IDEAS Worth Prototyping &

MUP 101
DINESH S
PROGRAM MANAGER[PROTOSEM],
FORGE

www.forgeforward.in FORGE Accelerator

 INNOVATION…
Solving real-world problems
using technology, leading to
progress, change, and
impact!
 WHICH
INNOVATIONS WILL
WIN?
WHICH INNOVATIONS WILL WIN?

#1 NEED

AN INNOVATION FOR
WHICH THERE IS A
CLEAR NEED
WHICH INNOVATIONS WILL WIN?

#2 USED

AN INNOVATION THAT
CAN BE USED TO
FULFILL THE NEED;
WHICH INNOVATIONS WILL WIN?

#3 VALUED

AN INNOVATION THAT IS
VALUED AS WORTH ITS
PRICE BY THE BUYER;
 WHICH
INNOVATIONS WILL
WIN?
 U E D
VA L E E D
N
S E D
U
RS. 10 LAKHS
which INNOVATION?
 INNOVATIONS
WEARABLE FOR AUTOMATED
#1 PARTIALLY BLIND PRAWN FARMS #2

SMART POWER
SMART
#3 CRADLE
METERS FOR OFFICES #4
& FACTORIES

AFFORDABLE SMART DISPENSER

#5 DIGITAL FOR ORGANIC #6
CLASSROOMS SANITARY NAPKINS
 ONLY CRITERIA:
‘HIGHEST TARGET REVENUE IN 3 YEARS’
 CLUE#1
YOU HAVE TO ESTIMATE
TARGET REVENUE IN 3
YEARS!
 CLUE#2
ESTIMATE MARKET SIZE,
FORECAST DEMAND, &
FIX PRODUCT PRICE
WHAT MATTERS
MOST!
 HOW MUCH IS
THE TARGET CUSTOMER
WILLING TO PAY
FOR MY SOLUTION?
 HOW MUCH IS
YOUR SOLUTION
WORTH TO YOUR
TARGET CUSTOMER?
 I
YOUR
AM
SOLUTION
WILLING TO
IS WORTH
PAY
RS. X
RS. Y
YOUR SOLUTION WORTH
=
VALUE
 HOW TO GET YOUR
TARGET CUSTOMER TO
EXPERIENCE VALUE?
 NEED A
PROTOTYPE!
 POC
‘PROOF-OF-CONCEPT’
?
 MUP
MINIMUM
USABLE
PROTOTYPE
 MINIMUM USABLE
PROTOTYPE
+ USEFUL
+ USABLE
+ DEPLOYABLE
+ TECHNICALLY FEASIBLE
 PROTOTYPE
TO TEST VALUE,
NOT FEATURES!
Example
 Example
The farming lands close to the forest fringes are
regularly invaded by the elephants, subjecting the
farmers to heavy crop damages. Due to the close
proximity to forest regions, constant human &
elephant conflicts leads to death of both human
and elephant life.
Innovations come with inherent risks.

The primary responsibility of the innovator is

to identify, mitigate and manage these
risks in a systematic manner, by taking
adequate feedback from the customers
individually and from the market as a whole.
 Any Product Innovation is associated with the following risk factors:

#1 Problem definition & Customer selection and specificity

#2 Problem significance & magnitude

#3 Motivation level of target customer to solve the defined problem

#4 Quantification & its acceptance by the target customer of the value

proposition offered by the innovation

#5 Adoption barriers that will prevent target customer from

experiencing the value proposition

 Product Innovation Rubric (PIR) & PIR Score
A diagnostic tool to guide innovators through a fast-tracked process of validating inherent risks by linking their progress to customer-motivation, customer-
acceptance, and customer-commitment, and thereby evaluating the true market potential of product innovations.
 Product Innovation Hypothesis
A structured format to summarise cogently and succinctly the assumptions related to the most fundamental aspects of the product innovation, and encourage the innovators to continuously
refine their hypotheses as they go through the process of problem validation, customer discovery, crafting and testing value proposition, and conceptualising MUP.
 Forest Department/NGos & Farmers

! Due to the close proximity to forest regions, constant human & elephant conflicts leads to death of both human and elephant life.

! The farming lands in the region are regularly invaded by the elephant subjecting to heavy crop damages

● Forests are remote locations with limited accessibility

● Minimal or no Product training increases the adoption.People have limited or no technical skills/expertise.
● Installation/Integration: Zone coverage varies according to the different conditions and requires in-depth knowledge on the terrain.
● Resource/materials: many of the core forest areas lack proper network connectivity for long range communication. Being exposed to open weather, and harsh conditions of forest
can damage the products. Theft/damage is major concern.

! Data-driven planning can reduce, mitigate any loss of life or damages.

! NGOs can study the animal behaviours and work towards a long-term sustainable solution to avoid human-animal conflict.

! A real-time monitoring system with geotagging and notification features to provide early warnings by recognising the threat potential of the animal.

! Geotagging and wireless data transfer to patrols to get real-time alerts on any threats before intrusions occur.

! The product requires a one-time investment of INR 50,000 on a gateway for its working at a radius of ~10 Kms

! Each camera module to be installed in the Forest Fringes costs INR 15,000
Jan 2018 - iCAMP
PIR Score : 18
June 2018 - ProtoSem
PIR Score : 44
May 2019 - LaunchPad
PIR Score : 86
What increased the PIR Score?
• CUSTOMER MOTIVATION
• CUSTOMER COMMITMENT
• CUSTOMER ACCEPTANCE
 Forest Department/NGos & Farmers

! Due to the close proximity to forest regions, constant human & elephant conflicts leads to death of both human and elephant life.

! The farming lands in the region are regularly invaded by the elephant subjecting to heavy crop damages

● Forests are remote locations with limited accessibility

● Minimal or no Product training increases the adoption.People have limited or no technical skills/expertise.
● Installation/Integration: Zone coverage varies according to the different conditions and requires in-depth knowledge on the terrain.
● Resource/materials: many of the core forest areas lack proper network connectivity for long range communication. Being exposed to open weather, and
harsh conditions of forest can damage the products. Theft/damage is major concern.

! Data-driven planning can reduce, mitigate any loss of life or damages.

