Course Title: Visual Communication for Business: The Marketer's Secret Weapon

Description: Visual communication is the modern marketer's secret weapon. It tells

your story without words, for a quick impact on today's busy and increasingly
global audience. This course explains what visual communication is and why it
matters to modern businesses. Amy Balliett provides tips for creating killer
content that communicates your message in seconds flat. She takes you on a fast-
paced ride though topics like data visualization, visual storytelling, and external
vs. internal communication. Learn techniques for getting your message across in
microseconds, keeping your audience at top of mind, investing in quality, and
avoiding the number one mistake marketers make with visuals: clutter.

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Chapter: 1. Visual Communication Tips
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Video: Visual communication can share broad ideas
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Note Time: Note Text:

0:01:13 Pictogram- doesn't use words just pictures to describe

something.

0:01:35 Billboard- in less than 6 words you need to get your message
accross.

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Video: Data visualization
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Note Time: Note Text:

0:02:02 It's important to visualize data correctly instead of just

putting eye candy out there. Focus on what makes sense.

0:03:43 Always start to fill a pie chart at 12' o'clock! Clockwise not
counterclockwise. The darker color for our eyes automatically thinks we're filling
something up.

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