail. SEDAR should cross by Internet advertising, and are faced with blends with the catalogs of
States against possible sales. Cross-online marketing costs less than other forms of contact, which
even large people make can actually be. SEDAR cross internet marketing; If the company focuses
on your face more. Through marketing. There are many recommendations in the introductory part
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of the product in terms of SEDAR merge their website to improve the social communication
network. When in good company they apply to more awareness about the broader age group of
potential customers. Revenue consider another factor in marketing SEDAR faces is; since the
company currently. This will help save the figure. SEDAR sales in building future connections
with potential customers. SEDAR progress newsletter / customer catalogs as an additional
marketing tool in place. These indexes are useful because face painted money front bulletin
descriptive information useful. Since it is recommended that, the improvements continue with this
sales company of its previously updated publications in the products section.
Selective distribution coverage SEDAR products focus on the geographical area. This means that
you should decide SEDAR retail numbers in some areas of geography distribution products and
services. The energy cost of the sales will be a value added to the sale if it was the amount of the
costs for the treatment of the direct distribution channel. There is another aspect of direct channel
profitability of choice as it maintains SEDAR private energy sales. Contains marketing logistics
terms actually sell directly to consumers. When SEDAR o to the necessary technicians SEDAR
directly to the customer by the delivery service. Images recently we have seen, it seems that the
technology used SEDAR truck deposit of Spain is presented to its target customers, see the source
of the information to the point of consumption to meet customer needs. Create recommended by
effective customer development by appropriate strategic plans SEDARs distribution channel
cover.

Integrated communication

Communications program, which means that SEDAR recommend integrated social media. In
particular, it is that social media tools, Facebook, YouTube, Twitter, LinkedIn is recommended.
Although in SEDAR only Facebook page, LinkedIn, YouTube videos, arrogant files with little
information and use complete. Sie business potential have to be useful in the portfolio of
modernization and staff of the audience and potential customers. Through social media upgrade
tools, can design to improve the awareness of old and new customers to the image of the company.
However, not in the temporary table before a true statement to adhere to target markets and orbit
table advertising generally, bring social media tools to raise awareness and interested customers.
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Clarify the different paths that integrate social media tools can use born, followed by goal is to use
the wrong site simulation tools known social media in the name of is relatively new extension of
the social media site rotation "Publish" and short music video "actions" (up to 6 seconds). It is in
the structure of these assumptions was able to create mood for six new spirit picks up the attention
of the spectator. Drawing animated video shows a woman in her office to break a center of the first
major SEDAR cleaner. Only after the SEDAR syllable man cleans the unattractive woman who
soon loses it compete. Message final states own private message to SEDAR at the end of the video.
"Social media tools like that this SEDAR report created, will be able to develop private label
awareness and potential users of SEDAR-owned enterprises." Another YouTube video describes
the Finnish system; a reliable product source is the message of the elements against the day of
photos industry concentrated washing the image of SEDAR construct.
Stretching across his arm through a variety of social media, SEDAR reflection on the entry of the
target group includes small and large companies to limit, if the work area in the Spain. economic
and social behavior clear target group is not mysterious assumptions that can be obtained by using
instruments of social communication. Looking for small services business websites through social
media, simply because of the lack of experience in network connectivity. Large companies used
to take the side, therefore the social media as a way to really improve the cost of advertising or as
a way to narrow the field of sustainable advertising.
Facebook, Twitter, LinkedIn remains the first company with customers but also in contact with
lead and for providing intervention and potential customers. SEDAR if you invest time in social
media tools, you can only jump brand awareness by connecting with customers and build
relationships with them online. To do this, companies must update when the current generation
social media sites. The website should be attractive, and the media, and in terms of what is SEDAR.
Facebook page, Twitter, LinkedIn and apologies if gravity welcomes the viewer to read the site to
achieve the hierarchy and the impact of customer through the press. It differs from the assessment
of awareness and interest trial and adoption of their detention current customers, depending on the
conversion of a large number of important possession. It is able to focus your potential customers
aware penalty phase value the ability to transfer the customer to the final stage of printing. A
growing number of social media tools, planning and implementation and evaluation of target
markets in the interest of the user's presence is to identify and create brand awareness for non-
commercial users. Integrated marketing elements of balance is important and important tool
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recommended for comfortable marketing communications is able to focus your potential
customers aware penalty phase value the ability to transfer the customer to the final stage of
printing. A growing number of social media tools, planning and implementation and evaluation of
target markets in the interest of the user's presence is to identify and create brand awareness for
non-commercial users. Integrated marketing elements of balance is important and important tool
recommended for comfortable is able to focus your potential customers aware penalty phase value
the ability to transfer the customer to the final stage of printing. A growing number of social media
tools, planning and implementation and evaluation of target markets in the interest of the user's
presence is to identify and create brand awareness for non-commercial users. Integrated marketing
elements of balance is important and important tool recommended for comfortable and
implementation and evaluation of the target markets for the interest of the user's presence is to
identify and create brand awareness for non-commercial users. Integrated marketing elements of
balance is important and important tool recommended for comfortable and implementation and
evaluation of the target markets for the interest of the user's presence is to identify and create brand
awareness for non-commercial users. Integrated marketing elements of balance is important and
important tool recommended for comfortable marketing communications.
It integrated telecommunications marketing budget is important, but the social media tools that are
free this reason, it is usually a tool would be business. If SEDAR time to decide on investment in
social media, it is now entirely appropriate to do so. We live in a generation where the use of
technology across the country everywhere. Great is likely that many of the key markets in this
SEDAR with social media and its use for commercial purposes on a regular basis. If SEDAR
update your Facebook page, created Twitter, other social networks use their contributions to
current and potential customers to help growing businesses easily participate in brand awareness
in the commercial market.

