Case Study Analysis Tools

Read your case study blind. Highlight issues

you find interesting. Read the questions. Re-
read your case study more indepthly with the
questions in mind. Consider the following tools
for analysis to help you answer the questions.

Case Overview
1. SWOT

Industry Analysis
2. DEPICTS Analysis (European Context)

3. ICEDRIPS (International /Global Context)

4. Porters Five Forces

Porter’s Five Forces Model

Source: Adapted and reprinted by permission of Harvard Business Review. From “How Competitive
Forces Shape Strategy,” by Michael E. Porter, Harvard Business Review, March/April 1979 © by the
President and Fellows of Harvard College. All rights reserved.
5. Porters Diamond Model

Strategic Analysis

6. Life Cycle Analysis

Ask the following questions:

Who, what, why, when, where and how
What are the distinctive competencies for
your company?
 Identify the organisations competitive
advantage.
Assess and critique company goals – are
they SMART? Consider:
Profitability, market share, resources,
management growth and development etc/
Assess and critique strategies include:
Do goals, objectives, strategies fit? etc

7. Ansoff Matrix

8. Supply Chain/Value Chain Analysis

Functional Case Review

The following issues are critical

Management

 McKinsey 7’s
 Styles
 Procedures
 Staff Issues etc

Marketing

 7 P’s
 Segments
 Targeting
 Positioning
 Marketing Research
 Branding
 Sectorial – International Entry strategies etc

Production
- Condition of equipment
- Plant
- JIT
- QUALITY!!
- Capacity
- Processes, procedures, methodologies
- TQM
 - Critique and assess the production
strategy

Financial Analysis
Ratio analysis
Budgeting
Accounting practices
Stock issues
Tax
Analyse and critique financial strategies

Information Systems
IT issues, processes and procedures

Finally
 Explain why you used the tools you have used.
 Offer Recommendations based on your
assessment
 Offer Implementation suggestions
 Be clear, precise and logical in your arguments