Typography Crash Course

www.wandagranata.com
www.webhello.it
wanda.granata@webhello.it
Classification

• Closer to handwritten tradition (wedge ascenders • Goudy Old Style

and oblique brush like shapes) • Palatino
Old style • The curved characters have an angled stress • Garamond
• Thick and bracketed (rounded) serifs • Bembo
• Smaller x-height
Serifs

• Sharper and flatter serifs • Baskerville

Transitional • More contrast between thin and thick strockes • Georgia
• More upright angle in rounded letters • Times New Roman

• Extreme contrast between thin and thick strokes

Modern • No curves connecting the steams with serifs • Bodoni

Display
• Curved letters are sitting straight • Didot
• They may be serifs,
sans serifs or scripts
• The most varied
Slab or • Serifs and steams have the same weight
• Rockwell
• Museo forms and shapes,
Egyptian • Lubalin made with no
constrictions
• Good for logos and
headlines, not so
• Gills Sans good for copy text
Humanists • Contrast in strokes and more organic overall look • Myriad
• Calluna Sans
Sans

• Uniform strokes • Helvetica

• Rounded shapes are more oval
Grotesque • Larger x-height
• Univers
• News Gothic
• Larger counter spaces

• Futura
Geometrical • Made out of geometrical forms • AvantGarde
• Century Gothic