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Market Forecast
GDP 3.1%
2019-Q1
Unemployment 3.7%
June 2019
Consumption 0.9%
2019-Q1
Job Growth 1.5%
June 2019
Core CPI 2.0%
May 2019
Sep-86
Sep-96
Sep-06
Sep-16
San Mateo 1.9%
0% 2% 4% 6% 8% 10%
100
80
60
40
20
0
May-06
May-08
May-10
May-12
May-14
May-16
May-18
Jan-05
Sep-05
Jan-07
Sep-07
Jan-09
Sep-09
Jan-11
Sep-11
Jan-13
Sep-13
Jan-15
Sep-15
Jan-17
Sep-17
Jan-19
SERIES: Consumer Confidence
SOURCE: The Conference Board
page
CALIFORNIA ASSOCIATION OF REALTORS® 5
Fed may Lower rates in 2019 – WHAT?
January 2012 – July 2019
6
January 2012 MONTHLY
– April 2019 WEEKLY
5
3.80
4 3.75
3.48 3.45
3
SERIES: 30Yr FRM, 5Yr ARM, Fed Funds Rate (Target Rate)
SOURCE: Freddie Mac, St. Louis Fed
page
CALIFORNIA ASSOCIATION OF REALTORS® 6
Rates drop lower mortgage payment
Q1-2019 Median Price $545,820
20% Downpayment
$1,600 $80,000
$1,200 $60,000
$800 $40,000
$400 $20,000
$0 $-
3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5% 3.0% 3.5% 4.0% 4.5% 5.0% 5.5% 6.0% 6.5%
15%
10%
YTY% Chg.
5%
0%
-5%
-10%
• Mortgage rates
• Financial market turmoil/Fed policy
• GSE Reform
Do you think it’s a good time to buy a Do you think it’s a good time to sell a
home in California? home in California?
N=300 N=300
57% 56%
51% 50% 53% 51%
46% 48% 48% 45%
27% 25%
22% 21% 22% 25% 24% 22% 22% 26%
Sep-07
Sep-09
Sep-11
Sep-13
Sep-15
Sep-17
Jan-05
May-06
Jan-07
May-08
Jan-09
Jan-11
May-12
Jan-13
May-14
Jan-15
May-16
Jan-17
May-18
Jan-19
SERIES: Sales of Existing Single Family Homes page
*Sales are seasonally adjusted and annualized SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
14
Underperform in low and high price ranges
8% 5.2%
6% 3.8%
4% 1.8% 2.0%
2%
0%
-2% -0.3%
-4%
-6% -4.2%
-8%
-10%
-12%
-14% -13.0%
May 2019 Home Sales by Region May 2019 Home Sales Growth
by Region
Other 2.0%
0.8%
Counties, 1.0%
Central 0.0%
Coast, 7% Central -1.0%
4% Valley, -2.0% -0.9% -0.9%
22% -3.0%
-2.7%
-4.0%
-5.0% -4.2%
Jan-07
Jan-09
Jan-15
May-06
Sep-07
May-08
Sep-09
Jan-11
Jan-13
May-10
Sep-11
May-12
Sep-13
May-14
Sep-15
Jan-17
Jan-19
May-16
Sep-17
May-18
SERIES: Median Price of Existing Single Family Homes page
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
23
Soft at the high-end
May-10
May-12
May-14
May-16
May-18
Jan-05
Sep-05
Jan-07
Sep-07
Jan-09
Sep-09
Jan-11
Sep-11
Jan-13
Sep-13
Jan-15
Sep-15
Jan-17
Sep-17
Jan-19
SERIES: Unsold Inventory Index of Existing Single Family Homes page
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
31
Inventory Index Highest in Millions
40%
Year-over-Year % Chg
30%
20%
10% 7.4%
0%
-10%
-20%
Jan-15
Mar-15
Jul-15
Jul-16
Nov-16
Jan-17
Mar-17
Jul-17
Nov-17
Jan-18
Mar-18
Jul-18
Jan-19
Mar-19
May-15
Sep-15
Nov-15
Jan-16
Mar-16
May-16
Sep-16
May-17
May-18
Sep-18
Nov-18
May-19
Sep-17
SERIES: Active Listing of Existing Single Family Homes page
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
33
Supply improved in all but
the lowest price segment
May 2019
Active Listing
20% 16.0%
15.9%
12.1% 11.0%
10% 7.4%
1.1%
0%
-10% -6.9%
20,000
15,000
10,284 10,407
10,000 8,024
6,148
5,000 2,618 2,721
0
San Francisco Bay Southern California Central Valley Central Coast
Area
30%
20%
10%
4.8% 3.9%
0.8% 1.2%
0%
-0.9% -2.7% -4.2%
-10%
San Francisco Bay Southern California Central Valley Central Coast
Area
SERIES: Sales and Listings of Existing Single Family Homes page
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS®
36
Housing affordability remains an issue
California, 1984-2019
80%
Annual Quarterly
% OF HOUSEHOLDS THAT CAN
BUY A MEDIAN-PRICED HOME
70%
60% US, 57%
50%
40%
CA, 32%
30%
20%
10%
0%
• Click
75% to edit Master
CA text
US styles
• Second level
70% Peak: 69.0%
Third level
•64.5%
65% 63.9%
• Fourth level
60% • Fifth level
Peak: 60.2%
54.4%
55%
53.7%
50%
45%
80% 76.0%
Santa Monica
East Los Angeles
Glendale
Inglewood
San Francisco
Los Angeles
Bellflower
Alhambra
El Cajon
Florence-Graham
Oakland
Costa Mesa
Merced
Long Beach
Burbank
Arden-Arcade
Mountain View
Santa Barbara
El Monte
Pasadena
Santa Clara
South Gate
Chico
Lynwood
Berkeley
Majority renter cities will surprise you
Anaheim
Alameda
Salinas
Santa Ana
Santa Cruz
2017 California Renter Rate by City
Davis
Madera
Sunnyvale
Irvine
Tustin
San Diego
Fresno
Lodi
CALIFORNIA ASSOCIATION OF REALTORS®
SOURCE: U.S. Census Bureau
SERIES: Homeownership Rates
Sacramento
San Bernardino
Escondido
50.7%
41
page
Here’s the problem:
At some point a supply problem
becomes a demand problem.
