The marketing world is dynamic and ever-changing — trends, technology, and

tactics are never stagnant. That's why it's critical that your business stay up
with new developments in the industry. The last thing you want is for your
business to fall behind while your competitors stay ahead of the curve. But
how can you be sure you're keeping up with the times? A great way to remain
relevant and stay up to date on all marketing trends is to keep an eye on
marketing statistics. Whether you're focused on SEO, content marketing,
social media, video marketing, email marketing, lead generation, advertising,
marketing technology, or sales, we've collected a plethora of 2019 statistics to
help you connect with your customers, reach your target audience, and boost
conversions. Search Engine Optimization Statistics Search engine
optimization, or SEO, allows you to understand how consumers are searching
for and finding information about your brand and your competitors online. By
incorporating SEO strategies in your marketing efforts, you'll increase your
website's visibility and rankings. The following statistics will help you finetune
your SEO strategy so your website pages appear higher on search engine
results pages as well as increase website traffic — and conversions.
Conversion Rate Optimization (CRO) Only about 22% of businesses are
satisfied with their conversion rates. (Econsultancy, 2016) Using videos on
landing pages will increase conversions by 86%. (Wordstream, 2018) 90% of
searchers haven’t made their mind up about a brand before starting their
search. (Status Labs, 2018) For every $92 spent acquiring customers, only $1
is spent converting them. (Econsultancy, 2016) Ecommerce 84% of people
will not make a purchase if they are dealing with an unsecured website. (Blue
Corona, 2018) By 2021, global retail ecommerce sales will reach $4.5 trillion.
(Shopify Plus, 2018) B2B ecommerce sales are expected to outgrow B2C
ecommerce sales by 2020. (Ecommerce Platforms, 2018) Local SEO 72% of
consumers who did a local search visited a store within five miles.
(Wordstream, 2016) 82 percent of smartphone shoppers conduct ‘near me’
searches. (Search Engine Land, 2018) 28% of searches for something nearby
result in a purchase. (Google, 2016) Local searches lead 50% of mobile users
to visit stores within one day. (Google, 2018) 61% of mobile searchers are
more likely to contact a local business if they have a mobile-friendly site.
(Junto, 2019) Mobile Search Google drives 96% of mobile search traffic. (Jody
Nimetz Co., 2018) More than 46% of Americans will check their smartphone
before getting out of bed. (Tech Times, 2017) Over 51% of smartphone users
have discovered a new company or product while conducting a search on
their smartphone. (Google, 2018) 78% of location-based mobile searches
result in an offline purchase. (Junto, 2019) 86% of people look up the location
of a business on Google Maps. (Junto, 2019) Organic Search Google is
responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)
The average Google first page result contains 1,890 words. (Backlinko, 2016)
50% of search queries are four words or longer. (IMPACT, 2019) 61% of
marketers say improving SEO and growing their organic presence is their top
inbound marketing priority. (HubSpot, 2018) 70-80% of search engine users
are only focusing on the organic results. (MarTech, 2018) Video content is 50
times more likely to drive organic search results than plain text. (Omnicore,
2018) Organic SEO is about 5.66 times better than paid search ads. (New
Media Campaigns, 2018) Including a video in a post increases organic traffic
from search results by 157%. (Search Engine People, 2017) Voice Search
65% of 25-49 year old’s speak to their voice-enabled devices at least once a
day. (PWC, 2019) Voice is expected to be a $40 billion channel by
2022. (OC&C Strategy Consultants, 2019) Smart speaker shipments grew
nearly 200% YOY in Q3 2018 globally. (Strategy Analytics, 2018) By
2020, 50% of all online searches will be voice searches. (Wordstream, 2018)
As of January 2018, there were about 1 billion voice searches per month.
(Wordstream, 2018) Two-thirds of people who use digital voice assistants,
such as Amazon Echo or Google Home, use their smartphones less
often. (CNBC, 2018) Want to access statistics like this and more? Download
the report below. Want more data? Subscribe to HubSpot Research for the
latest marketing, sales, and business data. Subscribe Content Marketing
Statistics The purpose of content marketing is to create and share relevant
written, downloadable, and visual media so your target audience can learn
about you as a brand, your products and services, and your expertise.
Content marketing statistics help you learn about today's projects and
platforms other content marketers are using to solve their audience's pain
points and generate leads. This will allow you to determine which techniques
will work best for your business and target audience. Blogging 55% of
marketers say blog content creation is their top inbound marketing priority.
