34 VALDEZ, Carl Bryan M.

12-STA

ACTIVITY 1
SWOT ANALYSIS: Online Platforms

SOCIAL MEDIA
STRENGTHS WEAKNESSES
 Direct contact with audience  Prone to Cyberbullying cases
 Useful for product development  Personal data can easily be breached
 Promote help and support  Addictive
 Great for monitoring campaigns  Fraud and Scams
 Improves community awareness  Glamorizes bad habits

OPPORTUNITIES THREATS
 Higher protection of accounts  Targeted Phishing attacks
 Anti-fake news  Fake accounts
 Detection of fake accounts  Defamation
 Encourages two-way communication  Confidential information leak
 Good medium for customer service  Social Engineering

Sources: https://www.techmaish.com/advantages-and-disadvantages-of-social-media-for-society/

http://www.evonomie.net/2013/07/29/marketing/the-strengths-and-weaknesses-of-different-social-
media-channels-for-b2c/

https://www.nibusinessinfo.co.uk/content/social-media-business-opportunities-and-challenges

https://blogs.constantcontact.com/why-social-media-marketing/

https://www.computerweekly.com/tip/Top-seven-social-media-threats

E-COMMERCE
STRENGTHS WEAKNESSES
 Low financial cost  Can’t try on items before buying
 24/7 Potential income  Highly competitive
 International reach  Customers can be impatient
 Easy to showcase products  Shipping time and cost
 Personalized online experience  Site crashes disables shops
 OPPORTUNITIES THREATS
 Direct sales  Online security breach
 Pre-sales  Stealing of intellectual property
 Post-sales support  Customer Disputes
 Small retailers can dominate  E-commerce taxation
 Product ads have no limits  Scammers

Sources: https://www.oberlo.com/blog/20-ecommerce-advantages-and-disadvantages
https://www.nibusinessinfo.co.uk/content/identify-e-commerce-opportunities
https://www.digitalinformationworld.com/2018/08/7-threats-your-e-commerce-business.html
ONLINE LEARNING
STRENGTHS WEAKNESSES
 Flexibility  Lack of accreditation
 Reduced costs  Low quality
 Networking opportunities  More work
 Documentation  Intense requirement for self-discipline
 Increased Instructor-Student time  Plagiarism

OPPORTUNITIES THREATS
 Integration with other sites  Quality
 Blocking of distracting media  Plagiarism
 Connection between physical  False information
classroom and online classroom  Distraction from social media
 Online tests, quizzes  Internet Connectivity issues
 Group study future

Sources: https://www.ccaurora.edu/programs-classes/online-learning/benefits-online-education
https://www.ccaurora.edu/programs-classes/online-learning/benefits-online-education
https://teachonline.ca/sites/default/files/tools-
trends/downloads/presentation_and_speaking_notes_by_unisa_principal_and_vice-chancellor_f.pdf
ONLINE VIDEO
STRENGTHS WEAKNESSES
 Powerful way to promote a brand  Takes a lot of bandwidth
 Shows creativity and fun  Takes time to load
 Easier to retain the attention of the  Time consuming to find ideal video
audience  Can be a distraction
 More memorable and entertaining  Copyright material
 Easier to pass on a message

OPPORTUNITIES
 More interactive to engage audience
 Integration with other types of
medium
 Offer online application/download
THREATS
 Uncensored/Unfiltered content
 Very addictive especially to children
 Not as accessible compared to other
kinds of medium
  Improve as platform of  Viruses upon downloading videos
communication from certain sites
 Fast removal of content that violates  Can promote negative subliminal
community standards. messages to children and teens

Sources: https://www.brainscape.com/blog/2014/11/video-learning-pros-cons/
https://www.sitepoint.com/27-benefits-of-online-video/
https://www.socialmediatoday.com/news/youtube-outlines-growing-opportunities-for-creators-in-strategic-
outline-po/547844/