Propose a new strategy for the company to face the problem in relation to its

workforce, selecting what kind of generic strategic it is and describing how it would
be executed, according to the following chart:

Group number: Group: 212053_1

Case name: Uber strategy

Generic strategy: Cost ☐ Differentiation ☐ Focus ☐

Strategy description:

I propose that the Uber company use legal mechanisms to

define the parts and conditions of the type of employment
relationship: this would mean that on the one hand the
companies will be called Collaborative Work Platforms, and on
the other hand those who work there will be Autonomous
Workers Economically Dependent .
The law would guarantee the affiliation of economically
dependent self-employed workers to the Integral Social Security
System and the Occupational Hazard System and would
stipulate insurance requirements that include life insurance for
death and total disability and contractual and non-contractual
civil liability insurance policies. Whose costs will be borne
equally by workers and platforms.
With this model, the balance between the platforms and the
service providers could be balanced. For example, the Uber
platform could reach a collaboration agreement, framed by the
collaborative economy, with the individuals that provide the
service. The complexity would lie in the way in which this
agreement is sustained.