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ACKNOWLEDGEMENT

It is our great privilege to express a deep sense of gratitude and regard to Director Sir
Dr.G.C.Patro, PGP coordinator Prof.Umakant Nayak and our guide Swapna Dayal kolluru. She
encouraged us to make a report which will be very helpful in coming summer project. For
providing assistance in data collection we are thankful to distributor of Parlakhemundi without
which we could not have finished the report.

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DECLARATION

We hereby declare that project report PENETRATION OF RELIANCE


TELECOMMMUNICATION is an honest attempt, to put entire findings on actual data gathered
through survey of Parlakhemundi market and mobile users in CSREM hostel.
The work presented is our original work and has not been copied from any other sources. This
project has not been submitted for the award of any other degree from any bother institution
neither in full nor as a part and has not been published anywhere else before.

Parlakhemundi Vijay Kumar (s0963)

Date: Vindhyachal (s0964)

Subahu Kumar (s0951)

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INDEX
ACKNOWLEDGEMENT 1

DECLARATION 2

INDIAN TELECOME INDUSTRY 4-7

OBJECTIVE 8

METHODOLOGY 9

COMPANY PROFILE 10

BOARD OF DIRECTOR 11

COMPANY VISION 11

DISRRIBUTION CHANNEL 12

TELECOMUNATION PROBLEM IN PARLAKHMUNDI 13

ANALYSIS 14-26

FINDINGS 27

CONCLUSION 28

ANNEXURE 29-31

REFERENCE 32

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INTRODUCTION

INDIAN TELCOM INDUSTRY

The Indian Telecommunications has more than with 225 million telecom subscribers. Today, it
is the fastest growing market in the world and represents unique opportunities for U.S.
companies in the stagnant global scenario. Every month, 6-7 million new subscribers are added.

In the last 3 years, two out of every three new telephone subscribers were wireless subscribers.
Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as
compared to only 40% in 2003. The wireless technologies currently in use are Global System
for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are
primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4
metro cities, covering 2000 towns across the country.

TRAI had earlier announced that India will cross the 500 million Telecom subscriber mark by
mid next year (2010), but there is a very strong chance that it will happen by end of this year
itself. Thanks to mobile telephony growth.

Following Charts and Graphs will showcase the explosion of Indian Wireless Subscriber growth
in more detail.

Indian Telecom (Wire line+ Wireless) Snapshot

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Indian Wireless Subscriber Snapshot

Compared to a near negative growth of Wire line phones, Wireless are growing at close to 13%
quarter on quarter and it is astonishing that this growth comes when monthly India is adding at
an average of 10 million mobile subscribers.

Indian Mobile Subscriber Growth

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In 5 years, India has gone from 33 million mobile subscribers to close to 400 million. The
Mobile subscribers have reached 391.76 million as on 31st March 2009 as against 346.89
million subscribers in the previous quarter. During this quarter 44.87 million wireless
subscribers were
added.

Market Share of GSM VS CDMA

There were 297.26 million GSM Mobile subscribers (75.88%) compared to 94.50 million
CDMA subscribers (24.12%) at the end of March 2009.

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GSM Subscriber Growth

The GSM Mobile subscriber base reached 297.26 million in the quarter
ending March 2009 as against 258.23 million at the end of the previous
quarter.

CDMA Subscriber Growth

The CDMA Mobile subscriber base reached 94.50 million in the quarter
ending March 2009 as against 88.66 million at the end of the previous
quarter.

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OBJECTIVE

Objective of study-To know about market share of Reliance telecom in Parlakhemundi.

Potential of acceptance of any new service provider entering the market.

To know about which service provider is in more demand and reason behind that.

To know about telecom market in rural area and analyzing their past growth.

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METHODOLOGY

DATA COLLECTION-Primary source-Survey of Parlakhemundi market and respondent of


CSREM HOSTEL

SECONDARY SOURCE-For data collection about Indian telecom industry sources are
Business standard sites, for making company profile Reliance telecom site has been used.

SAMPLE SIZE- Whole population of distributor in Parlakhemundi, among respondent in


CSREM hostel

SAMPLING METHOD:

For Hostel: Random sampling is utilized.

For distributer: we have done census method

SAMPLE AREA – Parlakhemudi municipality of Gajpati district

STATISTICAL TOOLS: for statistical analysis we have utilize following tools

 Univariate table
 Bar diagram
 Line graph
 Pie chart

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COMPANY PROFILE

Reliance telecom is a flagship company of Reliance Anil Dhirubhai Ambani Group. It was
started in 1994 when it started its operation in 7 circles. May 2003 is the turning point for the
company because from this very year it started providing nationwide service. It is India’s
largest integrated and fully converged communications service provider with over 35million
individual, enterprise and carrier customers in India and across the world .Its pan- Indian
operations span for the full spectrum of wireless, long distance, voice, data, video and internet
communication services. It offers a comprehensive international portfolio through a submarine
cable network that spans 4 continents and 40 countries.

