INTEGRATED MARKETING

COMMUNICATION
ASSIGNMENT
ON
LEADING ADVERTISING COMPANY
IN INDIA

SUBMITTED TO: - SUBMITTED BY:-

MR. GAJENDRA SHARMA VIVEK KR. GUPTA
ROLL NO: - “106”
SECTION: - “B”
 Advertising Companies In India
Indian Advertising industry is among the most creative ones among the world
and its manifold growth is rightly supported by its ever-expanding society. It is
only in 1990’s that advertising companies of India started to expand their
market Keeping pace with globalization and following in the steps of a
consumerist society, many popular ad companies in India are registering a
sustained development, on this page we will find the list of 50 Advertising
companies in India.

The names of the top Advertising firms in India are as follows:

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Sr. No. Top Advertising Companies

1 Ogilvy & Mather

2 J Walter Thompson India

3 Mudra Communications Pvt. Ltd. The list of Top 5

Global
4 FCB-Ulka Advertising Ltd. Advertising
companies.
5 Rediffusion-DY&R Starting from
covert advertising
6 McCann-Erickson India Ltd. and celebrity
branding to mere
7 RK Swamy/BBDO Advertising Ltd. television
commercials and
8 Grey Worldwide (I) Pvt. Ltd.
banner
9 Leo Burnett India Pvt. Ltd advertising and
now Internet
10 Contract Advertising India Ltd. Advertising. We
will find a
11 Euro RSCG Advertising Pvt. Ltd. number of ad
agencies in India
12 Pressman Advertising & Marketing Ltd.
that specialize in
13 MAA many other
categories.
14 Oberoi Multimedia Ltd
Internet
15 Triton Communication Pvt. Ltd. Advertising is
booming in this
16 Ambience D’Arcy Advertising Pvt. Ltd. twentieth century.
The high use of
17 Bates India internet surfers
have paved the
18 Percept Advertising Ltd. way for the
online advertising
19 TBWA Anthem Pvt. Ltd
companies in
20 Everest Integrated Communications Pvt. Ltd

21 Madison Communication Pvt. Ltd.

22 SSC & B Lintas

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23 Publicis

24 Quadrant Communications Ltd.

India and worldwide. The high use of internet surfers have paved the way for
the

Online Advertising companies in India and worldwide. The advertising

companies of India are creating stories and brand experiences in a way that
engages and involves.

The Top five companies as I have mentioned earlier are:

1. Ogilvy and Mather: This is one of the leading advertising companies in

India which inculcates a notion that devotion to the brand defines the
profile of their company. This advertising firm is a subsidiary of WPP
Group plc having offices in major metropolises including, Mumbai,
Kolkata, Chennai, New Delhi and Bangalore. The objective of the
company is to build brands.

2. J Walter Thompson India: Considered one of the premier advertising

companies in India that has the objective to make advertising a part of the
life of the consumers. This is also world's best advertising brand with
about 200 offices in 90 countries. JWT is the first ad company to
introduce pioneer careers in ad for women, sex-appeal ads and also
produced the first ever sponsored -TV program.

3. Mudra Communication Pvt. Ltd: Another major player in India’s

advertising industry is Mudra Communication, which has been in
operation since its establishment in the year 1980 at Mumbai. Recently
the advertising firm declared the addition of public relations, rural
marketing, and event management.

4. FCB-Ulka Advertising Ltd: One of the best Indian advertising

companies in this arena is FCB-Ulka Advertising Ltd. Ranking tenth in
the world of ad agency has about 188 offices in 102 countries. Their aim
is to reflect the needs of the brand and not the personality of the brand. It
has about 500 professionals and does not entertain prima donnas.

5. Rediffusion-DY&R: This advertising company of India has created a

benchmark in the field of creativity. India's 5th largest advertising
company is Rediffusion, which offers a wide array of integrated pr
services for external and internal communications. The primary strength
of the company lies in the media relations.