(HubSpot, 2018) One in ten blog posts are compounding, meaning organic
search increases their traffic over time. (HubSpot, 2016) 36% of people prefer
list-based headlines. (IMPACT, 2019) Over its lifetime, one compounding blog
post creates as much traffic as six decaying posts. (HubSpot, 2016) Marketers
who prioritize blogging efforts are 13x more likely to see positive ROI.
(HubSpot, 2019) 81% of B2B companies use Blog as a content marketing
tactic. (Content Marketing Institute, 2016) 66% of marketers surveyed used
blogs in their social media content. (Social Media Examiner, 2019) Listicles
are the most popular blog post format among business blogs. (Responsive
Inbound Marketing, 2019) Using statistics in blog posts improves consumer
trust. (Forbes, 2018) 43% of B2B marketers say blogging is their most
important type of content. (Social Marketing Industry Report, 2017) 43% of
people admit to skimming blog posts. (HubSpot, 2018) Titles with 6-13 words
attract the highest and most consistent amount of traffic. (HubSpot, 2016)
Content Strategy 32% of marketers say visual images are the most important
form of content for their businesses. (HubSpot, 2018) Content marketing gets
three times more leads than paid search advertising. (Content Marketing
Institute, 2017) 51% of B2B marketers prioritize creating visual assets as part
of their content marketing strategy. (HubSpot, 2019) 45% of B2C marketers
believe visual content is their most important type of content. (Content
Marketing Institute, 2017) LinkedIn is the most effective social media platform
for delivering content and securing audience engagement. (LinkedIn, 2017)
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
(Demand Gen Report, 2016) Podcasts 17% of marketers plan to add
podcasting to their marketing efforts in the next 12 months. (HubSpot, 2018)
Monthly podcast listeners grew from 24% of Americans to 26% year over
year. (Edison Research, 2018) Podcast listeners are more likely to own a
smart speaker. (Edison Research, 2018) 27% of men and 24% of women
listened to podcasts in the last month. (Edison Research, 2018) Podcasts are
the number one audio source by time of consumption among podcast
listeners. (Edison Research, 2018) Want to access statistics like this and
more? Download the report below. Social Media Statistics With over 3.2 billion
people on social media globally, understanding how to market on various
social platforms has become an integral part of every business's success.
These social media statistics will help you learn how marketers today are
expanding their reach, boosting brand awareness, and promoting their
products and services through these channels — so you can do the same.
Facebook Globally, there are over 2.38 billion monthly active users on
Facebook. (Facebook, 2019) Of the 2.1 billion total Facebook accounts, 270
million profiles are fake. (Mashable, 2017) Mobile advertising revenue is
reported according to Facebook to represent approximately 93 percent of
advertising revenue for Q1 2019. (Sprout Social, 2016) Among Facebook
users, 83% are women and 75% are men. (Sprout Social, 2016) Facebook is
used by about 50% of American teens, but it no longer dominates the teen
social media landscape as it once did. (Pew Research Center, 2019) India
has the most Facebook users out of any other country in the world. (Statitsa,
2018) 74% of people say they use Facebook for professional purposes.
(HubSpot, 2017) Facebook is the second most-used platform globally,
followed by YouTube. (Pew Research Center, 2019) Around 43% of US
adults get news from Facebook. (Pew Research Center, 2018) 1.56
billion active users log onto Facebook every day. (Zephoria, 2019) Instagram
71% of Instagram users are under the age of 35. (Statitsa, 2019) More than
500 million people use Instagram every day. (Oberlo, 2019) Seven out of ten
hashtags on Instagram are branded. (Sprout Social, 2018) Instagram is
expected to hit $14 million in revenue in 2019. (Jefferies Financial Group,
2019) Instagram has over 1 billion active monthly users. (Oberlo, 2019)
Instagram's user count is growing close to 5% per quarter. (TechCrunch,
2018) Instagram makes up 28.2% of Facebook’s mobile ad
revenue. (TechCrunch, 2018) Instagram launched IGTV app in 2018 which
allows creators to upload one-hour long videos. (TechCrunch, 2018) There
are over 400 million Instagram users creating Instagram stories every day.
