Questionnaire

American international University-Bangladesh

Dear Sir/ Madam, Brother/Sister,

Assalamualaikum and a compliment of the day!

We, fellow group mates of the Marketing Research (MKT 4002) course from Department of
Business Administration under the American International University of Bangladesh (AIUB).
As part of our course research, we are conducting a survey on consumer behavior towards
online shopping. It is our respect to ask for you to take part in this study.

Thank you very much for your valuable time and cooperation. We deeply appreciate your help
in accelerating this research.

Kind regards, Endorsed by,

Dr. Khondaker Sazzadul Karim

1.Preeom, Salman Simanto
ID No:14-27071-2 Associate Professor & Head
2. Khan Al-Amin Department of Marketing
ID No:16-39924-2
3. Nahid Nur Alam Faculty of Business Administration
ID No:16-32756-3 American International University of Bangladesh
4. Sose Sadia Sultana (AIUB)
ID No:16-31125-1

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(Please TICK (√) on appropriate boxes)

Answer the following questions keeping in mind of purchasing products through online

Demographic information

1. Name (Optional): ___________

2. Residential Address (Only the city & area): ___________
3. Gender: Male: [ ] Female: [ ]
4. Age Group: □ below 17 years □ 18-28 years □ 29-39
years

□ 40-49 years □ 50 years and above

5. Family Type: Joint [ ] Nuclear [ ]

6. Marital Status: □ Single □ Married □ Others
7. Level of Education: □ Primary School □ Secondary School □ Diploma

□ Bachelor □ Master’s Degree □ other program (please mention) _________

8. Level of Income (Monthly): □ below Tk. 10,000 □ Tk. 10,001-20,000

□ Tk. 20,001- 30,000 □ Tk. 30,001- 50,000 □ Tk. 50,001 & above

9. Occupation: □ Student □ Business □ Professional □ Service holder

□ Housewife □ Others

Questions related online shopping

1. How often do you browse for online shopping?

o Once a day
o Twice a day
o 3 to 5 times a day
o Not regular basis

2. When was the last time you bought a product from online store?
o Last week
o Last month
o Last year

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 3. Do you think that online shopping is more convenient than shopping from physical
stores?
o Yes
o No
o Maybe

4. Does an online shopping offer influence your purchase decision?

o Yes
o No
o Sometimes

5. Are you able to identify different online store?

o Yes
o Sometimes
o No

Measurement of Convenience factor influence

(Please tick to indicate how much you agree with the following statements by choosing the
appropriate number based on the scale shown below)

Strongly Disagree =2 Neutral =3 Agree =4 Strongly

disagree =1 agree=5

A I prefer shopping online rather than physical market 1 2 3 4 5

B The time saving of the online shopping creates interest to 1 2 3 4 5

purchase

C I prefer online shopping because of easy product 1 2 3 4 5

accessibility

D I can save myself from market crowd, chaos of traffic by 1 2 3 4 5

doing online shopping

E I prefer buying products from any place, any time 1 2 3 4 5

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Measurement of Comparison factor influence

(Please tick to indicate how much you agree with the following statements by choosing the
appropriate number based on the scale shown below)

Strongly Disagree =2 Neutral =3 Agree = 4 Strongly agree

disagree=1 =5

A I prefer online shopping for price comparison 1 2 3 4 5

B I can compare products through online shopping in 1 2 3 4 5

different sites

C I can compare products with different brands in online 1 2 3 4 5

D I prefer to get reviews and compare different online stores 1 2 3 4 5

E I can compare products with international brands 1 2 3 4 5

Measurement of Customer service factor influence

(Please tick to indicate how much you agree with the following statements by choosing the
appropriate number based on the scale shown below)

Strongly Disagree =2 Neutral =3 Agree =4 Strongly agree

disagree =1 =5

A I prefer friendly return policy in online shopping 1 2 3 4 5

B I can get home delivery on purchase in online shopping 1 2 3 4 5

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 C I can complain about products through online shopping 1 2 3 4 5

D Online shopping provides more information 1 2 3 4 5

E I prefer customer oriented online services

Measurement of Ease use factor influence

(Please tick to indicate how much you agree with the following statements by choosing the
appropriate number based on the scale shown below)

Strongly Disagree =2 Neutral =3 Agree =4 Strongly agree

disagree =1 =5

A I prefer cash on delivery in online shopping 1 2 3 4 5

B I can check online stores easily without any delay 1 2 3 4 5

C I can visit any local/global online store 1 2 3 4 5

D I can leave online store without any purchase 1 2 3 4 5

E I can seek products with no time limit in online 1 2 3 4 5

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Measurement of Variety seeking factor influence

(Please tick to indicate how much you agree with the following statements by choosing the
appropriate number based on the scale shown below)

Strongly Disagree =2 Neutral =3 Agree =4 Strongly agree

disagree =1 =5

A I prefer online shopping for various category products 1 2 3 4 5

B I like to buy online for lot of buying options 1 2 3 4 5

C I can buy different products from one online store 1 2 3 4 5

D I can buy the highest quality product in online store 1 2 3 4 5

Measurement of Promotion factor influence

(Please tick to indicate how much you agree with the following statements by choosing the
appropriate number based on the scale shown below)

Strongly Disagree =2 Neutral =3 Agree =4 Strongly agree

disagree =1 =5

A I prefer to buy online when sales discounts are given 1 2 3 4 5

B I find more promotional offers in online 1 2 3 4 5

C I can know about new trends through online promotions 1 2 3 4 5

D I prefer to get online promotion offerings 1 2 3 4 5

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Depended variables

A I prefer online shopping 1 2 3 4 5

B I referred others to buy from online 1 2 3 4 5

C If I buy again, I will buy from online 1 2 3 4 5

D Over all I am satisfied with online shopping 1 2 3 4 5

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