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Now the Question is what makes these advertising companies the best?

Advertising is a complex business and an ever-changing science. Advertising

methods change with lifestyle and technology. The goal of advertising is to
cost-effectively reach a large audience and attract customers. If done correctly,
advertising can enhance the success of your business.

Here are 10 points which makes advertising company best are:

 Go after your target audience. An advertising campaign should be geared

to your niche market. It is a common mistake to create generic ads that do not
speak the language or grab the attention of your potential customers.

 Highlight your competitive advantage. One of the keys to all advertising is

to accentuate the pros of your company, those factors that give you your
competitive edge. Too many ads are clever but fail to sell the benefits of the
product or service.

 Establish an image. You can recognize the McDonald's arches while

whizzing by on the highway. Likewise, there are plenty of products that we
recognize by their packaging or logo. Image counts when it comes to
advertising and promoting our business. Too many advertisers do not work to
build a consistent image. Check out Three Brand Identity Myths That Will
Bring our Business Down for additional issues to avoid.

 You have to spend money to make money. There are ways to save money,
but typically advertising is not the place to cut corners. It will affect sales, and
that affects the bottom line. Successful advertising may cost some money, but
that is because it works. Check out More Bang for Your Advertising Buck for
cost-cutting tips that won't cut your goals.

 Advertise in the right places. our favorite magazine, radio station, or even
television program might not be a favorite of your audience. Know what they
read, watch, and listen to, and advertise in media that reaches your target
market.

 don’t allow your budget to run your advertising campaign. If our budget
$5,000 per month for advertising, we have made it very easy from a
bookkeeping perspective. However, if like most businesses we have seasonal
highs and lows, we are spending too much money advertising during down
times and not enough when we want to attract customers. Too many

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entrepreneurs do not budget according to their seasonal advertising needs.

 Diversify. It is all too common for business owners to choose the best place
to advertise based on price and potential rate of returns and then stop. As is the
case with investing, we do not want to put all of our eggs in one basket. Spread
our advertising dollars around.

 don’t try to be everything to everyone. No product or service will appeal

to everyone. Many business owners, including corporate executives, try to come
up with ways to reach every market. Typically, this does not work. It can spell
disaster for small businesses, who cannot afford to spread themselves too thin.
Therefore, we have to find our market and do everything we can do for the
audience.

 Test your ads in advance. If we have the time or money to invest in focus
groups, we should test our ads on other people. Do they understand and accept
the message that we are trying to convey.

Top Three Advertising Agencies Of India

Ogilvy & Mather is an international advertising, marketing and public relations
agency in Manhattan (USA) and owned by the WPP Group. The company
operates 497 offices in 125 countries with approximately 16,000 employees.

Ogilvy & Mather was founded in 1948 by David Ogilvy, as "Hewitt, Ogilvy,
Benson, & Mather" in Manhattan. The company became a leading worldwide
agency by the 1960s. Central to its growth was its strategy of building brands
such as American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak,
Nestlé, and Unilever brands Pond's and Dove.

Ogilvy & Mather was built on Ogilvy's principles, in particular, that the
function of advertising is to sell and that successful advertising for any product
is based on information about its consumer.One of the greatest successes was
"Only Dove is one-quarter moisturizing cream". This campaign helped Dove
become the top selling soap in the U.S.

In 1989 The Ogilvy Group was purchased by WPP Group.