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BOARD OF DIRECTOR

 Sri Anil Dhuribhai Ambani-Chairman


 Prof J Ramachandran
 Sri S.P. Talwar
 Sri Deepak Shourie
 Sri A.K Purwar

COMPANY VISION
According To the Company-

“We will leverage our strengths to execute complex global-scale projects to facilitate leading-
edge information and communication services affordable to all individual consumers and
businesses in India.

We will offer unparalleled value to create customer delight and enhance business productivity.

We will also generate value for our capabilities beyond Indian borders and enable millions of
India's knowledge workers to deliver their services globally.”

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DISTRIBUTION CHANNEL

COMPANY DISTRIBUTER RETAILER CONSUMER

SHOP NAME Sales (monthly) Max v.sales (smart) Customer demand

M gift house 30000 10,29,30 BSNL

Shree 50000 110,30 BSNL

Shree mobile 100000 30,29,110 RELIANCE

Mobile,Karan street 70000 10,29,30,110 RELIANCE

Maa kalua house 120000 29,30,110 BSNL

Nutty corner 90000 30,29,110 BSNL

Maximum Usages-BSNL and RELIANCE

BSNL and RELIANCE Company are the main competitor In parlakhmundi market. But
reliance provide better offer as compare to other service provider. Retailer get 3% margin from
the service provider.

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TELECOMUNATION PROBLEM IN PARLAKHMUNDI

 Lacks of network facility due to the cause of many of the people are using reliance
services.
 The main problem in both reliance and BSNL unnecessary cutting balances .when they
are call after sometimes balance are decreasing in unexpected way.
 Reliance office in parlakhmundi is very small but the customer rate is very high
.Consumer are facing many problem like connection cutting, document lost etc.
 Retailers are facing shortage of voucher, delay in the connection opening , document
verification.
 Lack of Proper distribution channel.

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QUESTIONNAIRE USED IN SURVEY

1. Age of the Respondent

Age Number
17 yrs- and Below 0

17 -25yrs 9
26-34yrs 3
34-45 yrs 3
45 yrs- and above 0

9
9
8
7
6
5
4 3 3 NUMBER
3
2
1 0 0
0
17 yrs- and 17 -25yrs 26-34yrs 34-45 yrs 45 yrs- and
Below above

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2. Gender - Male Female

Gender Number
Male 12
Female 3

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3. Educational qualification

• SSC/HSE
• Bachelor degree
• Master degree
• Professional degree
• Others

Educational qualification Number


SSC/HSE 1
Bachelor degree 6
Master degree 1
Professional degree 6
Others 1

3 Series 1

0
SSC/HSE Bachelor degree Master degree
Professional degree Others

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4. From which service provider you are taking services

• Airtel
• Reliance
• Vodaphone
• Tata indicom
• BSNL

Company Number
Airtel 3

Reliance 9

Vodaphone 0

Tata indicom 0

BSNL 3

Reliance is the leading the market followed by airtel and bsnl

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5. What type of connection do you use for your cell phone?

• Pre-paid
• Post-paid

Connection type Number


Pre-paid 15
Post-paid 0

Postpaid almost absent from the market

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6. Your expenditure on mobile service you are taking

• Rs200 –Less
• Rs200-Rs500
• Rs500-Rs800
• Rs 800-Above

Expenditure Number
Rs200 –Less 5
Rs200-Rs500 4
Rs500-Rs800 4
Rs 800-Above 2

Majority of the respondent are expending 200 and less on telecommunication service

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7. Why did you choose the service provider?

• Less service charge


• Large number of offers
• Better network
• Any other

Reason Number
Less service charge 3

Large number of offers 7

Better network 5

Any other 0

Most of the customer are attracted by large number of offer after that they give preference to
better network.

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10. Satisfaction from customer care service
2 3 4 5
1 Satisfied Indifferent Dissatisfied Very
Very Dissatisfied
Satisfied

Level number
Very Satisfied 0

Satisfied 12

Indifferent 1

Dissatisfied 2

Very Dissatisfied 0

Very Dissatisfied 0

Dissatisfied 2

Indifferent 1
Series 1

Satisfied 12

Very Satisfied 0

0 2 4 6 8 10 12 14

Almost all respondent are satisfied with their service provider, but even a single one not said
that they are very satisfied.

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11. Would you open to take service from a new service provider that is totally new in the
market?
• Yes
• No
• Does not know/ not sure

Yes 9

No 6

Does not know/ not sure 0

Majority are ready to accept the new entrants in the market.

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12. Please indicate the central purpose for taking this service

• Entertainment
• Official purpose
• Internet
• Any other please specify

Purpose Number
Entertainment 4

Official purpose 7

Internet 2

other please specify 2

Column1

2, 13%
4, 27%
2, 13%
Entertainment
Official purpose
Internet
other please specify
7, 47%

Main purpose for using mobile by respondent is official purpose followed by entertainment.

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13. How long have you been using the service?