! NGOs can study the animal behaviours and work towards a long-term sustainable solution to avoid human-animal conflict.

! A real-time monitoring system with geotagging and notification features to provide early warnings by recognising the threat potential of the animal.

! Geotagging and wireless data transfer to patrols to get real-time alerts on any threats before intrusions occur.

! The product requires a one-time investment of INR 50,000 on a gateway for its working at a radius of ~10 Kms

! Each camera module to be installed in the Forest Fringes costs INR 15,000
 A suite of tools for innovators to rapidly
validate a compelling value proposition for
ideas worth prototyping
Problem Validation and Customer Discovery
The goal is to identify a problem worth solving - the
right problem, the right customer and to build the
right product, which delivers a compelling value
proposition at a price the customer is willing-to-pay;

The innovator goes out into the real world and talks to the actual
users and customers to validate the scope, significance,
magnitude and incidence of the problem.
Identify the list of
beneficiaries facing the
problems in the real
world.
Evaluate the motivation
and commitment of the
beneficiaries in solving
the problem
Progress indicator to show the
no. of beneficiaries in a target
segment which has shown
motivation & commitment
 Iterative approach

By talking to more customers the innovator

validates various hypothesis and
assumptions, and refine the challenge
statement.
Identify the list of
beneficiaries facing the
problems in the real
world.
 ● Intrusion of wild animals at the ● Network connectivity is bad
forest fringes leads to the following deep within forests.
○ Injury and loss of human and ● The terrain is uneven and
animal life. varies a lot, requiring a lot of
● Can reduce life loss on both study.
! Forest Department/NGOs ○ Crop damage, livestock
● Environment is dusty and
sides i.e human and animals depredation.
! Farmers ● By solving this we can reduce exposed to different weather
○ Damage to human & property.
the destruction to property, and conditions
● Around Mettupalayam region:
damages to crops caused by
○ In Odanthurai there are 32 zones.
the animals, eg: elephants in
Identify the Elephants have raided 173 times
the list of
Mettupalayam region.
across these zones, where 102
beneficiaries facing
● Save and thefunds spent
reutilise
raids led to severe damages to
problemson in compensations for
the real
improving safety conditions at
property, crops, and livestock
world. (59% of raids had heavy
fringes.
destruction)

● Regular patrolling at fringes by ● Delayed & inaccurate

forest rangers and volunteer
watchers from NGOs (World
Tiger Foundation - WTF, World
Wide Fund for Nature - WWF).
● Early warning to people by
● Can reduce number of human broadcasting news through
and animal conflicts (173) and local channels, radio, and
take corrective measures. SMS.
● Digging trenches at the border
between the forest and the
villages.
information of animal
intrusions into inhabited
regions
● Electric fencing can be easily
broken, and can also lead to
animal’s death
● High risks of life during night
watch
● Maintenance of trenches is
improper and expensive.
! Forest Department/NGOs
! Farmers
! Forest Department/NGOs
! Farmers
 Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
! Forest Department/NGOs ○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
! Farmers these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
 Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
! Forest Department/NGOs ○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
! Farmers these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
 Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
! Forest Department/NGOs ○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
! Farmers these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)

● Regular patrolling at fringes by forest

rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
 Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
! Forest Department/NGOs ○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
! Farmers these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)

● Regular patrolling at fringes by forest

rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
 Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
! Forest Department/NGOs ○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
! Farmers these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)

● Regular patrolling at fringes by forest ● Delayed & inaccurate information of

rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.
 Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
! Forest Department/NGOs ○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
! Farmers these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)

● Regular patrolling at fringes by forest ● Delayed & inaccurate information of

rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.
 Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
! Forest Department/NGOs ○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
! Farmers these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.
 Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
! Forest Department/NGOs ○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
! Farmers these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.

! Forest Department/NGOs
! Farmers
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.

! Forest Department/NGOs
! Farmers
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.

● Can reduce life loss on both sides i.e
human and animals
● By solving this we can reduce the
destruction to property, and damages
! Forest Department/NGOs to crops caused by the animals, eg:
elephants in the Mettupalayam region.
! Farmers ● Save and reutilise funds spent on
compensations for improving safety
conditions at fringes.
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.

● Can reduce life loss on both sides i.e
human and animals
● By solving this we can reduce the
destruction to property, and damages
! Forest Department/NGOs to crops caused by the animals, eg:
elephants in the Mettupalayam region.
! Farmers ● Save and reutilise funds spent on
compensations for improving safety
conditions at fringes.
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.

● Can reduce life loss on both sides i.e
human and animals
● By solving this we can reduce the
destruction to property, and damages
! Forest Department/NGOs to crops caused by the animals, eg:
elephants in the Mettupalayam region.
! Farmers ● Save and reutilise funds spent on
compensations for improving safety
conditions at fringes.
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.

● Can reduce life loss on both sides i.e
human and animals
● By solving this we can reduce the
destruction to property, and damages
! Forest Department/NGOs to crops caused by the animals, eg:
elephants in the Mettupalayam region.
! Farmers ● Save and reutilise funds spent on
compensations for improving safety
conditions at fringes.
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.
 Other beneficiaries

The innovator pursues the same approach for

each beneficiary listed.

● The revenue can be improved by
mitigating the conflicts.
● Casualties (life loss on both sides) can
! Forest Department/NGOs be reduced.
! Farmers
● By solving this we can reduce the crop
damage caused by the animals
● Can reduce the property damages
caused by rampaging elephants
● This ensures the safety of the workers
during their work
● Due to elephant intrusion farmers who
own agricultural lands near the forest
boundaries face difficulties like crop
damage, livestock depredation and
damage to properties.
● Due to the destruction there is huge
economical loss and frustration.
● Life threat to workers working in the farm
land
● By erecting electric fences
● By practicing night watch
● Loud noise (bursting crackers), and using
bees to strive the elephants away.
● Should not be more expensive than
the existing methods
● Easy of use
● Usable by people of low skills and
abilities.
● Electric fencing is expensive to install
and maintain, can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Loud noises and using bees are
temporary solutions, that can
sometimes irritate the elephant and
cause it to rampage

● By solving this we can reduce the
destruction to property, and damages
to crops caused by the animals, eg:
! Forest Department/NGOs elephants in the Mettupalayam region.
! Farmers
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Damage to human & property.
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.