Clients

Ogilvy & Mather board has produced work for a wide range of leading brands,
including:

 Adidas (since 2007)  Kraft (since 1958)

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  American Express (since 1962)[2]
 Amway (since 2009)[3]
 British Gas (since 2008)
 BP (since 1999)
 Cisco (since 2002)
 Coca-Cola Company (since
2001)[4]
 DHL (since 2002)
 DuPont (since 2003)
 Ford (since 1975)
 Gillette (since 1962)
 GlaxoSmithKline (since 1983)
 IBM (since 1994)
 Kodak (since 1995)
 Lenovo (since 2005)
 Mattel (since 1959)
 Motorola (since 2000)
 Nestle (since 1956)
 NexCen Brands (since 2007)
 SAP (since 1999)
 Siemens (since 2008)
 Tobacco Institute (ended 1998)
 Unilever (Parent Company)(since
1954)
 Vodafone (2009)

JWT is one of the largest advertising agencies in the United States and the
fourth-biggest in the world. It is one of the key companies of Sir Martin
Sorrell's WPP Group and is headquartered in New York. The global agency is
led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the
role in 1998. JWT was named Adweek magazine's 2009 "Global Agency of the
Year." JWT's remit is to create stories people want to spend time with.

The company that was to become JWT was founded by William James Carlton
in 1864. Carlton's company was renamed by James Walter Thompson in 1877
to The James Walter Thompson Company, which eventually became J. Walter
Thompson. It was acquired by WPP Group in 1987. In 2005, the agency was
"relaunched" by dropping the name J. Walter Thompson in exchange for JWT.

JWT claims to be the first agency to:

 build the first full-service advertising agency.

 create the first international network. Its London office opened in 1899.
By 1930, the agency had established offices in some 30 countries.
 pioneer ad careers for women. It hired the first female creative director in
1908.
 create the first-ever testimonial ad (it was for Pond's Cold Cream), in
1925.
 invent the grilled cheese sandwich for its client Kraft in 1930.
 produce the first-ever TV commercial in 1939.
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  develop account planning in 1968. Stephen King is considered the father
of account planning.
 create the first advertisement in Second Life (Ford Argentina).
 be the first agency to create its own television Christmas special in 2009,
Macy's "Yes, Virginia" (JWT New York).

Business

JWT's network has nearly 10,000 employees in more than 200 offices in over
90 countries, who serve over 1,200 clients.

Clients of JWT include:

 Bayer
 Bloomberg
 Cadbury
 DTC
 Ford
 HSBC
 Huggies
 Johnson & Johnson
 Kellogg
 Kimberly-Clark
 Macy's
 Microsoft
 Nestlé
 Nokia
 Rolex
 Royal Caribbean
 Shell
 Tim Hortons
 Unilever
 United States Marine Corps
 Vodafone

Walter Thompson (JWT) is the world’s best-known marketing communications

brand. Headquartered in New York, the company is spread globally with more
than 200 offices in over 90 countries employing nearly 10,000 marketing
professionals. Since JWT’s founding in 1864, passion for innovation has led the
agency to build the first full-service advertising agency, pioneer ad careers for
women, introduce sex appeal in ads, produce the first sponsored-TV program,
develop account planning and forge the first international network. Nearly 150
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years later, JWT continues to lead, innovate and define the world of marketing
communications.

JWT consistently ranks among the top agency networks in the world and
continues its dominant presence in the industry by staying on the leading edge-
from producing the first-ever TV commercial in 1939 to developing award-
winning branded content for brands such as Freixenet, Ford and HSBC. JWT’s
pioneering spirit enables the agency to forge deep relationships with clients
including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson,
Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Schick, Shell,
Unilever, Vodafone and many others. JWT’s parent company is WPP
(NASDAQ: WPPGY).

JWT India was awarded the Grand Prix in the Direct category at the 2008
Cannes Lions International Advertising Festival for “Lead India,” a campaign
developed for The Times of India. This Grand Prix, the first for India ever, is
living proof of the power of advertising and JWT’s strength in both the medium
and the message across India.

