Amway-Global Leader in Direct Selling

Amway is a global leader in direct selling, with over three million Independent
Business Owners (IBOs) in over 80 countries and territories around the world. No
other direct selling company can compare with our longevity, stability, and global
reach.
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INTRODUCTION
Amway
For more than 45 years, Amway Corporation has enabled people to have a business
of their own. Originally known for direct selling of our household cleaning
products, such as SA8 Laundry Detergent and L.O.C. Liquid Organic Concentrate,
our business opportunity is now supported by an excellent portfolio of hundreds of
high-quality products and brands that can only be purchased through our IBOs.
.
Amway Products
We are proud of our products, which
generally fit into the health and beauty categories. Our focus has been on develop-
ing products that outshine the competition so that we can give our IBOs the com-
petitive edge they need to build strong, thriving businesses.
ARTISTRY Cosmetics and Skin Care
Our scientists and formulators have developed the complete line ofA RT I S T RY
cosmetics, now ranked as one of the top five prestige cosmetic brands in the world.
Along with the beautiful color products for eyes, cheeks, lips and nails, the
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ARTISTRY line of skin care products offers entire skin care systems, customized for
your own skin, as well as superior formulations to repair your skin, protect it, and
prevent additional damage.
Eddie Funkhouser Cosmetics
And, the exclusive, E.Funkhouser New York line of trendy, high-fashion color
cosmetics created by makeup artist Eddie Funkhouser will bring out your inner star
qualities.
NUTRILITE Nutritional Supplements
NUTRILITE is the world's leading brand of vitamin, mineral and dietary supple-
ments. (Based on 2006 sales). We are proud to be the only source of NUTRILITE
nutritional products, a respected name in supplementation around the world. Our
vitamin, mineral, and herbal supplements are made from plants grown on our own
certified organic farms in California, Washington, Mexico, and Brazil and manu-
factured under the strictest of standards to ensure consistency, quality and safety.
Our best known multivitamin, DOUBLE X (TRIPLE X in Japan)
Multivitamin/Multimineral Supplement, provides the nutrients that might be miss-
ing from your diet. And, we combine natural phytonutrients, the beneficial nutri-
ents found in plants, to create specific supplements targeted to address your indi-
vidual needs, as well. We grow most of our raw materials on our own farms, and
we only use raw materials grown on other farms if those farms adhere to our own
strict standards.
Amway Personal Care Products
SATINIQUEand PROTIQUE haircare products, BODY SERIESand G&H
soaps, lotions, and body shampoo, theTOLS O M line of men's skin care
products,
and theGLISTE R oral care system manage your personal care from head to
toe.
Amway Home Care Products
If it is cleaner laundry, easier dishwashing, and immaculate household surfaces you
seek, the SA8, DISH DROPS, L.O.C. andPURSUE brands will do the job quickly and
thoroughly, with stunning results.
TheeSpring Water Purifier, theATM OSPHE RE Air Treatment System, and the iCook
cookware line round out our portfolio, providing cleaner air, cleaner water, and healthier
meals for families worldwide.

What is Amway? Amway is a well-established company with a solid record of sta- bility
and growth that provides a Business Opportunity to individuals. That oppor- tunity is
supported by a comprehensive line of superb products sold exclusively by authorized
Amway Independent Business Owners around the world.
Level of earnings of distributers
Independent Business Owners have pocketed $2.2 billion out of Amway's $6.8 bil-
lion in sales in the form of bonuses and incentives since 1999. IBOs earn income
based on business volume resulting from their efforts, using Amway's proven Inde-
pendent Business Owner Compensation Plan. Amway does not generate site traffic
through advertising, instead rewarding IBOs who provide the “high-touch” ele-
ment complementing Amway's “high-tech” infrastructure.
IBO STATISTICS
•

IBOs earned $370.1 million in bonuses and incentives in fiscal 2006, bring-
ing their seven-year total to more than $1.72 billion.
•

More than 370,000 Independent Business Owners received a bonus in FY

05.
•

The average bonus and cash payments earned by a Diamond IBO in 2005
were $146,995.
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The average bonus and cash payments earned by an Emerald in 2005 were
$72,241.
•

The average bonus and cash payments earned by a Q12 Platinum, an IBO
who qualifies at the Platinum level all 12 months of the year, were $47,472.
•

