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KRA
KRA stands for Key Result Areas. KRA or Key Result areas can be used as a tool
to measure performance, along with other modules like Goals, Skillset etc.
Organisations uses this to firstly decide upon what a role or a combination of roles
should achieve in order to improve the organisation’s goal achieving aims. These
result areas provide that the employees know what to achieve and what are the
organisational goals. KRA implies the metrics set by the organization for a
specific role. Therefore, it highlights the scope of the job profile. It helps the
employees in understanding the role and responsibilities, in a better way. So, it is
clearly determined and quantified, so that the employee can line up their role with
that of the aim of the firm.
KPI
A Key Performance Indicator is a measurable value that demonstrates how
effectively a company is achieving key business objectives. Organizations use
KPIs at multiple levels to evaluate their success at reaching targets. High-level
KPIs may focus on the overall performance of the business, while low-level KPIs
may focus on processes in departments such as sales, marketing, HR, support and
others. KPI’s are used to measure the performance in the key result areas. These
indicators can provide guidelines to both the employees as well as managers
regarding what needs to be done in order to achieve good performance in key
result areas. Using key performance indicators, we can know how effectively an
employee is working and which all aspects are to be improved.
Both KRA and KPI, they are very different from each other. But both are
interdependent. KPI’s should be met if the KRA’s are to be attained. And if the
KRA’s are attained it can ensure that the company is moving in the right direction
and in accordance with the already set up organisational goals. So the
combination of both KRA and KPI together can improve the organisation’s
overall performance and hence success.
These KRA and KPI are Just the criterions. Different methods can be used
to evaluate these. The Performance Appraisal Method used by DTDC is mainly
Rating Scales Methods.