(Statitsa, 2018) Jakarta, Indonesia is the top tagged location in Instagram
stories. (Digital GYD, 2018) The top three most common hashtags used in
Instagram stories in 2018 are #GOODMORNING, #WORK,
#GOODNIGHT. (Digital GYD, 2018) Research on 89 companies found that
marketers posted 1,347 Instagram Stories compared to 614 Snapchat Stories
in July 2018. (Our Social Times, 2018) Instagram Stories posted a 220%
increase in year-on-year ad spend. (Our Social Times, 2018) The average
Instagram user spends 53 minutes on the app per day. (Oberlo, 2019)
LinkedIn CEOs on LinkedIn have an average of 930 connections (LinkedIn,
2017) When it comes to delivering content and securing audience
engagement, LinkedIn is the most effective social media platform. (LinkedIn,
2017) The average LinkedIn user spends 17 minutes on the site per
month. (Wordstream, 2018) LinkedIn has over 500 million users. (LinkedIn,
2019) 39% of the 500 million LinkedIn users are paying for a premium
account. (LinkedIn, 2017) LinkedIn has 562 million members. (LinkedIn, 2018)
40% of members visit the professional social network each day. (Omnicore
Agency, 2018) Pinterest There are 250 million active users on
Pinterest. (Hootsuite, 2018) 50% of new Pinterest sign-ups in 2018 were men.
(Hootsuite, 2018) 80% of people use Pinterest on mobile. (CoSchedule Blog,
2018) 80% of millennial Pinterest users say that the platform helps them
decide what they should buy. (CoSchedule Blog, 2018) 85% of women users
use Pinterest to plan “life moments”. (Pinterest, 2018) Snapchat Snapchat has
190 million daily active users. (Zephoria, 2019) The average revenue per
Snapchat user increased by 39% to $1.68 in 2019 from $1.21 in 2018.
(Zephoria, 2019) Snapchat reached 90% of all 13-24 year-olds and 75% of all
13-34-year-olds in the US. (Zephoria, 2019) In 2017, 81% of Snapchat’s Q2
revenue came from North America (Omnicore, 2018) In May 2018, Snapchat’s
shares were worth $10.95, down from their original value of $27.09.
(Brandwatch, 2018) In the U.S., Snapchat is the sixth most popular social
networking app as of May 2018. (Statitsa, 2018) In August 2017, Snapchat
users were 64% more likely to send a snap to a friend than post to stories.
(Quartz, 2018) As of May 2018, the longest Snapchat streak is 1,120
snaps. (Brandwatch, 2018) Snapchat users spent an average of 34.5 minutes
on the app in September 2018. (CNBC, 2018) The cost for Snap Ads
campaigns starts at $3,000 per month. (Wallaroo Media, 2018) On average,
Snapchat users under the age of 25 visit Snapchat over 20 times every day
and spend over 30 minutes on the app every day. (Zephoria, 2019) Over
300,000 Snap Lenses were created by our community through Lens Studio in
2018. (Zephoria, 2018) 500 million people use Instagram every day. 71% of
Instagram users are under the age of 35. Instagram is expected to hit $14
million in revenue in 2019. Social Media Management 59% of Americans
believe that customer service through social media has made it easier to get
their questions answered and issues resolved. (Lyfe Marketing, 2018) 88% of
businesses with more than 100 employees use Twitter for marketing
purposes. (Statusbrew, 2017) User-generated content on social networks has
a 4.5% higher conversion rate. (Sprout Social, 2016) 86% of consumers
prefer an authentic and honest brand personality on social networks. (Smart
Insights, 2017) About 3.03 billion people are on social media around the
globe. (BrizFeel, 2018) Only 3% of Internet-using adults say they have a lot of
trust in the information they get from social media. (Pew Research Center,
2018) 96% of people talking about companies and brands on social media
aren’t actively following those brands. (Lyfe Marketing, 2018) Branded content
on social media is twice as likely to interest people between the ages of 55
and 64 than those who are 28 and younger. (BrizFeel, 2018) Social Media
Usage More than 50% of Internet users say they follow some sort of celebrity
or influencer account on social media. (BrizFeel, 2018) Written articles,
videos, and images are the three most engaging types of content on social
media. (Clutch, 2017) 97% of marketers are using social media to reach their
audiences. (Lyfe Marketing, 2018) 2 million business are said to use
Facebook for advertising in 2018. (Hootsuite, 2018) Social media and video
viewing are the two most popular online activities. (Smart Insights, 2018)
There are 2.77 billion social media users globally. (Statitsa, 2019) Twitter
There are 369 million monthly active Twitter users as of 2018. (Statitsa, 2018)
In the US, there are 68 million monthly active Twitter users. (Zephoria, 2019)
29% of Internet users with college degrees are on Twitter. (Pew Research
Center, 2016) Twitter has nearly four times as many users internationally as in
the U.S. (Pew Research Center, 2016) Twitter accounts for 16% of referrals to
longer articles from social sites and 14% for shorter news articles. (Pew
Research Center, 2016) Katy Perry has the most Twitter followers followed by
Justin Bieber. (Statitsa, 2018) In 2017, Twitter's revenue reached 2.44 billion
US dollars. (Statitsa, 2018) 79% of Twitter's monthly average users are
located outside of the U.S. (Hootsuite, 2018) Tweets with videos get over six
times as many retweets as tweets with photos. (Wochit, 2018) Visual Content
Content marketing gets three times more leads than paid search advertising.
