Assignment 1 on PESTEL analysis

Deadline: July 14th EOD by email to ramendra@iimcal.ac.in

Each group must complete this assignment. As a group you may first select an industry,
under which one product/service category, and under that a brand for the objectives of this
project. For example, a sample list is shown below(you may choose from the list below or
outside this list also):
Industry Product/ service category Brand
Automobile Car Swift Dzire
Durables TV Sony Bravia
Services Airlines Indigo
Durables Laptop Apple Macbook Air
Durables Laptops Dell
Durables TV Samsung
Services Airlines Air India
Durables Laptop Kindle
Automobile Car Baleno
FMCG Noodles Maggi

Objective: The objective of this assignment is for groups to carry out research on your chosen
industry/category/brand and analyse the brand’s marketing firm (e,g, HUL for Surf excel
washing powders) and identify the micro environment and macro environment(using PESTEL
analysis) factors that favour or threaten their business in the market. Your group would then
also suggest measures that the brand can take to safeguard itself from those threats, and how
they can leverage the opportunities in the market.
Please note the following important points:

1. Restrict the analysis within three single-spaced pages (except the cover page). Only
the first three pages of your submission (excluding the cover page) will be considered
for evaluation.
2. Please use this style for submission: Font – Times New Roman, 12 font size.
3. Please submit an MS Word version of the same document.
4. The MS Word version will be used for plagiarism check, that is, please be careful to
give due credit to your sources of info.
a. Plagiarism (https://en.wikipedia.org/wiki/Plagiarism) is completely
unacceptable in this institution. Unoriginal content is liable to be viewed as
per the institution’s rules. Please see brief note below in this document for a
brief discussion on plagiarism.
5. Your submission should follow the guidelines as listed below.
a. The Subject line of the mail should read ‘MM-I, Section F, Assignment-1.'
b. Please do not change the subject; in that case, your submission might get lost
among other emails.
c. Please name your file attachments as <GroupID>.pdf.

The Criteria for evaluation would be:

 • Quality of research and analysis: 50%
• Clarity and quality of presentation: 25%
• Relevance to the Objective of the assignment: 25%

Note on Plagiarism

Plagiarism is defined as “the act of using another person's words or ideas without giving credit
to that person”2. In other words, plagiarism is about taking another person’s words or ideas
and trying to pass them off as one’s own. Plagiarism also includes copy-pasting work from
one’s earlier submission or published article into a new submission or article, without
referencing the previous submission. IIM Calcutta has a strict policy on plagiarism3. Please be
aware that such practices might have grave consequences by IIM Calcutta’s policies. Ober,
Simon, & Elson (2013) have outlined five simple steps to avoid plagiarism. Please go through
the same to avoid intended or unintended plagiarism.

References

Ober, H., Simon, S. I., & Elson, D. (2013). Five simple rules to avoid plagiarism. Annals of
Biomedical Engineering, 41(1), 1–2. http://doi.org/10.1007/s10439-012-0662-9
2.

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