4/18/2019 Digital Health Strategy: Leveraging Emerging Technologies in Healthcare | Executive Education

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Executive Education » Executive Education » Strategy » Digital Health Strategy: Leveraging Emerging Technologies in Healthcare

Digital Health Strategy: Leveraging Emerging Technologies in Healthc

Date   Contact
May 14–16, 2019 $7,500 Director, Digital Health Strategy Program
Sep 17–19, 2019 $7,500 Visiting Professor, IIT New Delhi
Chair, HITLAB
swk@gsb.columbia.edu

Location
Columbia University Campus
New York City*  
Plan your stay
In partnership with

“Digital is overtaking life sciences and healthcare at an unprecedented rate. This program will provide the terms, techn
and tools to the healthcare, technology, investment communities, which will prepare them to transform their organiza
the digital age.”
– Stan Kachnowski, the Program's Faculty Director

The use of digital technologies is changing the healthcare sector at an unprecedented pace, providing innovative ways to achieve better h
outcomes, opportunities for lower long-term healthcare costs, and a rapidly growing digital health market of an estimated  billion by

Run in an unprecedented partnership of Columbia Business School Executive Education and digital health testing center HITLAB, the D
Strategy: Leveraging Emerging Technologies in Healthcare program offers executives in the healthcare space unique resources for accele
infusion of digital health in their business.

Over the course of three days, executives develop a powerful digital health strategy for their organization, tapping into Columbia Busines
renowned leadership expertise and HITLAB’s preeminent know-how of the healthcare sector.

The program demysties the value-based components of digital health and generates a common language and framework for accelerated
across the executive's organization. Participants explore a strategic roadmap for its real-world application upon their return to work, leav
strategic game plan that ensures sustainability across people, platforms, processes, and partnerships.

Please Contact Us
To learn more about this program, please contact Faculty Director Stan Kachnowski at SWK@hitlab.org.

IMPACT

Participants explore and learn how innovative digital health solutions transforms life-science research, clinical testing and development,
patient experience, and business models and operations. They also learn the necessary skills, technologies, organizational enablers, and
successfully nding, verifying, and diffusing new digital health solutions.

The program highlights four key leadership processes that make transformation possible through digital health innovations, teaching pa
articulate how key emerging technologies add patient-centric value can improve organizational productivity. Those key processes entail i
selecting, verifying, and diffusing innovations.
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4/18/2019 Digitalwill
After attending program, executives Health Strategy:
be ready to:Leveraging Emerging Technologies in Healthcare | Executive Education
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Improve innovation and health outcomes through their new understanding of theSearch
potential of digital health
Identify digital health opportunities within their industry
Diagnose their company’s readiness levels for digital health innovation Search
Develop a digital health strategy to meet specic business needs
Measure the impact of their digital health program
Embed digital health into the DNA of their organization

The program is run in partnership with digital health testing center HITLAB. In this video, faculty director Stan Kachnowski explains ho
benet from the partnership:

  Digital Health Strategy: The Partnership

Upon completion of this program, you will earn three days towards a Certicate with select alumni and tuition benets. Learn more.

PROGRAM STRUCTURE

The program uses a combination of interactive lectures, case studies, planning group exercises, and experiential learning activities that l
City’s digital health ecosystem. Most importantly, participants learn — step by step — the tools of digital health strategy and apply these t
organization.

Day 1: Definition and Revelevance

Participants examine the complex and rapidly changing landscape of digital health and how to develop a digital health strategy for s
Through an in-depth analysis, they identify the strengths and weaknesses of their organization’s digital health readiness and strateg
competition.
In the second half of the day, participants learn about the role digital health plays in their organization, and begin to design a new st
leveraging a new digital health strategy toolkit.

Day 2: Identification and Evaluation

Executives get empowered to pitch their digital health strategy to their organization, gain support, secure budgets, operationalize pl
for success.
They then pitch their new strategy to their peers in the classroom and outside experts in digital health in order to rene their strateg
Lastly, they learn which metrics to use to measure success, how to anticipate roadblocks, and how to maintain momentum and build
platform in their organization.

Day 3: Integration and Diffusion

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4/18/2019
On the last day, participantsDigital
learnHealth Strategy:
how to embedLeveraging Emerging
digital into the DNATechnologies in Healthcare | Executive Education
of an organization.
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They will walk away knowing how to achieve success and replicate it within their organization, ensuring sustainability across people
processes, and partnerships.
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Guest speakers will include current and past chief digital ofcers, chief medical ofcers, and innovation leaders across the industry. Case
shared from past and current examples, and students will interact with some of the most well-respected minds in the eld.

For a complete program schedule download the agenda.

PARTICIPANT PROFILE & TESTIMONIALS

Digital Health Strategy: Leveraging Emerging Technologies in Healthcare is designed for executives working in the rapidly evolving el
innovation, pharmaceutical and device research, health tech investment and other related industries. This program empowers participan
the complex digital health landscape and to both identify and capture meaningful opportunities to generate new value for both their orga
customers.

Alumni and up to four of their colleagues are eligible for a  percent tuition benet for programs lasting up to seven days. More on the A
Benet.

FACULTY

Stan Kachnowski, Director, Digital Health Strategy Program

Professor of Health Information Management in the division of Policy and Management at the Mailman School of Public He
University

Professor Stan Kachnowski, PhD MPA CSEP, an Oxford trained researcher, has taught over , students from Columbia U
Delhi, and Quinnipiac College. His teaching and research over the past  years include educating graduate-level and executive students
continents and conducting extensive studies on the efcacy and diffusion of digital health, including electronic data capture, ePRO, wear
predictive algorithms.

Kachnowski has authored over  peer-reviewed papers and presentations for national and international journals and societies in digita
development, management, and diffusion. He was selected as a fellow to CHIME in . In , he received a letter of commendation f
excellence from the dean of the School of Public Health at Columbia University. Professor Kachnowski was named a fellow to England’s R
Medicine for his research demonstrating the outcomes effectiveness of using the Palm Pilot in managing haemophilia patients in . P
Kachnowski has received grant funding from a wide ranging groups of sponsors, including over a dozen nations, AARP, WHO, USAID, G
Foundations, and most of the top  global life science companies. Over the past  years he has also served as interim CTO for life scienc
including Eyetech and Oncology.com. He currently serves on the board of directors for Oursmedicina, The Hudson Center for Health Eq
Health.

Professor Kachnowski holds Bachelor's and Master’s Degrees from the University of Vermont and a Doctorate from the University of Oxf
alumnus of Columbia Business School's Advanced Management Program.

Along with Kachnowski, additional Columbia Business School faculty contribute to and teach in the program.

* Program location may vary. While the majority of our programs run on campus, some programs may run off campus in New York City.
 

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4/18/2019 Digital Health Strategy: Leveraging Emerging Technologies in Healthcare | Executive Education
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