• Less than 6 months


• Between 6 -12 months
• Between 13-18 months
• Between 18-24 months
• More than 24 months

Less than 6 months 0

Between 6 -12 months 3

Between 13-18 months 4

Between 18-24 months 2

More than 24 months 6

Series 1
More than 24 months 6

Between 18-24 months 2

Between 13-18 months 4


Series 1

Between 6 -12 months 3

Less than 6 months 0

0 1 2 3 4 5 6 7

Most of the customers are using mobile service for more than two year.

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14. Which service you use?

• CDMA
• GSM

SERVICE NUMBER

CDMA 2

GSM 13

In the Parlakhemundi market major market share is of GSM.

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16. Are you loyal to the current brand of mobile service provider?

• Continue With same company

• Continue with the same company even if you are dissatisfied


• Change over to the other company
• Discount using cell phones altogether

Continue With same company 14

Continue with the same company even if 0


you are dissatisfied

Change over to the other company 1

Discount using cell phones altogether 0

Most of the customers are ready to continue with the same company from which they are
taking service
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FINDINGS

 Maximum number of respondent is of 17-25 age groups.


 Among the respondent 80% were male and 20% female.
 Educational qualification of respondent having bachelor degree and professional degree is
equal
 Reliance is leading the market, airtel and bsnl having equal share in market according to
the data collected but on interviewing various distributors we found maximum demand is
of bsnl due to early occupying the market and better network facilities.
 Postpaid service is completely absent from the market reason as we found is lacking
knowledge among customer, though many distributor said many service provider is not
providing this facilities but bsnl is providing this facility from very early but it is actually
lacking promotion facilities so there is less awareness among customer.
 From the above bar chart we see customer are more sensitive towards price because most
of the customer are spending less than rs.200 but there may be one more reason behind it
i.e. Large number of offer and various tariff facilities provided by different service
provider.
 People are more attracted by large number of offer in comparison to better network while
choosing any service provider.
 major percentage of the sample size are satisfied from which they are taking service.
 60% of respondent are ready to accept any new service provider entering the market.
 Main purpose for using mobile is official purpose followed by entertainment. Internet
purpose lagging behind these two. Among other reason main purpose is talking.
 Majority of the customer are using mobile phone from more than two year.
 Major proportion of customer wants to continue with the same service provider the reason
behind it may be they have spread same sim card among their relatives to enjoy the
benefits provided by the company eg.airtel 5 to 5, bsnl number at low rate

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CONCLUSION

The Indian market has been experiencing an extremely strong growth phase in mobile
telephony. However, this now needs to be replicated across other telecom segments, such as
broadband in order to maintain growth. Operators have also recognized the key role that rural
markets will play in future growth and the need for communications services to address
localized issues.

The advent of 3G networks is likely to provide a significant fillip to the growth of mobile
broadband and advanced data services. At the same time, operators in India are continuously
innovating to ensure that margins remain high in a market where Average Revenues Per User
(ARPU) are continually declining. The Indian Government recognizes that a proactive
regulatory and policy environment is the need of the hour, and is taking action to support the
Indian telecom growth story to the next level. And this growth story is going to be led, for a
change, by the vast untapped rural markets of India.

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ANNEXTURE

The questionnaire for penetration of reliance telecommunication market in


parlakhemundi

1. Name.
2. Age
• 17 yrs- and Below
• 17 -25yre
• 26-34yrs
• 34-45 yrs
• 45 yrs- and above
3. Gender - Male Female
4. Educational qualification
• SSC/HSE
• Bachelor degree
• Master degree
• Professional degree
• Others
5. From which service provider you are taking services

• Airtel
• Reliance
• Vodaphone
• Tata indicom
• BSNL
6. What type of connection do you use for your cell phone?
• Pre-paid
• Post-paid
7. Which type of problem you are facing in postpaid connection?
• Bill Payment
• Never get Bill on time
• Charged Wrongly
• Never get Bill
• Not Applicable

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8. Your expenditure on mobile service you are taking

• Rs200 –Less
• Rs200-Rs500
• Rs500-Rs800
• Rs 800-Above
9. Why did you choose the service provider?

• Less service charge


• Large number of offers
• Better network
• Any other

10. Satisfaction from customer care service


2 3 4 5
1 Satisfied Indifferent Dissatisfied Very
Very Dissatisfied
Satisfied

11. Would you open to take service from a new service provider that is totally new in
the market?
• Yes
• No
• Does not know/ not sure
12. Please indicate the central purpose for taking this service

• Entertainment
• Official purpose
• Internet
• Any other please specify
13. How long have you been using the service?

• Less than 6 months


• Between 6 -12 months
• Between 13-18 months
• Between 18-24 months
• More than 24 months
14. Which service you use?

• CDMA
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• GSM
15. How many time you visited customer care center?

16. Are you loyal to the current brand of mobile service provider?

• Continue With same company

• Continue with the same company even if you are dissatisfied


• Change over to the other company
• Discount using cell phones altogether

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REFERENCE

 www.hindustantimes.com

 www.Rcom.co.in

 thehindubusinessonline.com

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