(Content Marketing Institute, 2017) 47% of buyers view at least 3 to 5 pieces
of content before deciding to speak with a sales rep. (Demand Gen Report,
2016) Visual assets are the single biggest content contributor when it came to
social media in 2017. (Ofcom, 2017) 100 million hours of video content are
watched on Facebook daily. (Facebook, 2016) 20% of people will read the
text on a page, but 80% of people will watch a video. (My SMN, 2017) After
watching a video, 64% of users are more likely to buy a product
online. (Forbes, 2017) Studies show that people have the ability to recall 65%
of the visual content that they see almost three days later. (HubSpot, 2017)
Looking for more insight on marketing challenges? HubSpot asked 4,500
marketing and sales professionals about the future of inbound. Check out the
State of Inbound report for the latest benchmark data. Get the Report Video
Marketing Statistics Did you know more than 50% of consumers prefer video
content over other forms of content like emails, social, and blogs? Video
marketing is highly effective in appealing to and converting customers. And
with smartphones, it's also affordable and easy to implement no matter your
company type or resources. Video marketing statistics give you insight into
the ways other companies are using the mode of communication to create
lasting relationships with audience members and impact their purchase
decisions. Product Video Product videos can increase purchases by 144%.
(Neil Patel, 2017) Almost 50% of Internet users look for videos related to a
product or service before visiting a store. (Google, 2016) 62% of people said
they were more interested in a product after seeing it in a Facebook Story.
(Marketing Land, 2018) 4 in 5 consumers believe that demo videos are
helpful. 92% of marketers make videos with assets they already have.
(Animoto, 2017) Social Video 41% of marketers plan to add Facebook video
to their content strategy in the next year. (HubSpot, 2018) 45% of people
watch more than an hour of Facebook or YouTube videos a week. (HubSpot,
2016) Square videos are more effective than horizontal videos on Facebook.
(Animoto, 2017) 75% of millennials watch video on social media daily.
(Animoto, 2017) 64% of consumers say watching a marketing video on
Facebook has influenced a purchase decision of theirs in the last month.
(Animoto, 2017) Video Analytics 55% of people consume video content
thoroughly. (HubSpot, 2016) 43% of people want to see more video content
from marketers. (HubSpot, 2016) 81% of marketers are optimizing their social
videos for mobile viewership. (Animoto, 2017) Having a video thumbnail in the
search results can double your search traffic. (Search Engine Journal, 2018)
Video drives a 157% increase in organic traffic from SERPs. (Wordstream,
2018) Video will represent 82% of all IP traffic in 2021. (Business Insider,
2017) YouTube 45% of marketers plan to add YouTube to their content
strategy in the next year. (HubSpot, 2018) There are 1.9 billion monthly active
users on YouTube. (Omnicore, 2018) Two-thirds of users watch YouTube on
a second screen while watching TV at home. (Google, 2016) About 5 billion
YouTube videos are viewed on average every day. (Omnicore, 2018) 75% of
adults turn to YouTube for nostalgia rather than tutorials or current events.
(Omnicore, 2018) YouTube services 95% of all Internet users. (Omnicore,
2018) Among millennials, YouTube accounts for two-thirds of the premium
online video watched across devices. (Google, 2016) 62% of YouTube users
are male. (Omnicore, 2018) 65% of senior executives navigate to a site after
viewing a related YouTube video. (Single Grain, 2018) 32% of consumers
engage with branded video on YouTube. (Tubular Insights, 2017) Email
Marketing Statistics Email marketing remains one of the most important and
effective ways for your business to connect with customers and build lasting
relationships with them. Using email marketing statistics, you'll discover the
ways other businesses are using email to maximize their ROI and connect
with their customers. Clickthrough Rate Arts & entertainment, construction,
human resources, legal & government, and real estate have the highest email
open and clickthrough rates. (HubSpot, 2018) Mobile readers who open an
email a second time from a computer are 65% more likely to click through.
