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How are mobile

phones
changing social
media ?
Hakan Kaplan - Avea

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How are mobile phones changing social media ?

Social media is a natural sweetspot for mobile since


mobile devices are the center of how people
communicate via voice, text, email or social media
sites.*

*Comscore 2
New Trends Are Coming*

*trendwatching.com

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Web History

Realtime
Social Platform Info Network
----------------------- -----------------------
2007 2009-10
Community
-----------------
2005
Search
----------
2001

Content
-----------
1999

Connection
------------------
1996

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Connectivity + Mobile + Social is changing the very definition of
Marketing and Commerce

Marketing

Communication Commerce

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Social links are the new currency*

*http://www.mediafuturist.com/

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Social links are the new currency

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Social media and mobile data consumption

Social media integrated apps will drive mobile will drive Turkey’s
mobile growth, pushing pragmatists and conservatives to
upgrade devices and add mobile data for VAS
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Social media and mobile: Facebook today

500M 150M

monthly active users mobile users

http://www.facebook.com/?ref=logo#!/press/info.php?statistics
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10x growth and strong momentum of mobile
social media usage

Facebook Mobile users


200
180
160
140
120
100
80
60
40
20
00

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10x growth and strong momentum of mobile
social media usage

Facebook Mobile users


200
180
160
140
120
500.000 +
Avea Subscribers visit 0.facebook.com
100
80
60
40
20
1.200.000 +
Avea Subscribers visit m.facebook.com
00

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Avea Webrazzi Summit Twitter
Yarışmasında 4.şifre
“BLACKBERRY’e”

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A problem with social media &
mobile consumption behaviour

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“It’s not information overload, it’s filter failure”*
Filters will matter more than ever !

*Clay Shirky 14
A service for curiosity of conservative social media users

Avea subscribers can follow celebrities’ tweets without login


in twitter via “StarTakip” service text messages. They only
need to text 2468, name of twitter user account they want to
follow.

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AveaPaylaş lets users to enjoy sharing content at social media
platforms such as Facebook, Twitter, flickr from a single interface

Update your Share photo &


status video from one
conveniently interface

Easy Send your user name to Upload your content


Subscription service no through WAP or Web’den

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NFC- Avea Mobile Wallet
• Mobile phone becomes credit card
• Any contactless payment
applications suchs as
transportation, building entrance
can be loaded to your mobile
device.
• Location based services can
integrate with your social media
profiles via the applicaitons on
your NFC simcard.

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Sum up: Mobile social media and marketing

• Mobile gets you closer to “the moment of truth”


• We will easily see a sudden interest and demand in
mobile commerce
• We will need a “point of entry” for using mobile
social media for our marketing efforts
• After the “tipping point” of mobile/social
penetration local mobile commerce will be in our
lives.

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Twitter Yarışması Kazananı :

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