Beruflich Dokumente
Kultur Dokumente
By
Hashir Rahman
(Ref.No. DC-476-1)
Saad Ahmad
(Ref.No. DC-476-2)
Afaq Qadir
(Ref.No. DC-476-3)
Contents
1. Business Overview .......................................................................................................................... 1
2. Executive summary. ........................................................................................................................ 3
3. Personas .......................................................................................................................................... 4
3.1 Persona of Iftikhar Ahmad: ........................................................................................................... 4
3.2. Persona of Sudais Sadiq. .............................................................................................................. 4
3.3. Persona of Abubakar Jamal.......................................................................................................... 4
3.4. Persona of Shams Rauf. ............................................................................................................... 4
3.5 Problems. ...................................................................................................................................... 5
4. Opportunities: ................................................................................................................................. 6
4.1 Problem we are going to solve: .................................................................................................... 6
4.2 Questionnaire Survey:................................................................................................................... 6
4.3 Questionnaire ............................................................................................................................... 6
5. Analysis ........................................................................................................................................... 9
5.1 Overall market: ........................................................................................................................... 19
6. Background on the KPIC 1 challenge: ........................................................................................... 20
7. Market overview: ........................................................................................................................ 21
7.1 Bakeries: ................................................................................................................................ 21
7.2 Household: ............................................................................................................................ 21
7.3 Hotels: ................................................................................................................................... 21
7.4 Juice Corner: ......................................................................................................................... 22
8. Business model: ............................................................................................................................ 23
9. Financial model ............................................................................................................................. 24
9.1. Estimated Startup cost structure: .............................................................................................. 24
9.2. Estimated monthly cost: ............................................................................................................ 24
9.3. Estimated monthly revenue structure: ...................................................................................... 25
9.4. Estimated monthly income statement: ..................................................................................... 25
9.5. Estimated comparative income statement: .............................................................................. 26
10. Roundup: ................................................................................................................................... 27
10.1 Execution Strategy: ............................................................................................................... 27
11. The team: .................................................................................................................................. 33
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KP Impact Challenge
Final Report Khattak Dairy Farming
1. Business Overview.
Pakistan is the fifth largest producer of milk in the world with 34 billion liters of milk
produced annually based on 50 million animals according to various estimates in year 2009.
The potential is huge but the sector operates mostly in the informal economy and needs a
consistent effort to formalize and can contribute better to the national economy. Out of the
total milk produced, 97% is in the informal sector (i.e. loose milk consumed in the villages
and or sold in the cities through "Gawallas" in unhygienic conditions and without any quality
standards). There are 8 Million farming households in Pakistan with a total herd size of 50
million animals. About 97% of these farmers are not linked to formal markets and hence are
not progressing in economic terms. Moreover, the overall animal herd of Pakistan is thinly
spread across thousands of square kilometers with an average of 2 to 5 animals per
household. It is an untapped market, expected to grow an additional 3 billion liters in the next
few years at a growth rate faster than most sectors, and 30% by 2015.
The estimated income varies from 3.34 million to 6.98 million per annum from first to third
year of the project. In dairy farming golden earning period starts after third years due to
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Final Report Khattak Dairy Farming
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2. Executive summary.
As many district of Pakistan people faces the problem of the availability of pure and fresh
milk. Karak is also one of them. In Karak 93% of people use branded milk just because of the
less availability of fresh milk. Branded milk has very high price as compared to fresh milk.
To solve this problem, we are going to start business of dairy farming.
This dairy farm will be started with a total number of 10 cows and for this we need a total
investment of Rs. 1.94 million. The capital cost of the project is 1.8 million with working
capital of Rs. 0.14 million.
We will be starting our business from 10 Cows animals in year 1 however this number will
be increased in the coming years and different types of animals like Buffaloes, goats and
sheep’s will be added, in the coming ten years which will increase the total number of
animals up to 100 keeping mortality rate and culling rate each at 5%. The legal status of the
project is proposed as Partnership.
Dairy farming is a viable business proposition for both rural and peri-urban areas of Pakistan.
There is almost equal demand for milk in rural and peri urban areas around the major cities
across the country. Karak is predominantly not a fertile land so this business is not very
common in this area. Hence, from the demand point of view, the said project offers good
investment opportunities for small scale investment in this part of the country. Apart from
Lahore, Sialkot, kasur, Gujranwala, Bahawalpur, Okara, Dadu, Lasbela, D. I. Khan etc., dairy
farming in rural and peri-urban locations around all major cities are the primary markets for
dairy farming. The target clients for a dairy farm business include; domestic consumers, milk
contractors and suppliers, milk collection and processing companies and local milkshakes and
fresh Juices shops.