HRM Staffing Policy:

The policies of polarization, selection and recruitment will be using different media to advertise
vacancy. Therefore, it will be the most important for the following SEDAR company:
 Jobs are advertised through different Spanish media take enough time.
 The selection is based on the principle of fairness and transparency.
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  The selection will not be made within SEDAR according to personal relationships but will
be based on the academic qualification.
 There are some qualifications and qualifications for joining the SEDAR.

Marketing Entry Strategy

Following its various studies, SEDAR has only decided how to enter it or its optimal strategies,
which will enter the international markets, and each strategy includes a certain level of the
following elements: pledges, risks, cost. These elements vary from one method to the next, and
SEDAR only takes into account and evaluates these elements to achieve the best results while
taking into account their resources and environmental factors surrounding them.
Export
Export is the easiest way for SEDAR to penetrate Spanish markets. SEDAR begins its expansion
through export and then switch to other forms to serve the Spanish market.
Basic concepts:
The negative source: SEDAR, which is concerned with the disposal of the surplus of its products
from time to time to the Spanish markets and usually export to meet Spanish orders. They are
unplanned and inexperienced, without choosing the markets to deal with. Export for SEDAR is
only a discharge of surplus and an unexpected activity of the enterprise.
The positive source: Export for SEDAR is a major and important activity and its own structures
are allocated (sections). The corporation has the right to choose between the markets it will deal
with. SEDAR usually exports by following two methods:
Indirect method: using intermediaries and characterized by the lack of the need to sell power and
contacts with Spanish companies and less risk to know the mediator and his contribution to avoid
mistakes and less profitable than the direct way.
Direct method: The difference between direct export and indirect export is that direct export takes
the product itself to accomplish the export tasks instead of assigning them to other Spanish parties,
and it is characterized by requiring much investment and risks and greater profits in the case of
optimal utilization of available resources. Opportunities for direct export are greater than
opportunities for indirect export.
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Advantages and disadvantages of export:
The most important of which can be summarized as follows:
Advantages:
-Export avoids the costs of establishing manufacturing operations in Spain.
-SEDAR can reduce the risk of dealing internationally.
-SEDAR needs a minimum capital when compared with other alternatives.
-A suitable way to gain international experience.
-The export is consistent with global or global strategy.
Disadvantages:
-Exportation may not be appropriate for the mother country if there are lower cost sites to
manufacture the product abroad.
-The export strategy becomes uneconomical in case of high transport costs, especially for large-
scale products.
-The tariff barrier is one of the most important export defects. This barrier can make the export
strategy uneconomic (the effect of this factor is currently reduced by the World Trade Organization
and regional blocs)
-Dealing with intermediaries may be ineffective because the broker does not guarantee his or her
duties or has other loyalties to the account of the competitors at the SEDAR account.
Licenses
Licenses are one of the ways in which their production can be transferred from the domestic
domain of the parent country to international markets and without an investment of SEDAR's
private capital. According to this concept, SEDAR signs a contract between two parties and
SEDAR grants the parent company another franchise use for a return or proportion of the profits
during a certain period in the contract and shall be in the form of the name of the item, brand, or
benefit form.
In other words, a particular arrangement whereby a foreign party (the licensee) can purchase the
rights to manufacture the SEDAR product in its home country (the licensee) for an agreed fee,
usually in the form of cash payments, is calculated based on the number of units.
Licenses have advantages and disadvantages, including:
Advantages:
-The license does not require the capital of the parent SEDAR.
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-It is a fast and easy way to enter foreign markets.
-SEDAR enables the mother to identify foreign markets and not just the local market.
-Many countries are encouraging licenses because they will bring the country's modern
technological knowledge and equipment.
-In the case of licensing, this means avoiding all customs duties related to import and export.
Disadvantages:
SEDAR - SEDAR is licensed to influence SEDAR by its competitors, and SEDAR can expand the
work of SEDAR.
-The return of the concession may be limited and in small proportions, making the feasibility of
the concession limited.
-Trust between the parties to the license is weak due to the difficulty of supervision and full
knowledge of the work of the licensed SEDAR.
- Authorized companies may not improve manufacturing processes, which affect SEDAR's
reputation.
Management of licensing contracts:
In order to reduce the disadvantages and risks associated with licensing contracts, SEDAR uses
