92% of consumers have a more positive image

of companies that support social issues and

environmental efforts

Examples of Corporate Social Responsibility in Action

Corporate social responsibility comes in many forms. Even the smallest company
impacts social change by making a simple donation to a local food bank. Some of the
most common examples of CSR include:

 Reducing carbon footprints

 Improving labor policies
 Participating in fairtrade
 Charitable giving
 Volunteering in the community
 Corporate policies that benefit the environment
 Socially and environmentally conscious investments

1. Innovation: Johnson & Johnson

An excellent example of CSR is global giant Johnson & Johnson. They have focused on
reducing their impact on the planet for three decades. Their initiatives range from
leveraging the power of the wind to providing safe water to communities around the
world. Its purchase of a privately-owned energy supplier in the Texas Panhandle
allowed the company to reduce pollution while providing a renewable, economical
alternative to electricity. The company continues to seek out renewable energy options
with the goal to procure 35% of their energy needs from renewable sources.
2. Google
Google is trusted not only for its environmentally friendly initiatives but also due to their
outspoken CEO Sundar Pichai. He stands up against social issues including President
Donald Trump’s anti-Muslim comments. Google also earned RI’s highest CSR score
much in part due to their data center using 50% less energy than others in the world.
They also have committed over $1 billion to renewable energy projects and enable
other businesses to reduce their environmental impact through services such as Gmail
3. Coca-Cola
Coca-Cola’s massive fleet of delivery trucks contributed 3.7 million metric tons of
greenhouse gases to the world. They have made major changes to their supply chain
practices including investing in new alternatively fueled trucks. Their initiatives are
intended to create a 25% reduction in their carbon footprint by 2020
4. Ford Motor Company

5 & 6. Netflix & Spotify

From a social perspective, companies such as Netflix and Spotify offer benefits to
support their employees and families. Netflix offers 52 weeks of paid parental leave,
which can be taken at any time whether it is the first year of the child's life or another
time that suits their needs. This compares to 18 weeks at other tech companies.
Spotify offers a similar program, although for a shorter duration of 24 weeks of paid
leave.
7. Pfizer
Pfizer uses the term corporate citizenship to coin their CSR initiatives and believes it is
a core part of their company and 'simply how they do business'. Across the globe, the
company drives initiatives that raise awareness for non-infectious diseases as well as
providing healthcare for women and children who otherwise would not have the care
they need. One example of this is the reduction in the price of their Pevenar 13 vaccines
(for pneumonia, ear and blood infections) for those in need and in situations such as
refugees and emergency settings.
10. Bosch
Half of Bosch’s research and development budget is invested in creating environmental
protection technology. By 2021 the company will have invested €50 million to support
universities and research programs that are focused on the environment, energy and
mobility in Germany, India, the U.S and China through Bosch Energy Research
Network, otherwise known as BERN.
11. GE
It's been more than a decade since General Electric launched Ecomagination, its
renewable business strategy with a mission to double down on clean technology and
generate $20 billion in revenue from green products. In those ten years, it
has manufactured its Evolution Series Tier 4 Locomotive, which will reduce emissions
by more than 70% and launched the Digital Wind Farm which can boost a wind farm’s
energy production by 20%.
12. Starbucks
With an eye to hiring, Starbucks is looking to diversify their workforce and provide
opportunities for certain cohorts. By 2025 it has pledged to hire 25,000 veterans by
2025 as part of their socially responsible efforts. This hiring initiative will also look to hire
more younger people with the aim of "helping jump-start careers by giving them their
first job'. While globally the company has joined with the UN Refugee Agency to scale
up the company’s support and efforts to reach refugee candidates to hire 10,000
refugees by 2022.
14. The Walt Disney Company
Disney is committed to reducing their carbon footprint with goals for zero net
greenhouse gas emissions, zero-waste, and a commitment to conserve water. They are
actively ensuring that they set strict international labor policies to protect the safety and
rights of their employees.
They are also active in the community and encourage employees to do the same. They
also have healthy living initiatives to promote healthy eating habits amongst employees.
Corporate Social Responsibility in India

India is the first country in the world to make corporate social responsibility (CSR)
mandatory, following an amendment to The Company Act, 2013 in April 2014.
Businesses can invest their profits in areas such as education, poverty, gender equality,
and hunger.

The amendment notified in the Schedule VII of the Companies Act advocates that those
companies with a net worth of US$73 million (Rs 4.96 billion) or more, or an annual
turnover of US$146 million (Rs 9.92 billion) or more, or a net profit of US$732,654 (Rs
50 million) or more during a financial year, shall earmark 2 percent of average net
profits of three years towards CSR.

CSR has been defined under the CSR rules, which includes but is not limited to:

 Projects related to activities specified in the Schedule; or

 Projects related to activities taken by the company board as recommended by
the CSR Committee, provided those activities cover items listed in the Schedule.

Corporate social responsibility: Examples in India

Tata Group
The Tata Group conglomerate in India carries out various CSR projects, most of which
are community improvement and poverty alleviation programs. Through self-help
groups, it is engaged in women empowerment activities, income generation, rural
community development, and other social welfare programs. In the field of education,
the Tata Group provides scholarships and endowments for numerous institutions.

The group also engages in healthcare projects such as facilitation of child education,
immunization and creation of awareness of AIDS. Other areas include economic
empowerment through agriculture programs, environment protection, providing sport
scholarships, and infrastructure development such as hospitals, research centers,
educational institutions, sports academy, and cultural centers.
Ultratech Cement
Ultratech Cement, India’s biggest cement company is involved in social work across
407 villages in the country aiming to create sustainability and self-reliance. Its CSR
activities focus on healthcare and family welfare programs, education, infrastructure,
environment, social welfare, and sustainable livelihood.

The company has organized medical camps, immunization programs, sanitization

programs, school enrollment, plantation drives, water conservation programs, industrial
training, and organic farming programs.

Mahindra & Mahindra

Indian automobile manufacturer Mahindra & Mahindra (M&M) established the K. C.
Mahindra Education Trust in 1954, followed by Mahindra Foundation in 1969 with the
purpose of promoting education. The company primarily focuses on education programs
to assist economically and socially disadvantaged communities. CSR programs invest
in scholarships and grants, livelihood training, healthcare for remote areas, water
conservation, and disaster relief programs. M&M runs programs such as Nanhi Kali
focusing on girl education, Mahindra Pride Schools for industrial training, and Lifeline
Express for healthcare services in remote areas.

ITC Group
ITC Group, a conglomerate with business interests across hotels, FMCG, agriculture,
IT, and packaging sectors has been focusing on creating sustainable livelihood and
environment protection programs. The company has been able to generate sustainable
livelihood opportunities for six million people through its CSR activities. Their e-Choupal
program, which aims to connect rural farmers through the internet for procuring
agriculture products, covers 40,000 villages and over four million farmers. Its social and
farm forestry program assists farmers in converting wasteland to pulpwood plantations.
Social empowerment programs through micro-enterprises or loans have created
sustainable livelihoods for over 40,000 rural women.

Methodology of corporate social responsibility

CSR is the procedure of assessing an organization’s impact on society and evaluating
their responsibilities. It begins with an assessment of the following aspects of each
business:

 Customers;
 Suppliers;
 Environment;
 Communities; and,
 Employees.

The most effective CSR plans ensure that while organizations comply with legislation,
their investments also respect the growth and development of marginalized
communities and the environment. CSR should also be sustainable – involving activities
that an organization can uphold without negatively affecting their business goals.

Listed companies in India spent US$1.23 billion (Rs 83.45 billion) in various programs
ranging from educational programs, skill development, social welfare, healthcare, and
environment conservation. The Prime Minister’s Relief Fund saw an increase of 418
percent to US$103 million (Rs 7.01 billion) in comparison to US$24.5 million (Rs 1.68
billion) in 2014-15. The education sector received the maximum funding of US$300
million (Rs 20.42 billion) followed by healthcare at US$240.88 million (Rs 16.38 billion),
while programs such as child mortality, maternal health, gender equality, and social
projects saw negligible spend.

In terms of absolute spending, Reliance Industries spent the most followed by the
government-owned National Thermal Power Corporation (NTPC) and Oil & Natural Gas
(ONGC). Projects implemented through foundations have gone up from 99 in FY 2015
to 153 in FY 2016, with an increasing number of companies setting up their own
foundations rather than working with existing non-profits to have more control over their
CSR spending.

2017 CSR spends further rose with corporate firms aligning their initiatives with new
government programs such as Swachh Bharat (Clean India) and Digital India, in
addition to education and healthcare, to foster inclusive growth.
 CSR Data and Summary - Ministry Of Corporate Affairs

www.mca.gov.in/MinistryV2/csrdatasummary.html

1.
2.
May 10, 2019 - CSR Data and Summary. ... CSR Expenditure of 7334 companies for the F.Y
2014-15. CSR Expenditure of 7334 companies for the F.Y ...

CSR | data.gov.in

https://data.gov.in/keywords/csr

1.
2.
Districts -wise Corporate Social Responsibility (CSR) Expenditure from 2014-15 to 2016-17
(From : Ministry of Corporate Affairs) ...

National CSR Portal

csr.gov.in/

1.
Enactment of Companies Act, 2013 by the Ministry of Corporate Affairs, Government ...
Successful companies have a social responsibility to make the world a better place and not
just take from it. .... CSR Expenditure: An Overview .... Source of Data : Director's Report and
Forms filed on MCA Portal as on 20th October 2018.