The largest annual bonus earned by a Diamond IBO in 2005 was

$1,083,421.
•

The largest annual bonus earned by an Emerald IBO in 2005 was $688,869.
Financial rewards in the Amway business are based on effort, time and talent.
Individual success varies, but Amway wants you to know the average earnings.
The Average Monthly Gross Income for “Active” IBOs was
$115.
Approximately 66% of all IBOs of record were found to be “active”
Social responsibilities performed by AMWAY
One by One Campaign for Children
One By One – is Amway’s Global Campaign for Children. In each of the 80 countries
and territories that Amway is present it takes up and supports these Children of Hope.
In India, this work is carried out under the banner of Amway Opportunity
Foundation (AOF) a registered non profit organization. All Amway employees and
distributors are volunteers of AOF.
Amway Opportunity Foundation (AOF)
A Corporate Social Responsibility Initiative of India’s Leading Direct Selling
FMCG Company

Former President, Dr Abdul Kalam, has recently been quoted saying that instead
of addressing (them as) ‘street children’, it would be better to refer to them as
‘children of hope’. If we stretch this definition a bit, that is what we are all about –
reaching out to all Children of Hope in the best manner at our disposal:
One By One – is Amway’s Global Campaign for Children. In each of the 80 countries
and territories that Amway is present it takes up and supports these Children of Hope.
 In India, this work is carried out under the banner of Amway Opportunity
Foundation (AOF) a registered non profit organization. All Amway employees and
distributors are volunteers of AOF.
And why work for children?
Half of the world’s poor are children. Every year, 10 million children do not live to
see their fifth birthday. More than 115 million children don’t have access to the
most basic education.
With presence in most of the countries across the globe, Amway finds itself in a
position to focuses its philanthropic efforts so as to maximize a positive and
sustainable impact on society.
The program pulls together all of our resources – Business Owners,
employees,
affiliates and customers – to make this happen.
Each of Amway’s markets is free to decide in which sphere it would like to
concentrate its resources. But in essence, One by One program is designed to build
local partnerships, addressing issues specific to children in their community – Live,
Achieve, Learn, and Play.
As of December 31, 2006, we have provided hope and opportunity to 5
million
children.
Donated more than 600,000 volunteer hours to children’s programs.
Contributed more than $39 million to children’s causes.
In each country, success is measured by impact – whether it is the 250,000
children in West Michigan whose lives have been changed through the campaign,
the 85,000 blind children who received Braille textbooks in India, the 1,135
children who received cleft palate surgery in Thailand, the 170,000 children in
China who were given the opportunity to attend school, or the 90,000 boys and
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girls in developing countries who received vaccines that are giving them a
fighting
chance.
National Project for the Blind
In India, this work is carried out under the banner Amway Opportunity
Foundation
(AOF).
Under its National Project for the Blind, AOF has:
Ensured that around 85,000 visually challenged school-going children have had
access to Braille textbooks. This project has covered the following states:
Rajasthan, Delhi, Maharashtra, Haryana, Uttar Pradesh, Punjab, Bihar, Gujarat,
Tamil Nadu, Andhra Pradesh, Karnataka and Madhya Pradesh. This work had been
carried out in partnership with the Delhi-based All India Confederation of the
Blind (AICB) and the Mumbai-based National Association for the Blind (NAB).
· Set up computer centres for visually challenged at
· All India Confederation of the Blind – New Delhi
•

Antarjyoti Balika Vidyalaya – Patna, Bihar

• Ramakrishna Mission Blind Boy’s Academy – Kolkata, West Bengal

• Rajasthan Netraheen Kendra Sangh – Jaipur, Rajasthan

• National Association of Blind – Trivandrum, Kerala

Celebrated Louis Braille day for four years running, and also the International
White Cane Day for six years running along with AICB.
Donated Audio textbooks for Bangalore University and extended support to the
Karnataka Welfare Association for the Blind (KWAB) in conducting a cultural
event in Bangalore in 2001
Presented a 20-volume Braille set of the Webster’s Dictionary in English, to the Delhi
Blind School and donated a Braillon machine to the Indian Blind School at Madurai.
Supported Dr. Shroff's Charity Eye Hospital in conducting communications
workshops for the blind in 2002, and a Car rally for blind children at Surat.
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Distributed 1000 Braille kits for blind children in Kerala, and enabled the
state-
level chess tournament for the blind, in Tamil Nadu.
Organized cataract operation camp at Surat, and free eye camps at Erode,
Balasore, Delhi and Siliguri - over 25,000 persons had free eye check ups and
around 500 free operations were carried out.
For this work towards the visually challenged, AOF has received a citation and award
from the World Blind Union (WBU), in Dec 03. AOF is the only Indian NGO to be so
recognized by WBU.
Project Sunrise
The objective is to identify one orphanage/institution at each location where
Amway has a modestly-large office (52 cities). On-going assistance to be provided
in education, healthcare and vocational training under the following heads:
•

