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Company Name

Back Panel Heading

Product/Service
Information

This is a good place to briefly, but


effectively, summarize your
products or services. Sales copy is
typically not included here. Company Name

Street Address
Address 2
City, ST ZIP Code
Phone: 325.555.0125
Fax: 325.555.0145
E-mail address

Your business tag line


here.

Phone: 325.555.0125
Main Inside Heading

Structuring Your information broken up into smaller,


Content “easy to chew” chunks. These
smaller chunks can be separated
You have a number of alternatives by a descriptive subheading, like
for organizing the content of your the one that begins this paragraph.
brochure. You might choose to If this is the approach you prefer,
devote each column to a separate you can make use of linked text
point or theme, such as quality boxes, which allow text to flow
Caption describing picture or graphic.
and value. Remember, these from one column to the next.
points should tie in with your
introductory text on the first page A text box offers a flexible way of
of the brochure. displaying text and graphics; it’s
basically a container that you can
Overview Headline An Alternate Approach resize and reposition. By linking a
text box on one page with a text
When readers open the brochure, On the other hand, you might
box on another, your article
this is the first text they will see, want to organize your information
automatically flows from one page
making this a good place to briefly as a continual stream of
to another.
but effectively summarize the
products or services that you offer.

Make this text compelling and This area can be used to give
interesting so that readers will the reader clear instructions for
want to read the rest of the the next steps that you hope they
will take. It may be a number you
brochure. Be sure to keep the
want them to call, a Web site you
scope of this introduction narrow
want them to visit, or information
enough so that you can adequately
Caption describing picture or you want them to fill out.
cover the concepts you raise here
graphic. Whatever the case, this
in the limited space of the rest of information should be clear, brief
the brochure. and engaging enough to
motivate the reader to make that
small decision to move forward.