(Campaign Monitor, 2019) 15% of marketers surveyed say their company still
does not regularly review email opens and clicks; only 23% say they have
integrated their website and emails to track what happens after a click.
(MarketingProfs, 2016) Marketers who send emails on Tuesdays get the
highest open rates. (Wordstream, 2017) Marketing and advertising companies
have the lowest email open rates. (HubSpot, 2018) Email Copy 66% of
marketers personalize their emails based on age data. (Campaign Monitor,
2018) 56% of brands using an emoji in their email subject line had a higher
open rate than those that did not. (Forbes, 2017) Nearly half of marketers say
they sometimes test alternate subject lines to optimize email
performance. (MarketingProfs, 2016) Only 9% of email subject lines contain
emojis. (GetResponse, 2018) 91% of shoppers want to hear from companies
they do business with via email. (Sleeknote, 2019) Spam email is more likely
to bypass security filters today than it was in the recent past. (The Radicati
Group, 2016) Transactional emails receive eight times as many opens
compared to regular marketing emails. (Sleeknote, 2017) Email Segmentation
42% of marketers do not send targeted email messages; only 4% use layered
targeting. (MarketingProfs, 2016) 83% of companies use at least basic
segmentation for their emails. (Econsultancy, 2016) The ability to segment
email lists and individualize email campaign messaging are the most effective
personalization tactics for 51% and 50% of marketing influencers respectively.
(Ascend2, 2016) Recipients are 75% more likely to click on emails from
segmented campaigns than non-segmented campaigns. (MailChimp, 2017)
Email Usage There are over 6.69 billion email accounts. (Radicati Group,
2018) Active email accounts are expected to hit 5.6 billion this year. (Statitsa,
2019) Gmail has 1 billion active users worldwide. (Statista, 2016) About 49%
of businesses use some form of email automation. (Emailmonday, 2018)
Emails that display incorrectly on mobile may be deleted within three seconds.
(Campaign Monitor, 2018) 51% of marketers say enriching contact data
quality is their most significant barrier to achieving email marketing success.
(Ascend2, 2016) 86% of professionals prefer to use email when
communicating for business purposes. (HubSpot, 2017) 78% of consumers
have unsubscribed from emails because a brand was sending too many
emails. (HubSpot, 2016) Mobile Email 73% of companies surveyed prioritize
mobile device optimization of emails. (Campaign Monitor, 2018) Almost every
report on email open rates concludes that mobile is responsible for at least
50% of all opens. (Campaign Monitor, 2018) IT, B2B, and wholesale
companies have the weakest mobile email opens, while TV/radio/film, events,
and real estate have the strongest mobile email opens. (Campaign Monitor,
2018) Mobile users check their email three times more than non-mobile users.
(Campaign Monitor, 2018) 52% of customers are less likely to engage with a
company because of bad mobile experience. (Campaign Monitor, 2018) 35%
of business professionals check email on a mobile device. (Convince &
Convert, 2018) 80% of email users are expected to access their email
accounts via a mobile device by the end of 2018. (Radicati, 2018) The Apple
iPhone (29%) and Gmail (27%) remain the most popular ways to read emails.