Health care
•

Education and vocational training

•

Safe drinking water

•

Children’s Day and AOF Day celebration with Amway staff & Amway
Business Owners
•

Donation of clothes, books etc. on voluntary basis

The aim is to combine available resources and concentrate on building long
term
relationships with one.
Awards and Recognition
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Presented the Millenium Outstanding Service Award 2000, by the All India
Confederation for the Blind (AICB), in recognition for work carried out for the visually
challenged.
•

The Indian Red Cross Society, Orissa awarded AOF a memento & certific- ate for
conducting a mega-Blood Donation camp of 816 units on 4th May, 2003.
•

The Surat Raktdaan Kendra felicitated Amway India at their annual func-
tion on 5th Oct, 2003, for the largest number of donors at a Blood Dona-
tion Camp (BDC) held by any financial and commercial institution and in-
dustry. The Mayor of Surat - Snehlata Chouhan - presented a trophy and a
certificate of appreciation.
•

Amway also received the Hajee Sulaiman Omar Memorial Ever Rolling
Shield, by the Madurai Medical College. Amway was the ONLY corporate
entity to conduct a BDC on such a scale - rest of the camps are held by
educational institutions.
•

Presented an award by the World Blind Union (WBU), for sterling contri-
bution to improve and elevate the quality of life of visually impaired chil-
dren', at a function in Delhi on Dec 2nd 2004. The award included a cita-
tion and a large-sized statue of Saraswati, the Goddess of Knowledge, was
presented by the Lt Governor of Delhi, Shri Vijai Kapoor. WBU is an apex
body for the visually impaired that enjoys consultative status with the
United Nations.
•

The Central Red Cross Bank, Cuttack awarded Amway Opportunity

Foundation with a trophy and Certificate for contributing the highest num-
ber 400 units to their Blood Bank.
Contact Corporate Social Responsibility
Head Office
Amway Opportunity Foundation

9th Floor, Express Trade Towers 1,

Plot 15-16, Sector 16A, Noida, NCR Delhi 201301

Tel.: + 91-120-309 6601 Fax: 91-120-309 6555

Contact Person:
Mr. Raj Narain
Regional Office - North
Amway Opportunity Foundation

5, DDA Local Shopping Centre,

Okhla Commercial Complex, Phase II,

New Delhi 110020

Tel.: +91-11-422 95 900

Fax: +91-11-26 38 81 41

Contact Person: Mr. Shivam Lall

Regional Office - East

Amway Opportunity Foundation,

The Legacy, First Floor, 25 A Shakespeare Sarani, Kolkata700017

Tel.: 91-33-30215666, 30215500

Fax: 91-33-30215557

Contact Person:

Ms. Sarbani Bhattacharya

Regional Office -West
Amway Opportunity Foundation

"Landmark", A-Wing, Ground Floor,

Andheri-Kurla Road & Suren Road,

Junction Of Western Express Highway,

Andheri East, Mumbai 400093

Tel.: 91-22-66681600

Fax: 91-22-66681555

Contact Person: Mr. Jignesh Mehta

Regional Office -South
Amway Opportunity Foundation
# 243, "Aisshwarya Ambassador" 80 Feet Road, Defence Colony,
Indiranagar,
Bangalore 560038

Tel.: 91-80-30561900

Fax: 91-80-25271999

Contact Person: Mr. S. Viswanath

CHAPTER 2
THE CONCEPT OF DIRECT- MARKETING
HOW DOES AN AMWAY DISTRIBUTER EARNS?
WHATEVER A PERSON EARNS, HE GOES TO SPEND IT TO THE MARKET, FOR
EXAMPLE IF A PERSON GOES TO A MARKET WITH Rs. 4000 WITH HIM, THERE HE
PURCHASE PRODUCTS OF DAY-TO-DAY USES. THE COST PRICE OF THAT PRODUCT
IS Rs.1600 IN THE FACTORY, BUT HE GETS IT @ Rs.4000 BECAUSE OF THE
MIDDLEMEN (ADVERTISERS, WHOLESALERS & RETAILERS). 60% OF THE MONEY
IS DISTRIBUTED AMONG THE MIDDLEMEN.
BACK TO 45 YEARS, THERE WERE TWO FRIENDS WITH A DREAM TO GIVE EVERY
INDIVIDUAL A CHANCE TO DO A BUSINESS, WHICH WILL BE TENSION FREE AND IN THE
SAME WAY MAKE RICH. TODAY THEY HAVE ACHIEVED THEIR DREAM.
I.
BENEFITS FOR DISTRIBUTER.
The company provides world class products to the distributers. They also gets profit
from the sales model of the company which is beyond their imagination that’s because it
is fully acceptable and honest so that you can believe and have full trust and confidence
on it.
 The products are of world class.
 The distributers get help from the easy marketing plan.
 There are demonstration lectures on each type of product
1. Full information about the product.
2. Full instruction on how to use the product properly and get 100%
advantages of it.
3. Qualities of products.
Guarantee of full satisfaction from the use of the product by the company is one
of the most important attractions of this business. These benefits of distributers
are kept reserved by the company’s “CUSTOMER PRODUCT REFUND
POLICY”.
Some important attractions/ benefits for the distributers.
 With the help of this business after being a distributer can establish his
own (independent) business all over the INDIA.