We will provide fresh milk to the people of Karak. As whole district is our target market but
at start we will entertain the main city Karak having population 293520. Insha Allah after two
or three years we will entertain whole district. We will provide milk of cows with suitable
labeled packaging for marketing and hygienic purpose. We will also use local newspaper,
social media etc. for marketing.
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Final Report Khattak Dairy Farming
3. Personas
3.1 Persona of Iftikhar Ahmad:
His name is Iftikhar Ahmad. He is the student of geology in Khushal khan Khattak university
Karak. He belongs to Sabir Abad. His age is 23 years. He gets up early in the morning for
prayer after prayer he brings milk from his neighbor. He pays RS 100 for per litter. He brings
milk from Merit hotel Sabir Abad. He faces a lot of problem in bringing of milk because he
cannot give time to exercise. After bringing milk he takes breakfast and prepared himself for
university. He looks for a service that there should be a home delivery that should save his
time for taking exercise early in the morning.
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Final Report Khattak Dairy Farming
3.5 Problems.
List of the problems faces by the citizens of Karak.
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4. Opportunities:
(i) Production of milk
(ii) Home delivery service
(iii) Milk shop
(iv) Cultivation of fodder for cows
From this persona we realized that there are a lot of children in karak who did not get the
requirements nutrition which they need. That’s why we are going to solve the problem of less
availability of pure and fresh milk. For this we are going to establish a modern dairy farming
business.
After the selection of the problem from the persona. Now we need further information that
how many people faces the same problem. For this purpose, we prepared a questionnaire of
ten question and fill it from 96 persons of different gender, ages, geographic. The result of the
questionnaire as under:
4.3 Questionnaire
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5. Analysis
The analysis of the data has been done through Simple frequency statistics
through SPSS software.
i. Location of respondents:
Location
Frequency Percent Valid Percent Cumulative
Percent
Urban 66 68.8 68.8 68.8
Valid Rural 30 31.3 31.3 100.0
Total 96 100.0 100.0
According to the above table, respondents are divided on the basis of location. The table
depicts that about 69 % of the respondents are from urban while 31% from rural area.
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Family strength
Frequency Percent Valid Percent Cumulative
Percent
1-2 persons 5 5.2 5.2 5.2
2-5 persons 25 26.0 26.0 31.3
Valid 6-10 persons 39 40.6 40.6 71.9
More than 10 persons 27 27.1 27.1 99.0
Total 96 100.0 100.0
According to the above table, 40 % of the people having family strength is 6 to 10 persons,
followed by 30% having family strength more than 10 persons, which means that
consumption of milk in theses households are higher.
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Frequency
Frequency Percent Valid Percent Cumulative
Percent
Daily 92 95.8 95.8 95.8
Valid After 2 days 4 4.2 4.2 100.0
Total 96 100.0 100.0
When respondents were asked, how much frequently you use milk in your homes, 96 % said
that they use milk on daily basis. While only 4 % people respond that they use milk after 2
days. It means that there is a large market for milk.
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Type
Frequency Percent Valid Percent Cumulative
Percent
Milk powder 6 6.3 6.3 6.3
Branded milk 13 13.5 13.5 19.8
Valid
Fresh milk 77 80.2 80.2 100.0
Total 96 100.0 100.0
The above analysis demonstrates that large number of people (80%) use fresh milk to meet
their daily needs. 13% replied that they use milk of dairy companies packaged in bottles, cans
and tetra packs such as milk pack, Olpers, good milk etc. The least number of respondents
said that they use milk powder.
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Brand
Frequency Percent Valid Cumulative
Percent Percent
Company milk (Milk pack
19 19.8 19.8 19.8
etc.)
Valid
Dairy farm 77 80.2 80.2 100.0
Total 96 100.0 100.0
To get inside of the inquiry and to confirm the query number 4, when target sample were
again asked which type of milk brand you are using in homes? Then again 80 percent of the
respondents told that they are using milk of dairy farms instead of any other brand. The least
number of respondents (19 percent) is consuming packaged milk. Following is the
diagrammatically representation of the response.
