Icethetics Revised

ICETHETICS CREAMERY
An Undergraduate Feasibility Study

Presented to the Faculty of the College of Business Administration
Polytechnic University of the Philippines
Sta. Mesa, Manila
In Partial Fulfilment of the Requirements for the Bachelor’s Degree in

Business Administration Major in Marketing Management
MARK 4063 Feasibility Studies
By
Banzuela, Patricia
Dela Cruz, Carl Joseph
Enguerra, Iris Princess
Estonactoc, Russelle
Gregorio, Archie Anne
Nova, Krysciann Greyz
Ortiaga, Aila
Rebancos, Alliah Grace
October 2018
ACKNOWLEDGEMENT
We would like to express our gratitude and overflowing thanks to the
following:
First to God, for giving us strength, patience, guidance, courage and
knowledge to be able to finish this study.
To our families and loved ones, for providing support whether financially or
emotionally, and giving understanding and words of wisdom throughout this
study.
The respondents, who shared their valuable time to us even with their
busy schedules and conflict of communication.
To Prof. Blessing Glova for the guidance and correction she provided as
our adviser to improve this study. She offered knowledge, motivation and
proficiency that helped us greatly in order to finish the study.

ABSTRACT
Title: Icethetics Creamery
Researchers: Banzuela, Patricia

Dela Cruz, Carl Joseph
Enguerra, Iris Princess
Estonactoc, Russelle
Gregorio, Archie Anne
Nova, Krysciann Greyz
Ortiaga, Aila
Rebancos, Alliah Grace
Degree: Bachelor of Science in Business Administration major in Marketing
Mangement
Institution: Polytechnic University of the Philippines
Year: 2018
Adviser: Prof. Blessing Glova

TABLE OF CONTENTS
Page
Title Page .......................................................................................................i
Acknowledgements ......................................................................................ii
Abstract ........................................................................................................iii
Table of Contents ........................................................................................iv
List of Tables ...............................................................................................vi
List of Figures.............................................................................................vii
THE EXECUTIVE SUMMARY………………………………………………………… 1
Introduction……………………………………………………………………… 1
PROJECT BACKGROUND…………………………………………………………… 5
MANAGEMENT AND PERSONNEL FEASIBILITY……………………………….. 7
Personnel (Administrative)……………………………………………………. 7
Classification of Employees………………………………………………….. 14
Management Proposals………………………………………………………. 18
Organizational Policies and Procedures……………………………………. 18
Legal Requirements…………………………………………………………… 26
MARKETING FEASIBILITY…………………………………………………………….. 28
General Market Description……..……………………………………………… 28
Demand ..…………………………….…………………………………………… 28
Supply….……………………………….………………………………………… 30
Demand-Supply Analysis…………….………………………………………… 32
General Marketing Practices………….……………………………………….. 33
Proposed Marketing Program………….……………………………...………. 36

Market Research Results………………..……………………………………… 43
PRODUCTION OR TECHNICAL FEASIBILITY…………………………………….. 59
The Product……………………………………………………………………… 59
Manufacturing Process…………………………………………………………. 59
Project Location…………………………………………………….…………… 61
Store Size and Production Schedule…………………………….…………… 62
Floor Plan…………………………………………………………….………….. 62
Machineries and Equipments………………………………………….……… 63
Utilities……………………………………………………………...……………. 79
Raw Materials Requirements…………………………………………………. 80
Manpower Requirements……………………………………………………… 86
Wastes and Waste Disposal Method/s………………………….…………… 87
FINANCING FEASIBILITY…………………………………………………………… 88
Total Project Cost……………………………………………………………… 95
Financiers………………………………………………………………………. 95
Sources of Financing or Financial Assumptions …………………………… 95
Financial Statements………………………………………………………….. 96
Financial Analysis……………………………………………………………… 97
SOCIO-ECONOMIC FEASIBILITY…………………………………………………… 98
LIST OF TABLES
Table No. Description Page
1 Project Proponents 1
2 Management Personnel 2
3 Inter-communications Equipment 19
4 Office Equipment 20
8 Past Demand Analysis 29
9 Projected Demand Analysis 30
11 Supply Analysis 30
12 Past Supply Analysis 31
13 Past Demand Supply Analysis 32

14 Projected Demand-Supply Analysis 32
15 Price of the Product 34
16 Situational Analysis 37
17 Price Strategy 38
18 Frequency Distribution of Respondents

According to their Sex 44

According to their Age 44
20 Frequency Distribution of the Respondents

According to their Occupation 45
21 Frequency of How People Could Buy

the Product 46
22 Frequency Distribution of the Interest in
Eating Flower-flavored Ice Cream 47
23 Frequency Distribution of How Much the

Respondents are Willing to Pay 48
24 Assessment 49
25 Awareness of Edible Flower 52
26 Number of Respondents Who Eat

Edible Flowers 52
27 Willingness to try New Kind of Ice Cream 53
28 Number of Respondents Who like the

Idea of Edible Flower Flavored Ice Cream 54
29 Number of Respondents Who have

Eaten Flower Flavored Ice Cream Before 55
30 Number of Respondents Who have Seen

Flower Flavored Ice Cream Before 56
31 Number of Respondents Who have found

this product Instagrammable 57
32 Number of Respondents Who are Willing

to Buy a Flower Flavored Ice Cream 58
33 Production Equipment 63
39 Auxiliary Equipment 69
40 Auxiliary Equipment 71
41 Service Equipment 72
47 Utilities 79
48 Rose Ice Cream Raw Materials 80
50 Lavender Ice Cream Raw Materials 84
51 Lavender Ice Cream Raw Materials 86
52 Manpower 87
LIST OF FIGURES
Figure No. Description Page
1 Organizational Structure 8
2 Icethetics Creamery Logo 35
3 Icethetics Creamery Facebook Page 39
4 Icethetics Creamery Instagram Page 39
5 Promotion no. 1 40
6 Promotion no. 2 41
7 Stamp front 42
8 Stamp Back 42

According to their Sex 44

According to their Age 45
11 Frequency Distribution of the Respondents

According to their Occupation 46
12 Frequency of How People Could Buy

the Product 47
13 Frequency Distribution of the Interest in

Eating Flower-flavored Ice Cream 48
14 Frequency Distribution of How Much the

Respondents are Willing to Pay 49
15 Awareness of Edible Flower 52
16 Number of Respondents Who Eat

Edible Flowers 53
17 Willingness to try New Kind of Ice Cream 54
18 Number of Respondents Who like the