(Litmus, 2018) IMobile opens accounted for 46% of all email opens in June of
2018. (Litmus, 2018) STATE OF INBOUND Get benchmark data from 6,000+
marketing and sales professionals. Check out our comprehensive resource on
the current state of inbound marketing, content, sales strategy and operations,
and more. Download Now Lead Generation Statistics Lead generation is how
your business attracts and converts anyone interested in your brand,
products, or services. It's an integral part of every consumer's journey to
becoming a customer. With lead generation statistics, you'll discover how
other marketers are using the process to reach their goals of converting more
prospects. Demand Generation Strategic landing pages are used by 68% of
B2B businesses to acquire leads. (Marketo, 2018) In 2018, 70% of marketers
say their demand gen budgets will increase and 34% say their spending will
grow by more than 20%. (Demand Generation Benchmark Survey, 2018) 79%
of B2B marketers credit email as the most effective distribution channel for
demand gen efforts. (Content Marketing Institute, 2018) In the B2B setting,
events help generate the most leads, while case studies help convert and
accelerate the most leads. (Marketing Charts, 2018) Only 18% of marketers
say outbound practices provide the highest quality leads for sales. (HubSpot,
2018) 61% of marketers say generating traffic and leads is their top
challenge. (HubSpot, 2018) 53% of content marketers use interactive content
in lead generation efforts. (Content Marketing Institute, 2016) Most midsize to
large organizations average less than 5,000 marketing qualified leads per
month. (HubSpot, 2017) 33% of demand generation professionals say that
generation of MQLs is their primary metric for success. (Demand Gen Report,
2018) Marketing Analytics 46% of marketers with well-planned lead
management strategies have sales teams who follow up on more than 75% of
leads. (Strategic IC, 2017) 85% of B2B marketers say lead generation is their
most important content marketing goal. (Ring Lead, 2017) 75% of inbound
organizations believe their marketing strategy is effective. (HubSpot, 2018)
Lead generation, sales, and lead nurturing are the top three organizational
objectives for content marketers. (Wordstream, 2018) 27% of marketers say
securing enough budget is their top marketing challenge. (HubSpot, 2018)
39% of marketers say proving the ROI of their marketing activities is their top
marketing challenge. (HubSpot, 2018) 72% of organizations that calculate
ROI say their marketing strategy is effective. (HubSpot, 2016) Marketers that
calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot,
2016) Marketing Automation Spending for marketing automation tools is
expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)
Companies that automate lead management see a 10% or more bump in
revenue in 6-9 months time. (Strategic IC, 2017) Businesses who nurture
leads make 50% more sales at a cost 33% less than non-nurtured prospects.
(Strategic IC, 2017) 69% of marketers say converting leads is their top priority.
(HubSpot, 2017) 79% of top-performing companies have been using
marketing automation for three or more years. (Venture Harbour, 2017)
Marketing technology represents 33% of the average marketing budget.
(Gartner, 2016) Mapping the customer experience and use of personalized
content are deemed the most effective tactics for optimizing marketing
automation. (Ascend2, 2018) Marketing technology spend is now higher than
advertising spend for companies. (Gartner, 2016) Marketers say that the
biggest benefit of automation is saving time. (Venture Harbour, 2017) Nearly
90% of agencies say their marketing automation strategy is successful.
(SharpSpring, 2017) 67% of marketing leaders currently use a marketing
automation platform. (Salesforce, 2017) In the next two years, an additional
21% of marketing leaders plan to use a marketing automation
platform. (Salesforce, 2017) Advertising Statistics It's no secret that great
advertising attracts customers, improves brand awareness, and generates
revenue. These statistics will help you understand how consumers today are
viewing paid media and what advertising tactics are working for businesses,
like yours, that are looking to attract new customers. Adblocking 47% of
internet users globally use an ad-blocker today. (Digital Information World,
2019) The proportion of desktop and laptop users who use blockers is more
than twice as large as the proportion of smartphone users who use
blockers. (Business Insider, 2017) Adblocker Plus is the most popular ad
blocking app available. (VPN Mentor, 2019) 77% of consumers agree that
they would prefer to ad filter than completely ad block. (HubSpot, 2016) 41%
of ad blocker users found out about ad blockers by word of mouth. (HubSpot,
2016) "Too many ads", "annoying or irrelevant ads" and "intrusive ads" are the
top three motivations for ad-blocking. (VPN Mentor, 2019) Ad blocking in the
US has increased from 15%-30% in the last four years. (Statitsa, 2018)
Display Advertising More than two-thirds of US digital display ad spending is
programmatic. (Match Craft, 2018) 73% of people dislike pop-up
ads. (HubSpot, 2016) The most popular display ad types are banners, native
ads, and social media ads. (Match Craft, 2018) 30% of marketers think
outbound marketing tactics are overrated. (HubSpot, 2018) 33% of inbound
marketers and 31% of outbound marketers rank outbound marketing
practices, such as paid advertising, as the top waste of time and
resources. (HubSpot, 2016) 72% of consumers say they would have a lower
opinion of a brand if they subjected the consumer to a pop-up ad. (HubSpot,