● Can reduce life loss on both sides i.e
human and animals
● By solving this we can reduce the
destruction to property, and damages
! Forest Department/NGOs to crops caused by the animals, eg:
elephants in the Mettupalayam region.
! Farmers
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Damage to human & property.
Around Mettupalayam region:
○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.

● Can reduce life loss on both sides i.e
human and animals
● By solving this we can reduce the
destruction to property, and damages
! Forest Department/NGOs to crops caused by the animals, eg:
elephants in the Mettupalayam region.
! Farmers ● Save and reutilise funds spent on
compensations for improving safety
conditions at fringes.
● Can reduce number of human and
animal conflicts (173) and take
corrective measures.
Intrusion of wild animals at the forest fringes
leads to the following
○ Injury and loss of human and animal life.
○ Crop damage, livestock depredation.
○ Damage to human & property.
Around Mettupalayam region:
○ In Odanthurai there are 32 zones.
Elephants have raided 173 times across
these zones, where 102 raids led to
severe damages to property, crops, and
livestock (59% of raids had heavy
destruction)
● Regular patrolling at fringes by forest
rangers and volunteer watchers from
NGOs (World Tiger Foundation - WTF,
World Wide Fund for Nature - WWF).
● Early warning to people by broadcasting
news through local channels, radio, and
SMS.
● Digging trenches at the border between the
forest and the villages.
● Network connectivity is bad deep
within forests.
● The terrain is uneven and varies a lot,
requiring a lot of study.
● Environment is dusty and exposed to
different weather conditions
● Delayed & inaccurate information of
animal intrusions into inhabited
regions
● Electric fencing can be easily broken,
and can also lead to animal’s death
● High risks of life during night watch
● Maintenance of trenches is improper
and expensive.
 MUP Challenge Brief

The innovator then summarises the key insights

and builds a brief that will define the Minimum
Usable Product (MUP) he needs to deliver.
● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.

● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.

● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They destroy crops
and damage any fences or property in the process. Farmers chases the elephants out and in the process
there are casualties. The whole raid results in destruction and loss for the farmers. Since there was no
prior information from forest department, villagers get agitated towards the forest department. This is a
common case in zones of Odanthurai and Nellithurai

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai
● Forest Rangers and department, State/National Forest Department -
TNFD
● NGOs focused on Wildlife
● Farmers and individuals

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai
● Forest Rangers and department, State/National Forest Department -
TNFD
● NGOs focused on Wildlife
● Farmers and individuals

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai

● Forest Rangers and department, State/National Forest Department -

TNFD
● NGOs focused on Wildlife
Early Warning System ● Farmers and individuals
- notifications are delayed and more useful as a preventive measure; dependant on humans to report incidents
Manual Methods:
- Involves a lot of risk to human and animal life.
- Tedious, time consuming, and can become expensive
Barrier Methods:
- Tedious, labour intensive, expensive methods as the TCO is higher due high maintenance requirements
during climatic changes;
Drive away Methods:
- Risky as it brings the animals and humans into close contact.
- not always effective
*For details on different alternatives please refer Challenge Brief - https://tinyurl.com/wildlifecb

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai

● Forest Rangers and department, State/National Forest Department -

TNFD
● NGOs focused on Wildlife
Early Warning System ● Farmers and individuals
- notifications are delayed and more useful as a preventive measure; dependant on humans to report incidents
Manual Methods:
- Involves a lot of risk to human and animal life.
- Tedious, time consuming, and can become expensive
Barrier Methods:
- Tedious, labour intensive, expensive methods as the TCO is higher due high maintenance requirements
during climatic changes;
Drive away Methods: ● Detect the wildlife activity ● reduce human - animal conflict,
- Risky as it brings the animals and humans into close contact.
- not always effective
(Elephant) and inform the and thereby reduce the casualties
*For details on different alternatives please refer Challenge Brief - https://tinyurl.com/wildlifecb concerned officials and destruction.
● Warning system for the locals to
safeguard in case of animal
entry

● Injury, loss of life of humans ● Can ensure safety and mitigate

and elephants conflict
● damage to human property, ● Can reduce the damages and
livestock, and crops life loss due to animal intrusions
● agitation between people and
forest department

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai

● Forest Rangers and department, State/National Forest Department -

TNFD
● NGOs focused on Wildlife
Early Warning System ● Farmers and individuals
- notifications are delayed and more useful as a preventive measure; dependant on humans to report incidents
Manual Methods:
- Involves a lot of risk to human and animal life.
- Tedious, time consuming, and can become expensive
Barrier Methods:
- Tedious, labour intensive, expensive methods as the TCO is higher due high maintenance requirements
during climatic changes;
Drive away Methods: ● Detect the wildlife activity ● reduce human - animal conflict,
- Risky as it brings the animals and humans into close contact.
- not always effective
(Elephant) and inform the and thereby reduce the casualties
*For details on different alternatives please refer Challenge Brief - https://tinyurl.com/wildlifecb concerned officials and destruction.
● Warning system for the locals to
safeguard in case of animal
entry

● Injury, loss of life of humans ● Can ensure safety and mitigate

and elephants conflict
● damage to human property, ● Can reduce the damages and
livestock, and crops life loss due to animal intrusions
● agitation between people and
forest department

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai

● Forest Rangers and department, State/National Forest Department -

TNFD
● NGOs focused on Wildlife
Early Warning System ● Farmers and individuals
- notifications are delayed and more useful as a preventive measure; dependant on humans to report incidents
Manual Methods:
- Involves a lot of risk to human and animal life.
- Tedious, time consuming, and can become expensive
Barrier Methods:
- Tedious, labour intensive, expensive methods as the TCO is higher due high maintenance requirements
during climatic changes;
Drive away Methods: ● Detect the wildlife activity ● reduce human - animal conflict,
- Risky as it brings the animals and humans into close contact.
- not always effective
(Elephant) and inform the and thereby reduce the casualties
*For details on different alternatives please refer Challenge Brief - https://tinyurl.com/wildlifecb concerned officials and destruction.
● Warning system for the locals to
safeguard in case of animal
entry
DEPLOYMENT
● Installation/Integration: Zone coverage ● Injury, loss of life of humans ● Can ensure safety and mitigate
USABILITY varies according to the different conditions
and elephants
and requires in-depth knowledge on the conflict
terrain. ● damage to human property, ● Can reduce the damages and
● Minimal or no Product training ● Maintenance/Services: Low or minimal need livestock, and crops life loss due to animal intrusions
increases the adoption. for maintenance.
● Resource/materials: many of the core forest
● agitation between people and
areas lack proper network connectivity for forest department
● People have limited or no technical long range communication.
skills/expertise. ● Environment: Being exposed to open
weather, and harsh conditions of forest can
damage the products. Theft is another
● Forests are remote locations with problem.
limited accessibility.

