Name(s):______________________

______________________________
Sales Pitch Assignment
_____________________
Working with a partner you must develop a sales pitch for a product you randomly draw.
Your product must do the following:
 A name that is different and unique from what it currently is
 It must have a purpose that is totally different than what it is intended to be.
o A telephone is now the remote control for your tv
 A slogan
 An advertisement idea with a target audience
 At least 3 product features (what the product is)
o Durable, Flexible, Lightweight
 A product benefit (what the product does for you)
o Makes you stronger, faster, etc…

Product Picked: Running Shoes .

New Name for Product: SAMSMART Shoes (2

pts)

Purpose of Product: Used to provide information about the distance covered on a day with calories burned
through a smartphone app, These shoes will show your activity history divided into daily, weekly, and monthly
increments. .
(2 pts)

Target audience: Athlete, Men & Women, Student, Between the age of 15-40 (2
pts)

Slogan :”Moves From Fit To Firmware” (2

pts)

Method of advertisement:Print Advertisement & Television Advertisement (2

pts)
List at least FIVE product features & corresponding benefits. (20 pts)

 One feature must be obvious, One feature must be hidden, One feature must be exclusive

Product Feature Product Benefit

(Need at least 5)
1 The top-of-the-top fabrics allow the shoes 4 pts
Lightweight & Durable to be light, and there is a "balance sheet"
inserted into the midsole that protects you
from overlapping your legs.
2 There is a reflective thread woven into the 4 pts
Light Reflection shoelace and the reflective strip on the back
that gives a reflection of light while walking
in the dark.
3 The heels and ankle parts of the shoes are 4 pts
Protecting Ankles made of SBR (styrene-butadiene rubber)
that will protect the ankle from being
injured while running or walking.
4 Rubber outsole has an anti-slip patch that 4 pts
Anti-Slip will strengthen the grip so as not to fall
easily while walking or running.
5 There is Intel Curie, a 32-bit SoC Coin 4 pts
Built-in Processor based on the Quark SE platform that has 6-
axis sensors, acceleration, and gyroscope in
the shoes.
TOTAL 20 pts

Total Grade: ___/ 30 points