several means, including:
-Great care when choosing a licensee.
-Write the license contract very carefully: must be referred to
The geographical area covered by the contract.
Duration of the contract
Financial return
Protection of industry secrets
In order to gain greater control over the licensee, the licensor may retain certain essential
components or parts of the production until the licensee needs the expertise and knowledge of the
licensor.
The success of licensing contracts is linked to two elements:
- A clear policy and plan for licensing.
- The presence of a department or director responsible for the license contract.
It is clear that licensing contracts are complex and not used as an alternative to breaking into
foreign markets without prior study and planning that causes SEDAR problems.
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Franchise
The franchisee is similar to licensing in many ways, through which the franchisee creates an
integrated marketing program from the simplest things related to the name of the commodity to
the way of manufacturing or working. Franchise is used as a strategy by service companies. There
are international companies that exercise their international operations through franchise, in which
case SEDAR sells limited rights to use its marks for a fee or a share of the franchisor's profits.
Franchise agreements are more comprehensive than licenses, and the franchisee adheres to strict
rules governing how activities are performed. The advantages and disadvantages of this right are
approaching the advantages and disadvantages of licenses.
Joint ventures
Projects are among the most common forms and strategies of breaking into Spanish markets.
A joint venture is a business enterprise in which two or more entities (or two or more entities) or
two of two different countries may own or participate, but not limited to participation in the share
of capital, but extends to management, expertise, patents or trademarks and technical contribution
For production processes and technological knowledge, and to contribute to all processes and
stages of production and marketing.
They are also engaging in ownership between SEDAR and a local company in Spain's target
market in order to gain.
That a joint investment involves production or marketing operations in a foreign country and one
of the parties to the investment is an international company exercising sufficient right to manage
the project or the production process without full control.
The most important advantage of this method from previous methods is the participation of the
foreign party in management and capital.
This form of entry into the Spanish market has several advantages and disadvantages:
Advantages:
-SEDAR joint investment helps to establish and own investment projects with full ownership of
Spain.
-The joint venture helps reduce the risks surrounding the project.
-Overcoming trade and customs restrictions imposed in Spain.
-Ease of access to local loans and raw materials for SEDAR.
-The provision of large capital from various international and domestic sources.
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Disadvantages:
-Potential conflict of objectives, needs, interests and interests between the parties.
-Low capacities of the national investor affect the effectiveness of the joint venture.
Direct Investment
In this type, SEDAR creates branches of production, marketing or any kind of productive activity
or service in Spain through its exclusive ownership. Is the most preferred form of large companies,
despite the many risks and the large cost, the developing countries fear of them because of the
possibility of exercise of monopoly by these SEDAR markets. With the opening-up policy in many
countries in Asia, Latin America and Africa, we note that Spain has become a facilitator for these
companies to bring them to their markets.
We will show the advantages and disadvantages of this format as follows:
Advantages:
-SEDAR exploits its competitive advantage (maintaining its technological superiority) through
complete freedom of management, control and full control of business policies.
-The low cost of factors of production for the large volume of profits.
-The proximity of the consumer can create marketing advantages through their presence in the
local market.
Disadvantages:
-The need for huge financial resources and increased risk with that increase.
-The project needs a high cost of starting, and in case of failure cannot withdraw from the market.
Forms of direct investment:
-SEDAR owns an existing company through Acquisition
-Formation of a new private company for SEDAR from the beginning Green field operation This
method is used in some cases such as:
-SEDAR may not find a salable company.
-Prevent the Spanish government from selling a local company to SEDAR International.
-The suffering of the market from lack of experience of employment or management.
-Lack of local companies for modern equipment.
Global strategic alliances
It is difficult to give a specific definition of this type of invasion of international markets. We can
say that the concept of strategic alliances contains a set of contractual relationships between
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SEDAR and a Spanish local company to achieve a certain goal, which is cooperation agreements
between potential international competitors or actual. This strategy is a fashion of the times, and
we see here that this is desired and preferred to follow.