Idea of Edible Flower Flavored Ice Cream 55
19 Number of Respondents Who have

Eaten Flower Flavored Ice Cream Before 56
20 Number of Respondents Who have Seen

Flower Flavored Ice Cream Before 57
21 Number of Respondents Who have Found

this Product Instagrammable 58
22 Store Location 61
22 Floor Plan 62
EXECUTIVE SUMMARY
Introduction
Philippines, being a tropical country is extremely prone to heat and one of the
ways that Filipino people cool off during the hottest days are through ice creams, a
reason why a number of ice cream stores had sprung around the country. Filipino
people enjoy ice creams and a huge part of that Filipino population likes to seek out
new flavors for ice creams. In fact, according to Euromonitor International (2017),
companies sustain consumer interest to their brands through new flavors. Icethetics
Creamery is dedicated to offer a flower-flavored ice cream which is a flavor that is new
to the market. The thrill and the adventure of tasting a new flavor for ice cream could
give the consumers a total satisfaction.
The ice cream store is stationed outside of the actual mall and can only
accommodate take-out service. Colleagues, friends, and students could be satisfied by
the unique ice-cream flavor. Icethetics Creamery assures that the customers would be
served ice creams that are made only with the high quality ingredients. The ice creams
would be prepared using high quality equipment and materials. Cleanliness in the
display freezers, claiming area, and production area will always be maintained and
observed.
Icethetics Creamery aims to delight and provide customers quality ice cream with
innovative flavors and envision a company that is the country’s favorite unique flavored
ice cream shop that strives to offer products of the highest quality.
Project Background
Name of Proposed Project: Icethetics Creamery
Type of Business Organization: Partnership
Location of Project: C1 Park, Bonifacio High Street Central, 5th Ave.
cor. 28th St., Bonifacio Global City, Taguig, Metro Manila
Management and Personnel Summary
Icethetics Creamery’s staff and team members are guided with the formulated
mission, vision and objectives of the company. The management structure is presented
through organizational chart wherein the correlation of positions wherein the
organization is shown. It also illustrates the division of responsibilities of every
employee in every position. Salaries are also indicated and the fringe benefits they will
receive while working in the company.
Marketing Feasibility Summary
Icethetics Creamery is an ice cream store which offers an exceptional flower-
flavored ice cream. With regards to the exceptional flavor, Icethetics Creamery offers
rose-flavored and lavender-flavored ice cream. The store is strategically located at C1
Park, Bonifacio High Street Central, Bonifacio Global City, Taguig City with a population
of 11, 739 according to National Statistics Office with an annual growth rate of 4.32%.
The primary target market of Icethetics Creamery are those young professionals ages
21-40 years old of Class B working around Bonifacio Global City with a monthly income
2
of 20,001 and above. However, the secondary target market are the students studying
at the schools located within Bonifacio Global City like STI, Treston International
College, International School Manila and etc., ages 18-20 years old of Class B.
Students are also known to be enthusiastic in unique food.
Based on the study, there are several amount of competitors within the area,
however, what differentiate the business from its competitors is its own unique product.
Icethetics Creamery is the only ice cream store that sells flower-flavored ice cream. In
order to establish brand awareness, the business will be conducting some promotions.
Production or Technical Feasibility Summary
Icethetics Creamery is strategically located at C1 Park, Bonifacio High Street
Central, Bonifacio Global City, Taguig City. Icethetics Creamery is a food stall inside
Fiesta market! market! with a measurement of 16sqm (4mx4m).
The store is equipped with well and right equipments. Equipment for freezing and
making ice cream as well as storing perishable ingredients.
Team members are hired to prepare and help the managers for the operation.
And for the ice cream mixture it will be prepared every night by the assigned employee.
Financing and Financial Feasibility Summary
Mode of Financing
3
The partners of Icethetics Creamery can choose to raise investment fund
internally and externally. The partners chose to raise the capital internally by sharing
equal funds to the company.
Socio-Economic Feasibility Summary
Icethetics Creamery contributes additional earnings to the government by means
of paying the right taxes. It is also focused to clearly improve, enhance local made ice
creams by introducing the flower flavored ice cream. Its edibility would pull the market to
produce such local quality ingredients.
The company would also comply to do extensive care on studying the benefits
and its natural effects. Such findings would be submitted to the department of health in
accordance on complying and assuring the health of the future consumers. Icethetics
Creamery corporate social responsibility is to let every orphan children of Tahanang
Mapagpala in Caloocan City to have an ice cream and experience the sweetness of
Icethetics Creamery. The company would save donations for the use of the orphan
children.
4
PROJECT BACKGROUND
Project Proponents
Name Nationality Address % Ownership
Diliman, Quezon
AilaOrtiaga Filipino 12.5%
City
Iris Princess
Filipino SJDM, Bulacan 12.5%
Enguerra
KrysciannGreyz
Filipino Binangonan, Rizal 12.5%
Nova
Alliah Grace
Filipino Valenzuela City 12.5%
Rebancos
Novaliches, Quezon
Archie Gregorio Filipino 12.5%
City
Novaliches, Quezon
Patricia Banzuela Filipino 12.5%
City
Pinagbuhatan,
RusselleEstonactoc Filipino 12.5%
Pasig City
Carl Dela Cruz Filipino Paco, Manila 12.5%
Table 1. Project Proponents
5
Proposed Name of the Business
ICETHETICS
Icethetics is an exceptional ice cream shop that offers ice cream made of
aesthetic edible rose and lavender flowers that is why the owners of the business came
up to the name Icethetics which is the merging of the word Ice cream and Aesthetics.
Type of Business Organization
The proposed project is identified to be a partnership type of business for it
consists of eight several owners. A partnership is defined as a grouping of two or more
persons as co-owners of a business or profit. This type of business is based on a
Partnership Agreement, which is known as the “Article of Co-Ownership”.
Location of the Business
The business is strategically located at C1 Park, Bonifacio High Street Central,
Bonifacio Global City, Taguig City.
6
MANAGEMENT AND PERSONNEL FEASIBILITY
Management is one of the important aspects in establishing a business. It is the
performance of conceiving and achieving desired results by means of group effort
consisting of utilizing human talents and resources. Therefore, management is
considered as the force that runs an enterprise and is responsible for its success or
failure. The overall implementation plan is discussed in the organization and
management study. This aspect includes a study of the officers and key personnel,
basic consideration in forming the organization, form of ownership, organizational chart
and project schedule. The objective of the management aspect of a feasibility study is to
determine the option effectiveness of the organizational setup and the qualifications of
the individuals who will make up the organization. This aspect will determine the
successful realization of the project study.
Personnel (Administrative)
Partners will oversee all the store operations, each will work 13 hours a day,
rotationally once a week. An Accountant will be hired who will compile and analyze
account information. A full-time service crew will be in charge of Product preparation
and service for a total of 2 regular employees. During Christmas and Valentines, where
there is expected mass number of customers, seasonal employees will be hired to
handle the increased sales volume.

Organizational Structure:
Figure 1. Organizational Structure
Icethetics Creamery adopts the functional type of organization. This is one of the
most commonly used type of organizational structure wherein all activities in the firm are
grouped together according to certain factors like production, marketing, service and
administrative. This is the best structure that will fit to the company’s over-all operation.
This is quite complex but effective and efficient for every partners and employees of the
organization since the work is divided into specialized functions. There is also a direct
flow of authority but may associate or collaborate to other managers for the betterment
of the business and there is also a mutual relationship between them. The specialists
must be consulted before any decision is taken no matter relating to his specialized
area. The managers can totally focus on his tasks and can perform managerial activities
well. This type of structure can be applicable for a long time as long as it fits in the
business since it offers a greater scope for expansion as compare to line type of
organization. It does not face the problem of limited capabilities of a few line of
managers facilitates better control and supervision in the business firm. Despite of the
disadvantages of this type which are the confusion and conflict in roles and
8
responsibilities, it still our choice for it can supervise a large number of subordinates
while in line type, it can only supervise a limited number of subordinates and this is
more efficient in accomplishment task and there is teamwork and cooperation of all
members of the organization.
Position Job description Job Specification Monthly Salary
Accountant  Prepares asset,  Ability to P 16, 500
liability, and capital communicate to
account entries by all type of
compiling and audiences on
analyzing account finance issues.
information.  Ability to manage
 Documents multiple
financial deadlines and
transactions by prioritize own
entering account work.
information. Previous
 Recommends relevant
financial actions by experience in an
analyzing accounts
accounting options. department.
 Summarizes  Minimum 4 years
current financial of experience in
status by collecting an accounts
9
information; department
preparing balance
sheet, profit and
loss statement, and
other reports.
 Substantiates
financial
transactions by
auditing
documents.
 Maintains
accounting controls
by preparing and
recommending
policies and
procedures.
 Reconciles
financial
discrepancies by
collecting and
analyzing account
information.
 Secures financial
10
information by
completing data
base backups.
 Maintains financial
security by
following internal
controls.
 Prepares payments
by verifying
documentation,
and requesting
disbursements.
 Answers
accounting
procedure
questions by
researching and
interpreting
accounting policy
and regulations.
 Prepares special
financial reports by
collecting,
11
analyzing, and
summarizing
account information
and trends.
 Accomplishes the
result by
performing the duty
Service Crew  At least College  At least 4 years (Minimum salary
undergraduate. college graduate rate/ 8 hours)/
 Must have with a bachelor’s day
knowledge in degree in
customer Marketing
service. Management.
 At least one year

 Knowledge in
work experience
basic
with pleasing
Mathematics.
personality.
 Good analytical
 Must be 21-30
skills.
years old.
 Must have  Good in
good communication
communication skills.
skills
12
 Must be highly
motivated and
must be keen
to details.
 Must be
trustworthy.
 Must have
pleasing
personality.
 Ability to
process
information or
merchandise
through register
system.
 Ability to
communicate
with associates
and customers.
 Ability to read,
count, and
13
write to
accurately
complete all
documentation.
 Ability to
operate all
equipment
necessary to
perform the job.
Table 2. Management Personnel
Classification of Employees
1. According to Rank
- Managerial Employee
- One who is vested with powers or prerogatives to lay down and execute
management policies and/or hire, transfer, suspend, lay off, recall, discharge,
assign or discipline employees.
- Rand-and-file Employee
All other employees not falling within any of the above definitions.
2. According to Status
14
Seasonal
- An employee is hired for a specified period of time under an agreement
prior to or at the time of employment.
- Probationary
- An employee is hired on a probationary basis for a period not to exceed
six (6) months.
- Regular Employee
- An employee is hired on a regular status upon satisfactory completion
of the probationary period and upon satisfaction of the criteria necessary for
appointment as regular status. The company reserves the right to amend the
above classification or create sub-classifications as the circumstances of the
business may require.
B. Orientation
All newly hired employees regardless of classification of rank and status
must undergo on orientation and indoctrination as to the Company’s vision,
mission, policies, rules and regulations, duties and responsibilities and menu
familiarization.
C. Personnel Records
It is the responsibility of the company to update and maintain personnel
records. It should contain the following document and records:
 Curriculum Vitae
15
 Test Results
 Interview
 Mayor’s permit and health certificate (to be renewed every calendar year)
 Transcript of Records
 TIN, SSS, PhilHealth, HDMF Numbers
 Employment Contracts
 Performance Evaluation Forms
 Leave and Violation Records
If there are changes in employer’s personal data such as residence
address, civil status, dependents, etc., a report should be made for updating
purposes. Withholding information and failure to report will result in wilful breach
of trust wherein continuance of service will be questioned.
D. Overtime Pay
Overtime pay is the additional compensation payable to employee for
services or work rendered beyond the normal eight hours of work. It is computed
by multiplying the overtime rate with the number of hours in excess of the regular
eight hours of work.
E. 13th Month Pay
The 13th Month Pay of an employee which shall be equivalent to 1/12 of
his basic salary earned within a calendar year shall be given not later than
December 24 of each year.
16
F. Paternity and Maternity Leave
Paternity and maternity leave benefits as provided by law shall be given to
every employee entitled thereto, upon complying with all the requirements of the
company and upon proper verification by the Company’s duly authorized
representatives.
G. SSS/PhilHealth/Pag-IBIG Benefits
Benefits under SSS/PhilHealth/Pag-IBIG law shall be granted in
accordance with applicable laws. Implementation of procedures relative to
entitlement of said benefits should be done in accordance with the regulations to
be promulgated by the management.
H. Service Incentive Leave
An employee who has rendered at least one year of service is entitled to a
yearly five days service incentive leave with pay.
I. Retirement Benefits
Retirement pay benefits as provided by law shall be given to all qualified
employees upon their retirement from the company.
J. Bereavement Assistance
Awards and certificates of recognition, such as Crew of the Month, Best in
Attendance, Most Punctual Employee, Model Employee of the Year and the like
shall be given the discretion of management.
17
K. Seminars and Training Workshops
There will be a free motivational seminars and training workshops for all of
Icethetics Creamery’s employees, to be conducted semi-annually at the
Company office in order for them to enhance their knowledge in connection to
the field. This will serve as a platform where personal experiences are shared,
refresh old skills and also gain state- of- the art information about various topics.
Icethetics Creamery’s employees will learn much from the competent speaker
who will delight their group with her insights, humor, and practical suggestions for
solving and facing challenges. Ᵽ10,000 will be allotted in this motivational benefit
for the employees.
Management proposal
 VISION
To be the Philippines’ favorite unique flavors-selling ice cream shop
 Mission
To delight and provide the company’s customers quality ice cream with
innovative flavors.
Organizational Policies and Procedures
In order to achieve the productivity and efficiency that will lead to the
personal and organizational growth of the company, Icethetics Creamery primary
concern is discipline. All of the employees including the general partners are
expected to behave ethically at all times.
18
1. Employment
It is the company’s policy to select applicants based on the following
factors:
 Mental Aptitude
 Social Skills
 Physical Fitness
 Strength and Weaknesses
 Experience
As such only applicants who passed the qualifying examinations, series of
interviews, medical examinations and background investigations shall be
considered for employment.
2. Office Equipment
Sub-Heading Description and Uses Sources Unit Cost Quantity Total
Telephone
Inter- P1,778 P1,778