 To be successful in this business one need “VERY LESS AMOUNT” and

“DESIRE TO BE SUCCESSFUL”.
 If any distributer wants to leave the business can leave get the money
back by returning the BUSINESS KIT within 90 days of joining.
II.
TO STUDY THE EARNING OF THE DISTRIBUTER

MARKETING STRATEGIES ADOPTED BY AMWAY FOR

DISTRIBUTERS
How to Join?
Starting your own business
To start the Amway Business one needs to buy the Amway Business Kit and be
sponsored in the business by an already existing Amway Business Owner. Despite
what you may have heard, starting an Amway business doesn't involve handing
over large amounts of cash. With your efforts and our knowledge, the Amway
opportunity can become everything from a means of earning a little extra cash to
building an international business. Where do you want to go?
Business Kit
Priced at Rs995 onl

Contents of the kit

1. All Product Handbook.
This is an attractive book with a size customized to fit the business kit. It gives
information on the entire product range including colours and will play an
important role in retailing.
2. Unique Opportunity Unmatched Products
A set of 2 CDs:-
1. Opportunity CD
Available in English & Hindi
Gives information on all the important business aspects that a new ABO
needs to
know to start his Amway business.
2. Product CD
First Purchase Offer
Amway brings an EXCITING NEW FIRST PURCHASE OFFER for new Amway
Business Owners
The first few days of joining are the most important period for a new Amway
Business Owner and keeping this in mind we have designed this program to guide
and motivate a new Amway Business Owner and help him in building his Amway
business.
Offer 1- Purchase products worth 100PV in a single invoice and avail discount
of
Rs. 995 on the order value.
Offer 2- Buy Products worth 60PV and get Nutrilite Cal Mag Re.1 only.

Why You?
What do you want out of life? There are as many different reasons to be in this business as there are
Quixtar Independent Business Owners (IBOs). A Quixtar business can help with those tuition bills. It
can help reshape your work week. It can help you build a future for your family. It's your life, and
Quixtar can help you buildyour own business - the wayyou want it.
An Industry Leader
Back in the 1950s, Rich DeVos and Jay Van Andel were sales reps for a vitamin company called
NUTRILITE. They envisioned an even better sales and marketing plan, however, and created a little
company called Amway to set it into motion. Working with a core group of Independent
Business Owners (IBOs), they provided a new opportunity to people in the U.S., Canada, and,
today, more than 3 million entrepreneurs around the world.
In 1999, Quixtar was launched to combine the best aspects of Amway with the power and
convenience of the internet. Three years later it became the company’s exclusive opportunity in
those markets. Now, Quixtar North America is making a transition to the AM WAY GLOBAL brand to
leverage the power of the $6.8-billion business Rich and Jay built.
The business opportunity we support features:
•

An industry-leading compensation plan.

•

High-quality products.
•

Experienced support from an industry leader.

•

The community and support you receive from other IBOs.

At Amway Global, we believe that the proper use and management of the earth’s resources are
the responsibilities of industry and individuals alike. After all, alone we can do so little –
together, we can do so much.
QUIXTAR is the number-one online retailer in the Health & Beauty category based on sales,
and
22nd among all e-commerce sites, according to Internet Retailer magazine’s “Top 500
Guide.”
As of Sept. 1, 2008, people who join AM WAY GLOBAL become AM WAY GLOBAL IBOs.
Quixtar North America joins the Amway Global family in 2008-2009.
Quality Products That Inspire Confidence
Amway Global Independent Business Owners (IBOs) enjoy access to a great portfolio of
products they can retail and use. In addition to a wide range of products providing solutions to
your home and personal care needs, Amway Global is known for its Health and Beauty brands.
In fact, some IBOs choose to specialize their retail efforts in health, beauty, or even our
innovative Ribbon gift program.
Exclusive Amway Global brands include: