Italian sausage was one category in the food sector growing at a high rate on a yearly basis.

Saxonville
in order to provide support to the retailers, take the following measures:

 Saxonville can increase it’s base trade spending. This would give their product, Vivio more
refrigerator space and incentive to retailers to sell more of Saxonville’s product due to high
margins.
 Since it was found that Vivio sausage was consumed more for dinner, Saxonville can take steps
to improve it’s package size with trays having dinner-plate shape. This would enhance the
consumer appeal.
 It should assist the retailers in running more frequent BOGO’s (Buy One Get One promotions)
as this would lead to an increase in the influx of customers who would want to try the product
and hence would increase brand awareness.
 Saxonville can have refrigerated display units in dry grocery store sections in order to do
promotions.
 Saxonville should do tie-ups with famous spokespeople who would encourage the customers
to buy it’s product and would thereby reduce efforts taken by retailers in bringing customers
at their doors. Also, since a lot of people would be influenced by the spokesperson, sales
would happen a lot faster.