Recommendations
There are several objectives that SEDAR should strive to achieve:
-Entry into Spanish markets
-Add local SEDAR a modern product that complements its product line does not compete direct
competition with its products.
-Reducing the risk associated with the development of new technology, achieving volume
increases in production or entering a new market at low cost, because alliances require each party
to have something of value to the other.
We also recommend taking the criteria for selecting strategic alliance partners:
-Each Party shall have a competitive advantage of productivity, technology or marketing.
-the contributions of each balanced party.
-Agreement between the parties on the global strategy they will follow.
-Cooperation with the other party rather than competition.
-There should be a consensus between the two companies at the senior management level.
With the aim of winning strategic and productive alliances in order to benefit from SEDAR's, own
productive knowledge in exchange for market access assistance.
Moreover, to enter into strategic marketing alliances in order to benefit from the distribution
system of the other party.

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References:

http://www.fao.org/docrep/w5973e/w5973e0b.htm
https://www.ukessays.com/services/example-essays/business/various-modes-of-entry-for-which-
an-organisation-can-internationalise-their-operations.php
https://www.slideshare.net/febi85/entry-mode-strategies
http://static.xische.com/clients/sedar/OptimizedProfile.pdf
http://s2.q4cdn.com/850616047/files/doc_downloads/Feasibility%20Study/Feb-2013-NI_43-
101.pdf
https://www.ukessays.com/essays/business/strategies-for-market-entry-and-expansion.php
http://www.window-treatments.co.nz/custom/files/pdf/Spec/013-2012_HorizontalBlinds.pdf
http://www.sedarglobal.com/en/products/blinds/

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