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Spending
Frequency Percent Valid Percent Cumulative
Percent
Less than 100 28 29.2 29.2 29.2
100 to 200 34 35.4 35.4 64.6
Valid 200-300 24 25.0 25.0 89.6
More than 300 10 10.4 10.4 100.0
Total 96 100.0 100.0
The above table shows that every person asked is using milk in homes. 29% people said they
cone less than 100 rupees, 35 % spend 100-200 rupees, and 25 % spend 200-300 rupees while
10 % people spend more than 300 rupees for purchasing milk.
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Buying place
Frequency Percent Valid Percent Cumulative
Percent
Super store' 4 4.2 4.2 4.2
Retail store 20 20.8 20.8 25.0
Valid
Delivery at home 72 75.0 75.0 100.0
Total 96 100.0 100.0
The above table shows that 75 percent people want to buy milk when seller delivers at home.
They prefer to buy product on home delivery service instead of going to super stores and
retail stores.
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Convenience
Frequency Percent Valid Percent Cumulative
Percent
Not convenient 74 77.1 77.1 77.1
Less convenient 15 15.6 15.6 92.7
Valid
Very convenient 7 7.3 7.3 100.0
Total 96 100.0 100.0
The above table shows our actual market gap for fresh milk. When respondents were asked
how much convenient you are getting fresh milk in the market? Then huge number of people
said that they do not get fresh milk conveniently. Only 7 % respondents told that they obtain
fresh milk very conveniently in the market.
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Price Importance
Frequency Percent Valid Percent Cumulative
Percent
Very important 8 8.3 8.3 8.3
Less important 23 24.0 24.0 32.3
Valid
Not Important 65 67.7 67.7 100.0
Total 96 100.0 100.0
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Strategy
Frequency Percent Valid Percent Cumulative
Percent
Quality conscious 69 71.9 71.9 71.9
Quantity conscious 10 10.4 10.4 82.3
Valid
Price conscious 17 17.7 17.7 100.0
Total 96 100.0 100.0
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Before one year we are going to start a dairy farming business. Than the big problem we are
facing was finance. We arrange only PKR 0.3 million only which was not sufficient for
construction. We consumed these rupees in the construction. At the same time, we saw the
advertisement of KPIC on the Directorate of youth affair Facebook page. We apply for the
two days training. we are selected for training. We attend the training in Shelton house
Peshawar. Dr. Cedric Aimal Edwin trained us. we learned about Entrepreneurship. After this
we apply for Cohort 8. And we are selected for KPIC innovation boot camp DI Khan. The
duration of the training was from December 3rd to December 8th of 2018. We leave for DI
Khan on December 2nd from home. at evening we reached to DI Khan. Than we went to the
Hostel of Gomal University DI Khan. we stay for night with my cousin. We get up early in
the morning and we reached before 9 am to the District Assembly Hall. First, we registered
ourselves. Than our Training starts. Dr. Zubair Khan was our trainer, he teaches us about
entrepreneurship. We learned how to generate a business idea, how to build personas, how to
make costumer journey, how to work in a team, how to utilize your skills, how to make a
business profitable and how to solve a problem.
He teaches us about the field work, Presentation and a lot of other things related to a startup.
We learned all the above things in five days. He was very friendly to us.
Mr. Faiz Ahmad, Mr. Abuzar and Miss. Faiza also helps us in all these five days.
We make new friends from different cities, simply it was a best opportunity for learning and
socializing.
All the learning helps us to make our business profitable and helps us in the preparation of
our final report.
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7. Market overview:
The target clients for a dairy farm business include; domestic consumers, milk contractors
and suppliers, milk collection and processing companies and local milkshakes and fresh
Juices shops. That’s why we can’t divide the market into segments. We have mass market.
Whole district karak is our target market but at the startup we will entertain the main city of
the karak.
Main city Karak are 8 Km from North to west and 10 km from south to east. It has huge
population. Our target market is Bakeries, household, hotels, juice corners etc.
7.1 Bakeries:
Bakeries make products like cake, halwa, kheer, etc. they must use milk while making these
products. Simply we can say that milk is the basic raw material for any bakery.
Main city of Karak have about 30 bakeries. We also visit some of them. They appreciate us
and show willingness to purchase our products.
7.2 Household:
In karak average members of a family is 6-8 persons. Karak have their own culture. In our
culture people preferred homemade as compare to readymade. People of Karak preferred
fresh things. Main city Karak have about 5000 household. In a household milk is use for
children and for making tea. People of Karak take tea many time in a day.
