Name: Nayanika Agarwal

Email: nayanika_8@yahoo.com
Contact: 8859904904

Work experience

Category Head
Sahukar - Kolkata Jun ’17-Present
 Developing the student lending category of the business through constant customer engagement
 Spearheading process improvement by closely understanding operational issues and customer grievance
 Leading the offline marketing campaign through a team of 25 campus ambassadors
 Visited 10 campuses in Kolkata to understand point of display of marketing adverts

Assistant Manager
K.K. Public School - Meerut Apr’16-June’17
 Conducted marketing campaigns that led to an increase in school strength from 2000 to 2150
 Gained positive media coverage for the school by organizing various social welfare events in the town

Assistant Product Manager, Complan

Kraft Heinz Company - Mumbai June’15-Mar’16
 Identified new product relevance through consumer insight activity and launched a new TVC
 Planned and executed promotions including free talk-time, free bicycle, price-offs, etc.
 Independently executed dry sampling through a leading magazine and advertorials in a leading newspaper
 Organized PAN-India liquid sampling to induce trial of chocolate flavor and the new launches
 Successfully handled the artworks for Complan packs, print-ads and POS display designs

Key Accounts Manager and Trade Marketing & Distribution Regional Head Sep’14-May’15
East & North India - Delhi & Kolkata
 Planned schemes that led to growth in primary as well as secondary sales
 Successfully achieved targets and executed in-store and mall displays in general and modern trade outlets

Associate Consultant Apr’14-Jul’14

Takshashila Consulting - Mumbai
 Consulted one of the largest telecom clients in the country for launching its value add services
 Developed the go-to-market strategy detailing out the launch plan and the pricing strategy

Summer Internship Apr’13-May’13

Mahindra Retail Pvt. Ltd. - Bangalore
 Designed a robust reward system for ‘Mom & Me’ and ‘Beanstalk’ brands
 Conducted qualitative research in the form of in-depth interviews with the customers

Project Manager
K.K. Educational Society (NGO) – Meerut Jun’11-Dec’11
 Spearheaded the “Education for All” and “Skills Development Programme” initiative
 Received Certificate of appreciation for getting over 150 women, exceeding the expected headcount by 20%

Education
PGDM - Indian Institute of Management Kozhikode (IIMK), Calicut 2012-14
B.Com (H) - Shri Ram College of Commerce (SRCC), Delhi 2008-11
Class XII - Sophia Girls’ School, ICSE board, Meerut 2007-08