TWO DAYS FACULTY DEVELOPMENT PROGRAMME ON

THEORY BUILDING AND ARTICLE WRITING

3-4 JUNE 2019
PG AND RESEARCH DEPARTMENT OF COMMERCE
&
IQAC
Cauvery College for Women, Tiruchirappalli 620018

FDP Schedule

Time Day 1 Day 2

9.00-9.30 Registration and inauguration

9.30-11.00 Understanding Theoretical Article writing: Topic selection and

contribution setting the hook
11.00-11.15 Tea break Tea break

11.15-12.45 Research gap identification Article writing: Hypothesis specification

12.45-1.15 Lunch Lunch

1.15-2.45 Scale development process Article writing: Crafting the methods and
results section
2.45-3.00 Tea Break Tea Break

3.00-4.30 Scale development process Article writing: Crafting the discussion

section
4.30-5.00 Feedback & certificate distribution

Pre-reading references
1. Summers, J. O. (2001). Guidelines for conducting research and publishing in
marketing: From conceptualization through the review process. Journal of the
Academy of Marketing Science, 29(4), 405-415
2. Colquitt, J. A., & Zapata-Phelan, C. P. (2007). Trends in theory building and
theory testing: A five-decade study of the Academy of Management
Journal. Academy of management journal, 50(6), 1281-1303.
3. Alvesson, M., & Sandberg, J. (2011). Generating research questions through
problematization. Academy of management review, 36(2), 247-271.
4. Sandberg, J., & Alvesson, M. (2011). Ways of constructing research questions:
gap-spotting or problematization?. Organization, 18(1), 23-44.
5. Hinkin, T. R. (1995). A review of scale development practices in the study of
organizations. Journal of management, 21(5), 967-988.
 6. Churchill Jr, G. A. (1979). A paradigm for developing better measures of
marketing constructs. Journal of marketing research, 16(1), 64-73.
7. Ortinau, D. J. (2010). Primer for new authors: On the fundamentals of
publishing in marketing journals. Journal of Marketing Theory and
Practice, 18(1), 91-100.
8. AMJ paper series:
a. Topic Choice: http://aom.org/uploadedFiles/Publications/AMJ/FTE-
TopicChoice.pdf
b. Research design:
http://aom.org/uploadedFiles/Publications/AMJ/FTE-ResDesign.pdf
c. Setting the hook:
http://aom.org/uploadedFiles/Publications/AMJ/FTE-
SettingTheHook.pdf
d. Grounding hypothesis:
http://aom.org/uploadedFiles/Publications/AMJ/FTE-Grounding.pdf
e. Crafting the methods and results:
http://aom.org/uploadedFiles/Publications/AMJ/FTE-Crafting.pdf
f. Discussing the implications:
http://aom.org/uploadedFiles/Publications/AMJ/FTE-
Implications.pdf

Instructor
Dr. P. Murugan
Assistant Professor
School of Management Studies
University of Hyderabad
Hyderabad 500 046
9791374600 (WhatsApp)
Email: pmmba@uohyd.ac.in
www.pmuruganphd.wordpress.com

Short Bio:
P. Murugan is working as an Assistant Professor in School of Management Studies, University of
Hyderabad (UoH), Hyderabad. Before joining UoH he worked as a Data Analyst at Australian Council
for Educational Research, New Delhi, and National Institute of Technology, Tiruchirappalli. He has a
passion for Research and he has been a resource person for around 50 workshops and FDP programs
held at many universities and B-Schools in India. Recently he has organised four-day workshop on
Mediation, Moderation and Conditional process analysis at Shailesh J. Mehta School of Management,
IIT Bombay. He is having expertise in Theory Building, Multivariate Data Analysis Techniques,
Mediation Analysis, Moderation Analysis, Covariance and Partial Least Square based Structural
Equation Modeling and Item Response Theory. His papers are published in Thomson Reuter’s impact
factor (Social Science Citation Index) and ABDC listed journals. He also has presented papers at many
international and national level conferences.