EXECUTIVE SUMMARY

Bliss Enterprise captures the curiosity and taste buds of early adults across the Central

Visayas. Pastry lovers must be longing for this mouth watering treat that is healthy and

affordable. MaCho Pops, Bliss Enterprise’s vanguard, is a uniquely sweet indulgence that

would make consumers ask for more. This product is well crafted and is made only by the

finest ingredients.

The primary goal of this enterprise is to have a significant part in the food industry and

in the everyday lives of our loyal costumers-to-be. These young entrepreneurs are aiming to

be big someday. Bliss is eager to have an expansion that reaches to the northern and southern

part of Cebu at the third year of operation. Their strategy is well thought of and these includes

the efficient gathering of data from the target market through survey in order to develop the

product more and to make it more suitable for the tastes of the consumers. The proponents

considered technical advances as the perfect ally in reaching the goal as well.
MISSION:

To produce a tasty pastry ideally made for children to teenagers as well as for adults

that may come in bite-sizes and to satisfy one's sweet tooth without hurting your wallet.

GOALS:

To become a renowned brand in the local market particularly in food stands outside

the malls of Cebu City. Once the MaCho Pops enter into the local market and be able to build

reputation as one of the best pastry providers in Cebu on the third year of operation, it will

then have an expansion that reaches to the northern and southern part of the Philippines.

Bliss Enterprise seeks to achieve the following goals:

Production Objectives:

o Increase their annual profit by maximizing the manufacturing

o Provide a high-quality pastry suitable for all ages by producing a balanced flavor

between the fillings and the tenderness of the dough itself as these are the main

ingredients of the product

o Launch an online shop by 2018

o Expand the production facilities all over Cebu by the end of 2021

Financial Objectives:

o Administer and achieve long-term profitability by 2019

o Generate a positive cash flow within the first two years of the enterprise

o To be diligent in paying taxes on time and of the right amount

Marketing Objectives:

o Ensure the optimal percentage of the overall pastry provider in Cebu by 2019

o To be known as the producer of best sellers

o Generate a customer satisfaction to ensure loyal and regular customers

PRODUCT DESCRIPTION

Is your life getting bitter? Are you craving for some sweet intimacy that you’ve once

felt? Bring back now the spark you’ve once longed for because MaCho Pops is here to bring

you up in your perfect mood again.

MaCho Pops is a perfect dessert treat bounded by a crisp buttery crust that surrounds

the rich, sweet and gooey typical chocolate and marshmallow filling designed for individuals

who are craving for a unique type of dessert. The crust of this munchkin-like product is edible

and crunchy. Moreover, its savory filling is made to make you jump with delight. Unlike any

other products, MaCho Pops is just the perfect combination for those health conscious

consumers who love to eat desserts during their snack time.

This product is novel in a sense that the proponents think that they’ve made a unique

product unlike what the other competitors have. Let’s just say that there are product X, Y, and

MaCho Pops. All of them are of the same shape and concept. Product X is also having

chocolate and marshmallow as their main ingredient but it is bounded by crackers which is

somehow famous mostly on the western countries so it doesn’t have the sense of surprise

anymore. Product Y, on the other hand, is enclosed by bread dough just like the MaCho Pops

but the flavor is mostly embedded on the dough without having any filling inside. What

makes the MaCho Pops unique is that it is enclosed by bread dough that is crispy on the
outside but chewy on the inside. Furthermore, the main ingredients namely the chocolate and

marshmallows are perfectly melted in order to create a filling that is unlike any other

products.

The process of generating this novel product is quite in a form of trial in error. This is

not something that the proponents aimed to create at first but due to their creative minds as a

counter action for the failure of plan A bring forth the birth of MaCho pops. The product is

made of baking powder instead of yeast which could bloat the dough with gas but instead, the

baking powder made the outer crust of the product massive and crunchy on the mouth. In

addition, the name is from the combination of its main ingredients “Ma” marshmallows and

“Cho” chocolates. The chocolates and marshmallow filling made it look bulkier, which in

vernacular language refers to the word “Macho” as well. It is called Pops in a way that the

shape of the product is on a round form. The proponents chose MaCho Pops because it is rich

in flavonoids found in the Typical chocolate that is an antioxidant compound good for

protecting our body cells from harmful free radicals and the chocolate serve as the sweetening

ingredient of the product that also helps in improving good memory.

On the same way, the marshmallow does not contain fats but it has plainly a small

amount of sugar that is basing to the size of marshmallow being used in the product. Also, the

marshmallow contained gelatin that is made up of mostly protein for improving good hair

quality, fights osteoporosis and improves digestions. Lastly, the crunchy crust of MaCho Pops

is rich in Vitamin A and Riboflavin that is good for metabolic energy production. MaCho

Pops is affordable which does not cause pains in your pocket! Even though it is made through

deep frying, it’s not oily rather; it tastes just right for your appetite. And its packaging and
logo will never let you down because it is presentable and enough to mesmerize your eyes and

capture your interest.

TARGET MARKET AND CONSUMER PROFILE

The target market of the Bliss Enterprise, who is offering its infamous MaCho Pops

are the pastry-lovers but at the same time health-conscious individuals. The demographics of

this enterprise’s target market are the teenagers to pre-adults due to the answers gathered from

the conducted survey but the proponents opted to stretch this segmentation to adults who are

kids at heart with an age range of 17 to 35 years old who can’t generate ample amount of

money in their pockets. This product is made truly for those who are willing to spend their

enough allowances just to satisfy their cravings for sweets. The MaCho Pops consumers

should not be fully vegetarian because one of its ingredients is the marshmallow that contains

gelatin, an animal protein that may affect the diet cycle of a vegetarian individual; however, if

they prefer to have this product for their cheat days, the better. Also, one of the prospect

consumers of MaCho Pops are the students because according to Chris Graham (2016), eating

sweet foods can increase memory and improve the abstract thinking of a person especially

during recitations and examinations in which, traditionally practiced by every individual

throughout the world.

