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F-TREND
More than
trend spotting 5 ways F-TREND will Trends Observations
Patterns in Examples of trends
help your business consumer behaviour in action
F-trend is an insights platform that delivers

TRENDS
strategic information on how today’s • Kick-start your thought process
consumer thinks, feels and acts. when faced with a new project or
investigating a concept.
Built on F-trendl’s trusted data, it allows you
• Track a trend’s trajectory and
to analyse the latest consumer trends. Our
develop unique messaging that will
Tracking global consumer trend analysts work hand-in-hand with F-
connect with consumers.
trend sector experts to ensure that every
behaviour, visualising global trend has application and recommendations • Pull back to see the entire landscape
to interpret change in culture, brand Applied to:
market trends. for your organisation’s strategic planning
process. and markets. 15 Sectors 11 Demographic
• Get inspiration from other regions Groups
and other categories; find new
Get inspired sectors or demographics.
• Understand the macro-environment
F-trend observes the new creative cool, for consumers and where your
designs that inspires thw world, the contrary product fits into their life.
and the innovative from around the world,
but takes it one step further by validating 14 Themes 4 Geographic
the findings with a substantial amount of The 'why' behind Regions
quality consumer data and grounding them
for practical use.
the 'what', F-trend puts the
cool, the contrary and the
Our expert analysts look for the crucial
innovative in context.
connections between consumer trends,
behaviours and values, to provide context
for the sectors, demographics and global
Find out how you
themes that matter to your business.
can benefit from Mintel
Trends
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