Key Clients:

 Bayer
 Cadbury
 Diageo
 De Beers
 Ford
 HSBC
 Johnson & Johnson
 Kellogg’s
 Kimberly-Clark
 Kraft
 Microsoft
 Nestle
 Nokia
 Rolex
 Royal Caribbean
 Royal Dutch Shell
 Unilever
 U.S. Marine Corps
 Vodafone

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Lowe Lintas founded in 1939 as a part of Hindustan Unilever, Lowe Lintas is
one of India’s largest and most storied communication groups. Headed by
Chairman and Chief Creative Officer R. Balakrishnan (Balki) and CEO Charles
Cadell, Lowe Lintas employs over 650 people across eight divisions and nine
cities all over India.Today, Lowe Lintas India is a wholly owned subsidiary of
the Interpublic Group, and one of the star offices in the Lowe Worldwide
network. Headquartered out of London, Lowe Worldwide has over 80 offices in
73 countries and a client roster that includes Unilever, Johnson & Johnson,
Nestle, Ericsson, Sharp, Saab and many more. Lowe Lintas India leads global
and regional communication for several Unilever and Johnson’s Baby brands.
We are a guiding light for Lowe offices in South Asia.

Clients

Axe,AxisBank,Bajaj,BBCWorldnews,BharatPetroleum,InternationalBreeze,Brit
annia,Camlin,Cif,Clear,ClinicPlus+,CloseUp,Croma,Dabur,Knorr,KwalityWall’
s,lewisBerger,Liril2000,MCX,Nirula’s,Pepsodent,Saint Gobain,Sonata,Surf
Excel,Tanishq,Tatatea,WillsLifestyle,Fair&Lovely,Fastrack,Fever104FM,Futur
egroup,Ginger,Renew,Hamam,Greenply,Godrej,Havell’s,Hindustantimes,ICICI
Prudential,Idea,Johnson’sbaby,Kissan,Lifebuoy,MarutiSuzuki,MRF,Nestle,
Pure It,Sure,The Hindu,Tilda,UTI Mutual Fund,Vim,Wheel.

Mudra Group: India's leading integrated marketing communications group,

offers a customized and collaborative approach which helps our clients build
enduring and profitable brands.
We utilize our deep understanding of consumers, brands and media to deliver
Inventive Brand Solutions through our four agency networks - Mudra India
(advertising, brand strategy & design consulting, localization & pre-media
services), DDB Mudra (advertising, health & lifestyle advertising, relationship
marketing and interactive & new media), Mudra MAX (integrated
communications planning & implementation) and Ignite Mudra.

Founded in 1980, today their footprint covers over 1,75,000 villages and 4000
towns across 21 states in the country. The Group currently has 1100 employees
in 26 offices.

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Clients:

Aircel, Amrutanjan, Amway, Bank of Baroda, Castrol, Dabur, Disney,

Electrolux, Femina, Future Group, Godrej, HBO, Henkel, HP, HPCL,
Hindustan Unilever, ITC, Jet Airways, Johnson & Johnson, Jyoti Laboratories,
Kalpataru Real Estate, Larsen & Toubro, LIC, Lonely Planet, Madura
Garments, Max New York Life, Novartis, Panasonic India, Pepsico, Philips,
Paras Pharmaceuticals, Reliance ADAG, Samsung India, Shell Foundation,
Spice Mobile, TTK, The Economic Times, UNICEF, Uninor, Union Bank of
India, United Spirits, Virgin India, Volkswagen and Wrigley, amongst others.

O&M India is ranked the Number 1 Ad Agency on every one of

the eight parameters evaluated –
1. Ability to Provide 360 Solutions
2. Creative
3. Client Servicing
4. Account Planning
5. Partnering with Clients
6. Employee Satisfaction
7. Innovation & Thought Leadership
8. Business Development

BIBLIOGRAPHY

 http://www.wpp.com/wpp/press/press/default.htm?
guid={9734e4a1-487f-43e1-b45e-6852d89c40ca}
 http://www.allbusiness.com/marketing-advertising/marketing-
advertising-agencies/13918743-1.html
 http://en.wikipedia.org/wiki/List_of_advertising_agencies
 http://www.bestindiansites.com/top-
companies/advertising/index50.html

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