Demographically, MaCho Pops consumers are possibly found at Gaisano Country

Mall every now and then. The physical store for this product is situated in one of the food

stalls in the said mall, specifically at the food court in the ground floor. In general, the product

MaCho Pops attracts all people especially young adults except for those who avoid attaining

high sugar level like diabetic individuals and glucose-allergic persons.

MARKETING MIX

Product. Bliss enterprise is offering a product which is delightful for individuals who

are pastry lovers. MaCho pops is made out of flour, baking powder, sugar, salt, butter and

water that is mixed together and formed into balls. This product is stuffed with chocolates and

marshmallows which we think is a good combination that would leave the consumers asking

for more. These circular form pastries are deep fried. The name itself serves its best

description because when you look at the product, it looks like a MaCho or tough in the

outside but when you start to bite the product, the filling will naturally flow on the costumers

mouths which may serve as the surprise factor that this product is having. MaCho pop is

really suitable for the customers who are teens, pre-adults or even adults which are kids at

heart because due to the busy schedule of the people, they needed a food that can suffice their

empty stomachs, capture their eyes and fuels their interests. MaCho pops serves as a lovely

snack for the customers.

Place. The physical store of this enterprise is located inside the food court of the

Gaisano Country Mall that is situated in Gov. Cuenco Avenue, Banilad, Cebu City. The

proponents chose this place because it is has tons of passer bys which serves as the probable

customer of our very own MaCho Pops, especially it is accessible for the students that are

studying in University of Cebu-Banilad Campus and to the students in Apas, Lahug who

usually spends their vacant period inside the mall as well. On top of it all, the shoppers that

are buying groceries inside the mall can have an easy access to the product. It can also be

accessible to the working individuals who are working near the area. Moreover, Gaisano

Countrymall's food court was known as a meeting place for those small time business persons

and online sellers. Even though there are a lot of competitors namely, Dunkin Donuts who is a
well known pastry company, Waffle Time, etc., there are still lots of opportunities in the area.

The proponents believe that business is suitable only for those who risks and fights

competitors squarely besides the rent expense are quite reasonable.

Price. Pricing is obtained using the method of Cost Plus Pricing. The price is based on

the prices of the raw ingredients needed, the overhead cost including the rental fee and the

profit margin which is 10 percent. Due to the high quality ingredients that are being used, the

product is not that cheap but it is affordable to everyone and it is worth the price.

Promotion. Social media is a great help in this field. Due to the advancement of

technology, more people are dependent in social media or social networking sites. One of the

most effective ways to promote the product is to use social media as a medium in advertising

the product. Posting an instagramable photo of the product on facebook and instagram or even

creating a personal page for this enterprise is the promotional tool that is used. Occasional

raffle draws having every purchase a chance to win is used as well. In addition, having several

posters posted within a 1-kilometer scope in the vicinity would help inform the individuals

especially the passersby to know about our promos and soft opening.
MACHO POPS QUESTIONNAIRE
ACTION PLAN

Product. One product strategy is to offer premium services that go above and beyond

what our competitors have. As mentioned before, we offer a product that will suffice our

customer’s empty stomach. MaCho pops is made in bite-size so that it is easy for our

customer to grab as a snack. The secondary product strategy involves keeping our food stall

open to customers, and offering product that will satisfy them. Tasks for maintaining food

stall product include inventory management and retail-display maintenance. We, as the owner

and the seller are responsible for doing this as well as a clean workplace with attractive colors

for the heading of the stall to catch more attention.

Price. Our goal is to create a loyal and strong customer base in which we keep a fair

pricing policy for our products. To give our customers the ultimate satisfaction, we kept the

pricing reasonable so that even an average individual can easily purchase our items without

contemplating for the cost. The clean environment, fresh product, and reasonable cost will

help us to generate profit and soon, wealth. Moreover, the surroundings of a certain store

could highly affect the sales of the enterprise because it is one of the basis of the customers in

purchasing a certain product. A hygienic milieu refers to a well ventilated and rat or any other

insect free place wherein the supplies are well-organized as well as the workers. The product

is assured to be fresh because it is only made from the finest ingredients. The pricing of

MaCho Pops is pocket-friendly so that customers find it reasonable and economical. To

maintain our sales, the prices are kept realistic while providing our customers qualitative

products and services that are of much lower costs than of our competitors. These will help

captivate the interest of consumers and even to our future-buyers. The product may be bought
individually or by bundle and this bundle pricing strategy may help the customers save more

if they buy more.

Place. Bliss will stay in the current location, while keeping you mindful to the changes

in the environment for opportunities to expand within the same building. We will maintain a

healthy relationship with other food stall owners and appositive relationship to the owner of

the building so that we have the first right refusal when other food stall owner moves out.

Because we are a starting business, we still aim for the attainable place with good

opportunities as long as possible.

Promotion. Bliss promotional strategies adopted innovative ways to attract customers

by maintaining a strong social network and microblogs presence. Updating social network

like; facebook, and microblogs like; instagram and twitter, will be tasked to us as the owner

and seller. A quarterly email newsletter and taking video testimonies for our customers

experience with our product and service. Lastly, our dear customers will be asked to write

reviews with our product and service to boost the online presence of our product in a

legitimate way. In a separate way, we post posters and give out flyers around the vicinity to

inform customers who aren’t tech-savvy about our promos and soft openings.