Ingin mengembangkan bisnis melalui online selling di internet?

Sebelum
Anda mulai ada baiknya Anda mengevaluasi produk / jasa yang Anda
tawarkan, apakah cukup sesuai atau tidak. Berikut ini saran dari Veronica
Yuill dalam bukunya Successful Internet Marketing:

1. Consider your target market. You may be doing fantastic business

selling crocheting kits by post, but how many of your customers have
access to the Internet?

2. Is your product easy to understand? If you are selling something

innovative, unusual, or highly customised which requires pre-sales
support from a human being, you might as well carry on taking orders
over the phone.

3. Selling on the Net means potentially receiving orders from all over the
world. Can you handle foreign currencies? Will you fall foul of custom
regulations?

4. What about the competition? Selling the top-twenty paperbacks in

competition with the megabucks of Amazon could be tough going, but
if your product addresses a niche market, or you make it yourself, you
can make a virtue of your specialist knowledge.

Selanjutnya agar sukses dalam penjualan online, Anda

membutuhkan persiapan yang sebaik mungkin.
Beberapa persiapan penting dan kritis yang perlu Anda
lakukan sebagaimana yang disarankan oleh Veronica
Yuill adalah sebagai berikut:

1. Will your product sell on the Internet? Do your

homework before you launch.

2. If your only shop front is your Web site, it’s even

more important that it looks professional and
inspires confidence. Take time to get it right before
you launch.

3. Find your niche, and use targeted advertising (both on-and off-line) to
attract customers.

4. Be nice to your customers! Word-of-mouth recommendations from

satisfied customers are the best advertising.

5. If you want to do serous business on the Net, you need to build your
Web site with sales in mind.

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6. Make it easy for your customers. Don’t require them to register or
download additional software just to browse through your shop.

7. There are no shop assistants in Web stores. You need to provide

enough information for the customer to make a decision, and back it
up with a rapid response to queries.

8. Make your pricing policy attractive. Offer discounts or loyalty bonuses

to keep customers coming back.

9. Take time to select the right software in order to make shopping as

easy as possible.

10.Do everything you can to reassure the customer. Take security

seriously, and declare your policy prominently.

11.Let the customer choose how to pay.

12.Invest in you it looking smart and up to date – no peeling paint and

dust-covered merchandise!

Bagaimana? Sudah siap menuai untung di penjualan online?