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai

● Forest Rangers and department, State/National Forest Department -

TNFD
● NGOs focused on Wildlife
Early Warning System ● Farmers and individuals
- notifications are delayed and more useful as a preventive measure; dependant on humans to report incidents
Manual Methods:
- Involves a lot of risk to human and animal life.
- Tedious, time consuming, and can become expensive
Barrier Methods:
- Tedious, labour intensive, expensive methods as the TCO is higher due high maintenance requirements
during climatic changes;
Drive away Methods: ● Detect the wildlife activity ● reduce human - animal conflict,
- Risky as it brings the animals and humans into close contact.
- not always effective
(Elephant) and inform the and thereby reduce the casualties
*For details on different alternatives please refer Challenge Brief - https://tinyurl.com/wildlifecb concerned officials and destruction.
● Warning system for the locals to
safeguard in case of animal
entry
DEPLOYMENT
● Installation/Integration: Zone coverage ● Injury, loss of life of humans ● Can ensure safety and mitigate
USABILITY varies according to the different conditions
and elephants
and requires in-depth knowledge on the conflict
terrain. ● damage to human property, ● Can reduce the damages and
● Minimal or no Product training ● Maintenance/Services: Low or minimal need livestock, and crops life loss due to animal intrusions
increases the adoption. for maintenance.
● Resource/materials: many of the core forest
● agitation between people and
areas lack proper network connectivity for forest department
● People have limited or no technical long range communication.
skills/expertise. ● Environment: Being exposed to open
weather, and harsh conditions of forest can
damage the products. Theft is another
● Forests are remote locations with problem.
limited accessibility.

● Due to the close proximity to forest regions, constant human & elephant conflicts leads
to death of both human and elephant life.
● The farming lands in the region are regularly invaded by the elephant subjecting to
heavy crop damages
Elephants intrude into the villages and fields at the fringes of forest and human habitat. They
destroy crops and damage any fences or property in the process. Farmers chases the
elephants out and in the process there are casualties. The whole raid results in destruction and
loss for the farmers. Since there was no prior information from forest department, villagers get
agitated towards the forest department. This is a common case in zones of Odanthurai and
Nellithurai

● Forest Rangers and department, State/National Forest Department -

TNFD
● NGOs focused on Wildlife
Early Warning System ● Farmers and individuals
- notifications are delayed and more useful as a preventive measure; dependant on humans to report incidents
Manual Methods:
- Involves a lot of risk to human and animal life.
- Tedious, time consuming, and can become expensive
Barrier Methods:
- Tedious, labour intensive, expensive methods as the TCO is higher due high maintenance requirements
during climatic changes;
Drive away Methods: ● Detect the wildlife activity ● reduce human - animal conflict,
- Risky as it brings the animals and humans into close contact.
- not always effective
(Elephant) and inform the and thereby reduce the casualties
*For details on different alternatives please refer Challenge Brief - https://tinyurl.com/wildlifecb concerned officials and destruction.
● Warning system for the locals to
safeguard in case of animal
entry
DEPLOYMENT
● Installation/Integration: Zone coverage ● Injury, loss of life of humans ● Can ensure safety and mitigate
USABILITY varies according to the different conditions
and elephants
and requires in-depth knowledge on the conflict
terrain. ● damage to human property, ● Can reduce the damages and
● Minimal or no Product training ● Maintenance/Services: Low or minimal need livestock, and crops life loss due to animal intrusions
increases the adoption. for maintenance.
● Resource/materials: many of the core forest
● agitation between people and
areas lack proper network connectivity for forest department
● People have limited or no technical long range communication.
skills/expertise. ● Environment: Being exposed to open
weather, and harsh conditions of forest can
damage the products. Theft is another https://www.researchgate.net/publication/264556982
● Forests are remote locations with problem.
limited accessibility. ● WWF-India landscape co-ordinator
A value proposition is a statement that answers
'why' someone will buy your product. It
convinces a potential customer why your service
or product will be of more value to them than
similar offerings from your competition.
 1. Customer Needs

The innovator needs to understand the CUSTOMER

and the JOBS he needs to get done, the PAINS he
experiences during the job, and the different GAINS
he expects to obtain on completion of the job.
• continuous information on wild animal activity close to
forest boundary
• send real-time alerts to the forest department (rangers,
nightwatchers, volunteers) in case of detection of
animal movement.

● reduce deaths and destruction

caused by human-animal conflicts

● reduce risks created by human-animal

conflict

● functional solution that can endure in harsh

weather conditions and rough forest
environments.
● strong wireless communication to send
information from remote locations
• continuous information on wild animal activity close to
forest boundary
• send real-time alerts to the forest department (rangers,
nightwatchers, volunteers) in case of detection of
animal movement.

● reduce deaths and destruction

caused by human-animal conflicts

● reduce risks created by human-animal

conflict

● functional solution that can endure in harsh

weather conditions and rough forest
environments.
● strong wireless communication to send
information from remote locations
● Barriers and other monitoring systems are expensive to install
• continuous information on wild animal activity close to
and maintain
forest boundary
• send real-time alerts to the forest department (rangers,
nightwatchers, volunteers) in case of detection of
animal movement.