2016) 81% of consumers have closed a browser or exited a webpage
because of a pop-up ad. (HubSpot, 2016) 53% of users say they are more
likely to look at a native than a banner ad. (Small Business Trends, 2018)
Mobile Advertising 70% of people dislike mobile ads. (HubSpot, 2016)
Consumers now spend more than five hours a day on their
smartphones. (AdWeek, 2018) Marketers and advertisers are putting 51% of
their budget into mobile ads. (Impact, 2017) Both desktop and mobile ads
deliver branding effectiveness, but mobile ads perform better. (Com Score,
2016) Google drives 95% of all paid search ad clicks on mobile. (Business
Insider, 2016) Two-thirds of consumers can recall a specific brand they have
seen advertised on mobile in the last week. (Business Wire, 2018) 60% of
consumers click on mobile ads at least weekly. (Business Wire, 2018) Pay-
Per-Click (PPC) 49% of people said they click on text ads. (Blue Corona,
2019) Businesses make an average of $2 in income for every $1 they spend
in AdWords. (Blue Corona, 2019) 63% of people said they’d click on a Google
ad. (Search Engine Land, 2019) The average cost-per-click (CPA) in
AdWords across all industries is $2.32 on the search network and $0.58 on
the display network. (Wordstream, 2016) 66% of buyer-intent keywords are
paid clicks. (Clever Clicks, 2018) Video Advertising 54% of consumers want to
see more video content from a brand or business they support. (HubSpot,
2017) People pay attention to video content whereas they skim or multitask
written content and podcasts. (HubSpot, 2017) Millennial consumers show the
strongest preference for video content from brands. (HubSpot, 2017) 99% of
marketers who already use video say they'll continue to do so in 2018.
(HubSpot, 2018) If video and text are both available on the same page, 72%
of people will watch the video to learn about a product or service rather than
read the text. (HubSpot, 2018) 81% of consumers mute video ads.
(Optinmonster, 2018) 65% of those who don't currently use video, say they
plan to start in 2018. (HubSpot, 2018) By 2021, the video advertising will grow
to a $22 billion industry. (eMarketer, 2018) In 2017, the biggest jump in video
CTR was among desktop users, while CTR on tablets slightly decreased.
(Wordstream, 2018) In the last week, over 65% of consumers can recall a
brand they saw advertised on mobile. Consumers spend over 5 hours per day
on their smartphones. Today, 47% of consumers use ad blockers. Marketing
Technology Statistics Marketing technology impacts the way you reach your
audience, how they consume your content, and how they interact with your
brand. Marketing technology statistics provide insight into the best ways to
connect with your audience and customers with the help of various
applications, software, tools, and channels. Messaging Apps 24% of
marketers plan to add messaging apps to their content strategy in the next
year. (HubSpot, 2018) 105 million people use Facebook Messenger monthly.
(Statitsa, 2018) By 2021, an estimated 2.48 billion people are expected to
have messaging apps. (Statitsa, 2018) 17% of users delete apps because
they are not useful and 17% delete them because they take up too much
storage space. (Marketing Sherpa, 2017) The most popular mobile
messenger app globally as of July 2018 is WhatsApp. (Statitsa, 2018)
Facebook owns the world's two most popular messaging apps: Facebook and
WhatsApp. (Statitsa, 2018) There have been over 4 billion downloads of
messenger apps. (HubSpot, 2016) 6 of the top 10 most used apps globally
are messaging apps. (KPCB, 2016) Messaging apps are now 20% more
popular than social media networks in terms of monthly active users.
(Business Insider, 2016) Among WeChat users in China, 60% open the app
more than 10 times every day. (eMarketer, 2016) By 2020, the average
revenue from messaging apps is anticipated to be more than $15 per user,
driven mainly by chatbots. (Media Kix, 2017) 4 out of 10 mobile users use
Facebook Messenger. (eMarketer, 2016) Mobile 48% of customers started
searching for the product they bought on mobile first. (Google, 2018) One-
third of people use their smartphone as their primary device to access the
Internet. (HubSpot, 2016) 34% of online retail purchases now happen on
mobile devices. (Google, 2016) Mobile now represents almost 7 in 10 digital
media minutes, and smartphone apps alone account for half of all digital time
spent. (AdWeek, 2017) 89% of people on smartphones are using apps, while
only 11% are using standard websites. (Disruptive Advertising, 2018) 57% of
all mobile users will not recommend a business if their mobile website is
poorly designed or unresponsive. (Sweor, 2017) Users spend on average
69% of their media time on smartphones. (Comscore, 2017) Mobile websites
that load in 5 seconds or less will end in a viewing session that’s 70% longer
than their slower counterparts. (Google, 2017) Marketers and advertisers are
putting 51% of their budget into mobile ads. (TechCrunch, 2016) A delay of
one second in mobile page response can reduce conversions by 7%. (99
Firms, 2019) 90% of all time on mobile is spent in apps. (eMarketer, 2018)
Artificial Intelligence (AI) Only 15% of enterprises are using AI as of today, but
31% are expected to add it over the next year. (Adobe, 2018) PWC named AI
one of the eight essential technologies in business. (Huff Post, 2017) There
are 1,652 AI startups and private companies that have captured over $12.24
billion of funding. (Venture Scanner, 2018) Want to access statistics like this
and more? Download the report below. Sales Statistics A strong relationship
between marketing and sales is critical to any business's success.
By learning how your business can increase its efficiency with inbound selling
techniques, your sales team will stay connected with your marketing team and
boost conversions and sales. CRM 18% of salespeople don't know what a
CRM is. (HubSpot, 2017) 23% of salespeople cite manual data entry as the
biggest challenge when using their existing CRM. (HubSpot, 2017) 17% of
salespeople cite lack of integration with other tools as the biggest challenge
using their existing CRM. (HubSpot, 2017) 40% of salespeople still use
informal means such as Microsoft Excel or Outlook to store lead and customer
data. (HubSpot, 2016) 27% of salespeople are spending an hour or more on
data entry each day. (HubSpot, 2018) The most popular sales tools include
CRM, social prospecting, data and list services, email engagement, phone,
and sales cadence. (Hubspot, 2018) Selling 75% of companies say closing
more deals is their top sales priority. (HubSpot, 2018) Prospecting is the most
difficult part of the sales process for salespeople. (HubSpot, 2018) 58% of
buyers want to talk about pricing in the first sales call, while 65% of
salespeople want to keep the conversation on goals. (HubSpot, 2016)
Successful reps are 10x more likely to use collaborative words like “us,” “we,”
and “our”. (Zety, 2019) 80% of sales are made by 20% of salespeople. (Zety,
2019) 40% of salespeople say getting a response from prospects is getting
harder. (HubSpot, 2018) 37% of salespeople struggle most with prospecting.
(HubSpot, 2017) 30% of salespeople say closing deals is getting
harder. (HubSpot, 2018) Service-Level Agreement (SLA) Only 26% of
respondents have a formal SLA between marketing and sales. (HubSpot,
2018) Only 7% of salespeople said leads they received from marketing were
very high quality. (HubSpot, 2018) Only 28% of salespeople said marketing
was their best source of leads (HubSpot, 2018) Organizations with an SLA are
three times as likely to be effective. (HubSpot, 2017) 52% of marketers say
they provide salespeople with their best quality leads, while salespeople rank
marketing-sourced leads last. (HubSpot, 2017) 85% of marketers with an SLA
think their marketing strategy is effective. (HubSpot, 2018) Social Selling 28%
of companies are prioritizing social selling. (HubSpot, 2018) 65% of
salespeople who use social selling fill their pipeline, compared to 47% of reps
who do not. (HubSpot, 2018) Four in ten reps have recently closed two to five
deals due to social media. (HubSpot, 2018) Half of revenue is influenced by
social selling in 14 common industries, including computer software,
healthcare, and marketing and advertising. (HubSpot, 2018) Using social
selling tools can increase win rates and deal size by 5% and 35%,
respectively. (HubSpot, 2018) Get Inspired by Marketing Stats Keeping up
with the latest trends and processes in the world of marketing may seem like a
daunting task considering how quickly the industry develops and changes.
However, your business can easily stay up to speed by honing in on the latest
marketing statistics. Whether your business is focused on SEO, content
marketing, social media, video marketing, email marketing, lead generation,
advertising, marketing technology, or sales, reading up on the latest stats
within each field is a great way to ensure your business stays relevant. It'll
also help you continue to reach your audience members and customers and
boost conversions. Get the State of Inbound Report HubSpot's 9th Annual
Report on the Future of Inbound Marketing and Sales Learn how marketing
and sales is still evolving with the latest industry benchmarks and insights. Fill
out the form for free access to the full report.
(Source: https://www.hubspot.com/marketing-statistics)