Home Depot 1
communicati
ons
Equipment
Wi-Fi Router Qube P1,600 1 P1,600
19
Computer
PC Gilmore
Computer P16, 990 1 P16, 990
Center
Table 3. Inter-communications Equipment
Calculator
Office Home depot 1 P185

P185
Equipment
CCTV Camera Qube P599 2 P1298
20
Office Chair
Ofix P1,990 1 P1,990
Table 4. Office Equipment
Bond Paper
National Book P185/ 500

Office P185
Store 500 sheets
Equipment
sheets
Log Book Office P86.75 1 P86.75
21
Warehouse
Envelopes
Office P22 / 10
10 P22
Warehouse pcs.
Folder
Office
P5 5 P25
Warehouse
22
P 145 /
File Holder
pc
Office
2 P 290
Warehouse
Stapler
Office
P 49 1 P49
Office
Warehouse
Equipment
Pencil
Office P 21.75 /
3 P21.75
warehouse 3 pcs.
Office P15.75 /
Ballpen 3 P15.75
Warehouse 3 pcs.
23
Marker
Office
1 P39
Warehouse
P39
Office
Scissor
Equipment
Office
P49 1 P49
Warehouse
Tape Office P 17 / 3 P 17
24
Warehouse 3pcs.
Tape Dispenser
Office
P79 1 P79
Warehouse
4.3 Systems and forms design
Upon going to the cashier, the customer will be greeted “Have an ICE day!”
Employment Requirements
 2 pieces 2x2 pictures
 2 pieces 1x1 pictures
 NSO Authenticated Birth Certificate
 NBI and Police Clearance
 SSS Number
25
 TIN Number
 Drug Test
 Medical examination
 Barangay Clearance
 Working Permit
 Health Card
Legal Requirements
A.1. City of Taguig
 Business Permit
 Barangay Business Clearance
 Lease Contract
 Locational Clearance
 Fire Clearance
 Sanitary Permit
A.2. BIR
 2316 Form
 1702 Form
 1903 Form
 1907 Form
A.3. SEC
 Articles of Partnership
26
 Registration Data Sheet
A.4. BFAD
 License to Operate
A.5. Station Square East Commercial Corporation (Market! Market!)
 Letter of Intent (LOI)
 Description of concept/store and target market
 List of products/merchandise mix and price range
 Photocopy of Certificate of Business Registration from the
Department of Trade and Industry (DTI) or Securities and
Exchange Commission (SEC)
27
MARKETING FEASIBILITY
Market Description
Icethetics Creamery is located at C1 Park, Bonifacio High Street Central,
Bonifacio Global City, Taguig City with a population of 11, 739 according to National
Statistics Office with an annual growth rate of 4.32%.
Primarily, the target market of Icethetics Creamery will be those young
professionals’ ages 21-40 years old of Class B working around Bonifacio Global City
with a monthly income of 20,001 and above. Icethetics Creamery chose young
professionals as the primary target market because these people are more likely to be
adventurous and have the capacity to buy the company’s offered product. Due to this,
they might as well prefer to try the new product in the market which is the flower-
flavored Ice cream of Icethetics Creamery.
The secondary target market of the business is the students studying at the
schools located within Bonifacio Global City like STI, Treston International College,
International School Manila and etc., ages 18-20 years old of Class B. Students are also
known to be enthusiastic in unique food.
Demand
It is a necessity for a business to know and study carefully the demand of its
target market in order for it to achieve its goal which is to meet and might as well
exceed the demand of their target market. By analyzing the demand, it will help the
business to project or quantify the amount of each product the business will produce
throughout their business production.

Past Demand
Demand is computed by getting the population in Bonifacio Global City for the
year 2015 which is 11,739 multiplied by market acceptability which is obtained by
getting the percentage of respondents who are willing to buy the products which is 95%
and multiplied to the frequency of agreement or the times the customer would buy the
products and then the proponents multiplied it to one year. The majority of the
respondents said that they would buy the products once a week resulting for 48 days in
a year.
Market Total Frequency of Annual
Year Acceptability Population Agreement Demand
(MA) (TP) (FOA)
2013 95% 10 747 48 490, 063.2
2014 95% 11 232 48 512, 179.2
2015 95% 11 739 48 535, 298.4
2016 95% 12 246 48 558, 417.6
2017 95% 12 775 48 582, 540
Table 8. Past Demand Analysis
Projected Demand
The annual increase of demand for the year 2019-2023 is based on the annual
population growth rate from 2010-2015 by 4.32%. The annual projected demand was
obtained by multiplying the market acceptability to the frequency of agreement and
target population.
29
Market Total Frequency of
Annual
2019 Acceptability Population Agreement
Demand
(MA) (TP) (FOA)
2019 95% 13, 903 48 633, 976.8
2020 95% 14, 504 48 661, 382.4
2021 95% 15, 131 48 689, 973.6
2022 95% 15, 785 48 719, 796
2023 95% 16, 467 48 750, 895
Table 9. Projected Demand Analysis
Supply
In order to identify the supply, a research regarding the possible competitors
within the area should be done. There are few competitors for the said business locating
at the same area.
The data below shows the supplier or competitors of Icethetics Creamery in the
nearby area of the company’s location, the following data is their weekly, monthly and
annually visitors. The data’s is gathered by interviewing their staffs and also by
observing them.
Weekly No. of
Ice Cream Store Monthly Annually
Visits
Dairy Queen 2, 800 11, 200 134, 400
Miguelito’s Ice
1, 050 4, 200 50, 400
Cream
30
FIC (Fruits in Ice
700 2, 800 33, 600
Cream)
Yogurthy 350 1, 400 16, 800
Table 10. Supply Analysis
Past Supply
Dairy Miguelito’s
Year FIC Yogurthy Total
Queen Ice cream
2013 107, 938 40, 415 26, 943 13, 472 188, 768
2014 112, 811 42, 240 28, 159 14, 080 197, 290
2015 117, 904 44, 147 29, 430 14, 716 206, 197
2016 123, 039 46, 140 30, 759 15, 380 215, 318
2017 128, 594 48, 223 32, 148 16, 074 225, 039
Table 11. Past Supply Analysis
Projected Supply
Dairy Miguelito’s
Year FIC Yogurthy Total
Queen Ice Cream
2019 140, 206 52, 577 35, 052 17, 526 245, 361
2020 146, 263 54, 848 36, 566 18, 283 255, 960
2021 152, 582 57, 217 38, 146 19, 073 267, 018
2022 159, 174 59, 689 39, 794 19, 897 278, 554
2023 166, 050 62, 268 41, 513 20, 757 290, 588
Table 12. Past-Supply Analysis
31
Demand-Supply Analysis
The Demand-Supply Analysis is necessary to determine the market share of
Icethetics Creamery. The gap is obtained by subtracting the annual demand and annual
supply and then the result shows the available market for Icethetics Creamery. Out of
the available market, the company will target 4 % of the unserved market.
Past Demand Supply Analysis
Served Unserved Market

Year Demand Supply Gap
Market Market Share
2013 490, 063 188, 768 301, 295 38% 62% 19, 603
2014 512, 179 197, 290 314, 889 38% 62% 20, 487
2015 535, 298 206, 197 329, 101 38% 62% 21, 412
2016 558, 418 215, 318 343, 100 38% 62% 22, 337
2017 582, 540 225, 039 357, 501 38% 62% 23, 302
Table 13. Past Demand Supply Analysis
Projected Demand-Supply Analysis
Served Unserved Market Target