● Delayed alerts and notifications on animal movements and

intrusions ● reduce deaths and destruction
caused by human-animal conflicts
● Injury and loss of life of humans and elephants
● Damage to human property.

● lack of prior information about the elephant intrusion leads to

agitation between people and forest department

● reduce risks created by human-animal

● Risks their life in partoling job without knowing the presence of conflict
the elephant

● functional solution that can endure in harsh

weather conditions and rough forest
● Network connectivity is bad deep within forests. environments.
● The terrain is uneven and varies a lot, requiring ● strong wireless communication to send
a lot of study.
information from remote locations
● Environment is dusty and exposed to different
weather conditions
● Barriers and other monitoring systems are expensive to install
• continuous information on wild animal activity close to
and maintain
forest boundary
• send real-time alerts to the forest department (rangers,
nightwatchers, volunteers) in case of detection of
animal movement.

● Delayed alerts and notifications on animal movements and

intrusions ● reduce deaths and destruction
caused by human-animal conflicts
● Injury and loss of life of humans and elephants
● Damage to human property.

● lack of prior information about the elephant intrusion leads to

agitation between people and forest department

● reduce risks created by human-animal

● Risks their life in partoling job without knowing the presence of conflict
the elephant

● functional solution that can endure in harsh

weather conditions and rough forest
● Network connectivity is bad deep within forests. environments.
● The terrain is uneven and varies a lot, requiring ● strong wireless communication to send
a lot of study.
information from remote locations
● Environment is dusty and exposed to different
weather conditions
● Barriers and other monitoring systems are expensive to install
• continuous information on wild animal activity close to
and maintain
forest boundary
• send real-time alerts to the forest department (rangers,
nightwatchers, volunteers) in case of detection of
animal movement. ● Detect the wildlife activity (Elephant) and inform the
concerned officials
● Warning system for the locals to safeguard in case of
animal entry
● Delayed alerts and notifications on animal movements and
intrusions ● reduce deaths and destruction
caused by human-animal conflicts
● Injury and loss of life of humans and elephants
● Damage to human property.

● lack of prior information about the elephant intrusion leads to provides prior information about the elephant intrusion
agitation between people and forest department to ensure the safety of the people

● reduce risks created by human-animal

● Risks their life in partoling job without knowing the presence of conflict Real time data for the forest ranger
the elephant

conflict free border zones

● Network connectivity is bad deep within forests.
● The terrain is uneven and varies a lot, requiring
a lot of study.
● Environment is dusty and exposed to different
weather conditions
● functional solution that can endure in harsh reduced deaths and conflicts between
weather conditions and rough forest humans and animals
environments.
● strong wireless communication to send
increased efficiency at affordable price; predictive
information from remote locations
analytics
 2. Value Proposition Canvas

The innovator defines the features and functions

that will help the CUSTOMER get the JOB done,
which of these PAINS can be relieved and which
of the GAINS can created.

● Data gathered can be used to plan
and implement corrective and
mitigation measures to avoid human-
animal conflict.
● continuous data collection enables
predictive analysis and study the
behaviour of the wild animals
● Animal tracking and SPECIES
RECOGNITION with GEO
TAGGING- to recognise the
animal threatening intrusion, and
its location.
● Real-time Alerts - send alerts to
the forest rangers, patrols and
nightwatches to help prevent
human-animal conflict
● Reducing risk of life of both the man
and the animal
● crop damage can be gradually
decreased
Forest Department/NGOs
● instantaneous Real-time data for the
concerned officials
● increased efficiency in predicting and
preventing conflicts
● Continuous connectivity for alerts and data
sharing
● safeguard the locals in case of animal entry
● reduced deaths and conflicts between
humans and animals
● protect the farmlands from animal rampage
● should prevent human- animal encounter
● ensure the safety
● Delayed alerts and notifications on animal
movements and intrusions
● lack of prior information leads to agitation
between people and forest department
● Risks in their life during patrolling job are high
without information on the wild animal activity
● Uneven and rough terrain makes it difficult to
pursue in-depth studies or install any solutions.
● Difficult to send alerts due to bad network
connectivity.
● Current solutions are not able to endure in the
dusty environment and being exposed to harsh
weather conditions
● Injury and loss of life of humans and animals
● Damage to human property.

● Data gathered can be used to plan
and implement corrective and
mitigation measures to avoid human-
animal conflict.
● continuous data collection enables
predictive analysis and study the
behaviour of the wild animals
● Animal tracking and SPECIES
RECOGNITION with GEO
TAGGING- to recognise the
animal threatening intrusion, and
its location.
● Real-time Alerts - send alerts to
the forest rangers, patrols and
nightwatches to help prevent
human-animal conflict
● Reducing risk of life of both the man
and the animal
● crop damage can be gradually
decreased
Forest Department/NGOs
● instantaneous Real-time data for the
concerned officials
● increased efficiency in predicting and
preventing conflicts
● Continuous connectivity for alerts and data
sharing
● safeguard the locals in case of animal entry
● reduced deaths and conflicts between
humans and animals
● protect the farmlands from animal rampage
● should prevent human- animal encounter
● ensure the safety
● Delayed alerts and notifications on animal
movements and intrusions
● lack of prior information leads to agitation
between people and forest department
● Risks in their life during patrolling job are high
without information on the wild animal activity
● Uneven and rough terrain makes it difficult to
pursue in-depth studies or install any solutions.
● Difficult to send alerts due to bad network
connectivity.
● Current solutions are not able to endure in the
dusty environment and being exposed to harsh
weather conditions
● Injury and loss of life of humans and animals
● Damage to human property.

