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TOSHIBA CASE STUDY

BY
P f JYOTINDRA ZAVERI
Prof.
(COMPUTER ENGINEER, GERMANY)
IT Professional ….since
since 1975

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 …MIS:
MIS LOGISTICALLY SPEAKING…
SPEAKING

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 B2B

TOSHIBA …CASE STUDY

To make operations smarter
smarter, cheaper
and more environmentally friendly,
T hib llogistics
Toshiba i ti tturns tto d
data
t
warehousing.

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 Th high
The hi h costt off perfection
f ti
„ Several factors contribute to the perceived high cost of
logistics in Japan. One of those factors is the requirement
for short lead times and another is consumer demand.
„ Consider consumer returns. Many Japanese tend to
consider the appearance of the package to be important.
In Japan
Japan, a product might be returned if there is just a
small cosmetic flaw on a box—a spot on the label, for
example
„ M t consumers outside
Most t id off Japan
J only
l expectt a box
b to t be
b
able to absorb impact during delivery and place little value
on the appearance of the box itself

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 NEED FOR DATA WAREHOUSE
„ Furthermore, when returns are received from
consumers and replacements shipped back, the
reshipped packaging must be as good good, or better
better, than
the original. As a result, personnel fees incurred in the
re-delivering process also become a significant
componentt off Japanese
J distribution
di t ib ti costst
„ A logistics company serving this kind of challenging
market needs to optimize its performance in every
possible way—thus, the need for a data warehouse

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 MIS AS A USEFUL TOOL
„ Mr. Tatsuo Iwaya, who supported the project as part of
the planning team, is the chief specialist of the
Logistics Engineering Planning Group in the Logistics
Division
„ He paved the way for introducing the data warehouse
within Toshiba Logistics. "The data warehouse was the
first tool for use by all the employees," he says. "We
put our effort into making sure everyone would
understand how this would be a useful system for the
users.”

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 TERMINOLOGY
„ The biggest challenge was aligning the existing
terminology within the systems, particularly the
f
front-endd systems connecting i to the
h d data
warehouse: manufacturing may use the term
"product
product," for example,
example while sales uses the
term "commercial product." By standardizing
tthese
ese te
terminologies,
o og es, tthe
e full
u operation
ope at o of
o tthe
e
system became attainable.

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 IMPROVED STRATEGIC DECISIONS

„ With access to the intelligence infrastructure for

massive assimilation of corporate data, many end
users including back-office divisions and site
users,
supervisors, started to search, analyze and use the
data in conjunction with issues—the data warehouse
b
became kknown as "th
"the ddata
t iinfrastructure
f t t for
f taking
t ki
action."
„ At the same time, management began to use the data
warehouse to improve strategic decisions with
accurate data

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 S i
Savings off around
d $1.5
$1 5 million
illi
„ The introduction of the data warehouse had more concrete
effects, such as reducing the need for ledger sheets. The
data warehouse eliminated the need for:
„ 23 out of 36 books covering operations check
documentation
„ 6 out of 17 books containing documentation for
shipment/delivery companies
„ 23 out of 52 books for monthly control/analysis
d
documents t
„ In all, the data warehouse allowed Toshiba Logistics to
cut 52 books of documents monthly—220,000
y pages—
p g
for an annual savings of around $1.5 million
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 WHAT IS THE PROBLEM WITH
DATA?
„ OFTEN, DATA ITSELF IS AN ISSUE
OFTEN
„ 50 BILLION E-MAILS A DAY PASS
THROUGH INTERNET
„ THE YEAR OVER YEAR INCREASE
IN CORPORATE DATA CREATION IS
ESTIMATED AT BETWEEN 40% AND
60%
„ THE AMOUNT OF INFORMATION
THAT PEOPLE PROCESS ON A
DAILY BASIS IS GROWING
EXPONENTIALLY

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 WHEN OK IS NOT GOOD ENOUGH
„ ACTIVE DATA WAREHOUSING CONVERTS DATA
FROM A BY-PRODUCT OF OPERATIONS TO A
SERVICE TO THE BUSINESS
„ INTELLIGENT ENTERPRISES OVERCOME THE
CHALLENGES OF EXPLODING DATA VOLUMES
BY MANAGING INFORMATION AS AN ASSETS TO
BE PLANNED, BUILT, MAINTAINED AND MINED
„ ENHANCE ORGANIZATION ABILITY TO TURN
DATA INTO MEANINGFUL INFORMATION
„ E.G. WHICH ARE MY TOP TEN CUSTOMERS?

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 MAKING GOOD BETTER
Performance -management solutions connect the
top-down goals of management with day-to-
d business
day b i operations,
i using
i live
li iinformation
f i
in the business to analyze the past, predict the
future and most importantly
importantly, manage now
Leading organizations are using intelligence to
shape their destinies and drive sustainable
business success

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 INTELLIGENT ENTERPRISE

PEOPLE

MIS

PROCESS TECHNOLOGY

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 THANKS

MIS
Presentation By
Prof Jyotindra Zaveri
Prof.
(Computer Engineer, Germany)
I. T. Professional….. Since 1975

email j.zaveri@dnserp.com
www.dnserp.com

Video lectures
http://www.youtube.com/dnserp
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