Year Demand Supply Gap
Market Market Share Market
2019 633, 977 245, 361 388, 616 38% 62% 4% 15,544.64
2020 661, 382 255, 960 405, 422 38% 62% 4% 16,216.88
2021 689, 974 267, 018 422, 956 38% 62% 4% 16,918.64
32
2022 719, 796 278, 554 441, 242 38% 62% 4% 17,649.68
2023 750, 895 290, 588 460, 307 38% 62% 4% 18,412.28
Table 14. Projected Demand-Supply Analysis
Market Research
The latest statistical data with regards to the population in the The Fort, Bonifacio
Global City is only for the year 2015 which is eleven thousand seven hundred thirty-nine
(11, 739). To get the population for the year 2016, the proponents used the population
growth rate of 4.32% according to the National Statistic Office webpage. Icethetics
Creamery can have a projected 15,545 customers in the year 2019.
General Marketing Practices
Marketing is the art of making prospective consumers and customers to be
interested in your goods and or services (Kotler, 2006). This implies that marketing
includes doing research, promotion, advertisement and distribution of the services and
goods for sale. Marketing in general implies the process of doing all that is necessary in
bringing potential clients and the products for sale together.
Target Market
The primary target market of Icethetics Creamery will be those young
professionals’ ages 21-40 years old of Class B working around Bonifacio Global City
with a monthly income of 20,001 and above. Icethetics Creamery chose young
professionals as the primary target market because these people are more likely to be
adventurous and have the capacity to buy the offered product. Due to this, they might
33
as well prefer to try the new product in the market which is the flower-flavored Ice cream
of Icethetics Creamery.
The secondary target market of the business is the students studying at the
schools located within Bonifacio Global City like STI, Treston International College,
International School Manila and etc., ages 18-20 years old of Class B. Students are also
known to be enthusiastic in unique food.
Pricing Strategy
Applying a pricing strategy for a start-up business requires a careful study and
analysis.
Entering the market for the first time, Icethetics Creamery will first use market-
oriented pricing wherein the price is set mainly based upon the result of the research.
However, absorption pricing will also be used. Absorption pricing is a method for setting
prices under which the price of a product includes all of the variable costs and fixed
costs. This will be used for the business to make sure that all the cost is recovered;
therefore, it guarantees that the business would be able to gain a specific profit.
Price of the Product
Price
Icethetics Creamery Ice Cream In Cone (Per In Cup (Per
Scoop) Scoop)
Rose Ice Cream Php 139 Php 139
Lavender Php 139 Php 139
Table 15. Price of the Product
34
To determine the right price that Icethetics Creamery customers will pay for the
ice cream, the proponents made a survey for its target market on how much they can
pay for a scoop of a flower flavored ice cream. The majority of the respondents said that
50 - 100 Pesos is the affordable and right price for the flower flavored ice cream. In
result the proponents made that as the its ranging price of the ice cream.
To make sure that Icethetics Creamery can gain a profit, it is computed that the
projected sales and projected daily service cost. In result it can make a profit for a day.
Pricing Strategy
Applying a pricing strategy for a start-up business requires a careful study and
analysis.
Entering the market for the first time, Icethetics Creamery will first use market-
oriented pricing wherein the price is set mainly based upon the result of the research.
However, absorption pricing will also be used. Absorption pricing is a method for setting
prices under which the price of a product includes all of the variable costs and fixed
costs. This will be used for the business to make sure that all the cost is recovered;
therefore, it guarantees that the business would be able to gain a specific profit.
 Branding and Packaging Strategies
35
Figure 2.Icethetics Creamery Logo
The logo of Icethetics Creamery has an image of an ice cream cone with flowers
on top of it that looks like a scoop of ice cream. This features the unique product that
the company has to offer which is a flower-flavored ice cream. The two main colors that
clashes in the logo are pink and violet that show the two flower-flavored ice creams
namely; Vanilla-Rose Ice Cream, and Vanilla-Lavender Ice Cream. The circle shape
symbolizes infinity and continuity which is how the founders envision the company to
be; a company that would exist forever bringing joy to every generation that it would
touch.
In the branding “Icethetics Creamery” the name “Icethetics” came from the words
“ice” which is frozen water and “aesthetics” which means “of relating to art and beauty”.
The word “Creamery” is defined as a place where milk and cream are prepared or sold.
Marketing Program
Situational Analysis
Icethetics Creamery is a newly established ice cream store in the industry.
In order to get and have loyal customers, the store needs to create awareness in
36
the market. The following are marketing programs that Icethetics Creamery will
used to promote the brand and accomplish its objectives that will generate brand
awareness and profits.
SWOT Analysis
STRENGTH WEAKNESSES
First store that offers a flower- Newly established store.
flavored ice cream. Others may not like the taste of
Affordable product offerings for the flower.
its target market.
Instagram-worthy product.
Customer-oriented staff.
Accessible Location.
OPPORTUNITIES THREATS
Uniqueness of the flower Inflation
flavored ice cream. Competitors
Rising numbers of ice cream
lovers.
People nowadays are social
media enthusiast that is game to
37
try new products.
Table 16. Situational Analysis
MARKETING STRATEGY
Icethetics Creamery will utilize the following marketing strategies to attain
promotional goals and grow the brand.
 Product Strategy
Icethetics Creamery offers a unique kind of ice cream, which is very new
in the market that will surely appreciate by the people in this generation
where aesthetic food plus social media is the trend. Icethetics Creamery
offers a flower-flavored ice cream namely Rose Ice cream and Lavender
Ice Cream.
 Price Strategy
The selling price of the product in the consideration of all operating
expenses and costs as per serving are as follows:
Price
Icethetics Creamery Ice Cream In Cone (Per In Cup (Per
Scoop) Scoop)
Rose Ice Cream Php 139 Php 139
Lavender Php 139 Php 139
Table 17. Price Strategy
 Place Strategy
38
Icethetics Creamery is located at C1 Park, Bonifacio High Street Central,
Bonifacio Global City, Taguig City. It is considered to be a strategic location for a
business because BGC being a central business district in the Philippines, it is also
known for its high end shopping malls where it caters to customers who have a capacity
to spend money and it is the right location to meet the company’s target market which is
the young professionals of class B. And Bonifacio Global City is one of the rising malls
in Metro Manila that people come by nowadays.
 Promotion Strategy
The promotional goals are to create brand awareness and establish brand loyalty
in order to attract huge sales on Icethetics Creamery.
Creation of Social Media Accounts
Figure 4. Icethetics Creamery

Figure 3. Icethetics Creamery Instagram Page
Facebook Page
39
This includes Icethetics Creamery’ Facebook page, and Instagram account. Photos,
videos and other details about the products will be posted in social media to create
awareness to its target market.
Promotion no. 1
Figure 5. Promotion no. 1
 The grand opening promotion will run on the grand opening day, February 14.
 First 10 customers will have a free scoop of ice cream.
40
Promotion no. 2
Figure 6. Promotion no. 2
 Promotion will run from the whole month of May.
 This promotion is exclusive for engaged couples who are getting married at
the month of June.
 There will be a game for them wherein they will be answering questions
together about each other and they have to show the same answer in order to
have a score.
 The first six couples who will register at the store would be qualified to join the
game.
41
 The footage of the game will be posted in Facebook page and the participants
would be required to share the video with their friends.
 The couple who got the highest score will win.
 Winning participants will get a gift check worth of 500php from Icethetics..
Promotion no. 3
Figure 7. Stamp front
Figure 8. Stamp Back
 Promotion will run from September 01-December 31
42
 To qualify, customer must purchase a minimum of ₱200 worth of Rose
flavored or Lavender flavored ice cream product in a single-receipt.
 One single-receipt minimum of P200 purchase = One stamp sticker.
 Coupons must be dated within the promotion period to be valid.
 Customer must collect a total of 12 stamp stickers to redeem Icethetics
Creamery’ free aesthetic planner.
Market Research Result
Sampling Technique Used
Simple Random Sampling was used by the researchers, where in every
respondent had an equal chance of being selected. It is an unbiased surveying
technique. To calculate the sample, the researchers used the Slovin’s Formula:
𝑁
𝑛=
1 + 𝑁𝑒 2
Where: n = sample size
N = total number of population
e = margin of error
43
Statistical Treatment of Data
The frequency and percentage distribution shown in the analysis and
presentation of the results were calculated by the researchers using the formula
below:
𝑇𝑜𝑡𝑎𝑙 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑠𝑐𝑜𝑟𝑒𝑠

%= 𝑥 100
𝑇𝑜𝑡𝑎𝑙 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑅𝑒𝑠𝑝𝑜𝑛𝑑𝑒𝑛𝑡𝑠
I. Profile
Sex Frequency Percentage Ranking
Male 54 45% 2nd
Female 66 55% 1st
Total 120 100%
Table 18. Frequency Distribution of Respondents According to their Sex
Sex
Male Female
45%
55%
Figure 9. Frequency Distribution of Respondents According to their Sex
The graph above shows that the sex with the most number of respondents are
female. There are 66 female respondents or 55% and 54 male respondents or 45%.
44
Age Frequency Percentage Ranking
18-20 30 25% 2nd
21-40 90 75% 1st
Total 120 100%
Table 19. Frequency Distribution of Respondents According to their Age
Age
18 - 20 21 - 40
25%
75%
Figure 10. Frequency Distribution of Respondents According to their Age
The graph above shows that the age of the respondents with the most numbers
is 21-40 years old. There are 90 respondents of 21-40 years old or 75%, 30
respondents of 18-20 years old or 25%.
Occupation Frequency Percentage Ranking
Working 81 68% 1st
Student 29 24% 2nd
Others 10 8% 3rd
Total 120 100%
Table 20. Frequency Distribution of the Respondents According to their
Occupation
45
Occupation
Working Student Others
8%
24%
68%
Figure 11. Frequency Distribution of the Respondents According to their Occupation
The graph above shows that the respondents according to their occupation which
has the most number is working young professionals. There are 81 working
respondents or 68%, 29 respondents on students with 24% and 10 respondents who
answered as others.
II. Psychographics
How often could you buy this product?
Tendencies Frequency Percentage
Everyday 8 7%
Once a week 82 68%
Twice a week 17 14%
Once a month 13 11%
Total 120 100%
Table 21. Frequency of How People Could Buy the Product
46
How often could you buy this
product?
Everyday Once a week Twice a week Once a month
7%
11%
14%
68%
Figure 12. Frequency Distribution of How People Could Buy the Product
The graph above shows that 7% of respondents answered that they could buy
the product every day, 82 respondents answered once a week, 17 respondents
answered twice a week, and 13 respondents answered once a month.
How interested would you be in eating the flower flavored ice cream?
Choices Frequency Percentage
Extremely Interested 40 33%
Somewhat interested 45 38%
Neutral 28 23%
Not very interested 3 3%
Not at all interested 4 3%
Total 120 100%
47
Table 22. Frequency Distribution of the Interest in Eating Flower-flavored Ice
Cream
How interested would you be