● Data gathered can be used to plan
and implement corrective and
mitigation measures to avoid human-
animal conflict.
● continuous data collection enables
predictive analysis and study the
behaviour of the wild animals
● Animal tracking and SPECIES
RECOGNITION with GEO
TAGGING- to recognise the
animal threatening intrusion, and
its location.
● Real-time Alerts - send alerts to
the forest rangers, patrols and
nightwatches to help prevent
human-animal conflict
● Reducing risk of life of both the man
and the animal
● crop damage can be gradually
decreased
Forest Department/NGOs
● instantaneous Real-time data for the
concerned officials
● increased efficiency in predicting and
preventing conflicts
● Continuous connectivity for alerts and data
sharing
● safeguard the locals in case of animal entry
● reduced deaths and conflicts between
humans and animals
● protect the farmlands from animal rampage
● should prevent human- animal encounter
● ensure the safety
● Delayed alerts and notifications on animal
movements and intrusions
● lack of prior information leads to agitation
between people and forest department
● Risks in their life during patrolling job are high
without information on the wild animal activity
● Uneven and rough terrain makes it difficult to
pursue in-depth studies or install any solutions.
● Difficult to send alerts due to bad network
connectivity.
● Current solutions are not able to endure in the
dusty environment and being exposed to harsh
weather conditions
● Injury and loss of life of humans and animals
● Damage to human property.

● Data gathered can be used to plan
and implement corrective and
mitigation measures to avoid human-
animal conflict.
● continuous data collection enables
predictive analysis and study the
behaviour of the wild animals
● Animal tracking and SPECIES
RECOGNITION with GEO
TAGGING- to recognise the
animal threatening intrusion, and
its location.
● Real-time Alerts - send alerts to
the forest rangers, patrols and
nightwatches to help prevent
human-animal conflict
● Reducing risk of life of both the man
and the animal
● crop damage can be gradually
decreased
Forest Department, NGOs
● instantaneous Real-time data for the
concerned officials
● increased efficiency in predicting and
preventing conflicts
● Continuous connectivity for alerts and data
sharing
● safeguard the locals in case of animal entry
● reduced deaths and conflicts between
humans and animals
● protect the farmlands from animal rampage
● should prevent human- animal encounter
● ensure the safety
● Delayed alerts and notifications on animal
movements and intrusions
● lack of prior information leads to agitation
between people and forest department
● Risks in their life during patrolling job are high
without information on the wild animal activity
● Uneven and rough terrain makes it difficult to
pursue in-depth studies or install any solutions.
● Difficult to send alerts due to bad network
connectivity.
● Current solutions are not able to endure in the
dusty environment and being exposed to harsh
weather conditions
● Injury and loss of life of humans and animals
● Damage to human property.

● Data gathered can be used to plan
and implement corrective and
mitigation measures to avoid human-
animal conflict.
● continuous data collection enables
predictive analysis and study the
behaviour of the wild animals
● Animal tracking and SPECIES
RECOGNITION with GEO
TAGGING- to recognise the
animal threatening intrusion, and
its location.
● Real-time Alerts - send alerts to
the forest rangers, patrols and
nightwatches to help prevent
human-animal conflict
● Reducing risk of life of both the man
and the animal
● crop damage can be gradually
decreased
Forest Department, NGOs
● instantaneous Real-time data for the
concerned officials
● increased efficiency in predicting and
preventing conflicts
● Continuous connectivity for alerts and data
sharing
● safeguard the locals in case of animal entry
● reduced deaths and conflicts between
humans and animals
● protect the farmlands from animal rampage
● should prevent human- animal encounter
● ensure the safety
● Delayed alerts and notifications on animal
movements and intrusions
● lack of prior information leads to agitation
between people and forest department
● Risks in their life during patrolling job are high
without information on the wild animal activity
● Uneven and rough terrain makes it difficult to
pursue in-depth studies or install any solutions.
● Difficult to send alerts due to bad network
connectivity.
● Current solutions are not able to endure in the
dusty environment and being exposed to harsh
weather conditions
● Injury and loss of life of humans and animals
● Damage to human property.
Forest Department/NGOs

• need information on wild animal

activity close to forest boundary

• prevent human-animal conflict at

the borders of forests

• reduce deaths and destruction

caused by human - animal conflict.
 Forest Department/NGOs

● Animal tracking and SPECIES • need information on wild animal

RECOGNITION with GEO TAGGING-
to recognise the animal threatening activity close to forest boundary
intrusion, and its location.

• prevent human-animal conflict at

the borders of forests

● Real-time Alerts - send alerts to the

forest rangers, patrols and
nightwatches to help prevent human- • reduce deaths and destruction
animal conflict
caused by human - animal conflict.
 Forest Department/NGOs

● Animal tracking and SPECIES • need information on wild animal

RECOGNITION with GEO TAGGING-
to recognise the animal threatening activity close to forest boundary
intrusion, and its location.

• prevent human-animal conflict at

the borders of forests
● Delayed alerts and notifications on
animal movements and intrusions
● Real-time Alerts - send alerts to the
forest rangers, patrols and
nightwatches to help prevent human-
● lack of prior information leads to agitation • reduce deaths and destruction
between people and forest department
animal conflict caused by human - animal conflict.

● Risks in their life during patrolling job are

high without information on the wild animal ● Damage to human property
activity

● Uneven and rough terrain makes it difficult
to pursue in-depth studies or install any
solutions.
● Difficult to send alerts due to bad network
connectivity
● Injury and loss of life of humans and
animals
● Current solutions are not able to endure in
the dusty environment and being exposed to
harsh weather conditions

● Animal tracking and SPECIES
RECOGNITION with GEO TAGGING-
to recognise the animal threatening
intrusion, and its location.
● Real-time Alerts - send alerts to the
forest rangers, patrols and
nightwatches to help prevent human-
animal conflict
● Delayed alerts and notifications on
● lack of prior information leads to agitation
● Network agnostic design which
enables cross platform
communication
● Rugged design to ensure the
protection against diff
environment conditions
Forest Department/NGOs
animal movements and intrusions
between people and forest department
● Risks in their life during patrolling job are
high without information on the wild animal
activity
● Uneven and rough terrain makes it difficult
to pursue in-depth studies or install any
solutions.
● Difficult to send alerts due to bad network
connectivity
• need information on wild animal
activity close to forest boundary
• prevent human-animal conflict at
the borders of forests
• reduce deaths and destruction
caused by human - animal conflict.
● Damage to human property
● Injury and loss of life of humans and
animals
● Current solutions are not able to endure in
the dusty environment and being exposed to
harsh weather conditions