~750k people have left since 2010
-20,000
-24,972
-40,000
-41,362
-60,000
-57,563 -60,839
-80,000
-100,000
-104,317 -105,210
-120,000
-140,000
-160,000
-163,922
-180,000 -169,336
2010 2011 2012 2013 2014 2015 2016 2017
page
43
Step 1: SF Bay to Cheaper Markets
-8,559 -9,005
-11,659
-12,408
-13,053
-15,244
-17,697
-25,843
Elsewhere in CA -30,268
Another State
-42,777
Merced Solano Washington Stanislaus Santa Cruz Texas Nevada (ST) Oregon San Joaquin Sacramento
MSA
page
44
Step 2: Pricing Prior Residents Out of State
-2,260
-2,715 -2,917
-3,596
-4,002 -4,029 -4,179
-5,020 -5,127
Elsewhere in CA
Another State
-8,166
Kentucky Santa Cruz Oklahoma Colorado Sutter & San Luis San Oregon Idaho Nevada (ST)
Yuba Obispo Bernardino
page
45
Step 1: SoCal coastal to cheaper markets
-19,854
-21,935
-34,217 -40,361
-42,503
-48,609
-65,534
-79,132
Elsewhere in CA
Another State -101,914
-124,148
Santa Colorado Oregon Washington Kern Nevada Arizona Texas San Riverside
Barbara (ST) Bernardino
page
46
Step 2: pricing prior residents out of state
-3,575
-5,117
-10,604
-10,680
Elsewhere in CA -10,699
Another State
-16,374
-17,859
Hawaii Colorado Nevada Idaho North Utah Georgia Kern Arizona Texas
(ST) Carolina County
page
47
Best performing cities are
everywhere Milken Institute Annual Report 2018
the rules of the game are changing and it's all
about jobs and housing. not just about the
coasts anymore
Top 10 best performing large cities
1 2 3 4 5
6 7 8 9 10
page
Source: Milken Institute 50
Biggest gains among large cities
Metropolitan Statistical Area (MSA)/
Metropolitan Division (MD) 2018 Rank Change
Merced, CA MSA 38 56
Scranton-Wilkes-Barre-Hazleton, PA MSA 85 36
Albuquerque, NM MSA 66 35
Tallahassee, FL MSA 82 35
6 7 8 9 10
page
Source: Milken Institute 52
Homeownership? Aspirational v. Attainable
The desire
•• Click for homeownership
to edit remains strong
Master text styles
• Second level
• First-time buyers face often insurmountable obstacles
• Third level
• Fourth level
• Government policies do not support housing as in the past
• Fifth level
29%
30%
27%
23%
Percent
20%
13%
10% 8%
0%
40%
40%
33%
30%
Percent
19%
20%
10%
4% 4%
0%
n: 1716
69%
60%
Percent
40%
31%
20%
0%
Are you aware of (FHA) backed loans that require only a 3.5% downpayment
n: 1716
Percent
72%
60%
40%
28%
20%
0%
500,000 200,000
Membership
Home Sales
400,000 150,000
300,000
100,000
200,000
50,000
100,000
0 0
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
2015
2017
Home Sales Membership
CALIFORNIA ASSOCIATION OF REALTORS®
page
59
Number of Transactions
10
12
0
2
4
6
8
1971
1972
1973
10.4
1974
1975 1972 Peak:
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2.8
Member productivity has started declining
2008
2009
2007 Trough:
2010
2011
2012
2013
2014
2015
2016
Long Run Average: 6.5
2017
CALIFORNIA ASSOCIATION OF REALTORS®
2017: 4.2
2018
2018: 3.9
2019p
60
page
… drop in average earning triggers drop in membership
$50,000
200,000
$40,000
150,000
$30,000
100,000
$20,000
50,000
$10,000
0 $0
1979
1985
1971
1973
1975
1977
1981
1983
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
2015
2017
Membership Avg. Member Earning
CALIFORNIA ASSOCIATION OF REALTORS®
page
61
Your Competition:
You yesterday and every agent
working harder than you do.
Don’t let them.
The Forecast
U.S. economic outlook
2019p
2015 2016 2017 2018 2019p
(revised)
Housing Affordability
31% 31% 29% 28% 32% 32%
Index
page
SERIES: CA Housing Market Outlook CALIFORNIA ASSOCIATION OF REALTORS®
SOURCE: CALIFORNIA ASSOCIATION OF REALTORS® 65
Key takeaways