in eating the flower flavored
ice cream?
3% 3%
Extremely
Interested
23% 33% Somewhat
interested
38% Neutral
Figure 13. Frequency Distribution of the Interest in Eating Flower-flavored Ice Cream
The graph above shows the assessment of respondents’ interest in eating the
flower flavored ice cream. Majority of the respondents or 45 respondents which
composed of 38% of the total respondents answered that they are somewhat interested.
40 respondents are extremely interested. 28 respondents answered neutral.
How much are you willing to pay for a scoop of flavored ice cream?
Price Choices Frequency Percentage
Php 50 – 100 93 77%
Php 101 – 150 25 21%
Php 151 - 200 2 2%
Total 120 100%
Table 23. Frequency Distribution of How Much the Respondents are Willing to
Pay
48
How much are you willing to
pay for a scoop of flavored ice
cream?
Php 50 – 100 Php 101 – 150 Php 151 - 200
2%
21%
77%
Figure 14. Frequency Distribution of How Much the Respondents are Willing to Pay
The graph above shows the price of how much the respondents are willing to pay
for the product. 93 respondents (77%) answered they are willing to pay P50-P100 for
the product. 25 respondents (21%) said P101-P150, and only 2 respondents chose
P151-P200
III. Assessment
Very Little Just so- Less Not TOTAL
Importan Importan so Importan Importan
t t Importan t t
Frequency f WM VI Rankin
Brand 35 27 30 13 15 12 3.4 Just 6
0 5 so-so
49
Impor
tant
Price 72 22 17 7 2 12 4.2 Little 3
0 9 Impor
tant
Taste 104 5 7 1 3 12 4.7 Very 1
0 2 Impor
tant
Appearance 60 33 21 4 2 12 4.2 Little 5
0 1 Impor
tant
Service 73 28 15 1 3 12 4.3 Little 2
0 9 Impor
tant
Environmen 62 32 20 5 1 12 4.2 Little 4
t 0 4 Impor
tant
Table 24. Assessment
The above table shows the frequency, weighted mean, verbal interpretation, and
ranking of the importance of the different factors affecting the business according to the
respondents. Taste got the highest ranking with a weighted mean of 7.72 and a verbal
interpretation of very important. A total of 104 respondents answered it is very
important; 5 answered it is little important; 7 answered it is just-so-so important; 1
50
answered it is less important; and 3 answered it is not important. The factor that got the
second ranking is the service which consists of a weighted mean of 4.39 and a verbal
interpretation of little important. 73 respondents answered it is very important; 28
respondents answered little important; 15 answered just-so-so important; 1 answered
less important; and 3 answered it is not important. However, price got the third rank with
a weighted mean of 4.29 and a verbal interpretation of little important. 72 respondents
answered it is very important; 22 respondents answered it is little important, 17
respondents answered just-so-so important; 7 respondents answered less important;
and 2 respondents answered not important. Environment, with a weighted mean of 4.24
and a verbal interpretation of little important got the fourth ranking. 62 respondents
answered it is very important; 32 respondents answered it is little important; 20
respondents answered just so-so important; 5 answered it is less important; and only 1
respondents answered it is not-important. Appearance got the fifth rank having the
weighted mean of 4.21 and a verbal interpretation of little important. 60 respondents
answered it is very important; 33 respondents answered little important; 21 respondents
answered it just so-so important; 4 respondents answered less important; and 2
respondents answered not important. Lastly, brand got the sixth rank having the
weighted mean of 3.45 and a verbal interpretation of just so-so important. 35
respondents answered very important; 27 respondents answered little important; 30
respondents answered just so-so important, 13 respondents answered less important;
and 15 respondents answered not important.
51
Yes and No statements.
I am aware of edible flower. Frequency Percentage
Yes 85 71%
No 35 29%
Total 120 100%
Table 25. Awareness of Edible Flower
80%
70%
60%
50%
40%
71%
30%
20%
29%
10%
0%
Yes No
I am aware of edible flower
Figure 15. Awareness of Edible Flower
The graph above shows the representation of the awareness of the respondents
regarding edible flowers. Majority of them are aware of the edible flowers having the
frequency of 85 (71%) while 35 respondents (29%) are not aware.
I eat edible flower. Frequency Percentage
Yes 51 42%
No 69 58%
Total 120 100%
52
Table 26. Number of Respondents Who Eat Edible Flowers
70%
60%
50%
40%
30% 58%
20% 42%
10%
0%
Yes No
I eat edible flower.
Figure 16. Number of Respondents Who Eat Edible Flowers
The graph above shows the representation of the respondents who eat edible
flowers. Majority of them do not eat edible flowers having the frequency of 69 (58%)
while 51 respondents (42%) answered they do eat edible flowers.
I am willing to try new kind

Frequency Percentage
of ice cream.
Yes 117 98%
No 4 2%
Total 120 100%
Table 27. Willingness to try New Kind of Ice Cream
53
120%
100%
80%
60%
98%
40%
20%
0% 2%
Yes No
I am willing to try new kind of ice cream.
Figure 17. Number of Respondents Who Eat Edible Flowers
The graph above shows the representation of the respondents’ willingness to try
new kind of ice cream. There are 117 respondents (98%) who answered yes and there
are only 4 respondents (2%) who answered no.
I like the idea of an ice
cream made of edible Frequency Percentage
flowers.
Yes 108 90%
No 2 10%
Total 120 100%
Table 28. Number of Respondents Who like the Idea of Edible Flower Flavored Ice
Cream
54
100%
90%
80%
70%
60%
50%
90%
40%
30%
20%
10%
10%
0%
Yes No
I like the idea of an ice cream made of edible flowers.
Figure 18. Number of Respondents Who like the idea of edible flower flavored ice
cream
The graph above shows the respondents’ answer whether they like the idea of an
ice cream made of edible flowers or not. There are 108 respondents (90%) who
answered yes and only 2 respondents (10%) answered no.
I have eaten flower flavored

ice cream before.
Yes 35 29%
No 85 71%
Total 120 100%
Table 29. Number of Respondents Who have Eaten Flower Flavored Ice Cream
Before
55
80%
70%
60%
50%
40%
71%
30%
20%
29%
10%
0%
Yes No
I have eaten flower flavored ice cream before.
Figure 19. Number of Respondents Who have eaten flower flavored ice cream
before
The graph above shows the answer of the respondents if they have already
eaten a flower-flavored ice cream before. 85 respondents (71%) answered no and only
35 respondents (29%) answered yes.
I have seen flower flavored

ice cream before.
Yes 40 33%
No 80 67%
Total 120 100%
Table 30. Number of Respondents Who have Seen Flower Flavored Ice Cream
Before
56
80%
70%
60%
50%
40%
67%
30%
20%
33%
10%
0%
Yes No
I have seen flower flavored ice cream before.
Figure 20. Number of Respondents Who have seen flower flavored ice cream
before
The graph above shows the respondents’ answer if they have already seen
flower-flavored ice cream before. 80 respondents (67%) answered no and only 40
respondents (33%) answered yes.
I like instragammable
products and I found this Frequency Percentage
instragammable.
Yes 94 78%
No 26 22%
Total 120 100%
Table 31. Number of Respondents Who have Found this Product Instagrammable
57
90%
80%
70%
60%
50%
40% 78%
30%
20%
10%
0% 2%
Yes No
I like instragammable products and I found this

instragammable.
Figure 21. Number of Respondents Who have found this product Instagrammable
The graph above shows the respondents’ answer if they have already seen
flower-flavored ice cream before. 94 respondents (78%) answered yes and only 26
respondents (22%) answered yes.
I am willing to buy a flower

flavored ice cream.
Yes 114 95%
No 6 5%
Total 120 100%
Table 32. Number of Respondents Who are Willing to Buy a Flower Flavored Ice
Cream
The table above shows the respondents’ willingness to buy the product. Most of
the respondents answered yes having a frequency of 114 with a percentage of 95%,
while 6 respondents answered no with a percentage of 5%
58
TECHINICAL FEASIBILITY
Products
People of all ages love ice cream. It is a cause of happiness and refreshment for
them. Because of the obvious pleasure of satisfying one’s own taste buds, almost
everyone has a fond memory of a birthday party, picnic or romance which included
some form of ice cream. Rose and lavender flavored ice cream is created to give a
different experience to the flowers that consumers often use as an ornament. Rose and
lavender is not only pleasing to the eyes, it also pleasing to the body because rose is
packed with vitamins such as Vitamin C while lavender is good in inducing sleep
hormones that will help a person with sleeping problems. It also has a great unique
taste that will surely entice any person who likes to try new flavors.
Manufacturing Process
(For making Rose Ice Cream)
In a bowl take the cream and whip until soft peaks are formed
Add milk powder and whip again
Add chilled all-purpose cream, condensed milk, vanilla essence, rose extract, and a
drop of food coloring then whip again

