Name(s):______________________

______________________________
Sales Pitch Assignment
_____________________
Working with a partner you must develop a sales pitch for a product you randomly draw.
Your product must do the following:
 A name that is different and unique from what it currently is
 It must have a purpose that is totally different than what it is intended to be.
o A telephone is now the remote control for your tv
 A slogan
 An advertisement idea with a target audience
 At least 3 product features (what the product is)
o Durable, Flexible, Lightweight
 A product benefit (what the product does for you)
o Makes you stronger, faster, etc…

Product Picked: Nescafe Coffee

.

New Name for Product : Nescafe Arabica Coffee Shampoo (2

pts)

Purpose of Product: Nescafe Arabica Coffee Shampoo is a shampoo for damaged hair, specially made with
natural
ingredients that is inspired to repair damaged hair and strengthen it against future damage

Target audience: This product is for women and men but especially this product is designed for women because
women want to see the priority. (2
pts)

Slogan :” Nescafe Aroma Now Softens Your Hair” (2

pts)

Method of advertisement: Nescafe Arabica Coffee Shampoo products use advertising methods by appointing

Product Ambassador, using Social Media and Mass Media.

List at least FIVE product features & corresponding benefits. (20 pts)

 One feature must be obvious, One feature must be hidden, One feature must be exclusive

Product Feature Product Benefit

(Need at least 5)
1 Provides a relaxing nescafe aroma when 4 pts
Relax Nescafe Aroma using shampoo for hair washing.

2 Formula Nescafe Cocoa Shampoo with 4 pts

Against drought active moisturizer continues to target
dryness, keeping your scalp healthy and
your hair is beautiful.
3 Nescafe Cocoa Shampoo is specially 4 pts
Soothing Itching formulated with active zinc-based soothing,
it helps to leave your scalp more
comfortable and your hair looks great.
4 Nescafe Cocoa Shampoo soothing formula 4 pts
Eliminates Irritation calms the irritation, giving you a healthy, up
to 100% dandruff.
5 Nescafe Cocoa Shampoo Formula calms 4 pts
Reduces Redness irritation and reduces redness, making your
scalp feel great and your hair looks better
TOTAL 20 pts

Total Grade: ___/ 30 points