● Animal tracking and SPECIES
RECOGNITION with GEO TAGGING-
to recognise the animal threatening
intrusion, and its location.
● Real-time Alerts - send alerts to the
forest rangers, patrols and
nightwatches to help prevent human-
animal conflict
● Delayed alerts and notifications on
● lack of prior information leads to agitation
● Network agnostic design which
enables cross platform
communication
● Rugged design to ensure the
protection against diff
environment conditions
Forest Department/NGOs
● safeguard the locals in case of animal entry
● increased efficiency in predicting and
preventing conflicts
● Continuous connectivity for alerts and data
sharing
● instantaneous Real-time data for
the concerned officials
● reduced deaths and conflicts between
humans and animals
● protect the farmlands from animal rampage • need information on wild animal
activity close to forest boundary
● should prevent human- animal encounter
● ensure the safety • prevent human-animal conflict at
the borders of forests
animal movements and intrusions
• reduce deaths and destruction
between people and forest department
caused by human - animal conflict.
● Risks in their life during patrolling job are
high without information on the wild animal ● Damage to human property
activity
● Uneven and rough terrain makes it difficult ● Injury and loss of life of humans and
to pursue in-depth studies or install any animals
solutions.
● Current solutions are not able to endure in
● Difficult to send alerts due to bad network the dusty environment and being exposed to
connectivity harsh weather conditions

● Data gathered can be used to plan and
implement corrective and mitigation
measures to avoid human-animal
conflict
● Animal tracking and SPECIES
RECOGNITION with GEO TAGGING- ● Continuous data collection enables
to recognise the animal threatening predictive analysis and study the
intrusion, and its location. behaviour of the wild animals
● Delayed alerts and notifications on
● Real-time Alerts - send alerts to the
forest rangers, patrols and
nightwatches to help prevent human-
● lack of prior information leads to agitation
● Network agnostic design which
animal conflict
enables cross platform
communication
● Rugged design to ensure the
protection against diff environment
conditions
Forest Department/NGOs
● safeguard the locals in case of animal entry
● increased efficiency in predicting and
preventing conflicts
● Continuous connectivity for alerts and data
sharing
● instantaneous Real-time data for
the concerned officials
● reduced deaths and conflicts between
humans and animals
● protect the farmlands from animal rampage • need information on wild animal
activity close to forest boundary
● should prevent human- animal encounter
● ensure the safety • prevent human-animal conflict at
the borders of forests
animal movements and intrusions
• reduce deaths and destruction
between people and forest department
caused by human - animal conflict.
● Risks in their life during patrolling job are
high without information on the wild animal ● Damage to human property
activity
● Uneven and rough terrain makes it difficult ● Injury and loss of life of humans and
to pursue in-depth studies or install any animals
solutions.
● Current solutions are not able to endure in
● Difficult to send alerts due to bad network the dusty environment and being exposed to
connectivity harsh weather conditions

● Data gathered can be used to plan
and implement corrective and
mitigation measures to avoid human-
animal conflict.
● continuous data collection enables
predictive analysis and study the
behaviour of the wild animals
● Animal tracking and SPECIES
RECOGNITION with GEO TAGGING-
to recognise the animal threatening
intrusion, and its location.
● Real-time Alerts - send alerts to the
forest rangers, patrols and
nightwatches to help prevent human-
animal conflict
● Network agnostic design which
enables cross platform
communication
● Rugged design to ensure the
protection against diff environment
conditions
Forest Department, NGOs
● instantaneous Real-time data for the
concerned officials
● increased efficiency in predicting and
preventing conflicts
● Continuous connectivity for alerts and data
sharing
● safeguard the locals in case of animal entry
● reduced deaths and conflicts between
humans and animals
● protect the farmlands from animal rampage
● should prevent human- animal encounter
● ensure the safety • need information on wild animal activity
close to forest boundary
• prevent human-animal conflict at the borders
of forests
• reduce deaths and destruction caused by
human - animal conflict.
● Delayed alerts and notifications on animal
movements and intrusions
● lack of prior information leads to agitation
between people and forest department
● Risks in their life during patrolling job are high
without information on the wild animal activity
● Uneven and rough terrain makes it difficult to
pursue in-depth studies or install any solutions.
● Difficult to send alerts due to bad network
connectivity.
● Current solutions are not able to endure in the
dusty environment and being exposed to harsh
weather conditions
● Injury and loss of life of humans and animals
● Damage to human property.
 3. VP Statement Guide

The activity guide helps the innovator piece

together the various parts of the value
proposition and then refine it into a compelling
statement.
 Forest Department, Wildlife NGOs,

do not have prior information about the wildlife activities and this leads to human-animal conflict

A real-time monitoring system with geotagging and notification system

Early warning system

● Recognise the threat potential of the animal

● Geotagging reduces risks during patrolling.
● High product endurance with wireless data transfer and analysis,

● Existing early warning systems provide unreliable results

● Trap camera does not provide real-time data analytics

● Patrols can track animal movements and be informed about any threats or intrusions
● data-driven planning to reduce and mitigate human-animal conflicts
● Study behaviours, migration patterns.
 Forest Department/NGos & Farmers

! Due to the close proximity to forest regions, constant human & elephant conflicts leads to death of both human and elephant life.

! The farming lands in the region are regularly invaded by the elephant subjecting to heavy crop damages

●Forests are remote locations with limited accessibility

●Minimal or no Product training increases the adoption.People have limited or no technical skills/expertise.
●Installation/Integration: Zone coverage varies according to the different conditions and requires in-depth knowledge on the terrain.
●Resource/materials: many of the core forest areas lack proper network connectivity for long range communication. Being exposed to open weather, and harsh
conditions of forest can damage the products. Theft/damage is major concern.

! Data-driven planning can reduce, mitigate any loss of life or damages.

! NGOs can study the animal behaviours and work towards a long-term sustainable solution to avoid human-animal conflict.

! A real-time monitoring system with geotagging and notification features to provide early warnings by recognising the threat potential of the

animal.

! Geotagging and wireless data transfer to patrols to get real-time alerts on any threats before intrusions occur.