Pour the mixture in the container then drizzle dried rose petals on top. Seal the
container then freeze for 12 hours
(For making Lavender Ice Cream)
In saucepan, combine half cup of the fresh and lavender buds. Bring to a simmer then
remove from heat after the first boil.
Put in a container then cover with plastic wrap. Let it sit until it reached room
temperature then chill in the refrigerator
Strain the chilled fresh milk with lavender buds. Discard the lavender buds
Combine the lavender-infused milk with the cream then whip until soft peaks are formed
In a different bowl, mix the condensed milk, vanilla essence, salt and food coloring
Pour the whipped cream on the condensed milk mixture then gently stir to combine
Pour the mixture in the container. Seal then freeze for 12 hours
60
Store Location
Figure 22. Store Location
Icethetics Creamery’s store is strategically located at Fiesta Market! Market!
Bonifacio Global City, Fort Bonifacio, Taguig City.Icethetics Creamery chose this
location for its proximity to target market. According to a report by international property
consultancy firm, Taguig recently overtook the Ortigas central business district as the
second largest office district in the country next to Makati City. It is poised to become
the fastest growing office district this year. Based on that given data, the company
concluded that our store will be more accessible to our target market, which is the
young professional, which is working in the offices around Taguig.
61
Store Size and Production Schedule
Icethetics Creamy business establishment has a size of 4.5sqm x 4.5sqm. It has
its counter where the customer can place and claim their orders. There is a storage
room for the raw materials and other supplies. Beside the storage room is the cleaning
materials shelf, where the employees put the cleaning materials to ensure that the store
is always clean. The company also have its production area where it prepares the ice
cream. Customers have view access on the store’s production area to assure them that
the sanitation of the store is always observed while serving them ice cream. The
production of the ice cream will be done in the store and will be stored in the freezer
overnight. Icethetics Creamery will operate during mall hours.
Floor Plan
4M
4M
Figure 23. Floor Plan
62
Machineries and Equipment
1. Production Equipment
Sauce Pan
Sm department
P840 1 P840
store
Measuring Cup
Process All About

P150 1 set P150
Equipments Baking
Measuring Spoon
All About
P120 1 set P120
Baking
63
Whisk
All About
P90 1 P90
Baking
Table 33. Production Equipment
Silicone Spatula
P80
MK kitchen 1 P80
Process
Equipments Silicone Spoon
MK kitchen P60 1 P60
64
Strainer
All About
P50 1 P50
Baking
Can Opener
MK kitchen P50 1 P50
Mixing Bowl
Process
Equipments All About
Baking P150 2 P300
65
Plastic Wrap
Grocery Store
P45 5 P225
(Puregold)
Topping Dispenser
MK Kitchen P60 each 6 P360
Technical
Stainless steel
Equipments
container
P120
Lazada 6 P720
each
66
Scooper
SM P120
2 P240
supermarket
Topping Spoon
Technical Home Depot P50 6 P300
Equipments
Popsicle Sticks
P30/
Divisoria 1 P30
100pcs.
67
POS Cash Register

Electric
Equipments P 14, 099

Lazada 1 P14,099
Mixer
Home Depot 1 P400

P400
Electric
Equipments
Door Chest Freezer
P21,
Home Depot P21, 595 1
595
Display Fridge Lazada P30,990 1 P30,990
68
Electric Stove
Home Depot 1 P4995

P4,995
B. Auxiliary Equipment
Cleaning materials
shelf
Storage
Lazada 1 P1290
Equipments
P1290
69
Ice cream cone
dispenser
Lazada P6,000 1 P6,000
Storage Refrigerator
Anson’s P11, 595 1 P11.595
Table 39. Auxiliary Equipment
70
Telephone
P1,778 P1,778
Home Depot 1
Wi-Fi Router
Inter-
communicati
Qube P1,600 1 P1,600
ons
Equipments
Computer
PC Gilmore
P16,
Computer P16, 990 1
990
Center
Table 40. Auxiliary Equipment
71
C. Service Equipment
Calculator
Home depot 1 P185

P185
CCTV Camera
Office
Qube P599 2 P1298
Equipments
Office Chair
Ofix P1,990 1 P1,990
Table 41. Service Equipment
72
Bond Paper
National Book P185/ 500

P185
Store 500 sheets
sheets
Log Book
Office
Office
P86.75 1 P86.75
Equipments
Warehouse
Envelopes
Office P22 / 10
10 P22
Warehouse pcs.
Folder Office P5 5 P25
73
Warehouse
P 145 /
File Holder
pc
Office
2 P 290
Warehouse
Office
Stapler
Equipments
Office
P 49 1 P49
Warehouse
Office P 21.75 /
Pencil 3 P21.75
warehouse 3 pcs.
74
Ballpen
Office P15.75 /
3 P15.75
Warehouse 3 pcs.
Marker
Office
1 P39
Office Warehouse
Equipments P39
Office
Scissor P49 1 P49
Warehouse
75
Tape
Office P 17 /
3 P 17
Warehouse 3pcs.
Tape Dispenser
Office
P79 1 P79
Warehouse
76
Broom
OLX 1 P40
P40
Dustpan
Cleaning
OLX P25 1 P25
Equipments
Mop
Lazada P 166 1 P 166
Mop Bucket Cart Wilcon Depot P2,500 1 P2,500
77
Disinfectant Solution
Lazada 1 P161.71
P 161.75
Cleaning
Rag
Equipments
P 62 / 3 P 62 / 3
Taytay market 3
pcs. pcs.
P800/
Trash Bin Puregold 3 P 800
3pcs.
78
Utilities
2018 2019 2020 2021 2022
Utility Monthly Annual Annual Annual Annual Annual
expense expense expense expense expense expense
water P3000.00 P36000.00 P36000.00 P36000.00 P36000.00 P36000.00
electricity P5000.00 P60000.00 P60000.00 P60000.00 P60000.00 P60000.00
Internet P1299.00 P38970.00 P38970.00 P38970.00 P38970.00 P38970.00
Total P9299.00 P134970.00 P134970.00 P134970.00 P134970.00 P134970.00
Table 47. Utilities
Water Supply
Water supply is a needed requirement for a business and it will be supplied by
Metropolitan Waterworks and Sewerage System (MWSS). It is a must for most
businesses to have a clean and safe water supply for first aid and basic hygiene. The
monthly bill is to be delivered to the store’s address through mail
79
Electricity Supply
Electricity is a necessity in every business. It provides lighting and energy to the
business’ electrical equipment. Manila Electronic Company (MERALCO) will be the one
who will provide the electricity. Likewise, the bill will be delivered to the store.
Internet Provider
Internet supply in the store will be provided by PLDT. It will be used for posting
updates, promotions and other important files from the store. Similarly, the bill of the
internet consumption will be delivered to the store’s address.
Raw Materials
A. Rose Ice Cream
Raw Unit Total

Description Qty. Source/s
Materials Cost Cost
Dried Red Rose
Petals
Used to give the ice
P120/
cream a unique 1 P120 Shoppee
50g
flavor and texture
80
Heavy Cream
Provide creaminess Landmark

P 67.70 1 P67.70
of the ice cream supermarket
all purpose cream
To give a thicker Landmark

P 55.00 1 P55.00
and ice cream supermarket
Table 48. Rose Ice Cream Raw Materials
Raw Unit Total

Materials Cost Cost
Condensed Milk
Served as the Grocery store
sweetener of the P28.75 1 P28.75 (SM
ice cream Hypermarket)
Powdered Milk Gives additional P15 Grocery store

1 P 15
creaminess to ice (33g) (SM
81
cream Hypermarket)
Vanilla Essence
Grocery store
Gives additional
P 38.50 1 P 38.50 (SM
aroma to ice cream
Hypermarket)
Raw Unit Total

Materials Cost Cost
Rose Extract
Adds mild flavor to All About

P335 1 P335
the ice cream Baking
82
Food Coloring (RED)
Used to create the Grocery store
pinkish-red color of P31.50 1 P31. 50 (SM
the ice cream Hypermarket)
Salt
It is used to
Grocery store
improve and
P10 1 P 10 (SM
balance the taste of
Hypermarket)
the ice cream
83
B. Lavender Ice Cream
Raw Unit Total

Materials Cost Cost
Culinary Lavender
Buds
Used as the main P55/

1 P55 Shopee
source of flavor 10g
Condensed Milk
Served as the Grocery store
sweetener of the P28.75 1 P28.75 (SM
ice cream Hypermarket)
Heavy Cream
Provide creaminess Landmark

P 67.70 1 P 67.70
of the ice cream supermarket
84
all purpose cream
To give a thicker Landmark

P 55.00 1 P55.00
and ice cream supermarket
Fresh Milk
Gives additional Grocery store
creaminess to ice P70 1 P70 (SM
cream Hypermarket)
Powdered Milk
Gives additional Grocery store

P15
creaminess to ice 1 P 15 (SM
(33g)
cream Hypermarket)
Table 50. Lavender Ice Cream Raw Materials
85
Raw Unit Total
Materials Cost Cost
Vanilla Essence
Grocery store
Gives additional
P 38.50 1 P38.50 (SM
aroma to ice cream
Hypermarket)
Salt
It is used to
Grocery store
improve and
P10 1 P10 (SM
balance the taste of
Hypermarket)
the ice cream
Table 51. Lavender Ice Cream Raw Materials
Manpower
The most important power that is needed in the Icethetics Creamery is their
employee. The following are the employee and their schedule every week. Partners has
to work whole day(13 hours) rotationally once a week. All employees has 1 day off.
Icethetics have a total of 3 employees.
86
Position Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Accountant Off 12pm - 6 12pm - 6 12pm - 6 12pm 12pm - 6 12pm -
pm pm pm - 6 pm pm 6 pm
Partner 8 am to 8 am - 8 am - 10 1 pm - 10 8 am - 8 am - 10 8 am –
10 pm 10 pm pm pm 10 pm pm 10 pm
Service 2 1 pm – 1pm – 1 pm – 10 off 1 pm 1 pm – 1 pm –
10 pm 10 pm pm – 10 10 pm 10 pm
pm
Table 52. Manpower
Waste and Disposal Method
Cleanliness is one of the top priorities of the company. Keeping the Icethetics
Creamery store clean will make it more attractive because customers highly consider
the quality of the food that they’re going to buy. Having a good ambiance will make a
clean reputation for Icethetics Creamery.
The store will separate the trashes from biodegradable and non-biodegradable.
There will be two trash cans inside the store, a biodegradable and non-biodegradable,
and one trash can outside. The garbage will be disposed every after the operation.
The company will preserve Icethetics Creamery’s cleanliness everyday to avoid
bugs, roach, mice and other pest that might arise in a dirty environment. Maintaining
cleanliness in the company store will provide better reputation to the company that will
distinguish it from the company’s other competitors.
All of the cleaning equipment is stored in the company’s utility cabinet.
87
FINANCIAL FEASIBILITY
A. PRE-OPERATING COST AND TOTAL PROJECT
COST NON-CURRENT ASSETS
Expected
Yearly
Equipment Unit Cost Quantity Total Useful
Depreciation
Life
Mixer P 400 1 P 400 5 80
Door Chest
P 21, 595 1 P 21, 595 10 2,159.5
Freezer
Display Fridge P 30, 990 1 P 30, 990 10 3099
Electric stove P 4, 995 1 P 4,995 5 999
POS Cash
P 14, 099 1 P 14, 099 10 1,409.9
Register
Cleaning
P1,290 1 P1,290 5 258
materials shelf
Storage
P6,000 1 P6,000 10 600
Refrigerator
Telephone P1,778 1 P1,778 5 355.6
Computer P16, 990 1 P16, 990 5 3398
Calculator P185 1 P185 5 37
CCTV Camera P599 2 P1298 5 259.6
Office Chair P1,990 1 P1,990 5 398
Total P 72,079 P13053.6
CURRENT ASSETS
Total Total Cost (Annually)
Raw Unit Qty.
Cost
Materials Cost (Monthly) 2019 2020 2021 2022 2023
(Monthly)
Dried Red
P120/
Rose 4 480 5760 5760 5760 5760 5760
50g
Petals
Culinary
P55/
Lavender 4 220 2640 2640 2640 2640 2640
10g
Buds
P70/
Fresh Milk 8 560 6720 6720 6720 6720 6720
per liter
All purpose P55/250
120 6600 79200 79200 79200 79200 79200
cream ml
Heavy
P67.70 120 8124 97488 97488 97488 97488 97488
cream
Condensed P28/ a
20 560 6720 6720 6720 6720 6720
Milk can
P12/
Powdered per
12 144 1728 1728 1728 1728 1728
Milk pack
(33g)
Vanilla P 35/ a
4 140 1680 1680 1680 1680 1680
Essence bottle
Rose P315/ a
1 315 3780 3780 3780 3780 3780
Extract bottle
Food
Coloring P30/ a
2 60 720 720 720 720 720
(Red & bottle
Violet)
P5 per
Salt 4 20 240 240 240 240 240
pack
Total P792.7 P 17223 P206676 P206676 P206676 P206676 P206676
89
SCHEDULE OF EXPENSE
SUPPLIES EXPENSE
Unit Total Cost (Annually)

Purchases Qty.
Cost 2019 2020 2021 2022 2023
Sauce Pan 400 1 400 - - - -
Measuring
150 1 set 150 - - - -
Cup
Measuring
120 1 set 120 - - - -
Spoon
Whisk 90 1 90 - - - -
Silicone
P80 1 80 - - - -
Spatula
Silicone
P60 1 60 - - - -
Spoon
Strainer P50 1 50 - - - -
Can Opener P50 1 50 - - - -
Mixing Bowl P150 2 300 - - - -
P45 per
Plastic Wrap 5 225 225 225 225 225
pack
Topping
P 60 6 360 - - - -
Dispenser
Stainless
Steel P 120 6 720 - - - -
Container
Scooper P120 2 240 - - - -
Topping
P 50 3 150 - - - -
Spoon
Popsicle P 30/
10 300 300 300 300 300
Sticks 100 pcs
Total P3,490 P525 P525 P525 P525
90
OFFICE SUPPLIES EXPENSE
Total Total Cost (Annually)

Office
Unit Cost Qty. (Semi-
Equipments 2019 2020 2021 2022 2023
annually)
P185/ 500 1
Bond Paper P185 370 370 370 370 370
sheets pack
173. 173.
Log Book P86.75 1 P86.75 173.5 173.5 173.5
5 5
P22 / 10
Envelopes 1 sets P22 44 44 44 44 44
pcs.
Folder P25 / 5 pcs 1 set P25 50 50 50 50 50
File Holder P 145 / pc 2 P 290 580 580 580 580 580
Stapler P 49 1 P49 98 98 98 98 98
P 21.75 / 3 1
Pencil P21.75 43.5 43.5 43.5 43.5 43.5
pcs. pack
P15.75 / 3 1
Ballpen P15.75 31.5 31.5 31.5 31.5 31.5
pcs. pack
Marker P39 1 P39 78 78 78 78 78
Scissor P49 1 P49 98 98 98 98 98
1
Tape P 17 / 3pcs. P 17 34 34 34 34 34
pack
Tape
P79 1 P79 158 158 158 158 158
Dispenser
P1, P1,
P1,758. P1,758 P1,7
Total P879.25 758. 758.
5 .5 58.5
5 5
RENT EXPENSE
Total Annual Rent Expense

Monthly Security
Leasehold
Rate Deposit
2019 2020 2021 2022 2023
1 month
advance,
1 month
deposit
20 sq. m P56,000 P112,000 748,000 672,000 672,000 672,000 672,000
91
 UTILITIES EXPENSE
Monthly Annual Expense

Utility
expense 2019 2020 2021 2022 2023
Water P 3000.00 36,000 36,000 36,000 36,000 36,000
Electricity P 5000.00 60,000 60,000 60,000 60,000 60,000
Internet
P1299 15,588 15,588 15,588 15,588 15,588
Connection
Total P 9,299.00 P111,588 P111,588 P111,588 P111,588 P111,588
MARKETING EXPENSE
Total Cost
Promotion
2019 2020 2021 2022 2023
Grand Opening
P875 - - - -
Promotion
Couple’s
P3,060 - - - -
Promotion
Stamp Card
and Planner P3000 - - - -
Promotion
Social Media
P800 P800 P800 P800 P800
Advertisements
Total P7,735 P800 P800 P800 P800
MAINTENANCE EXPENSE
Cleaning Total Cost (Annually)

Unit Cost Qty
Equipments 2019 2020 2021 2022 2023
Broom P40 1 P40 40 40 40 40
Dustpan P25 1 P25 25 25 25 25
Mop P 166 1 P166 166 166 166 166
Mop Bucket Cart P1,800 1 P1,800
Disinfectant 808.7 808.7 808.7 808.7
P 161.75 5 P808.75
Solution 5 5 5 5
Rag P 62 3 P186 186 186 186 186
Trash Bin P 150 2 P300 300 300 300 300
P1,52 P1,52 P1,52 P1,52
Total P3,325.75
6 6 6 6
92
REGISTRATION EXPENSE
Registration Total Cost (Annually)

Expense 2019 2020 2021 2022 2023
SEC
Reservation
40
of Company
Name
Article of
1,200
Partnership
SEC
2,665
Registration
BLPO
Business 4,363
Permit
BIR
Certificate of
15
Registration
and TIN
Registration
4,670
Fee
BIR Receipts
and 3,500 3,500 3,500 3,500 3,500
Invoice
TOTAL P16,453 3500 3500 3500 3500
93
SALARIES EXPENSE
No. of No. of Total Cost

No. of Salary Monthly
Personnel working working (Annually)
Employees per day Salary
days hours
Accountant 6 8 1 P16,500 P198,000
Service Crew 6 8 1 P12,288 P147,456
Total P28,788 P345,456

 CONTRIBUTION
Personnel Salary/month SSS PhilHealth Pag-ibig Total Total

(Monthly) (Annually)
Accountant P16,500 P1,760 P453.75 P100 P2,313.75 P27,765
Service P22,
P12,288 P1,375 P337.92 P100 P1,852.92
Crew 235.04
TOTAL P4,166.67 P50,000.04
 SALES FORECASTING
According to our computed market share, Icethetics can have an approximately
15,545 customers per year. In results 43 customer per day.
Everyday Monthly Annually
Product
Visits Sales Visits Sales Visits Sales
Rose Ice
Cream
22 3,058 660 91,740 7920 1,100,880
Php 139/
scoop
Lavender
Ice Cream
21 2,919 630 87,570 7560 1,050,840
Php139/
scoop
Php Php Php
Total 43 1,260 15,480
5,977 179,310 2,151,720
94
Total Projected Cost
Raw Materials (Annually) P17,223

Machineries and Equipments P72,079
Purchases (Annually) P3,490
Office Equipments (Semi-annually) P879.25
Maintenance Expense (Annually) P3,325.75
Utilities (Annually) P111,588
Water (Monthly) P3,000
Electricity (Monthly) P5,000
Internet Connection (Monthly) P1,299
Rent Expense P56,000
Prepaid Rent (1 month advanced, 1 month deposit) P62,312
Registration Expense P16,453
Advertising and Promotional Expense P7,735
Salaries Expense (Annually) P345,456
Total Expense Php 696,541
Capital Php 1,000,00
Working Capital Php 303,459
Financiers
Investments:Banzuela, Patricia Php 125,000

Dela Cruz, Carl Joseph Php 125,000
Enguerra, Iris Princess Php 125,000
Estonactoc, Russelle Php 125,000
Gregorio, Archie Anne Php 125,000
Nova, Krysciann Greyz Php 125,000
Ortiaga, Aila Php 125,000
Rebancos, Alliah Grace Php 125,000
TOTAL P1,000,000
Sources of Financing or Financial Assumptions

The financial resources of Icethetics Creamery will come from the investments
that the owner’s had equally gathered and shared for the company. As for initial
investment of the owners/partners, a total of Php 125,000 each will be gathered and
contributed by the eight partners totalling to an initial capital of Php 1,000,000.
95
Financial Statement
INCOME STATEMENT
2019 2020 2021 2022 2023
Php Php Php Php Php

Sales
2,151,720 2,366,892 2,603,581.2 2,863,939.32 3,150,333.25
Less:
Cost of Goods
Sold:
Raw Materials P206,676 P206,676 P206,676 P206,676 P206,676
Purchases P3,490 P3,490 P3,490 P3,490 P3,490
Gross Profit P1,941,554 P2,156,726 P2,393,415.2 P2,653,773.32 P2,940,167.25
Less:
Operating
Expenses
Supplies
Expense P3,490 P525 P525 P525 P525
Rent Expense 748,000 672,000 672,000 672,000 672,000
Salaries
Expense P345,456 P345,456 P345,456 P345,456 P345,456
Contribution P50,000.04 P50,000.04 P50,000.04 P50,000.04 P50,000.04
Utilities
P111,588 P111,588 P111,588 P111,588 P111,588
Expense
Office Supplies
P879.25 P1,758.5 P1,758.5 P1,758.5 P1,758.5
Expense
Maintenance
P3,325.75 P1,526 P1,526 P1,526 P1,526
Expense
Marketing
Expense P7,735 P800 P800 P800 P800
Registration
Expense 16,453 3500 3500 3500 3500
Depreciation
Expense - P13,053.6 P13,053.6 P13,053.6 P13,053.6 P13,053.6
Equipments
Total
Operating
Expense 1,299,980.64 1,200,207.14 1,200,207.14 1,200,207.14 1,200,207.14
Gross Income 641,573.36 956,518.86 1,193,208.06 1,453,566.18 1,739,960.11
Income Tax 205,303.475 306,086.035 381,826.579 465,141.178 556,787.235
Php Php Php Php Php
Net Income
436,269.885 650,432.825 811,381.481 988,425.002 1,183,172.88
96
Financial Analysis: Profitability Ratios
1.Gross Profit Margin = (Sales – Cost of Goods Sold)/Sales
Sales = Php Php 2,151,720
Cost of Goods Sold = Php 210,166
Gross Profit Margin = (2,151,720- 210,166)/ 2,151,720
Therefore, the gross profit is 90.2% of its sales.
2.Net Profit Margin = Net Profit After Taxes/Sales
Net Profit After Taxes = Php 436,269.885

Sales = Php 2,151,720
Net Profit Margin = 436,269.885/ 2,151,720

Therefore, 0.20 is the extent to which unit selling price can decline before the company
may suffer loss.
3. Invested Capital Turnover = Sales/ Invested Capital
Sales = Php 2,151,720

Invested Capital = Php 1,000,000
Invested Capital Turnover = 1,532,520/1,000,000
Therefore, the company generates Php2.15 for every peso of invested capital.
4.Return on Invested Capital = Net Income/ Invested Capital
Net Income = Php 436,269.885

Invested Capital = Php 1,000,000
Return on Invested Capital = 436,269.885/1,000,000

Therefore, the owner/investors earn 43.6% for every peso of their investment.
97
SOCIO-ECONOMIC ASPECT
The socio-economic of this study will state its relevance to social and economic
factors to better understand how the combination of both influences the business.
Socio-Economic Contributions
Significance to the Philippine Economy
Every business establishment will be of great help for the growth and
development of the Philippine economy. This will only be possible if every firm will be
responsible enough to perform their duties and obligations to the community, to the
government and to the customers.
Icethetics Creamery can contribute additional earnings to the government by
means of paying the right taxes. Through this, the government will be able to perform its
functions well including continuous support and assistance to the business industry,
providing projects for the community such as building infrastructures, public schools and
hospitals, strengthening arm forces for the security and protection of the countrymen
and other indispensable projects that will benefit the fellowmen.
Contributions to the Socio-Economic Status
Despite of the inflation that Filipinos are facing nowadays, Icethetics Creamery
will try to market its product to the consumers at a friendly price, so that they can still
buy and try the product. This will allow consumers of different status to try this new and
unique kind of ice cream. The company will introduce this to the market at very
reasonable price that everyone can enjoy regardless of age or status.

The Demand for the Business
Currently businesses are adapting to the complex change to the society's
demand. Nowadays consumers are after the trend and are very adventurous in trying
something new to their nature. This product that the company developed can be the
newest trend. The company is not only focused on sufficing the cravings of consumers;
it is also focused to clearly improve, enhance locally made ice creams by introducing
the flower flavored ice cream. Its edibility will pull the market to produce such local
quality ingredients. This product that the company is introducing will make consumers
try locally made ice cream instead of trying imported ice creams.
Corporate Social Responsibility
Icethetics Creamery can provide good and healthy products to the market. The
company will also comply to do extensive care on studying the benefits and its natural
effects. Such findings will be submitted to the department of health in accordance on
complying and assuring the health of the future consumers.
Icethetics Creamery corporate social responsibility is to let every orphan children
of Tahanang Mapagpala in Caloocan City to have an ice cream and experience the
sweetness of Icethetics Creamery by the help of the company and loyal customers. The
company will put a can donation in the cashier. The company will save those donations
for the use of orphan children.
Also, Icethetics Creamery aims to have a feeding program and give stuff toys
orphan children of Tahanang Mapagpala as a way of giving back to the community.
99

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ICETHETICS CREAMERY

An Undergraduate Feasibility Study

In Partial Fulfilment of the Requirements for the Bachelor’s Degree in

We would like to express our gratitude and overflowing thanks to the

First to God, for giving us strength, patience, guidance, courage and

knowledge to be able to finish this study.

emotionally, and giving understanding and words of wisdom throughout this

busy schedules and conflict of communication.

proficiency that helped us greatly in order to finish the study.

Title: Icethetics Creamery

Researchers: Banzuela, Patricia

Degree: Bachelor of Science in Business Administration major in Marketing

Institution: Polytechnic University of the Philippines

Adviser: Prof. Blessing Glova

THE EXECUTIVE SUMMARY………………………………………………………… 1

MANAGEMENT AND PERSONNEL FEASIBILITY……………………………….. 7

Organizational Policies and Procedures……………………………………. 18

General Market Description……..……………………………………………… 28

General Marketing Practices………….……………………………………….. 33

Proposed Marketing Program………….……………………………...………. 36

PRODUCTION OR TECHNICAL FEASIBILITY…………………………………….. 59

Store Size and Production Schedule…………………………….…………… 62

Machineries and Equipments………………………………………….……… 63

Raw Materials Requirements…………………………………………………. 80

Wastes and Waste Disposal Method/s………………………….…………… 87

Total Project Cost……………………………………………………………… 95

Sources of Financing or Financial Assumptions …………………………… 95

Table No. Description Page

8 Past Demand Analysis 29

9 Projected Demand Analysis 30

12 Past Supply Analysis 31

13 Past Demand Supply Analysis 32

15 Price of the Product 34

18 Frequency Distribution of Respondents

19 Frequency Distribution of Respondents

20 Frequency Distribution of the Respondents

21 Frequency of How People Could Buy

23 Frequency Distribution of How Much the

25 Awareness of Edible Flower 52

26 Number of Respondents Who Eat

27 Willingness to try New Kind of Ice Cream 53

28 Number of Respondents Who like the

29 Number of Respondents Who have

30 Number of Respondents Who have Seen

31 Number of Respondents Who have found

32 Number of Respondents Who are Willing

48 Rose Ice Cream Raw Materials 80

49 Rose Ice Cream Raw Materials 81

50 Rose Ice Cream Raw Materials 82

50 Lavender Ice Cream Raw Materials 84

51 Lavender Ice Cream Raw Materials 86

Figure No. Description Page

2 Icethetics Creamery Logo 35

3 Icethetics Creamery Facebook Page 39

4 Icethetics Creamery Instagram Page 39

9 Frequency Distribution of Respondents

10 Frequency Distribution of Respondents

11 Frequency Distribution of the Respondents

12 Frequency of How People Could Buy

13 Frequency Distribution of the Interest in

14 Frequency Distribution of How Much the

15 Awareness of Edible Flower 52

16 Number of Respondents Who Eat