So, all household is our target market but we will be able to entertain about 100 household.
Our mission is to entertain maximum number of household in the future.
7.3 Hotels:
In the main city karak there are about 50 hotels. Most of them offers karhahi (chicken,
mutton) and tea. Other hotels offer other food items (vegetables, meat etc.) and tea.
All hotels offer tea. They bring milk from different cities because pure and fresh milk is not
available in karak and branded milk is expansive and people of karak do not like branded
milk. We visit some of the hotels they appreciate our efforts and show willingness to
purchase our product.
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All the above stake holders are our customers. There is a huge gap between the customers
and the product. We have a better opportunity to fulfill this gap and establish a profitable
business.
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8. Business model:
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9. Financial model
9.1. Estimated Startup cost structure:
S.no Account Title Cost Total Cost(PKR)
1 Prepaid Rent 37500 37500
2 Deep freezer and other 33750+8500 42250
equipment
3 Construction cost 400,000 400,000
4 Purchase of 10 cows 130,000x10 13,00,000
5 Cultivation of grass 9000 9000
6 Seed cost 15,000 15,000
7 Security cost 50,000 50,000
8 cattle food and oil 200x10x30 60,000
9 Medication 10,000 10,000
10 Promotion cost 50,000 50,000
Total cost (Fixed, Variable) PKR 19,40,000/-
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Cow Dung (10 cow can Rs. 500 per trolley 1500/- (But it will not be
produce one tractor Trolley 3 trolleys in a month sold. It will be given to our
of cow dung in 10 days) 3 x 500 own lands)
Expanses:
Salaries expanse 48,000
Rent expanse 37,500
Cultivation expanse 3,750
Cattle food & oil expanse 60,000
Electricity expanse 2,000
Medication expanse 10,000
Miscellaneous expanse 15,000 (1,76,250)
Gross profit per month PKR=2,82,750/-
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10. Roundup:
10.1 Execution Strategy:
Our execution strategy has the following steps:
i) Land selection
ii) Water system
iii) Construction of modern dairy farm
iv) Hiring employees
v) Cultivation of grass
vi) Purchase food for cows
vii) Purchase of equipment
viii) Purchase of cows
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i. Selection of land
Dairy farming need land for proper construction. We have already selected land for
dairy farm and for cultivation of grass. We selected 30 canals land for all activities.
In dairy farming proper watering system is very necessary. For drinking, for bathing
and for cultivating. We have already make water system. we have two tube wells and
30x30x30 feet water tank.
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Dairy farming need proper construction. Shed, bathing place, food store room and
food place and water drinking place is necessary. We have already done construction of 0.3
million and future we will do construction of 0.4 million it will take about two weeks’ time to
complete.
Dairy farming need skilled employees because cows need a lot of care. In 4 th step we
will hire three employees having monthly salary of PKR 16,000 each. It will take about one-
week time.
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v. Cultivation of grass
We will cultivate food for our dairy farm cows. It will reduce 50% of the food cost. In
5th step employees will cultivate grass for cows. It will take about one-week time.
We will purchase food of cows in bulk. It reduces our 10% cost. In 6th step we will
purchase food in bulk for cows having cost of PKR 60,000. It will take about one week-time.
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Dairy farm need equipment like deep freezer, milk tin and small bottles for delivery.
In 7th step we will purchase deep freezer and other equipment for product having cos of
42250. It will take about one-week time.
In 8th step we will purchase 10 cows for production of milk. Average cost of each cow
is 1.3 million. The total average cost of 10 cows become 13 million. It will take about two
weeks’ time.
After the last step production will be starts and we will generate revenue from the production.
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1) Hashir Rahman
2) Afaq Qadir
3) Saad Ahmad
We are the students of the department management sciences our current degree is BBA(hons)
and we are currently the student’s semester 7th. We have management skills, communication
skills, computer skills, entrepreneur skill and some technical skill also.
Management skill helps us in the achieving of goals efficiently. Through management skill
we will manage all activities efficiently. Communication skill helps us to increase our
costumers market. Technical skill helps us during working.
We are going to become entrepreneurs and our dairy farm name will Khattak Dairy
Farming.
We have intention to establish other farming business also, like Poultry farming, Fisheries
and cultivation etc. our Brand name will be Khattak.
At the end we appreciate the KP government for giving this opportunity to youth.
THANKS
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