! The product requires a one-time investment of INR 50,000 on a gateway for its working at a radius of ~10 Kms

! Each camera module to be installed in the Forest Fringes costs INR 15,000
 Wildlife 360: Value Proposition Statement
The Forest Department authorities and Wildlife NGOs volunteers, do not have prior information about
the wildlife activities at the forest fringes and this leads to heavy casualties and economic loss.

Our real-time monitoring system recognises threat potential of any animal infringing the borders, and
through a notification system provides early warning to the concerned authorities. Through geo
tagging and data-driven planning, the authorities can predict intrusions and take measures to reduce
and mitigate human-animal conflicts.
 Minimum Usable Prototypes (MUP)

MUP is a ‘Good is Good Enough’ solution with the

most important features that is enough to convince the
end-user to use it, test it, understand/experience its
worth, and to provide feedback on ‘willingness-to-pay’.
 MUP Tech Canvas
It enables innovators to define the right set of
components necessary for building the features
and functionalities required to test and validate
the value proposition.
Target User:
86 A monitoring system which
● Forest Rangers and department, detects the presence of
State/National Forest
elephants near human
Department -TNFD
● Farmers and individuals

High Market potential

habitats and alerts forest
● NGOs focused on Wildlife Higher tech impact officials/locals for swift
actions

Forest Fringes
Wild animal Crossing
Zones
Target User:
86 A monitoring system which
● Forest Rangers and department, Actors: Forest Rangers/Officials/
detects the presence of ● Animal tracking and SPECIES Farmers/NGO Volunteers
State/National Forest
elephants near human RECOGNITION with GEO TAGGING Roles: Admin, User
Department -TNFD
● Farmers and individuals

High Market potential

habitats and alerts forest ● Real-time Alerts
● NGOs focused on Wildlife Higher tech impact officials/locals for swift UI/UX:
actions

Forest Fringes
Wild animal Crossing
Zones
Target User:
86 A monitoring system which
● Forest Rangers and department, Actors: Forest Rangers/Officials/
detects the presence of ● Animal tracking and SPECIES Farmers/NGO Volunteers
State/National Forest
elephants near human RECOGNITION with GEO TAGGING Roles: Admin, User
Department -TNFD
● Farmers and individuals

High Market potential

habitats and alerts forest ● Real-time Alerts
● NGOs focused on Wildlife Higher tech impact officials/locals for swift UI/UX:
actions

Forest Fringes
Wild animal Crossing
Zones
Target User:
86 A monitoring system which
● Forest Rangers and department, Actors: Forest Rangers/Officials/
detects the presence of ● Animal tracking and SPECIES Farmers/NGO Volunteers
State/National Forest
elephants near human RECOGNITION with GEO TAGGING Roles: Admin, User
Department -TNFD
● Farmers and individuals

High Market potential

habitats and alerts forest ● Real-time Alerts
● NGOs focused on Wildlife Higher tech impact officials/locals for swift UI/UX:
actions

Forest Fringes
Wild animal Crossing
Zones

Power
Memory
Ruggedness to damage
Target User:
86 A monitoring system which
● Forest Rangers and department, Actors: Forest Rangers/Officials/
detects the presence of ● Animal tracking and SPECIES Farmers/NGO Volunteers
State/National Forest
elephants near human RECOGNITION with GEO TAGGING Roles: Admin, User
Department -TNFD
● Farmers and individuals

High Market potential

habitats and alerts forest ● Real-time Alerts
● NGOs focused on Wildlife Higher tech impact officials/locals for swift UI/UX:
actions

Forest Fringes
Wild animal Crossing
Zones

Power
Memory
Ruggedness to damage

● Motion Camera Module

Display Serial NIL Text Message

Interface
I

PIR Sensor

ndication in Map
Target User:
86 A monitoring system which
● Forest Rangers and department, Actors: Forest Rangers/Officials/
detects the presence of ● Animal tracking and SPECIES Farmers/NGO Volunteers
State/National Forest
elephants near human RECOGNITION with GEO TAGGING Roles: Admin, User
Department -TNFD
● Farmers and individuals

High Market potential

habitats and alerts forest ● Real-time Alerts
● NGOs focused on Wildlife Higher tech impact officials/locals for swift UI/UX:
actions

Forest Fringes
Wild animal Crossing
Zones

Power
Memory
Ruggedness to damage

COMPUTE: Raspberry Pi
HARD DISK MEMORY: 1
TB
● Motion Camera Module
Camera Serial Display Serial NIL Text Message

Interface Interface
I

PIR Sensor

Solar powered/battery (Lithium- ndication in Map

ion battery 10,000 mah)
Target User:
86 A monitoring system which
● Forest Rangers and department, Actors: Forest Rangers/Officials/
detects the presence of ● Animal tracking and SPECIES Farmers/NGO Volunteers
State/National Forest
elephants near human RECOGNITION with GEO TAGGING Roles: Admin, User
Department -TNFD
● Farmers and individuals

High Market potential

habitats and alerts forest ● Real-time Alerts
● NGOs focused on Wildlife Higher tech impact officials/locals for swift UI/UX:
actions

Forest Fringes
Wild animal Crossing
Zones

Power
Memory
Ruggedness to damage

COMPUTE: Raspberry Pi
HARD DISK MEMORY: 1
TB Web based application
● Motion Camera Module
Camera Serial Display Serial NIL Text Message

Interface Interface
I

PIR Sensor

Solar powered/battery (Lithium- ndication in Map

ion battery 10,000 mah)
 MUP
INNOVATION BRIEF
 MUP
INNOVATION BRIEF
#1 PROBLEM STATEMENT & SIGNIFICANCE
#2 TARGET USER & USE-CASE(S)
#3 EXPECTED OUTCOMES & GAINS
#4 SOLUTION CONCEPT
[MINIMUM USABLE PROTOTYPE]
#5 UTILITY
[FEATURES & FUNCTIONALITY]
#6 USABILITY & DEPLOYMENT CONSTRAINTS
#7 TECHNOLOGY SELECTION/APPLICATIONS
 Deployment
Once the MUP is developed the
innovator installs the solutions and
tests the value proposition.
 3-min Pitch Canvas
It is a framework for the innovator to present the
essential information necessary to showcase the
worthiness of the idea.
QUESTIONS?
 Please share your Wishes

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